Worldwide Major Mobile Phone Vendor Performance, 2Q 2015

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1 Communications Worldwide Major Mobile Phone Vendor Performance, 2Q 2015 Worldwide Mobile Phone Shipment Volume, 1Q Q 2015 Major Mobile Phone Vendor Shipment Volume, 1Q Q 2015 Major Mobile Phone Vendor Shipment Volume Share, 1Q Q 2015 Major Mobile Phone Vendor Shipment Volume's Year over Year Growth Rate, 1Q Q 2015 Major Mobile Phone Vendor Shipment Volume's Quarter on Quarter Growth Rate, 1Q Q 2015 Major Mobile Phone Vendor Shipment Revenue, 1Q Q 2015 Major Mobile Phone Vendor Shipment Revenue Share, 1Q Q 2015 Major Mobile Phone Vendor Shipment Revenue Year over Year Growth Rate, 1Q Q 2015 Major Mobile Phone Vendor Shipment Revenue Quarter on Quarter Growth Rate, 1Q Q 2015 Major Smartphone Vendor Shipment Volume, 1Q Q 2015 Major Smartphone Vendor Shipment Volume Share, 1Q Q 2015 Major Smartphone Vendor Shipment Volume Year over Year Growth Rate, 1Q Q 2015 Major Smartphone Vendor Shipment Volume Quarter on Quarter Growth Rate, 1Q Q 2015 Major Mobile Phone Vendor Operating Profit Margin, 1Q Q 2015 Major Mobile Phone Vendor ASP, 1Q Q 2015 Intelligence Insight Research Scope & Definitions By Edward Lin Document Code: MPSTL Publication Date: June 2015 Check out MIC on the Internet! Copyright 2015 Market Intelligence & Consulting Institute The content herein represents our analysis of information generally available to the public or communicated to us by knowledgeable individuals or companies, but is not guaranteed as to its accuracy or completeness.

2 Shipment Volume Back to Index Worldwide Mobile Phone Shipment Volume, 1Q Q 2015 Unit: Million Units (e) 2Q15(f) 3Q15(f) Shipment Volume QoQ Growth YoY Growth Source: MIC, June Million Units 120% 100% % 60% 40% 20% % 0.0 (e) 2Q15(f) 3Q15(f) Shipment Volume QoQ Growth YoY Growth -20% 2015 Market Intelligence & Consulting Institute Page 2 of 23

3 Major Vendor Shipment Back to Index Major Mobile Phone Vendor Shipment Volume, 1Q Q 2015 Lenovo Huawei ZTE Xiaomi Other Vendors Total Worldwide Unit: Million Units Note: The shipment figure of RIM - whose first-quarter of the fiscal year starts in March and ends in May - is incorporated into secondquarter shipment figure in this statistic report and so forth, such that RIM's shipment in the second quarter of fiscal year 2012, starting in June and ending in August, is incorporated into third-quarter shipment figure in this report. 600 Million Units Lenovo Huawei ZTE Xiaomi Other Vendors 2015 Market Intelligence & Consulting Institute Page 3 of 23

4 Major Mobile Phone Vendor Shipment Volume Share, 1Q Q 2015 Lenovo Huawei ZTE Xiaomi Other Vendors Total Worldwide 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Lenovo Huawei ZTE Xiaomi Other Vendors 2015 Market Intelligence & Consulting Institute Page 4 of 23

5 Major Mobile Phone Vendor Shipment Volume's Year over Year Growth Rate, 1Q Q 2015 Lenovo Huawei ZTE Xiaomi Other Vendors Total Worldwide 600% 500% 400% 300% 200% 100% 0% -100% Lenovo Huawei ZTE Xiaomi Other Vendors 2015 Market Intelligence & Consulting Institute Page 5 of 23

6 Major Mobile Phone Vendor Shipment Volume's Quarter on Quarter Growth Rate, 1Q Q 2015 Lenovo Huawei ZTE Xiaomi Other Vendors Total Worldwide 120% 100% 80% 60% 40% 20% 0% -20% -40% -60% Lenovo Huawei ZTE Xiaomi Other Vendors 2015 Market Intelligence & Consulting Institute Page 6 of 23

