Course Programme Global Executive MBA

Transcription

1 Course Programme Global Executive MBA 9 residential weeks in 5 countries 3 residential weeks at / Barcelona, SPAIN 3 residential weeks at HHL / Leipzig, GERMANY 1 residential week at MDI Gurgaon, INDIA 1 residential week at Lingnan College, Sun Yat-sen University Guangzhou, CHINA 1 residential week at BS São Paulo, BRAZIL 1 st week / Barcelona, Spain October; Year 1 1. Introduction to Accounting (online course in preparation of the programme) 2. Case Study Methodology (1 ECTS) Case learning methodology has been proving for more than a hundred years to be one of the most important tools for executive education. Cases describe business situations that deal with problems that managers encounter daily. As such, the case study methodology obliges students to make managerial decisions based on logic, emotions and intuition. 3. Foundations of Strategy - Applying analytical models and tools (2 ECTS) In today s world, managers are expected to understand the trends shaping the business environment and the strategies that have to adopt in order to deal with the challenges within an increasingly competitive and dynamic market. In such an environment, organizations need to constantly renew themselves. Managers need to become change agents contributing with their experience and competencies to decisions about the future strategies of their organizations and taking the responsibility for their implementation. 4. Leading Self and Teams (2 ECTS) This first course will initiate participants in a process of reflection and action that has been designed to support in developing these competencies. The course will help them to create awareness concerning their strong and weak points. Self- knowledge is indispensable to successfully initiate a management development process. So the main goal of this first course is to lay the foundations for their personal and professional development during the Global Executive MBA Programme. 5. Financial Accounting I Preparing Financial Statements (1 ECTS) In today s highly competitive business marketplace, managers are challenged with increasingly more difficult and complex decisions. They therefore need to understand and appreciate the consequences of those decisions and the impact that they have on the present and future financial position of the enterprise. Fundación Privada Universitaria CP Responsable Legal: Miquel Espinosa, Director General de

2 2 nd week HHL / Leipzig, Germany January; Year 2 6. Introduction to Business Model Development and Academic Writing (0 ECTS) The part academic writing is meant to introduce participants to the most essential guidelines to keep in mind when writing a piece of academic text - in particular, a Master s Thesis. In the part Business Plan Writing, students will get an introduction into the key questions any business plan has to address. After the course, students will have a basic understanding of an approach to analyse and develop a business model and how to transfer this into a written business plan or business plan presentation. 7. Improving Managerial Decision-making Through Data Analysis (1 ECTS) The main objective of this course is to familiarize participants with basic probabilistic and statistical analysis in order to support decision-making in managerial scenarios. The course focuses on the application of sound judgment in formulating, solving, and interpreting quantitative analyses rather than on rote memorization of formulas or cursory application of methodology. 8. Financial Accounting II Analyzing and diagnosing the company (1 ECTS) Participants acquire the capacity to assimilate financial information and propose business recommendations based on the analysis of the company's financial statements. Factors such as profitability, use of debt and liquidity are studied as a basis for such recommendations. Participants will understand key characteristics of the financial environment within which management must operate the processes of financial analysis. 9. Logistics (2 ECTS) The main learning objective of the course is to introduce how logistics processes and systems work and how complex they are as well as to outline the role of logistics as an important success factor nowadays. Furthermore logistics as a management function is pointed out. As a learning outcome the reflexive professional competence, the methodological competence, social/ personnel competence as well as intercultural and leadership competence, especially during the team and case work are enhanced. 10. Management Information Systems (1 ECTS) This course provides an introduction to Management Information Systems (MIS). It aims to provide a managerial perspective on the role of information systems in organizations and business life, and examines the role of information systems in supporting a wide range of organizational functions. Specifically, we shall examine the role of information systems in supporting administrative operations, decision-making, and overall strategic initiatives. Fundación Privada Universitaria CP Responsable Legal: Miquel Espinosa, Director General de

