Greeting from the edge; Right Data, Right Place, Right Time

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1 Greeting from the edge; Right Data, Right Place, Right Time Soonyul Chang IDC Korea 25 March. 2014

2 What is happening in IT?

3 Consumerization Bring your own X Availability of superior technology Employees driving IT decisions Social, collaborative enterprise Rich media, multimedia Work@home Personal@work Simplicity, ease of use, UI/UX New apps and its distribution model A mobile-first strategy will gather pace

4 The New Platform in New Scale Trillions of Things Billions of Users Tens of Millions of Users Millions of users Millions of Tens of Thousands of Apps Thousands of Apps

5 Rise of 3rd Platform The 3 rd Platform will be underpinned by four transformational forces Four Pillars ; cloud, mobile, Big Data analytics, and social business/media. From 2013 through 2020, 90% of IT industry growth will be driven by 3 rd Platform technologies that, today, represent just 22% of ICT spending. 80% of ICT industry efforts and investments will be focused on strengthening 3 rd -Platform offerings and capabilities. Outcomes will provide new challenges and opportunities for users and redefine their choices of IT ecosystem

6 Network Needed to Enable the Four Pillars of ICT Growth

7 Cross - Pillar Opportunities Convergence: Mobile is accelerating role of cloud, big data/analytics, social and driving innovation across more form factors, markets & industries Mobility is not alone, Mobility is built in, not bolted on Exponentially Increasing Mobile Data Traffic Driving Major Network Changes

8 Why Does Mobility Matter?

9 Saturated, Korea 28.7M Year 2013, the number of Smart Connected Device expecting to ship in Korea 22.0M Year 2013, SMARTPHONES expecting to ship as part of the 24.5M or 98% of all phones Over 7 in 10 Of all Smart Connected Devices expecting to ship in Korea in 2013 will be SMARTPHONES (unit : Million) (unit : Peta) Source: IDC 2014

10 Still growing, Worldwide 2.3 B Year 2013, the number of Smart Connected Device expecting to ship in Korea 1.0 B Year 2013, SMARTPHONES expecting to ship as part of the 1.8B or 55% of all Phone Over 4 in 10 Of all Smart Connected Devices expecting to ship in WW in 2013 will be SMARTPHONES (unit : Million) Source: IDC 2014

11 Networks Becoming More Transactional Mobile app downloads: 85 billion in 2012 Public cloud spending of $47 billion, up 27% 1.26 billion Facebook users; 945 million Mobile MAUs Virtualization spreading to mobile core networks Over 220 million tablets to be sold in 2013 (up 53.5%) 1.8 billion mobile phones ship in 2013; including 1 billion+ smartphones 20.4 billion installed connected things worldwide, growing to 29.7 million by 2020 Number of communicating devices far exceeds number of computers

12 Exponentially Increasing Mobile Data Move to The 3 rd Platform More people, more digital devices with network connectivity The number of devices per person is growing Mobile working is growing Mobile Apps traffic is growing rapidly Video and cloud services will be key drivers Exploring ways to alleviate network load, requiring changes in wireless network infrastructure New M2M applications/form factors will develop to take advantage of high data throughput New world access to old world data Traffic Driving Major Network Changes

13 Faster, wider, Flexible..New technologies that are driving network change For faster and more bandwidth-intensive services, more reliable wireless backhaul 5G talks / WiGig - Gigabit WiFi, will deliver 7Gbps speeds Heterogeneous Wireless Networks Maximizing the use of their existing spectrum assets, more small cells will drive to change the competitive dynamics Faster Optical Networks, From 100Gbps to 400Gbps in the Core & 40Gbps to 100Gbps in Ethernet Edge New networking paradigms, Software Defined Networking

14 From Enterprise point of view

15 The C-Suite Perspective Challenges Priorities Spend 25% 15% 11% Limited budget Growing complexity & varied user models Lack of skillsets to effectively execute ICT 15% 13% 10% Build a more secure IT environment Simplify IT Better management tools #1 #2 #3 #4 #5 Mobility Security & business continuity/dr Software apps & SaaS Cloud Virtualization & VDI Source: IDC APeJ C-suite Barometer 2013, N=1003 in AP; 496 CIO/CTO, 325 CMO & 182 CFO/other LoB, April 2013

16 Enterprise Mobility Mobility solutions are typically not a replacement technology & important driver of enterprise innovation End-user usage and company support of employee-liable devices will have the largest impact Some case, BYOD inhibits enterprise mobility maturity Shared ownership of devices / BYOD replaced by CYOD From Device Centric to Services & Applications Focus more Management Cloud computing is a game changer for the mobile enterprise and represents meaningful mobile business opportunities The role of mobile network infrastructure crucial to the next wave of revenues and profits

