Audience is Currency (famous speaker at TED 2014)

Transcription

1 Audience is Currency (famous speaker at TED 2014)

2 Future Trends Workshop Contents: Digital Media Distribution! New Broadcast Opportunities: OTT/ConnectedTV! Monetization Strategies! Subscription Offers! Advertising for Publishers! Advertising for Advertisers! Automation through OVP & CDN Services! Demo of 3 leading ConnectedTV platforms: Roku, GoogleTV, FireTV! Q&A

3 Future Trends: Optimized Digital Media Strategies maximizing your media s impact by use of: Digital Media Distribution (maximizing your viewership growth)! Auto-Publishing Technologies (time & cost efficiency)! Media Management System (time & cost efficiency, short-handed operations)! New Monetization Strategies (fund raising, products, advertising, subscription services)! Optimized User Experience (using an OVP with multi-bitrate transcoding)! High-performance Media Delivery (bitrate-adaptive, tier-1 CDN-Services)

4 Future Trends: Digital Media Distribution maximize viewership growth & give existing viewers/followers access on new devices, in order to: increase marketing effect (social, viral, search)! promote & support fundraising efforts! building & strengthening of brand value! explore & exploit new monetisation opportunities! utilise up-sell/cross-sell strategies (products)! promote Christian values & media presence! fill heaven and plunder hell

5 Future Trends: Digital Media Distribution

6 Future Trends: Protocol & Bitrate Transcoding reach as many viewers as possible by publishing multiple bitrates and file formats with bitrate-adaptive and device-responsive players and apps.! Maximum device compatibility + bitrate-adaptive high-performance CDN delivery = maximized viewership growth momentum

7 Future Trends: OTT/ConnectedTV

8 the future has arrived Trend: Cord Cutting ( getting rid of cable / satellite TV )! Future Trends: Trend: Binge Watching ( serial on-demand viewing )! Trend: 2nd & 3rd screen ( parallel multi-screen usage )! Trend: (linear) TV is for old people (Washington Post, 09/05/14)! Trend: 51 Million Netflix Subscribers (per May 2014)! Trend: 48 Million Roku Users (per April 2014)! Trend: these OTT investors crank it up : Google, Amazon, Apple, Yahoo! Trend: new OTT devices integrate linear offers! Trend: manufacturers of OTT devices: Samsung, Sony, Panasonic, Logitech, Netgear, Vizio, LG, Roku, Boxee, tnaf! Euro Trends: north-south movement. Players already in the market: AppleTV, SmartTVs, Roku, FireTV, boxtv, Maxdome, Watchever, Netflix, tnaf

9 Example Roku Channel: The Hotel Channel

10 Example GoogleTV Channel: Red Rocks Church

11 Example Amazon FireTV Channel: The Adrenaline Channel

12 Facebook Media App

13 Future Trends: Monetizing & Budgeting diversify & maximize revenue streams, and utilise cost-efficient solutions in order to sustain and grow your viewership long-term Monetization 1: fund raising (contributions, investors, sponsors)! Monetization 2: product sales (in-house and external product placement & offers)! Monetization 3: advertising (direct sponsors, external ad networks)! Monetization 4: subscription services (subscriber & payment processing)! Budgeting Small: 3-7k setup /month! Budgeting Large: 7-15k setup /month (X-Large: beyond :-) (setup: web, social, apps. // recurring: hosting, OVP, CDN, SMM, SEO)

14 Future Trends: Subscription Services Requirements: A Good Product! Central CRM & Database! Payment Processing! Membership Handling! Device Authentication! App Development

15 Advertising For Publishers Pre-/Mid-/Post-Roll Video Ads (usually up to 20 second commercials) Requires Publishing Properties (websites, mobile apps, ConnectedTV apps with inventory ) Requires Ad Network or Ad Server (participation in an Ad Network or Ad Server for your own sponsors)

16 Advertising For Advertisers Pre-/Mid-/Post-Roll Ad Campaigns (across a network of existing ConnectedTV Channels which participate in an ad network) Requires: Video Ad ( commercial ) (usually up to 20 seconds, occasionally up to 30 seconds.) Requires: Ad Network or Agency (participation in an Ad Network or Ad Server for your own sponsors)

17 Advertising Example: advertising.lightcast.com Advertiser Account: $225/month! upload, manage, publish your video ads and track your campaign stats.!! Purchase discounted Ad-Plays in increments of 10k, 100k or 1MM!! Maximize conversions by adding a Brand Channel! inside existing ConnectedTV Channels which already reach your demographics.

18 Future Trends: OVP & CDN Package Solutions Premium Transcoding! Bitrate-Adaptive Delivery! Global High-Performance CDN! Live-Streaming! Custom Website Video Players! Mobile Streaming! Facebook Publishing! Viewership Statistics! itunes Audio & Video Podcasts! Feeds & APIs and much more

19 Media Management Systems

20 Channel Managers

21 Viewership Statistics

22 Automation = Freedom = Efficiency requires delegation, strategy, systems and trust! produces: the freedom to focus on producing, your calling, your passions! PS: do it all yourself isn t cheaper, too, in most cases.

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24 Future Trends Recap: maximize your viewership! through Digital Media Distribution & Publishing Automation! by use of smart OVP & CDN solutions! and if applicable, utilise new monetisation opportunities! leverage new publishing platforms: OTT/ConnectedTV (by all means - don t miss this opportunity!)

25 Audience is Currency (famous speaker at TED 2014)! and I want to be the bank ( for heaven s sake! ) (you at CEVMA 2014)

26 Thank you for your attention!! Please drop your business card in the bucket, and take one of mine. Feel free to register for a free OVP & CDN account by clicking on Free Trial on If interested in ConnectedTV publishing: please take a $5k grant voucher.