University of Iowa Stead Family Children s Hospital Brand Identity Standards
|
|
|
- Helena James
- 7 years ago
- Views:
Transcription
1 University of Iowa Stead Family Children s Hospital Brand Identity Standards Effective November 11,
2 Contents Introduction Introduction...1 Editorial Style Guide...2 General communication...2 Acronyms...2 Fonts...3 Logo Logo options, misuse...5 Tagline...6 Extensions...7 IOWA Icons...8 Logo sizing...9 Clear zone...9 Logo color...10 Color Palette...11 At University of Iowa Stead Family Children s Hospital, our brand represents our long-standing traditions of excellence in patient care, research, and education. Branding includes consistent use of logos, colors, and communications by all who work for, or on behalf of, UI Stead Family Children s Hospital. A well-developed brand embodies all aspects of who we are as an organization. These standards provide guidelines for the use of the UI Stead Family Children s Hospital name and logo, as well as templates for use when developing materials. All pediatric-related services fall under the umbrella of UI Stead Family Children s Hospital. These standards must be followed and executed in all circumstances. If you have questions about these standards, please contact UI Health Care Marketing and Communications at Thank you for being part of Changing Medicine. Changing Kids Lives. Level Icons...12 Alternate logo...13 Brand look and feel...14 Identity system...15 Specialty items...16 Philanthropy
3 Editorial Style Guide General Communication In any communication, the first reference must always be fully spelled out as University of Iowa Stead Family Children s Hospital. All secondary references in the same document can be shortened to UI Stead Family Children s Hospital. Do not use the before University of Iowa Stead Family Children s Hospital. (Correct example: He received care at University of Iowa Stead Family Children s Hospital.) The Stead Family Department of Pediatrics is the official name of our pediatrics department and must be used in full for any mention. Do not use periods with academic degrees, such as MD, PhD, or RN (Correct example: Jane Smith, MD). This follows the University of Iowa editorial standards. Acronyms Do not use an acronym to reference the hospital at any time. For example, UISFCH or UICH are not to be used. Neonatal Intensive Care Unit should always be fully spelled out on first reference. It can be shortened to NICU for secondary references in the same document. Pediatric Intensive Care Unit should always be fully spelled out on first reference. It can be shortened to PICU for secondary references in the same document. Center for Disabilities and Development should be fully spelled out on first reference. It can be shortened to CDD for secondary references in the same document. Pediatric Specialty Clinic should always be fully spelled out on first reference. It can be shortened to PSC to secondary references in the same document. 2
4 Fonts Listed on this page are the approved corporate fonts. They should be used in all UI Stead Family Children s Hospital materials. Arial University of Iowa Stead Family Children s Hospital Arial Bold University of Iowa Stead Family Children s Hospital Helvetica University of Iowa Stead Family Children s Hospital Helvetica Bold University of Iowa Stead Family Children s Hospital Helvetica Neue University of Iowa Stead Family Children s Hospital Giovanni University of Iowa Stead Family Children s Hospital Times University of Iowa Stead Family Children s Hospital 3
5 Logo The University of Iowa Stead Family Children s Hospital logo works as a single unit. Consistent use of this unit is key to a unified brand identity. These elements must always be used together exactly as shown; the logo must be reproduced in its entirety. Changing the proportions of any element or omitting any part of the logo is not allowed. The symbols and words above, in this exact arrangement, comprise the logo and must be reproduced in its entirety. Do not attempt to recreate the logo by scanning, type-setting, or redrawing any portion. Do not create any alternate versions of this logo. Electronic logo files are available for use on the UI Stead Family Children s Hospital branding and resources hub (uichildrens.org/branding) or from UI Health Care Marketing and Communications. Logo Elements Quilt-block symbol Logotype The UI Stead Family Children s Hospital logo is composed of: the quilt block the logotype: (Freight Sans Pro Semibold) 4