7 Major Vendor Revenue Back to Index Major Mobile Phone Vendor Shipment Revenue, 1Q Q 2015 Total Unit: Billion, USD Note: The shipment figure of RIM - whose first-quarter of the fiscal year starts in March and ends in May - is incorporated into second-quarter shipment figure in this statistic report and so forth, such that RIM's shipment in the second quarter of fiscal year 2012, starting in June and ending in August, is incorporated into third-quarter shipment figure in this report. 80 Billion USD Market Intelligence & Consulting Institute Page 7 of 23

8 Major Mobile Phone Vendor Shipment Revenue Share, 1Q Q 2015 Total 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 2015 Market Intelligence & Consulting Institute Page 8 of 23

9 Major Mobile Phone Vendor Shipment Revenue Year over Year Growth Rate, 1Q Q % 120% 100% 80% 60% 40% 20% 0% -20% -40% -60% 2015 Market Intelligence & Consulting Institute Page 9 of 23

10 Major Mobile Phone Vendor Shipment Revenue Quarter on Quarter Growth Rate, 1Q Q % 120% 100% 80% 60% 40% 20% 0% -20% -40% -60% 2015 Market Intelligence & Consulting Institute Page 10 of 23

11 Major Smartphone Vendor Shipment Back to Index Major Smartphone Vendor Shipment Volume, 1Q Q 2015 Lenovo Huawei ZTE Xiaomi Other Vendors Total Worldwide Unit: Million Units Note: The shipment figure of RIM - whose first-quarter of the fiscal year starts in March and ends in May - is incorporated into secondquarter shipment figure in this statistic report and so forth, such that RIM's shipment in the second quarter of fiscal year 2012, starting in June and ending in August, is incorporated into third-quarter shipment figure in this report Million Units Lenovo Huawei ZTE Xiaomi Other Vendors 2015 Market Intelligence & Consulting Institute Page 11 of 23

12 Major Smartphone Vendor Shipment Volume Share, 1Q Q 2015 Lenovo Huawei ZTE Xiaomi Other Vendors Total Worldwide 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Lenovo Huawei ZTE Xiaomi Other Vendors 2015 Market Intelligence & Consulting Institute Page 12 of 23

13 Major Smartphone Vendor Shipment Volume Year over Year Growth Rate, 1Q Q 2015 Lenovo Huawei ZTE Xiaomi Other Vendors Total Worldwide 200% 150% 100% 50% 0% -50% -100% Lenovo Huawei ZTE Xiaomi Other Vendors 2015 Market Intelligence & Consulting Institute Page 13 of 23

14 Major Smartphone Vendor Shipment Volume Quarter on Quarter Growth Rate, 1Q Q 2015 Lenovo Huawei ZTE Xiaomi Other Vendors Total Worldwide 200% 150% 100% 50% 0% -50% Lenovo Huawei ZTE Xiaomi Other Vendors 2015 Market Intelligence & Consulting Institute Page 14 of 23

15 Operating Profit Back to Index Major Mobile Phone Vendor Operating Profit Margin, 1Q Q 2015 Source: Respective companies, Compiled by MIC, June 2015 Note 1: Nokia's profit margin is based on its devices & services division; 's profit margin is based on its IM division; 's profit margin is based on its overall business. Note 2: The shipment figure of RIM - whose first-quarter of the fiscal year starts in March and ends in May - is incorporated into second-quarter shipment figure in this statistic report and so forth, such that RIM's shipment in the second quarter of fiscal year 2012, starting in June and ending in August, is incorporated into third-quarter shipment figure in this report. 40% 30% 20% 10% 0% -10% -20% -30% -40% 2015 Market Intelligence & Consulting Institute Page 15 of 23

16 Average Sales Price Back to Index Major Mobile Phone Vendor ASP, 1Q Q 2015 Source: Respective companies, Compiled by MIC, June 2015 Unit: USD Note: The shipment figure of RIM - whose first-quarter of the fiscal year starts in March and ends in May - is incorporated into second-quarter shipment figure in this statistic report and so forth, such that RIM's shipment in the second quarter of fiscal year 2012, starting in June and ending in August, is incorporated into third-quarter shipment figure in this report. 800 USD Market Intelligence & Consulting Institute Page 16 of 23

17 Intelligence Insight Back to Index China Takes Almost 30% of iphone Revenues in 1Q Market Intelligence & Consulting Institute Page 17 of 23

18 Lenovo and Huawei Poised for Big Gains in Global Market 2015 Market Intelligence & Consulting Institute Page 18 of 23

19 High-end Technology and User Experience Design Remain Major Challenges for Many 2015 Market Intelligence & Consulting Institute Page 19 of 23