3 3 rd week Lingnan College / Guangzhou, China April; Year 2 1. Geopolitics (1 ECTS) This course aims at providing the students with a greater understanding of the International Politics subdivision geopolitics, how it works, how it can be used to assess the capabilities of a state, a region, or a union of states in terms of their domestic and foreign policy orientations. In addition, it also offers an introduction to China from this particular geopolitical point of view. Specifically, it will examine the spatial and regional patterns of China as they have changed over time, both internationally concerning China s relationship with selected regions and countries, and its engagement with globalization; and internally within China itself to see the regional variations between several major provinces and cities in China. 2. Corporate Valuation (1 ECTS) The objective of this course is to provide students with the basic knowledge in corporate valuation, the core part of corporate financial management, and an understanding of financial decision process of corporations. The course deals with conceptual and theoretical analysis of corporate valuation. Major topics include some alternative DCF (Discounted Cash Flow) valuation methods, such as WACC (Weighted Average Cost of Capital), APV (Adjusted Present Value), and Equity Cash Flow method. After studying the course the students will be able to state the advantages and disadvantages of each valuation method, and also know how to apply each method to evaluate the corporations. 3. International Finance (2 ECTS) The main objective of this course is to introduce the fundamental theories of international finance and their application in the real world to allow students to truly understand monetary economics in an international context. The students will get to know the framework of international finance and have a comprehensive understanding of the basic concepts and most important foreign exchange theories of international finance. They will also take a brief look into nowadays international financial market and see how international firms carry out cross-border operations and management. 4. Doing Business in China (1 ECTS) After completing this course, the students should be able to analyze the dynamics of the local business environment; understand business practices in China from cultural, legal and other perspectives; have an in-depth and more comprehensive understanding of Chinese way of doing business Fundación Privada Universitaria CP Responsable Legal: Miquel Espinosa, Director General de

4 4 th week / Barcelona, Spain June/July; Year Finance for Managers (2 ECTS) The material to be covered will include the theories and techniques employed in capital investment analyses. After successfully completing this course, participants will be able to: Describe how the capital investment process is used to value and identify wealth-creating investment projects. Understand and explain the relative merits of the key capital budgeting decision tools: net present value, internal rate of return, return on investment, payback, and profitability index. Apply the above decision tools to solve capital budgeting problems. Know how to logically compare and choose among mutually exclusive projects. Identify relevant cash flows for capital budgeting projects and know how to handle sunk costs, opportunity costs, inflation, financing costs, taxation, and net working capital issues. Understand the concept of forecasting risk in capital budgeting and the usefulness of conducting sensitivity and simulation analysis. 12. Leading Others (2 ECTS) In this course we will analyse the fundamentals of effective leadership. The way managers can influence behaviour, stimulate growth and boost motivation will be discussed. At the heart of whatever influence effort is the capacity to communicate and negotiate effectively in order to build trust and strengthen relationships. Therefore, key communication skills will be trained aimed at producing the desired impact on others. And in the same order managers are surrounded by negotiation situations in every aspect of their daily work activities. 13. Customer Centricity Marketing (2 ECTS) Marketing is all about identifying, creating, delivering and sustaining value to the entire stakeholder model. Operationally, this is developed in three distinct steps: First you carefully analyze the environment (channels, competitors, consumers and their own company). Then, based on the analysis, you develop a marketing strategy (segmenting targeting positioning) that is unique and superior to competitive offers. Only then do you develop and implement a marketing mix that is consistent and coherent with the strategy. This course emphasizes with the first two steps of the marketing process: analysis and strategy, i.e. identifying and creating value. Fundación Privada Universitaria CP Responsable Legal: Miquel Espinosa, Director General de

