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1 Market Intelligence & Consulting Institute Intelligencev3289/ Publisher Sample Phone: (US) or or (Int'l) Hours: Monday - Thursday: 5:30am - 6:30pm EST Fridays: 5:30am - 5:30pm EST
2 Industry Intelligence Program Display Worldwide Supply Chain Analysis: 2015 LCD TV Industry Abstract The worldwide LCD TV industry has entered the maturity phase, with shipments slowing down in recent years. However, bolstered by the 2014 FIFA World Cup, global LCD TV sales reached around 208 million units in 2014, up 4.2% year on year. This report profiles the worldwide and Taiwanese LCD TV markets, investigates into development trends of different products, including 3D TV, smart TV, and 4K TV, and analyzes the component supply chain as well as the strategies of branded vendors. by Cindy Gu Document Code: Publication Date: May 2015 Check out MIC on the Internet!
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4 Worldwide Supply Chain Analysis: 2015 LCD TV Industry i Table of Contents Page 1. Worldwide LCD TV Market Market Size Regional Markets Key Players' Market Share Taiwanese LCD TV Industry Shipment Volume Shipment Value Product Mix Panel Size D TV Smart TV UHD TV Supply Chain Contract Manufacturing Panels Core Chip Development of Major Brands Korean Brands Japanese Brands Chinese Brands Market Intelligence & Consulting Institute May 2015
5 ii Industry Intelligence Program - Display MIC Perspective Appendix Glossary of Terms List of Companies May Market Intelligence & Consulting Institute
6 Worldwide Supply Chain Analysis: 2015 LCD TV Industry iii List of Figures Figure 1 Worldwide LCD TV Shipment Volume, Figure 2 Worldwide LCD TV Shipment Value and ASP, Figure 3 Worldwide LCD TV Market Share by Region, Figure 4 Taiwanese LCD TV Industry Shipment Volume, Figure 5 Taiwanese LCD TV Industry Shipment Value and ASP, Figure 6 Worldwide LCD TV Shipment Share by Size, Figure 7 3D TV Share of Worldwide LCD TV Shipments, Figure 8 Smart TV Share of Worldwide LCD TV Shipments, Figure 9 UHD TV Share of Worldwide LCD TV Shipments, Page 2015 Market Intelligence & Consulting Institute May 2015
7 iv Industry Intelligence Program - Display List of Tables Table 1 Top Ten LCD TV Brands' Worldwide Market Share, Table 2 LCD TV Brands' Share of Outsourced Production in Table 3 LCDT TV Brands' External Panel Supply Sources in Table 4 LCD TV Brand's External SoC Supply Sources in Table 5 Korean Brands' Development in Table 6 Japanese Brands' Development in Table 7 Development of China's Top 3 TV Brands in Page May Market Intelligence & Consulting Institute
8 Worldwide Supply Chain Analysis: 2015 LCD TV Industry 1 1. Worldwide LCD TV Market 1.1 Market Size Figure 1 Worldwide LCD TV Shipment Volume, Source: MIC, May Market Intelligence & Consulting Institute May 2015
9 2 Industry Intelligence Program - Display Figure 2 Worldwide LCD TV Shipment Value and ASP, Source: MIC, May Regional Markets May Market Intelligence & Consulting Institute
10 Worldwide Supply Chain Analysis: 2015 LCD TV Industry 3 Figure 3 Worldwide LCD TV Market Share by Region, Source: MIC, May Key Players' Market Share 2015 Market Intelligence & Consulting Institute May 2015
11 4 Industry Intelligence Program - Display Table 1 Top Ten LCD TV Brands' Worldwide Market Share, Ranking N/A Note: Based on shipment volume Source: MIC, May 2015 May Market Intelligence & Consulting Institute
12 Worldwide Supply Chain Analysis: 2015 LCD TV Industry 5 2. Taiwanese LCD TV Industry 2.1 Shipment Volume 2015 Market Intelligence & Consulting Institute May 2015
13 6 Industry Intelligence Program - Display Figure 4 Taiwanese LCD TV Industry Shipment Volume, Source: MIC, May 2015 May Market Intelligence & Consulting Institute
14 Worldwide Supply Chain Analysis: 2015 LCD TV Industry Shipment Value 2015 Market Intelligence & Consulting Institute May 2015
15 8 Industry Intelligence Program - Display Figure 5 Taiwanese LCD TV Industry Shipment Value and ASP, Source: MIC, May Product Mix 3.1 Panel Size May Market Intelligence & Consulting Institute
16 Worldwide Supply Chain Analysis: 2015 LCD TV Industry 9 Figure 6 Worldwide LCD TV Shipment Share by Size, Source: MIC, May Market Intelligence & Consulting Institute May 2015
17 10 Industry Intelligence Program - Display 3.2 3D TV May Market Intelligence & Consulting Institute
18 Worldwide Supply Chain Analysis: 2015 LCD TV Industry 11 Figure 7 3D TV Share of Worldwide LCD TV Shipments, Source: MIC, May Smart TV Figure 8 Smart TV Share of Worldwide LCD TV Shipments, Market Intelligence & Consulting Institute May 2015
19 12 Industry Intelligence Program - Display Source: MIC, May UHD TV May Market Intelligence & Consulting Institute
