SangSuk Yoon September 2013
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1 SangSuk Yoon September 2013 Marketing and Supply Chain Management Department Fox School of Business, Temple UniversityOffice: Speakman Hall, 1801 Liacouras WalkFax: Philadelphia PA USAMobile: EDUCATION Temple University, Philadelphia PA Ph.D. Marketing [Expected in May, 2017] M.A. Cognitive Psychology (2011) B.A. Psychology (2006) B.B.A. Business Administration (2006) Military Service R.O.K., Ministry of National Defense, RESEARCH INTERESTS My research interests are that investigating people s cognitive traits associated with judgment and decision-making, underlying cognitive process of those cognitive traits, and how these traits work in diverse marketing contexts and consumer behavior. I am also interested in using diverse research methods, such as behavioral, fmri, eye-tracking, EEG, etc., to investigate human judgment and decision making. TEACHING INTERESTS Main teaching interests are consumer behavior, judgment and decision making, and neural decision making DISSERTATION RESEARCH JOURNAL PUBLICATIONS chrome-extension://bpmcpldpdmajfigpchkicefoigmkfalc/views/app.html 1/5
![Philadelphia PA Ph.D. Marketing [Expected in May, 2017] M.A. Cognitive Psychology (2011) B.A. Psychology (2006) B.B.A. Business Administration (2006) Military Service R.O.K.](/docs-images/43/4249151/images/page_1.jpg ", Ministry of National Defense, 2006-2008 RESEARCH INTERESTS My research interests are that investigating people s cognitive traits associated with judgment and decision-making, underlying cognitive")
2 JOURNAL PUBLICATIONS Yoon, S. S., & Shin, H. J. (2010). The effect of substitute on WTA and WTP. The Korean Journal of Cognitive and Biological Psychology. 22(4), /16/13 SangSuk Yoon_CV.docx MANUSCRIPTS UNDER REVIEW WORK IN PROGRESS The effects of anchoring numbers on anchoring effect The aim of this study is to examine why anchoring effect is not stable in valuation tasks contradict to other traditional factual questions BOOKS AND BOOK CONTRIBUTIONS CONFERENCE PROCEEDINGS & PRESENTATIONS Choi, M. G., & Yoon, S. S. (2013, April). Entrepreneurship as a Creative Cognition. Proceedings of 2013 Annual Conference of the Korean Association of Small Business Studies (pp ). The Korea Chamber of Commerce & Industry, Seoul, Rep. of Korea Li, B., Uehara, T., Quang, Q. K., Cho, W. S., Kim, H. S., Xia, C. L., Yoon, S. S., Kim B. M., & Chon, T. S. (2012, October). Movement Analysis of Zebrafish (Danio rerio) in Conflict. Poster presented at The 2012 Autumn Korean Physical Society Conference. Pyeongchang, South Korea. Kim, H. S., Liu, Y. D., Ren, Z. M., Yoon, S. S., & Chon, T. S. (2011, September). The Fourier Series Analysis for Monitoring Response Behaviors of Indicator Species after Exposure to Chemical Stressor. Oral presented at The 18th Biennial ISEM Conference. Beijing, China. Lee, D. H., Yoon, S. S., Kim, B., Shin, H. J., Jung, Y., Jeong, M. Y., & Kim, H. J. (2010, August). Embodied action concepts in the brain: fmri comparison between right-handers and left-handers. Poster presented at 7 th International Conference on Cognitive Science. Beijing, China. Yoon, S. S., Lee, D. H., Hydock, C., & Sohn, M. H. (2010, August). Consistent Target-Distractor Mapping in Task Switching. Poster presented at 7 th International Conference on Cognitive Science. Beijing, China. chrome-extension://bpmcpldpdmajfigpchkicefoigmkfalc/views/app.html 2/5
3 International Conference on Cognitive Science. Beijing, China. Yoon, S. S., Lee, G. E., & Shin, H. J. (2010, August). The effect of substitute on the disparity between WTA and WTP. Poster presented at 7 th Internation Conference on Cognitive Science. Beijing, China. Yoon, S. S., Choi, M. G., & Shin, H. J. (2010, July). Renalysis of Linda problem. Poster presented at 32 nd CogSci Annual Convention. Portland, OR. USA. Yoon, S. S., Choi, M. G., & Shin, H. J. (2010, May). The WTA-WTP disparity under Framed Transaction. Poster presented at 22 nd APS Annual Convention. Boston, MA. USA. Choi, M. G., Yoon, S. S., & Shin, H. J. (2009, August). Reanalysis: Feature exocentricity as an alternative explanation in conceptual combination. Poster presented at 1st International Conference on Asia Pacific Psychology. Seoul, Korea. RESEARCH GRANTS MEDIA CITATIONS HONORS & AWARDS Matriculation Scholarship (2001), Pusan National University, Busan, South Korea Academic Excellence Scholarship (2001, 2003), Pusan National University, Busan, South Korea PROFESSIONAL AFFILIATIONS Cognitive Sciences Association for Psychological Science Society for Judgment and Decision Making ACADEMIC SERVICE Participation The 3 rd Interdisciplinary Symposium on Decision Neuroscience at Temple University, chrome-extension://bpmcpldpdmajfigpchkicefoigmkfalc/views/app.html 3/5
4 Temple University, (2013, May). Mid-Atlantic Marketing Doctoral Symposium at Temple University, (2013, April). Journal Review Cognitive Sciences Conference in 2013 TEACHING EXPERIENCE Teaching Assistant for Laboratory Practice Class. (2010 Spring Semester) Teaching Assistant for Laboratory Practice Class. (2009 Spring Semester) GRADUATE COURSEWORK PhD Courses Special Topics in Business Administration Econ Theory of Choice Bus Rsrch Econometrics(I) Sem-Sel Topics in Mktg Introduction to Research Design Sem-Marketing Theory Dev Statistical Methods for Business Research II Master Courses (3.94/4.5) Advanced Statistics in Psychology Advanced Cognitive Psychology Advanced Experimental Design in Psychology Social Influences Reasoning and Decision Making Advances in Motivation Microeconomics(I) Cognitive Neuropsychology MARKETING & MANAGERIAL EXPERIENCE REFERENCES Dr. Angelika Dimoka Associate Professor Office: Alter Hall Dr. Nathan Fong chrome-extension://bpmcpldpdmajfigpchkicefoigmkfalc/views/app.html 4/5
5 Dr. Nathan Fong Assistant Professor Office: Alter Hall /16/13 SangSuk Yoon_CV.docx Dr. Vinod Venkatraman Assistant Professor Office: Alter Hall chrome-extension://bpmcpldpdmajfigpchkicefoigmkfalc/views/app.html 5/5
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How To Understand The Consumer Choice In Korea
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