5 5 th week HHL / Leipzig, Germany August/September, Year New Perspectives on Innovation Management (2 ECTS) The main learning objective is that students are competent after the course to explore the ways in which innovations of different nature, scale and degree of novelty can be managed. Starting with an integrated point of view by using the framework of the innovation process model, the emphasis of the course is on the importance of implementation. The course provides a set of ideas, practices, and processes that companies can us to making innovation initiatives more effectively happen. Based on the results of state-ofthe-art innovation research and cases the course will take the students through the innovation execution process and bring them closer to ensuring that a companies best ideas achieve their full potential. 15. Brand Management Analysis, Strategy & Implementation (2 ECTS) The aim of this course is to develop knowledge and skills for managing brands as a main part of strategic marketing. The course examines the planning, positioning, coordination and implementation of appropriate brand strategies. Furthermore, students learn how to measure and to preserve brand equity. Topics covered include in general: The role of branding within strategic marketing Brand elements, brand strategy and brand hierarchy Models and methods for brand positioning Designing of marketing programmes to build brand equity Brand communication Models and methods of measuring brand equity Organizational design for brand management 16. Macroeconomics (2 ECTS) The course s objective is to provide students a thorough understanding of the principles and methods of economic thinking and modeling in the field of macroeconomics and international finance. At the end of the course, students should be able to apply macroeconomic concepts on public available data and interpret the results, to understand the limitations of theoretical models and their empirical testing, to understand the complex interaction of institutions, regulation and market processes during economic crisis, evaluate policy decisions, given the trade-offs between different policy goals. Fundación Privada Universitaria CP Responsable Legal: Miquel Espinosa, Director General de

6 6 th week Business School São Paulo, Brazil November; Year 2 1. Entrepreneurship / Intrapreneurship (1 ECTS) The aim of this course is to provide participants with the ability to understand the potential of applying innovation thinking, concepts and tools to address complex challenges and wicked problems in business. Participants will learn how to design a business from scratch by exploring possibilities and generating ideas that might disrupt existing patterns in the market. They will also be encouraged to reflect upon their own management practice and look for alternative paths. Additionally they will be exposed to state of the art innovation concepts and practices such as value co-creation/open innovation, design thinking and value innovation. 2. Corporate Social Responsibility & Ethics (1 ECTS) The power and influence of business in society is greater than ever before. In this vein, pressure groups have been demanding a more ethical way of doing business. Consequently, such a constant spotlight on corporate business suggests that companies shall convert its best efforts to fit in the current ethical business scenario. However, the pursuit shall be grounded on right goals and principles, leading companies to achieve the right endings based on a pertinent structure of values and principles of ethics applied in business as corporate activities shall not be diminished or necessarily less profitable but rather shall be sustained in a long run, taking all stakeholders into proper consideration. 3. Corporate Governance (1 ECTS) The course is designed to enable participants to properly frame corporate governance related issues by providing discussion as to corporate potential conflicts and ways to eliminate or minimize them, pertinent tools of corporate governance referred to corporate law and finance, as well as a productive discussion about CG structure worldwide and globalization challenges. 4. Global Marketing (1 ECTS) This programme will provide participants with the fundamental skills for managing business in Brazil and other Latin American markets, applying marketing and sales management principles in those countries, based on local and international market environment understanding. Learning outcome of this course is the methodological competence for analyzing and understanding the influence of culture complexity of local market environment. 5. Doing Business in Brazil (1 ECTS) The aim of this module is to provide participants to understand the most recent economic, social and political developments in Brazil, based on its historical framework. Learning outcome of this course is to clarify how global economic forces have moved in favour of emerging countries and how Brazil is preparing itself to be part of it, depending on its capacity to face and overcome the main risks (which involves undeniable opportunities for local and international economic agents). Fundación Privada Universitaria CP Responsable Legal: Miquel Espinosa, Director General de

7 7 th week / Barcelona, Spain February; Year Developing Strategy - Responding to the challenges of organizational growth (2 ECTS) By the end of the course, the participants will be able to: Identify the key drivers that bring innovation, change and transformation Assess attempts to bring effective organizational change and transformation in the different cycles of an organization Explore the key issues involved in the implementation of strategic decisions and the mental, structural and cultural barriers to change Recognize the characteristics that define the management style of each cycle Analyze the problems management faces in each cycle Define the solutions that are going help implement successfully the new cycle 18. Strategic Leadership incl. Consolidation (2 ECTS) This module has two objectives. The first objective is for you to analyse the progress that you have made and the results you have obtained regarding your personal and professional development during the course of this residential subject. The second objective is to understand how to use the knowledge, skills and attitudes that you have acquired in order to become an effective transformational leader. The class room activities and personal presentations will be combined with an outdoor training experience. 19. Human Resources Management - Aligning talent with the strategy (2 ECTS) During this module the principle questions related to the management of people within the organisation will be addressed from the managerial perspective. The module intends to provide the conceptual models and practical tools that will prepare the participants to successfully face the dynamic and complex issues involved in changing the culture, optimising performance and developing the human resources in the organisation. Fundación Privada Universitaria CP Responsable Legal: Miquel Espinosa, Director General de

