Executive MBA Program Content EMBA FIRST ACADEMIC YEAR.

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1 Executive MBA Program Content EMBA FIRST ACADEMIC YEAR

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3 EXECUTIVE MBA PROGRAM CONTENT FIRST ACADEMIC YEAR FIRST TERM SEPTEMBER-DECEMBER PRELIMINARY SUBJECT: FINANCIAL ACCOUNTING FINANCIAL ACCOUNTING ANALYSIS OF BUSINESS SITUATIONS FUNDAMENTALS OF SALES MANAGEMENT DECISION ANALYSIS THIRD TERM APRIL-JULY MANAGING PEOPLE: HUMAN RESOURCES CORPORATE FINANCE ECONOMIC CONTEXT ENTREPRENEURSHIP COMPETITIVE STRATEGY MANAGING PEOPLE IN ORGANIZATIONS SECOND TERM JANUARY-MARCH FINANCIAL ANALYSIS ECONOMIC DECISION ANALYSIS OPERATIONS MANAGEMENT IMPLEMENTING SALES ETHICS

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5 FIRST TERM SEPTEMBER-DECEMBER Preliminary subject: Financial Accounting Objective of the subject: to introduce the fundamentals of accounting. Students learn the fundamentals and mechanics of financial accountings in a simple, intuitive way. It is aimed at participants who have had no exposure to financial accounting in their studies and/or professional activities. This voluntary subject is taught before the official start of the first year of the Executive MBA. Financial Accounting Objective of the subject: to analyze and interpret the financial information contained in financial statements. Students learn about the content and purpose of three financial statements: the balance sheet, the income statement and the cash flow statement. They learn to draw up financial statements so they can understand and interpret them correctly. They find out how to obtain information from financial statements and become familiar with the usefulness and limitations of this information for diagnosing and solving business problems. Analysis of Business Situations Objective of the subject: to develop the skills to reflect on complex, real-world business problems. Students analyze the different phases in the process of making and implementing decisions: identifying the problem, establishing quantitative and qualitative criteria, proposing different solutions and making the decision. The aim is to change the way students think about problems that require action. The subject allows them to polish their analytical, synthesis and creative skills. IESE UNIVERSITY OF NAVARRA 5

6 Fundamentals of Sales Management Decision Analysis Objective of the subject: to perform in-depth analysis of the fundamentals of marketing and sales strategy. Students learn about product planning, market selection, distribution, setting prices and promotion to address management problems from a sales perspective. They analyze the organization's sales tasks, including the functional responsibilities of sales managers and the other members of the management team. Objective of the subject: to learn to make decisions in situations of uncertainty and risk. Students learn to structure decision-making problems in decision trees and to use the net current value concept to assess the decision's economic consequences when they are dispersed over time. They are introduced to ways of measuring uncertainty using probability distributions. They learn how to handle risk situations. They acquire the skills, criteria and values they need to make prudent decisions. Managing People in Organizations Objective of the subject: to analyze the concepts of motivation, organization size, management styles and organizational behavior from an anthropological perspective. Students analyze people's behavior in several different contexts within the organization. They perform in-depth analysis of interfunctional relations, hierarchical communication and sources of authority. They acquire people development and executive coaching skills. 6 EXECUTIVE MBA

7 SECOND TERM JANUARY-MARCH Financial Analysis Objective of the subject: to become familiar with financial diagnosis and forecasts while stressing the importance of ensuring the company has sufficient cash flow. Students learn the difference for shareholders between profit and cash flow. They learn the difference between operating capital and working capital. They use tools to analyze investments and determine the value of companies. Economic Decision Analysis Objective of the subject: to learn about the different uses of accounting and other information within the company. Students practice calculation methods to determine the impact of operating decisions on the income statement. They learn the different parts of the cost system structure. They design cost systems so they can compare real and anticipated results. IESE UNIVERSITY OF NAVARRA 7

8 Operations Management Implementing Sales Objective of the subject: to learn to find the best way to run the company, generate value for customers and ultimately gain a competitive edge. Students acquire a global view of operations in services and industrial companies. They explore the basic variables, concepts and tools to acquire a full understanding of the world of operations. They learn the fundamentals of diagnosing and improving the different kinds of operations systems. Objective of the subject: to analyze sales management situations by considering the distribution of time and human and financial resources to put a product or service on the market. Students learn the essential parts of a communication strategy: mission, market, messages, the media, budget and measuring. They perform in-depth analysis of the sales process, policies and the supervision required to manage the sales staff. They analyze the main options when putting a product or service on the market. Ethics Objective of the subject: to offer an overview of the responsibilities assumed by managers in the organizations they control, the teams they lead and their personal lives. Students acquire the fundamentals required to ensure ethics forms part of the manager's job. They increase their awareness about ethics and the moral dimension of business decisions. They reflect on the meaning of managerial action and the role organizations play in society. 8 EXECUTIVE MBA

9 THIRD TERM APRIL-JULY Managing People: Human Resources Objective of the subject: to lay the groundwork for decision making in the critical areas of labor relations and human resources management. Students perform in-depth analysis of labor relations (union strategy, collective bargaining). They analyze the function of human resources, how it relates to company strategy, and the system of personnel policies and practices. They learn about human resources policies and practices (recruiting, assessment, development and compensation). Economic Context Objective of the subject: to describe the principles, concepts and models that help us understand the context in which companies operate and how economic policies can modify this context. Students review the main microeconomic concepts. They review the main macroeconomic concepts (except for those involving international economics, which are studied in Economics II in the second academic year). They discuss the current economic situation and prospects for the immediate future. Corporate Finance Objective of the subject: to develop the skills required to work in corporate financial management with special emphasis on making long-term decisions. Students examine companies' relationships with capital markets, debt markets and the stock market. Managing a company's value is defined as the conceptual framework, and students carry out in-depth analysis of ways to generate value. The coherence of companies' financial policies with their corporate strategy is established as the performance criterion. Entrepreneurship Objective of the subject: to promote a systemic view of creating new opportunities in widely different contexts. Students explore entrepreneurial behavior, the nature of opportunities and the entrepreneurial process. They are introduced to useful concepts and tools for designing, assessing and implementing new opportunities. They look at managing teams of entrepreneurs, searching for capital and setting up a board of directors. IESE UNIVERSITY OF NAVARRA 9

10 Competitive Strategy Objective of the subject: to help students think strategically in different business situations. Students are introduced to a coherent conceptual framework on creating and capturing value. They learn about concepts to analyze the company's competitive environment and its internal reality. They learn to formulate a business strategy that will shape the company's future environment and help in future company decision making. 10 EXECUTIVE MBA

11 IESE UNIVERSITY OF NAVARRA 11

12 IESE Business School iesebs IESE Business School iese Madrid Camino del Cerro del Águila, Madrid, Spain EXECUTIVE MBA Barcelona Av. Pearson, Barcelona, Spain New York 165 W. 57th Street New York, NY USA Munich Maria-Theresia-Straße Munich, Germany Sao Paulo Rua Martiniano de Carvalho, 573 Bela Vista Sao Paulo, Brazil

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