REVENUE $19,084,572 $23,414,840 $19,591,324 $35,000,000

Transcription

1 SNAPSHOT

2 REVENUE $19,084,572 $23,414,840 USATF achieved an 84.2 percent increase in revenue from 2011 to 2014, from $19M in 2011 to $35M in revenue in $19,591, $35,000,

3 ASSETS USATF has nearly quintupled our net assets, growing from $3.6M in 2011 to $17M in assets, in cash and investments, by the end of 2014 $20,000,000 $15,000,000 $17,000,000 $10,000,000 $5,000,000 $3,622,893 $4,984,458 $4,322,

4 PRIVILEGED & CONFIDENTIAL I 4 $20,000,000 $15,000,000 $30,000,000 Budgetary expenditures on USATF programs will rise $11M, from $19M in 2011 to $30M in 2015 Nine new partnership agreements since 2012, including two multimillion-dollar deals, with more in the pipeline New partners in new categories: top-line domain provider, educational partner, coaching applications $1M reduction in operating expenses $30,000,000 $19,000,000 HIGHLIGHTS USATF PROGRAM SPENDING $10,000,000 $5,000,000 0 USATF PARTNERS

5 USATF $3M USOC REVENUE SOURCES $1.85M SANCTIONS & ANNUAL MEETING $1.85M OTHER REVENUE (Sales, VIK, interest) $1.6M MEMBERSHIPS & CLUBS $1.6M EVENT & ATHLETE PROGRAMS 8.8% 5.4% 5.4% 4.7% 3% 73% $24.7M MARKETING PARTNERS

6 ELITE AND PROFESSIONAL ATHLETES More than $11M in Sport Performance spending in 2014 $9M budgeted for increased funding of athlete programs over percent increase in USATF s Performance Pool Funding for 2015 to reach $5,243,250 the highest in USATF history USATF Athlete Brand Ambassador program starting in 2015, with a pool of close to $1M to compensate athletes for promotional appearances Doubling of USA Championships prize money began in 2013 Doubling of prize money and budget for USATF Middle Distance Classic for 2015 Health insurance available for 150 Tier athletes Paid internships at the National Office Cultural excursions for international teams

7 YOUTH Increased funding of Youth Division National Champion rings for winners of all individual events in 15-16/17-18 age groups at JO Championships Enhancement of Youth Indoor and Outdoor Championships through Hershey entitlement welcome ceremony and backpacks for participants, financial stipends for LOCs Financial incentives through equipment VIK for Youth and Junior Olympic Outdoor Championships LOCs Free t-shirts for volunteers at JOs and USATF Hershey Youth Championship Cultural excursions for World Youth teams Future Stars online community, with contests, activities and give-aways Membership pipeline through RunJumpThrow youth activity program USATF Honor Roll program celebrating high school state champions

8 RUNJUMPTHROW Through our partnership with the Hershey Company, USATF s RunJumpThrow gives USATF a high-profile, high-impact presence in the youth activity space. RJT is a FUN, hands-on learning program that gets kids ages 7-12 excited about physical activity by introducing them to the basic running, jumping and throwing skills through track and field Provides USATF and our Associations an opportunity to partner with local and national organizations Provides potential membership pipeline Integration of coaches, parents, clubs and elite athletes BY THE NUMBERS, AS OF MID-NOVEMBER More than 100 sign-ups to host one-day events and 50 sign-ups for our six-week program Participation in three countries: The U.S., Mexico and Dubai Expect to reach more than 100,000 kids per year by 2017 the vast majority not already engaged in our sport

9 MASTERS 14 percent increase in budget for Masters LDR and T&F in 2015 USATF provided uniforms for WMAs and T&F in 2015 Additional financial support through USATFprovided uniforms for WMAs BMW support of 2013 Outdoor Championships

10 ENDURANCE LONG DISTANCE RUNNING 300 percent increase in funding for LDR programs and USA Running Circuit prize money in 2015 National webcasts of all USARC races $100,000 in prize money at.us National 12K MOUNTAIN/ULTRA/TRAIL 150 percent budget increase for MUT in 2015 Support for four international teams, including full uniform kit RACE WALKING 120 percent increase in RW Committee funding, toward officiating excellence, prize money, stipends Additional $20,000 for international teams team support and travel Commissioned study to pursue RW participation and performance strategies

11 COACHING PROGRAMS 200 percent increase in Coaches Education budget in 2015 for strategic planning and leadership program 43 percent increase in Coaches Advisory budget for strategic planning, coach relations and executive committee Expanded Hospitality and Welcome center at USA Outdoors New Legend Coach Award and reception for all credentialed coaches at USA Outdoors New series of online, event-specific courses, with discounted pricing for Coaches Registry members Development of coach-specific USATF merchandise branded USATF Coach available at the USATF online store Facilitating two additional IAAF Academies in 2015 Facilitation of travel and credentialing for personal coaches at International events, including funding for medalist coaches

12 OFFICIALS Officials Committee 150 percent budgetary increase in 2015 Additional financial stipends for working USATF Championship meets New - and free - polo shirts for certified officials to professionalize the officials uniform USATF investment is in addition to committee budget increase Development of Young Officials curriculum USATF-redesigned and fully branded business cards

13 ASSOCIATIONS Online branding portal for access to logos, fonts, marks and USATF materials Equipment and apparel incentives, and membership pipeline through RunJumpThrow Association Assistance Program, giving assistance and strategic planning support to smaller Associations Online tutorials for most commonly used association systems 2015 planned initiatives include monthly program in a box step by step guides to successful implementation of marketing plans, events, meetings, etc.

14 MEMBERSHIP New member benefits from Rosetta Stone, Coach s Eye, University of Phoenix, Best Western, and Delta New full-color, full-size 12 month USATF calendar free to all members USATF Rewards program featuring once-in-a-lifetime experiences, memorabilia and USATF merchandise myusatf online membership portal