20 User Data Owners to Hold the Key to the Future 2015 Market Intelligence & Consulting Institute Page 20 of 23

21 Appendix Back to Index Research Scope The research focuses on mobile phones and does not include low-frequency phones such as cordless phones and PHS (Personal Handy System) phones. Mobile phones can be divided by mobile communications standard and operating system into GSM, GPRS, EDGE, W-CDMA, TD-SCDMA, cdmaone, cdma2000 1x, and cdma2000 1x EV-DO, iden. Operating systems include Android OS, BlackBerry OS, Symbian OS, Windows Phone OS, Linux OS This research focuses on the five major mobile phone vendors:, Motorola, Nokia,, and Sony Ericsson (in alphabetical order). Companies Covered,, Huawei, Lenovo,, Microsoft, Nokia,,, Xiaomi, ZTE Product Technology Definitions GSM (Global System for Mobile Communications) GSM is a second generation mobile phone communications digital system and uses TDMA (Time Division Multiple Access). Based on cellular systems, GSM networks primarily provide mobile telephony services. GSM networks adopt circuit switch and operate at 9.6Kbps. GPRS (General Packet Radio Service) GPRS is a mobile communications technology that operates on an existing GSM network. GPRS adopts packet-switching technology to transmit data and use network resources more efficiently. Their advantages include always-on access, immediate connection, high-speed transmission, and volumebased charging. Operating at a speed of up to 115Kbps, GPRS is an enhancement to GSM Market Intelligence & Consulting Institute Page 21 of 23

22 EDGE (Enhanced Data rates for GSM EDGE is a wireless module technology used in GSM and TDMA systems. Operating on GSM/GPRS networks, EDGE adopts 8PSK (Phase Shift Keying) modulation in place of the GMSK (Gaussian Minimum Shift Keying) modulation technology in the GSM/GPRS system to deliver data at rates of up to 384 Kbps. WCDMA (Wideband Code Division Multiple Access) WCDMA is a third generation mobile phone system that evolved from GSM. Adopting the CDMA technology and 5MHz-wide carrier, WCDMA transmits at 2Mbits indoors and 384kbps in motion, compared with the 200 KHz-wide carrier for narrowband CDMA. W-CDMA enables services such as Internet access, video conferencing, MP3 music, and voice telephony. HSPA (High Speed Packet Access) HSPA is made up of two key technologies, HSDPA (High Speed Downlink Packet Access) and HSUPA (High Speed Uplink Packet Access), offering data speeds theoretically up to 14.4 Mbps in the downlink and up to 3.6 Mbps in the uplink. The faster data speeds made possible with HSPA will enhance the user experience for services like mobile broadband and mobile TV while reducing the production cost per gigabyte. TD-SCDMA (Time Division Synchronous CDMA) TD-SCDMA is a third generation mobile phone system proposed by China. The use of TDD (Time Division Duplexing) allows the network to allocate uplink and downlink time slots as needed and use spectrum more efficiently. The network can transmit data at a rate of up to 2Mbps Market Intelligence & Consulting Institute Page 22 of 23

23 cdmaone cdmaone (IS-95) is the IS-95A standard that focuses on voice telephony, but only supports data speeds of up to 14.4Kbps. IS- 95B operates on the CDMA platform and supports data speeds of up to 115 Kbps. CDMA2000 1X cdma2000 1x(IS-95C) doubles the voice capacity enjoyed by cdmaone and provides transmission rates of up to 144Kbps through a packet switched data channel. CDMA2000 1x EV-DO (Evolution Data Only) cdma2000 1x EV-DO transmits data at a rate of 2.4Mbps by adopting the HDR (High Data Rate) technology. The standard transmits at a downlink peak data rate of 2.4Mbps and uplink rate of 300Kbps. 1xEV-DV (Data & Voice) transmits at 2.4Mbps, both downlink and uplink. Operating System Open-source Operating System Open-source operating system is an operating system which provides original source code for developers and third-party developers to develop and provide applications and services based on API (Application Programming Interface) for endmarket users to download. Operating systems include Android OS, BlackBerry OS, Symbian OS, Windows Phone OS, and Linux OS. Close-source Operating System Close-source operating system is an operating system with source code held merely by the operating system developer and cannot provide a massive amount of applications and services developed by the third-party developers Market Intelligence & Consulting Institute Page 23 of 23

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