6 Logo options Logo misuse Correct logo applications Incorrect reproduction of the logo damages our ability to protect this valuable asset and is not allowed. Any items with incorrect logos cannot be used and will need to be destroyed. Common misuses of the logos are illustrated below. Full color positive Full color reverse Do not allow the logo to become distorted due to improper scaling. Do not reproduce the logo in an unapproved combination of colors. One-color black on white One-color black on color Do not rearrange or recreate any of the elements of the logo. Do not reproduce the logo in an unapproved color. Reverse Reverse on color Do not scan the logo or copy it from a web site or allow poor-quality reproduction. Do not reproduce the logo on a background providing inadequate contrast. 5
7 Tagline The UI Stead Family Children s Hospital tagline is: Changing Medicine. Changing Kids Lives. Changing Medicine. Changing Kids Lives. The tagline may be used adjacent to the logo or as a graphic elsewhere in the layout. The tagline may only be used, however, when the logo is present. It may not be used independently. If used below the logo, the tagline must be positioned 2U spaces from the baseline of the logo. It must be aligned with the left edge and match the length of the logo. Changing Medicine. Changing Kids Lives. Length of tagline (Length of logo) The length of the tagline may not be longer than the logo itself, when used together. The tagline must include the registered trademark. When used with the logo, the font should be either white or black. The word kids may be represented with any color from the approved color palette. When separate from the logo, the tagline may appear in any color from the approved color palette and may be longer than the logo. The font for the tagline is FreightSans Pro Semibold. 6
8 Extensions Quilt-block symbol Unit of Measure U-space Logotype Extensions identify individual departments, programs, and services within UI Stead Family Children s Hospital. The preferred font for any extension is Helvetica Light. Arial is an acceptable alternative. The typeface should not be bolded in an extension. Extension Pediatric Gastroenterology X-height Baseline Cap height The extensions must be placed below the logo with a space equal to 1U between the baseline of the logo and the top of the cap height of the extension. Copy alignment axis The cap height of the extension should equal the x-height of the logotype. The extension should left-align with the logotype. The font for the extension is Helvetica Light. 7
9 IOWA Icons The pictographs within the quilt blocks may be used as independent graphics in any of the logo colors, the approved color palette, shades of those colors, white, or black. Again, these do not substitute for the logo, and are decorative only. 8
10 Logo Sizing Minimum size for high resolution (300 dpi or higher) 1 1 / 2 Logo size is determined by measuring the width of the logotype from the left edge of the quilt block to the right edge of the logotype. Logos must always be scaled as a unit so that the proportional relationships are maintained. The minimum size is illustrated to the left. Minimum size restrictions help maintain the legibility and integrity of the logo. Applications requiring identification smaller than the minimum logo size may use the name in text only in one of the approved fonts. Clear Zone Preferred Clear Zone = 2U A minimum amount of clear space must always be maintained around the logo. This clear zone ensures the integrity and legibility of the logo by allowing white space between it and other items on the page, or the edges of the printable area. The preferred clear zone for any logo is equal to 2U. The minimum allowed clear zone is 1U. U is a unit of measurement equal to the height of the letter U in University for the logo being used. Minimum Clear Zone = 1U 9
11 Logo color UI Stead Family Children s Hospital logo colors are defined by the Pantone Matching System (PMS) as follows: PMS 116 PMS 7685 PMS 369 PMS 171 Black Yellow: PMS 116 Blue: PMS 7685 Green: PMS 369 Red: PMS 171 Black Vendors should use all reasonable efforts to match the color swatches regardless of the reproduction method. The reverse logo must be used when printing white ink on a dark background. Shown to the left are examples of how the logo should appear when used on a background color that matches one of the four colors in the quilt block. A drop shadow must be used to ensure the quilt block is identifiable on all sides. 10
12 Color Palette PMS 7662 PMS 7676 PMS 7456 The following color palette may be used for UI Stead Family Children s Hospital materials. Shades of these colors are also allowed. Strong contrast between the logo and the background color must be maintained at all times. PMS 7685 PMS Process Blue PMS 314 For convenience, UI Health Care Marketing and Communications has developed a series of branded templates for flyers and brochures that utilize these elements. Those templates can be found on the UI Stead Family Children s Hospital branding and resources hub page (uichildrens.org/branding). PMS 3125 PMS 7473 PMS 7480 PMS 369 PMS 382 PMS % PMS 143 PMS