20 Worldwide Supply Chain Analysis: 2015 LCD TV Industry 13 Figure 9 UHD TV Share of Worldwide LCD TV Shipments, Source: MIC, May Supply Chain 4.1 Contract Manufacturing 2015 Market Intelligence & Consulting Institute May 2015
21 14 Industry Intelligence Program - Display Table 2 LCD TV Brands' Share of Outsourced Production in 2014 Brand Sony Toshiba Panasonic Sharp Vizio Haier LeTV Xiaomi Outsourcing Share TPV Foxconn Wistron Compal Amtran Pegatron Others Note1: indicates over 30% of the brand's shipments; 〇 indicates 10-30% of the brand's shipments ; indicates less than 10% of the brand's shipments Note2: Others include international and Chinese contract manufacturers Source: MIC, May 2015 May Market Intelligence & Consulting Institute
22 Worldwide Supply Chain Analysis: 2015 LCD TV Industry Panels 2015 Market Intelligence & Consulting Institute May 2015
23 16 Industry Intelligence Program - Display Table 3 LCDT TV Brands' External Panel Supply Sources in 2014 Brand SDC LGD AUO INX CSOT BOE Sharp Others Samsung LG Sony Panasonic Toshiba Sharp TCL Hisense Skyworth TPV Note 1: indicates over 30% of the brand's purchases; 〇 indicates 10-30% of the brand's purchases; indicates less than 10% of the brand's purchases. Note 2: Others include Panasonic LCD and CEC Panda. Note 3: TPV's panels are used in own-brand products and branded customers' ODM products. Note 4: Vizio is excluded from Table 3 because the company purchases panels through its contract manufacturers. Source: MIC, May Core Chip May Market Intelligence & Consulting Institute
24 Worldwide Supply Chain Analysis: 2015 LCD TV Industry 17 Table 4 LCD TV Brand's External SoC Supply Sources in 2014 Brand In-house IC Mstar Mediatek Realtek Novatek Others Samsung LG Sony Panasonic Toshiba Sharp Top 6 Chinese Vendors Vizio Philips (TP Vision) Note 1: indicates over 30% of the brand's purchases; 〇 indicates 10-30% of the brand's purchases; indicates less than 10% of the brand's purchases Note 2: Top 6 Chinese vendors include TCL, Hisense, Skyworth, Konka, Changhong, and Haier Note 3: Others include Marvell, Sigma Design, Panasonic, and Hisilicon Source: MIC, May Development of Major Brands 5.1 Korean Brands 2015 Market Intelligence & Consulting Institute May 2015
25 18 Industry Intelligence Program - Display Table 5 Korean Brands' Development in 2014 Brand Descriptions Source: Respective companies, compiled by MIC, May 2015 May Market Intelligence & Consulting Institute
26 Worldwide Supply Chain Analysis: 2015 LCD TV Industry Japanese Brands Table 6 Japanese Brands' Development in 2014 Brand Descriptions Source: Respective companies, compiled by MIC, May Chinese Brands Table 7 Development of China's Top 3 TV Brands in Market Intelligence & Consulting Institute May 2015
27 20 Industry Intelligence Program - Display Brand Descriptions Source: Respective companies, compiled by MIC, May 2015 May Market Intelligence & Consulting Institute
28 Worldwide Supply Chain Analysis: 2015 LCD TV Industry 21 MIC Perspective Challenges of Maintaining Profits Driving Profits with Smart TV Services and Enhanced Online Sales Channels Continued Growth in Chinese Brands' International Presence 2015 Market Intelligence & Consulting Institute May 2015
29 22 Industry Intelligence Program - Display Appendix Glossary of Terms CRT EMS FHD LCD ODM OLED OS OTT STB PDP SOC UHD Cathode Ray Tube Electronics Manufacturing Services Full-high Definition Liquid Crystal Display Original Design Manufacturing Organic Light-Emitting Diode Operating System Over-the-Top Set-Top Box Plasma Display Panel System on Chip Ultra-high Definition May Market Intelligence & Consulting Institute
30 Worldwide Supply Chain Analysis: 2015 LCD TV Industry 23 List of Companies 3M Amtran AUO Best Buy CEC Panda Changhong Compal CSOT Foxconn Funai GoerTek Guangzhou-Kaide Haier Hisense Hisilicon Huawei Hunan Broadcasting System Innolux iqiyi Konka LeTV LG Marvell Mediatek Mstar Nanosys Novatek Opera Panasonic Pegatron Philips PPTV Realtek Roku 2015 Market Intelligence & Consulting Institute May 2015
31 24 Industry Intelligence Program - Display Samsung Sanyo SDC Sharp Shenzhen MTC Sigma Design Skyworth Sony TCL Tencent Toshiba TP Vision TPV UMC Vizio Wistron Xiamen Overseas Chinese Electronic Xiaomi Youku Tudou May Market Intelligence & Consulting Institute
32 For more information Service Hotline Fax Address Web Address Copyright 2015 Market Intelligence & Consulting Institute, a division of Institute for Information Industry. All rights reserved. Reproduction of this publication without prior written permission is forbidden. The content herein represents our analysis of information generally available to the public or communicated to us by knowledgeable individuals or companies, but is not guaranteed as to its accuracy or completeness.
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