The reference model for smart TV. China Electronics Standardization Institute

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1 TM The reference model for smart TV China Electronics Standardization Institute

2 Contents The development of Smart TV Standardization di ti suggestions The concept of Smart TV The basic requirements System Management

3 The development of Smart TV

4 The development of TV Analog TV signals One-way broadcast Fewer TV channels Digital television signals IP Networks IP Networks Data Data One-way broadcast Fully interactive Semi interactive applications Relatively rich in applications content Very rich Rich in in content content CRT TV Digital Internet Smart TV TV TV

5 The development of Smart TV market China's major TV manufacturers have introduced smart TV. Smart TV market is growing rapidly CHANGHONG TCL Hisense KONKA Skyworth Haier

6 The development of Smart TV market Summary Smart TV conforms to the development trend of TV high definition, networked and intelligent Itwill provide: Web search IP TV Video on Demand (VOD) digital music online news online video phones Itrealizes thecross platform search between television, Internet and procedures.

7 Standardization suggestions

8 Standardization suggestions Title: The reference model of Smart TV Content: The concept of Smart TV The basic requirements The typical applications Access to internet or home network APP store Multi screen interactive Multi input mode System Management Application Management Input output model of the Interactive platform The Interactive platform API security management

9 The concept of Smart TV

10 The concept of Smart TV The concept of Smart TV It is based on the adequate performance of the hardware, in addition to the traditional TV features; It uses embedded operating system platform and applications support environment; It has wire or wireless network interface, which can support to access personal network or public network; It supports end users independently install and uninstall various applications to meet the needs of diversified and personalized TV products.

11 The typical usage The Conception of smart TV open Internet App Store server Scenarios Application Management Terminal Interactive platform security management

12 The Conception of smart TV The difference between Smart TV and IPTV Smart TV IPTV Business Model End user combines Operator provide fixed different applications services operating system Open embedded Open embedded operating system operating system is optional APP stores Large number of APP Small number of APP stores stores Content Provide by personal or Provide by operator internet User interface and functions End user can change End user can not change

13 The basic requirements

14 The feature of Smart TV The basic requirements smart TV Text2 Text1

15 The basic requirements Support user interface for Language input Support open embedded operating system Support high performance multimedia process Support wire or wireless connection Support Multi screen interactive Support App install and uninstall Support access to personal network or public network

16 The typical applications

17 The typical applications Smart TV

18 System Management System Management

19 Application Management Application runs/exits Application installation /storage Smart ttv Application management module application exception Application upgrade

20 Input output model of the Interactive platform Signal / data exchange Input / output stream (Video on demand, Terrestrial digital television, Video Phone ) Interactive platform User input (remote controller, Motion detection, Phone ) Visual output (Video + pictures)

21 The Interactive platform API Applications Applications Application found online load Download Application framework Core engine Plug In Application Manager Hardware resources

22 security management Recommend the use of digital signature technology to ensure application integrity Submit Audit Digital signature Release Run Certification Search& Download

23 Harmony with existing standards The proposed smart TV draft standard dwill be harmony with ih the IPTV standards issued by ITU or other international standardization organization. It will consider the existing DTV standards. It will also focus on the standardization scope of TC 100.

24 Thank You! Dr. Kefeng Fan

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