13 Level Icons Level 12 Level 11 Level 10 Level 9 Level 8 Level 7 Level 6 Each level in the UI Stead Family Children s Hospital is represented by a unique icon. These may be used as supportive graphic elements, but not as a substitute for our logo. Level 5 Level 4 Level 3 Level 2 Level 1 Lower Level 1 Lower Level 2 12
14 Alternate Logo To accommodate electronic media, signage, and other specific applications where the approved logo will not work, two alternative logos haven been created. These logos are only to be used when the preferred logo cannot be produced legibly and can only be provided with the permission of UI Health Care Marketing and Communications. The only permissible use of the quilt block separate from the rest of the logo is for the official social media channels for UI Stead Family Children s Hospital as overseen by UI Health Care Marketing and Communications. This icon is not allowed for any other purpose. 13
15 Brand Look and Feel Changing Medicine. Changing Kids Lives. Changing Medicine. Changing Kids Lives. In addition to the logo, common branding elements must be used on all collateral pieces to further identify the UI Stead Family Children s Hospital brand and ensure continuity among all materials. The look and feel of the children s brand is fresh, modern, and simple. The use of graphics and photographs is allowed as long as they are relevant to the message, have active consent forms on file, and are not excessive within a document. Clip art images are not permissible. In addition to the logo and tagline, these elements consist of: Stitching Color palette Level icons (when appropriate) Templates are available on the UI Stead Family Children s Hospital branding and resource hub (uichildrens.org/branding). Once your text is added to the template, please send to UI Health Care Marketing and Communications for editing. Changing Medicine. Changing Kids Lives. Changing Medicine. Changing Kids Lives. 14
16 Identity System Electronic templates are available through the UI Stead Family Children s Hospital branding and resources page (uichildrens.org/branding). Available templates include: Letterhead Envelopes Flyers Brochures PowerPoint slides The letterhead and envelope templates allow for return address customization. When customizing, use only the fonts and sizes already created in the template. Address blocks may include the following: Department/clinic/service Address, room number City, State, ZIP code Phone number Fax Number UI Stead Family Children s Hospital business card templates are available through University of Iowa Printing Services. 15
17 Specialty Items The UI Stead Family Children s Hospital logo may be used on specialty items and clothing. However, only UI licensed and approved vendors may produce these items. All artwork and proofs must be approved by UI Health Care Marketing and Communications prior to production. Always maintain clear legibility when reproducing the logo on specialty items. Embroidery, in particular, may dictate a larger logo size in order to maintain the integrity of the logo. Of special concern are the details in the quilt blocks. UI Stead Family Children s Hospital lab coats should be ordered through the hospital uniform shop. When placing an order, reference on the requisition that the employee should have a UI Stead Family Children s Hospital lab coat. 16
18 Philanthropy We are grateful to the many generous individuals and organizations who wish to raise funds on behalf of UI Stead Family Children s Hospital. The University of Iowa Foundation is a nonprofit organization on the University of Iowa campus that solicits private, tax-deductible contributions for all areas of the university, including UI Stead Family Children s Hospital. The University of Iowa acknowledges the UI Foundation as the preferred channel for private contributions that benefit all areas of the university. Information about promotional and financial guidelines, including usage of the UI Stead Family Children s Hospital logo for fundraising, is available through the UI Foundation toolkit. 17
Brand and Identity Guidelines
Brand and Identity Guidelines Using this Brand Guide This brand and style guide is designed to illustrate the basic requirements for appropriate usage of Prioria Robotics logo and design elements in a
Using this Brand Guide
Using this Brand Guide This brand and style guide is designed to illustrate the basic requirements for appropriate usage of Blue Highway s logo and design elements in a variety of mediums. All client acquisition
The FIAT Brand. Key Visual Elements and Usage Guidelines
The FIAT Brand Key Visual Elements and Usage Guidelines Contents Brand Mark Guidelines 3 FIAT Brand Mark / trademark statement 4 exclusion zone 5 Primary FIAT Brand Mark 6 secondary fiat brand mark 7 tertiary
Branding Guidelines POWERHANDZ. Company: 1.0 Introduction 2.0 The Logo Design 2.1 The Logo Usage 3.0 Color Scheme 4.0 Typography 5.
