e International Business (Regular Study Program) WIB Introduction to Economics

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1 Winter term 015/016 Intensive German language course: 14/09 5/09/015 Lecture Period: October 1 end of December Project Work or Internship: January March (duration flexible) Cod Subject e International Business (Regular Study Program) ECTS* 1 WIB Introduction to Economics Semester 1: Lecture hours: 0 Principles of economics; interdependence and the gains from trade; the market forces of supply and demand elasticity and its applications supply, demand and government policy; consumers, producers and the efficiency of markets; the costs of taxation; international trade WIB Basics of International Business Semester 1: Lecture hours: 6 Globalization, development, assessment and effects from the companies point of view, Reaction to differences between national and political and economic systems the international enterprise internationalization and marketing strategies WIB Basics of Information Management and Information Systems Semester 1: Lecture hours: 6 Concept and meaning of information, communication and knowledge information economy and knowledge survey Information gathering data security and data protection basics and analysis and modeling of business processes information and knowledge management basic of application systems 4 WIB Business English 5 WIB Economics: Macroeconomics Semester : Lecture hours: 8 Measuring a Nation s Income, Measuring the Cost of

2 Living; Production and Growth; Aggregate Demand and Aggregate Supply; The IS-LM Model; The Financial Crisis 6 WIB Finance and Investment (basic class) Lecture hours: Corporate Finance Financial markets and institutions (equity markets, debt markets) Financing types and financing sources (Bonds, Notes, loans, covenants, etc.) financial and liquidity planning Basics of capital budgeting and investment planning NPC and IRR calculations 7 WIB Economic Policy Semester 5:Lecture hours: 5 Role of economic policy in market economies; Labour market policy; Economic stabilisation policy Management in Industry ( Regular Study Program) 9 WIN Innovation and Production Management (Harry Costin, Granada) Lecture hours: 0, , 5.10.: 1:00-16:15, : 9:00-1:00 The course has been designed following the assumption that innovation and creativity occur at the individual, group and organizational levels. We will therefore explore under what conditions innovation is likely to occur, and how perspectives such as cognitive psychology, team-based learning and improvement, organizational learning, and other related conceptual frameworks can help us create and foster an organizational environment where innovation is more likely to happen in a systematic way. We will also explore the organizational processes that need to be coordinated so that a good idea reaches the marketplace in the form of a high value-added productservice package at the right time and place. WIN Strategic Management (Harry Costin, Granada) Lecture hours: , 5.10.: 17:00-0:00, : 1:00-16:15 The course reviews the process whereby organizations establish and pursue goals within internal and external constraints, resources and opportunities. Topics include strategy and tactics; the process of strategic choice and adjustment; resource assessment; environmental and competitor analysis; stakeholders and values; and strategy implementation, control, and valuation

3 International Interdisciplinary Study Program 10 AAA International Leadership (Brigitte Brun), exact timing to be confirmed Leadership is a process of social influence in which one person can enlist the aid and support of others in the accomplishment of a common business goal. In this lecture the students learn about theories, models, plans, tactics, methods and tools used by leaders around the world. They work in solo and in teams to put them in practice in rhetoric exercises and debates. They learn about what it takes to be a leader and what makes a leader, about the temptations and dangers leaders are confronted with and how to deal with them as followers and overcome them as leaders. The ultimate goal of this course is to make students conscious of the difficulty and the importance of intelligently and courageously standing up to their values, as followers and as leaders. 5 AAA Introduction to international business (Dr. Magdalena Paleczny-Zapp, USA), exact timing to be confirmed In the Introduction to International Business Course, students will gain an understanding of the factors that are involved when businesses operate in foreign economies. The following topics will be covered in this course: the review of the theory of international trade; the economic, political and cultural environmental of international trade and investment; the functions of the global monetary systems; strategies entering foreign markets, trade barriers and the institutions such as WTO and IMF. Globalization of the world economy and the factors affecting globalization will be also discussed in this course 1 AAA Business Statistics (Éva Réka Keresztes,assistant professor), Budapest Business School, , : :00, 4.10.: 9:00-1:00 Applied Computer Science module deals with various procedures that are used in social, economic and market analyses, and are linked to quality management problems. Also discussed are computer based data analysis techniques that are applied in the process of decision making. For this, the statistical data modeling tool SPSS and Excel Solver are used during the course to solve business and research problems. The

4 quantitative techniques are fundamental in business decision support. They also aim to develop critical awareness and understanding of some processes, techniques and technology by which numerical information can be collected and communicated. 14 AAA Alternative Investment, (Dr. Andreas Hoepner, St. Great Britain), to be confirmed (Hedge Funds, Private Equity, Carbon Finance, Islamic Finance ) 15 AAA Sustainable Finance (Agnes Neher), to be confirmed After successfully completing the module, students are expected to have a sound understanding of theories, practices, opportunities and challenges of various responsible investment strategies. Especially, students should understand how non-financial factors (e.g. carbon, religion) can be integrated into investment processes and which implications this integration might have. Students should also critically assess the growth and impact of different responsible investment strategies from an economic, environmental and societal perspective. 16 AAA International Marketing (Dr. Mariusz Soltanifar,Netherlands), , 17:00-0:00 This course aims to provide students with a sound knowledge and understanding of some important aspects of marketing and marketing practice. Course introduces students to the essentials of marketing and discusses key concepts, methods of analysis, strategies and tactics. All of them are critical to managing profitable customer relationships in today s dynamic, connected and virtual environment. The course emphasizes the importance of social media in modern marketing as well. Specifically, the course goals are: 1. Customer analysis, company analysis and competitor analysis.. Marketing research.. Marketing mix decisions (product, pricing, promotion, and distribution strategies). 4. Strategic marketing analysis. 5. Web marketing