8 8 th week Management Development Institute Gurgaon, India April; Year 3 1. Knowledge Management (1 ECTS) In the Knowledge Economy of the 21st century, the business leaders will be those CEOs who are able to exploit the knowledge assets in their organisations and develop capabilities for the same which include information technology (IT) infrastructure, culture and knowledge structure in an organization. 2. e-business (1 ECTS) This course will provide the students with a business, analytical and technical framework of emerging/ fluctuating world of electronic-business. e-business provides opportunities to business to beginners with low investment and wider reach but at the same time is full of challenges for managers. To compete in the highly volatile and competitive environment managers must gain an understanding of the rapidly changing technology cost and business models. Managers need to develop a basic understanding of how electronic business differs from real business settings from the point of view of nature of products, payment methods, logistics and supply chain, returns, to after sale services. They also need to acquire a hands-on knowledge of the underlying technological infrastructure in order to have a clear idea of the business transactions needed to survive and organizational dynamics embedded with e-business activities. 3. Supply Chain Management (2 ECTS) The function of supply chain management is to design and manage the processes, assets, and flows of material and information required to satisfy customer s demands. The objectives of this course are: To develop an understanding of key drivers of supply chain performance and their interrelationships with strategy and other functions of the company such as marketing, manufacturing and accounting. To impart analytical and problem solving skills necessary to develop solutions for a variety of supply chain management and design problems and to develop an understanding for use of information technology in supply chain optimization To understand the complexity of inter-firm and intra-firm coordination in implementing programmes such as e-collaboration, quick response, jointly managed inventories and strategic alliances 4. Doing Business in India (1 ECTS) The objective of this course is to sensitize the students towards the overall Indian business environment within which Indian companies are working and to provide insight to students of its implication for foreign companies as well as decision making in business organizations. Fundación Privada Universitaria CP Responsable Legal: Miquel Espinosa, Director General de

9 9 th week HHL / Leipzig, Germany June; Year Corporate Finance (2 ECTS) The aim of this course is to provide participants with the ability to structure and analyze complex problems in corporate finance and to enable them to make rational investment and financing decisions. Participants will know the most important theories and models for analyzing capital structure choices, payout policies and investment decisions on corporate level. The course also covers problems stemming from principal-agent relations, informational asymmetries and their impact upon investment and financing decisions. 21. Accounting-based Decision-Making (1 ECTS) Learning objectives are: Understand cost terms and concepts in order to plan, control and measure performance in a company; Be able to interpret results produced by basic and advanced costing systems; Apply management information tools, taking into consideration basic assumptions and limitations with regard to making decisions; Know strategic perspectives on accounting 22. Business Simulation (3 ECTS) This course has the character of a capstone course which integrates learnings from other courses in the curriculum. Specifically, participants learn how to successfully manage a company in a turbulent, competitive business environment by taking consistent strategic and operative decisions in different functional areas. They also learn how to organize team work in a management board and how to communicate with important stakeholders of their company. The course uses management simulation software. Participants, in teams, act as board members of competing companies. Besides the academic programme coaching service is offered to all participants of the Global MBA programme to enhance the participants overall performance. The methodology that is used in coaching interviews is based on the coach`s opportune and appropriate questioning of the coachee`s plans and actions, with the objective of provoking self-reflection and generating new insights for the coachee in relation to his goals. The coach can also provide timely and specific feedback to the coachee with respects to his plans and performance, and in this way, the coach acts as a mirror that allows the coachee to see himself from a more objective perspective. What coaching hopes to achieve is to enable the coachee to perform to the highest level of his potential in the areas that the coachee has determined to be important. It does not try to make people perfect, but rather to make them excellent in a particular area by enabling the coachee to utilize all his potential strengths. Fundación Privada Universitaria CP Responsable Legal: Miquel Espinosa, Director General de