Branding Guidelines Company: Contents: Date: POWERHANDZ 1.0 Introduction 2.0 The Logo Design 2.1 The Logo Usage 3.0 Color Scheme 4.0 Typography 5.0 Contact Details June 2014 1.0 Introduction Overview The
Hawkeye Community College
Hawkeye Community College Brand and Visual Identity Policy 1.0 Core Brand and Visual Identity The Hawkeye Community College logo is the primary element of the college s visual identity. It is important
Brand and Identity Guidelines
Brand and Identity Guidelines Using this Brand Guide This brand and style guide is designed to illustrate the basic requirements for appropriate usage of Sebastian Ferrero Foundation s logo and design
Athletic Graphic Standards MANUAL
Athletic Graphic Standards MANUAL Introduction Athletic Logo Design Standards Eastern Connecticut State University is one of four universities within the Connecticut State University System (CSUS). The
BRAND GUIDELINES AND STANDARDS
EMS SOFTWARE BRAND GUIDELINES AND STANDARDS WE HELP PEOPLE CREATE GREAT MEETINGS EMS SOFTWARE BRAND GUIDELINES 2 WHY IS BRAND SO IMPORTANT? This brand guidelines and standards book is a tool designed to
Brand Guide for Licensees of Shippensburg University of Pennsylvania
Brand Guide for Contents Marks and names...2 Signature...3 Signature...4 Signature colors...5 Four-color process and two-color printing...5 Printing in color on dark backgrounds...5 One-color printing...6
Brand Standards Guide
Brand Standards Guide Last revised: June 7, 2012 Table of Contents Introduction 1 Glossary of Terms 2 A Note About Image Resolution 2 The Seeing Eye Logotype 3 Logotype with Tagline 4 Logotype: Minimum
Official Graphic Standards Manual for print and promotional items
Official Graphic Standards Manual for print and promotional items Revised August 2012 Contents 2 Introduction... 1 Official UK Institutional Colors, Typography & Logos Typography...3 Primary Logos...4
APEC LOGO GUIDELINES Major Revision Notes
Policy: GUIDELINES Last Update: January 2013 Revised: July 2007 Published: February 2006 Contact: Secretariat Related Policies: Intellectual Property Policy, Publication Guidelines, Website Policy Major
size and proportion Graphic Standards Manual Version 1.3 January 2014
size and proportion To ensure legibility, the Cumberland logo should never be reproduced at sizes smaller than one inch wide. (See Figure K.) The Cumberland logo s proportions should never be altered.
A Guide to the. LaGrange College Athletics. Visual Identity Program. Publication Date: March 1, 2006 2006 LaGrange College. All rights reserved.
