Computing Global Tablet and Application Processor Development Trends, 2012 and Beyond

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1 Industry Intelligence Program Computing Global Tablet and Application Processor Development Trends, 2012 and Beyond Abstract The global tablet industry has begun the trends featuring high specifications and low price in the second half of 2012 due to several factors such as the use of ultra-high resolution panels for Apple's New ipad, the availability of Google's very low cost tablet with high specification and the imminent launch of Microsoft's tablet at the end of Three major platform suppliers Google, Apple, and Microsoft all have their own tablets for sales. This reports profiles global tablet and application processor development trends and examines the market and product strategies of Apple, Google, and Microsoft. by Yaru Shih Document Code: Publication Date: October 2012 Check out MIC on the Internet!

2 Global Tablet and Application Processor Development Trends, 2012 and Beyond i Table of Contents Page 1. Development of the Global Tablet Industry Tablet Shipments Concentrate on Apple's ipad and White-box Tablets in 1H Competition of Small Form Factor Tablets Becoming Fiercer in 2H Industry Concentration of Top Three Branded Shipments Intensifying in The Tablet Market Still Has Room for Growth Development of the Global Tablet Application Processor Industry Apple Continues to Dominate on Tablets Application Processor Branded Vendors Aim at Mobile Computing Market with High Performance Offerings Competition among Chinese Application Processor Vendors Intensifying... 9 MIC Perspective Appendix Market Intelligence & Consulting Institute October 2012

3 ii Industry Intelligence Program - Computing List of Figures Page Figure 1 Global Tablet Shipment Volume by Operating System in Figure 2 Global Tablet Shipment Share by Branded Vendor, Figure 3 Global Tablet Shipment Volume, Figure 4 Global Tablet Application Processor Shipment Share by Branded Vendor in Figure 5 Major Tablet Application Processor Vendors' Product Development Roadmap... 8 Figure 6 Development Trends of Chinese White-box Tablet and Corresponding Application Processor Suppliers October Market Intelligence & Consulting Institute

4 Global Tablet and Application Processor Development Trends, 2012 and Beyond 5 lowering purchase barriers for tablets, it is anticipated that tablet will continue to remain high growth momentum in 2013 and global tablet shipment volume will top around xxx million units, breaking xxx million units mark in Figure 3 Global Tablet Shipment Volume, Source: MIC, September Development of the Global Tablet Application Processor Industry As the tablet market is growing bigger and there is a polarized development in tablet prices, it is observed that 2.1 Apple Continues to Dominate on Tablets Leveraging its abundant applications and user-friendly UI (User Interface), Apple has managed to maintain a xxx market share. As the Apple ipad and iphone both use Apple's own-developed Looking at global tablet manufacturers' shipment volume rankings 2012 Market Intelligence & Consulting Institute October 2012

5 6 Industry Intelligence Program - Computing in In 2012, after Google unveiled Android 4.0 OS, Nvidia's application processor can no longer enjoy the monopoly. Even so, with the unveiling of Cortex A7 quad-core CPU (Central Processing Unit), along with its strong foothold in PC GPU (Graphic Processing Unit) market, it is anticipated that Nvidia' market presence will persist. In addition, due to larger screen displays compared to Smartphone, the chance of users using tablets for game playing is higher and the GPU requirements are more rigid. Other than the efficiency of its application processors and its collaboration with several branded vendors in 2011, Nvidia's application processor is mainly embraced by Windows RT tablets and therefore the future development of Nvidia in the tablet market is expected to be promising. Other than three major branded application processors which has a combined share of around xx%, there are only around xx% market share left for other application processor suppliers. During the period , Application processor suppliers for white-box tables in China - including Rockchip, Allwinner, and Taiwan's VIA subsidiary WonderMedia - have also secured a certain market share due to a massive amount of low-priced processor shipment. Figure 4 Global Tablet Application Processor Shipment Share by Branded Vendor in 2012 Source: MIC, September 2012 October Market Intelligence & Consulting Institute

6 14 Industry Intelligence Program - Computing Appendix Glossary of Terms BOM Bill of Materials CPU Central Processing Unit DRAM Dynamic Random Access Memory GPU Graphic Processing Unit PMP Internet Portable Media Player UI User Interface October Market Intelligence & Consulting Institute

7 Global Tablet and Application Processor Development Trends, 2012 and Beyond 15 List of Companies Allwinner Amazon Amlogic Apple ARM ASUS Google Infotmic Intel Intrinsity Microsoft Nvidia PA Semi Qualcomm Rockchip Samsung Telechip TI VIA WonderMedia 2012 Market Intelligence & Consulting Institute October 2012

8 For more information Service Hotline Fax Address Web Address Copyright 2010 Market Intelligence & Consulting Institute, a division of Institute for Information Industry. All rights reserved. Reproduction of this publication without prior written permission is forbidden. The content herein represents our analysis of information generally available to the public or communicated to us by knowledgeable individuals or companies, but is not guaranteed as to its accuracy or completeness.

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