Mobility everywhere. Towards seamless WiFi and 3G/4G integration. Pablo Prieto. Belgium April 18, 2013
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1 Belgium April 18, 2013 Mobility everywhere Towards seamless WiFi and 3G/4G integration Pablo Prieto Cisco and/or its affiliates. All rights reserved. Cisco Connect 1
2 Agenda Mobile data traffic rise WiFi Mobility Everywhere, delivery of Data in Motion
3 Agenda Mobile data traffic rise WiFi Mobility Everywhere, delivery of Data in Motion
4 Mobility everywhere
5 Global Mobile Data Traffic Growth / Regions MEA has the Highest Growth Rate (77%) from APAC will Generate 47% of all Mobile Data Traffic by % CAGR Exabytes per Month Latin America (LATAM) Central and Eastern Europe (CEE) Middle East and Africa (MEA) Western Europe (WE) North America (NA) Asia Pacific (APAC) 6.5% 7.6% 7.7% 12.4% 18.7% 47.1% Source: Cisco VNI Global Mobile Data Traffic Forecast, Cisco and/or its affiliates. All rights reserved. Cisco Connect 5
6 WE Mobile Data Traffic Growth by Device In 2013, Smartphone Traffic Surpass Mobile Laptop Traffic Exabytes per Month Other Portable Devices (.5%) Non-Smartphones (.4%) M2M (8.1%) Tablets (17.0%) Laptops (18.7%) Smartphones (55.3%) Figures (n) refer to 2017 device share 50% CAGR x 1.4 EB EB 0.0 Source: Cisco VNI Global Mobile Data Traffic Forecast, Cisco and/or its affiliates. All rights reserved. Cisco Connect 6
7 Wi-Fi is a User-Driven Trend 80% of the time users are nomadic 19 out of 20 smartphones support Wi-Fi 90% of ipads sold are Wi-Fi only 32% of mobile data traffic usage is offloaded 100% 50% 0% 32% 51% Sources: Cisco Visual Networking Index, 2012; Bango Inc., February 2011; North Carolina State Univesity, Cisco IBSG 2011
8 Demand is not geographically uniform Target areas for Small Cell deployments 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 8
9 Agenda Mobile data traffic rise WiFi Mobility Everywhere, delivery of Data in Motion
10 Service Provider Wi-Fi Complements 2G, 3G, 4G Smartphone Residential Managed AP CMTS DSL Fiber MSP Credentials 3G/4G Macro Site Internet IP Backhaul IP Core Partner Net Metro WiFi Carrier-grade Intelligent Access Radio SMB Managed AP Unified Architecture On Premise Content Indoor Hotspot Seamless Experience Stadium / Large Venue Converged Packet Core 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 10
11 Top barriers to wider implementation of Wi- Fi roaming: Top barriers to further adoption and usage of Wi- Fi: Network discovery, identification, connection, authentication and security all key for seamless integration of Wi-Fi and cellular networks 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 11
12 AP Discovery problem SSID Explosion in Metro area End User Problem Similar SSID names SSID - open SSID - encrypted SSID Super* Premium* User cannot find right SSID Rogue SSID Trust or UnTrust? Additional Battery Consumption at handset Operator Concern Display operator SSID Promote own SSID
13 What is WiFi Passpoint? = Smart WiFi Network Load & Speed Here is WiFi for you! Smart Device Operator Name Information (ANQP) Server Smart WiFi device Smart AP discovery & selection Secure Browsing in your HotSpot - WPA2-AES for all time Device/User registration and provisioning
14 Before-After How Passpoint will change WiFi Connection Traditional WiFi Passpoint-based WiFi Discovery Probe Scanning Query(ANQP) based Network Name SSID Realm Name or 3GPP CI Connection Priority User GUI Setup No priority control manual only Text-based Selection Priority list from Home operator or manual override by end-user GUI with Service Provider Icon
15 Automated WiFi Connection on the go Manual Setup 1. Power On or Unlock the phone 2. Select WiFi network from pop-up but has vulnerability to access Rogue AP* 3. Go to Web-auth 4. Browse Web-page and had to put right credential usually ID/PWD 5. Choose roaming plan 6. Start Internet Regular Client HotSpot 2.0 Client Automatic Setup 1. Power On or Unlock the phone 2. Handset automatically validate network and initiate connection and Use Internet with super WiFi speed! u enabled WLAN can support non-11u devices u Network information exchange makes WiFi experiences seamless, hassle free connection! *Rogue AP type : Honeypot, Evil Twin, Multipot etc Cisco and/or its affiliates. All rights reserved. Cisco Connect 15
16 Next-Generation HotSpot (802.11u): Roam, Authenticate, Monetize Next Generation Hotspot 802.1x, EAP-SIM Auto SIM credentials u Encrypted Wi-Fi Link i Seamless authentication & Wi-Fi roaming - Wireless Broadband Alliance Mobile Service Advertisement Protocol (MSAP) RELIABLE Carrier class solution SEAMLESS Simplifies network discovery and selection for seamless cellular data offload SECURE Extends existing SIMbased authentication techniques over encrypted Wi-Fi PROFITABLE Enables location-based and value-added services 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 16