17 Enterprise Mobility is Complex and rapidly evolving.

18 Enterprise Mobility Trends The Enterprise Mobility Ecosystem is fragmented which has slowed adoption B/CYOD is not a trend, it is the norm, and with it comes increased security risks for the enterprise Mobile Solutions involve bundling multiple products from multiple vendors into a single solution Companies are waking up to the security risks that mobility creates but don t have the sufficient answer Trends and needs vary by country and vertical tailoring your message is vital Companies know they need to mobilize the business process but don t know who to turn to IDC Visit us at IDC.com and follow us on

19 The Enterprise Mobility Customer Journey Value but at a Cost Value Mobilize the Process Mobilize the Channel Mobility become Core to your business Mobilize the Person Your Mobility Strategy must support your IT and Business Strategy Cost & Complexity

20 The Way Forward Companies need to Mobilize the Process to get a positive ROI from mobility IT must switch to a more proactive approach to capture mobile opportunities IT should engage stakeholders early and often to define a mobility strategy Providing multiconnectivity offering for Mobilized their people and their processes

21 Everything goes to wireless Where Do We Stand Today?

22 Heterogeneous Networks Addressing Mobile Data Crunch Wi-Fi more closely integrated into wireless network architectures Vendors Focusing on HetNets Baseband hotelling/management of multiple radios with a single baseband already prevalent Long-term goal: command and control of thousands of nodes using Self Organizing Networks (SON) Host of small vendors see opportunity in small cells LTE and HSPA+ pico and solutions from major vendors and startups Microwave and other wireless solutions emerging as strong backhaul solution for small cells

23 WiFi Compared to Mobile Nominal bandwidth of WiFi is higher WiFi is often cheaper or free WiFi is nomadic, not mobile WiFi(incl. Public) experience is often not seamless as the results of discovery, login, and authentication WiFi operates in unlicensed spectrum, increasing possibility of performance issues Some devices (e.g., tablets) have WiFi-only connectivity Coverage of public WiFi is low compared with mobile

24 WLANs: Explosion of Mobility Increasing presence of mobile devices in the enterprise lends to more demand for wireless capabilities. Smart mobile devices, whether individually owned or corporate owned, have exploded in the enterprise with users of these devices needing, and demanding, connectivity for business applications. BYOD is a key decision factor for enterprises extending or implementing new WLANs. Enterprises must also be mindful of security issues with these outside devices and providing appropriate access levels to these users.

25 ($M) Enterprise WLAN Forecast by Product $5,000 $4,500 $4,000 $3,500 $3,000 $2,500 $2,000 $1,500 $1,000 $500 $ Controllers ac AP a/b/g/n AP

26 Unified Wired/Wireless? Variants of centrally managed Wireless LANs continue to proliferate in the enterprise Differentiation mostly around how to handle the control and the management plane Unified- Wired and Wireless finally getting attention, with initial focus on Management and Provisioning Security QoS Competitive landscape will change based on level of integration offered Wired networks stand to benefit from this transition

27 WiFi Emerging as a Major Battleground Not view public WiFi as a substitute but as a complement to fixed and mobile networks and services Hotspot 2.0 addressing major issues: Automatic, seamless authentication Robust security Roaming Traditional cellular vendors embracing WiFi and DAS Different approaches to WiFi emerging acquisitions (Ericsson/BelAir); partner with best-of-breed (Alcatel- Lucent lightradio WiFi ) Expect fixed, and especially cable, operators to embrace carrier-grade Wi-Fi DAS and DAS combined with picos; DAS + WiFi

28 Cloud-managed WiFi A WLAN delivery model where control and management are hosted and delivered via the Public/Private cloud Emerging network and services offering that leverages cloud-capabilities Network As A Service model that can potentially apply to other network devices Centralized network provisioning, configuration, and management Application and Device/OS visibility that can be centrally modified and updated Allows for easier security and policy updates Provides for a Opex model that can be extended as needed

29 Benefits of Cloud WiFi Moves capex to opex No single point-of-failure Ease of setup, configuration, and securing the network Optimized for remote sites with minimal or no IT Efficient, centralized roll-out of application and policy changes Less space intensive for branch locations Flexible, linear scalability

30 WiFi Becomes Available in Different Locations Transport Outdoor Stadiums Others

31 Lots of Services will finally take off as a driver of WLAN market growth Right Data, Right Place, Right Time LBS will transform from idea to reality in 2014 Retail and hospitality will lead the way, with education and healthcare to follow suit Common use cases: Context-based communications to customers (promotions, suggestion of nearby venues) Self-service navigation to dining, recreation, and other customer needs Provide location analytics such as dwell-time and traffic patterns

32 Essential Guidance Requirements of Mobility and other pillars are ramifying to network infrastructure; the network was in the way of progress and must change Ensure network infrastructure can support growth of Cloud and Mobile Apps. These will continue to grow and will start to get mobilized Ensure new investments adequately support enterprise mobility. It will continue to proliferate. Find partners and solutions that will complement your portfolio and differentiate your offering Edge connectivity has to be supported, Ubiquitous Wi-Fi across company campuses is needed. Look at Cloud WiFi as a potential network architecture, especially for distributed deployments. Cloud WiFi can provide pervasive coverage in the face of leaner IT

33 Questions? Please us at:

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