5 17 AAA Global Business Behaviour (Galina Suppes, Karlsruhe), 1.11., , 6.11.,.1., 10.1., 10:00-1:00 Culture in a global economy is a critical factor in international business. Globalization opens a wide range of cross-cultural business relationships and thus profitable business opportunities. Understanding cultural differences in today s markets is therefore an essential prerequisite to achieve successful business deals. The primary purpose of the lecture is to provide a sensitization for the cultural differences of various European, Latin American and Asian countries. The course is an encouragement to acquire both knowledge and skills to develop international cultural competence and thus being able to reconcile international differences arising from different cultures. 18 AAA German Course (Wüst:Intensivkurs, Simantzik: during the semester) German intensive course: 60 lecture hours in total German course: -4 lecture hours/ week during the semester 19 AAA Selling and Sales Management (Harvey Utech, USA), : 17:00-19:0 Lecture hours: 0 When you think about it, everybody sells. You are involved in selling whenever you want somebody to do something. 6-4 However, you can also get a job selling. What types of jobs are available? What skills are required? What are the advantages of a sales career? The first two classes in this course will provide answers to these questions. Effective person-to-person selling in today s world requires building a relationship with the customer. Success is no longer a case of winning at the expense of the customer; an effective sale is negotiated by both parties in such a way that both win (Win-Win.) Sales managers today call this relationship selling. At the heart of relationship selling is a set of rules developed by Dale Carnegie during the 190s and still applicable today. In fact, German-language versions of his ground-breaking book, How to Win Friends and Influence People are on sale today in many German bookstores. This course will emphasize Carnegie s principles and apply them to relationship selling.

6 Other topics explored in the course are selling ethics, the differences between selling and marketing, the psychology of selling, body language, personality, closing the sale, handling objections, and the five steps of the selling process. Wherever possible, the points made in class will be illustrated by brief cases that are presented orally and which students will be asked to react to. 0 AAA Managerial Finance (Harvey Utech, USA) Lecture hours: 0, , :0 (.10.14:0-16:45) Financial Accounting and Managerial Accounting go hand-in-hand. Financial Accounting presents a picture of a firm s finances to the outside world (investors, creditors, suppliers, government, etc.). Managerial Accounting, by way of contrast, is inward looking. It provides the tools that a firm s managers need in order to make those decisions critical to a firm s future. The course covers traditional managerial accounting and emphasizes those more recently developed tools that are only now working their way into everyday use. AAA Cross-cultural Management, (Dr. M. Yahyagil, Yeditepe University, Istanbul), , 17:00-0:00 Globalization, Glocalization in modern world, the comparison of classical and modern management theories and Workforce diversity, the concepts of culture, socio-cultural dimensions and cultural orientations, cultural crossing and its importance in business world, Cross-cultural perspectives on leadership styles and communication Cultural diversity: Kohlberg's theory of moral reasoning Identity in intercultural management: Particularism vs. universalism Values and practices in business world 4 AAA International Product Management (Mariusz Soltanifar, Netherlands), : 1:00-16:15 This course aims to train you in making product management decisions to be made during the product lifecycle. It emphasizes the early phase (product development and launch) and late phase (product deletion and replacement) of the product development process. The course International Product

7 Language Center 5 LC Management looks at these decisions from a marketing perspective and helps to apply state-of-the-art in academic research on product management. It gives you an overview of the things you will have to take into account when managing a product or service. You will learn theories and instruments that may be helpful in the various aspects of international product management process. This course focuses on creating customer value through new products, and the topics that will be discussed in the course include: the role of marketing in the product development process, adoption and diffusion, using lead users, concept testing, market testing, product launch strategies, and product deletion. Certainly, this course gives you a glimpse of what product management looks like in practice and an opportunity to improve your skills in doing field research in product development. Language Courses (Chinese, Italian, Spanish and other languages) Information Technology (Study Program) courses have to be confirmed 6 TINF Computer Sciences: Formal Languages, Compilers and Compiler Construction tools Lecture hours: 44 Concepts of the theory of formal languages and the complexity are introduced. Their application in writing compilers using various tools and techniques are presented. 7 TINF Computer Sciences: Software Engineering Lecture hours: 44 Students will learn basic concepts of the process creating and managing large software systems. Advanced object oriented design concepts will be presented. 8 TINF Computer Sciences: Scaling Networks (CCNA R&S- ) Lecture hours: 0 Describes the architecture, components, and operations of routers and switches in a large and complex network. Students learn how to configure routers and switches for advanced functionality. By the end of this course, students will be able to configure 4 4

8 and troubleshoot routers and switches and resolve common issues with OSPF, EIGRP, STP, and VTP in both IPv4 and IPv6 networks. Students will also develop the knowledge and skills needed to implement DHCP and DNS operations in a network TINF Computer Sciences: Gamification Lecture hours: Gamification is the use of game thinking and game mechanics in non-game contexts to engage users in solving problems. Concepts of web-engineering, advanced software engineering, databases, communication networks are required and combined in a new context. TINF Computer Sciences: Introduction to functional programming Lecture hours: 1 An introduction into the concepts of functional programming (function application, recursion, lists, referential transparency, laziness, Lambda-calculus, etc) and the programming language Haskell is given 1 *ECTS points have to be confirmed.