17 One Unified SP Wi-Fi Architecture Internet Application Partners Converged Subscriber Control AAA DHCP Captive Portal WCS Policy Mgmt Svcs Reporting Cloud Services, Applications, & Operations Wi-Fi Controller and Backhaul Cloud TR-069 CMTS DSL Fiber Own or 3 rd party broadband access Stadium / Large Venue Indoor Hotspot Metro Wi-Fi SMB Managed AP Metro/ Hotspot Access Residential Managed AP Residential Access Client Centric/ Un-trusted Access 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 17
18 SP Wifi and Mobile Interworking Models Untrusted Access IWLAN, S2b IPSEC / IKEv2 MN RG TTG epdg GTP or PMIPv6 GGSN PGW S2c MN RG DSMIPv6 PGW Trusted Access PMIPv6 GTP or PMIPv6 S2a Overlay MN RG/CPE MAG ewag (chaining +Local Breakout) GGSN PGW S2a Infra-Based MN RG L2/L3 ewag (Local Breakout) GTP or PMIPv6 GGSN PGW
19 Cisco Access Policy Control (c-andsf) 3G/4G Macro Site AAA Mobile Packet Core OCS PCRF HLR HSS Femto Cell S14 Stadium/ Hotspot IP Backhaul ewag/ttg /epdg SGW/PGW/MME c-andsf Interfaces to network nodes to obtain information about the user profile and dynamic network conditions Constructs policies based on user profile, session status and dynamic network updates Dynamically pushes policy updates based on network triggers. Bi-directional S14 interface c-andsf receives data from the device and distributes it accordingly. Implements optimized transport on S14 interface c-andsf SP Services Internet 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 19
20 Wi-Fi Complements Mobile Services Enhancing Speeds & User Experience 2G/3G Focus on coverage City or country-wide Voice & basic data Provide spot capacity High-density areas Video & High-speed data
21 Agenda Mobile data traffic rise WiFi Mobility Everywhere, delivery of Data in Motion
22 Data-in-Motion: Greater Monetization, Optimization Intrinsic to SP Network Telemetry Location REAL-TIME NEAR RT DATA Traffic Patterns Resource Planning Geofencing Automated Decisions PREDICTIVE DATA Expected Outcomes Targeted Promotion Object Correlation HISTORICAL (BIG) DATA Time of Day Dwell Time 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 22
23 Elastic, Intelligent Network Foundational to Capturing Opportunity Software Real Time Visibility, Control: Network & Users Infrastructure 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 23
24 Open, Programmable Framework Monetizes, Optimizes POLICY Orchestration ANALYTICS Monetization Indoor Location Premium Video Sponsored Data Optimization Access Transport Cloud 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 24
25 Cisco Mobility Portfolio Innovations Access Licensed Small Cells Small Cell Backhaul Transport Automatic network selection Trusted, untrusted access security Software Cisco Mobility NEW NEW NEW Address Spectrum Scarcity Managing Traffic Growth Monetize and Differentiate 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 25
26 Quantum Network Abstraction Suite extracts and harvests intelligence from the network Quantum Policy Suite programs network for customized user experiences Quantum Analytics Suite real-time analytics including location Quantum RAN Optimization Suite SON for Mobile Quantum WAN Orchestration Suite SON for IP/MPLS 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 26
27 Quantum NW Abstraction Suite Quantum Analytics Suite 3G Small Cell for Aironet RAN Optimization Suite WAN Orchestration Suite EARTHCOM LTE MICROCELL
28 Quantum NW Abstraction Suite MSE with ThinkSmart Analytics Cisco ANDSF Quantum Policy Suite 3G Small Cell Module w/ Passpoint EARTHCOM WiFi
29 Quantum NW Abstraction Suite Quantum Analytics Suite Quantum Policy Suite New York City, NY N, W Device ipad 4 CONNECTION SPEED Connection LTE Mbps DATA QUOTA BALANCE 1.95 Gb Sand Point Summer 21:48 MOBILE USAGE ANALYTICS Web: Fashion, Lifestyle, Fitness, Film Apps: Yelp, Facebook, Twitter, IMDB, MyFitnessPal
30 Industry Voices on Cisco Mobility Gabriel Brown, Senior Analyst information are critical to operators that want to make real-time, and near real-time, decisions on network Peter Jarich, Vice President, Consumer and Infrastructure 2012 Cisco and/or its affiliates. All rights reserved. Cisco Connect 30
31 Key take away Mobile data is in the rise Largest source of mobile data will be Smartphones Carrier Grade WiFi network is required to deliver Carrier Grade WiFi Services Small Cells deployments (licensed & unlicensed) complements Mobile macro network Data in motion is paradigm for seamless integration of all access technologies Intelligent network delivered by an elastic and programmable mobile architecture is required to capitalize on Data in Motion Cisco is introducing an evolution of its Next Gen Internet Architecture to help Service Providers expand new business opportunities using Data In Motion
32 Thank you Cisco and/or its affiliates. All rights reserved. Cisco Connect 32
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