A Guide to the LaGrange College Athletics Visual Identity Program 2006 LaGrange College. All rights reserved. TC LAGRANGE COLLEGE A thletics Visual Identity Program TABLE OF CONTENTS Introduction...1.1
CONTENTS. 3 Introduction. 7 Nuance Corporate Signature. 5 Nuance Corporate Signature Color. Minimum Size and Clearspace Requirements
NUANCE Interim corporate identity styleguide O C T O B E R 2 0 0 5 CONTENTS 3 Introduction 4 Nuance Corporate Signature 5 Nuance Corporate Signature Color 6 Nuance Corporate Signature Minimum Size and
SMU Student Affairs Style Guide
SMU Student Affairs Style Guide 1 Strengthening Our Visual Communications 1 SMU Student Affairs is dedicated to creating a cohesive learning environment for SMU students. To do this, we must ensure that
Graphics Standards Manual
Graphics Standards Manual January 2015 This manual will provide employees, students, parents and vendors with the ability to maintain the school s graphic identity through easy-to-read guidelines. These
Society of Petroleum Engineers Graphic Standards Guide
Society of Petroleum Engineers Graphic Standards Guide The Society of Petroleum Engineers (SPE) Graphic Standards Guide governs the appearance of the SPE logo, and provides detailed guidelines on the correct
Logo Standards Guideline
Logo Standards Guideline TABLE OF CONTENTS Nurturing The Brand 1 Logo Guidelines 2 Correct Usage 2 Color Guidelines 6 How to Use the Provided Logo Files 9 Glossary 10 NURTURING THE BRAND THE FOLLOWING
Partners. In Health. Visual Identity Guidelines 08.13
Partners Visual Identity Guidelines 08.13 Welcome Our identity guidelines visually represent who we are and what we strive for: accompaniment, innovation, transformation, and commitment. They are not meant
McAFEE IDENTITY. October 2011
McAFEE IDENTITY 4.2 Our logo is one of our most valuable assets. To ensure that it remains a strong representation of our company, we must present it in a consistent and careful manner across all channels
CONTENTS. 2 ASHRAE Logo Guide
ASHRAE Logo Guide CONTENTS 3 Purpose & Trademarks 4 Our Brand Essence 5 How To Access Logo Files 6 Corporate Logo and Tagline 7 Chapter & Region Signature Guidelines 8 Student Branch Signature Guidelines
Symantec Identity Guidelines. Version 3 - March 2012
Symantec Identity Guidelines Contents The Symantec Identity Guidelines explain how to consistently and effectively apply the most visual elements of the Symantec brand. These elements are designed to convey
UNIVERSITY OF LIMERICK BRAND SPECIFICATIONS
UNIVERSITY OF LIMERICK BRAND SPECIFICATIONS Section Contents Page 1.1 Introduction 3 1.2 Communications Services 4 1.3 Procedure for applying to use the UL Logo 4 2.1 The UL Logo 5 2.2 Standard Logo 6
LXI Consortium Trademark and Logo
LXI Consortium Trademark and Logo Usage Guidelines June 23, 2006 Updated November 19, 2007 Updated November 25, 2008 www.lxistandard.org/home/ Introduction The intention of this document is to provide
Visual Style Guide April 2015
Visual Style Guide April 2015 Contents Introduction to the Logo 3 Safe Area and Size 4 Logo and Tagline Usage 5 Incorrect Usage 6 Color Palette 7 Backgrounds and Additional Design Elements 8 Typography
One identity. One CMU. Brand Identity Standards 2014.v1
One identity One CMU Brand Identity Standards 2014.v1 Graphic Identity Guidelines CMU Wordmark Central Michigan University is represented by the CMU Wordmark and in limited cases, the CMU Action C. The
Branding. Packet Contents
Branding The Anti-Cruelty Society Packet Contents 01. Contents 02. Introduction to Branding 03. The Anti-Cruelty Society Logo 04. Prohibited Logo Usage 05. Logo Sizing 06. Using Color 07. Typography in
TABLE OF CONTENTS. SECTION ONE: OVERVIEW... 4 Who are these guidelines for?... 4 What is a visual identity guideline?... 4
VISUAL IDENTITY TABLE OF CONTENTS SECTION ONE: OVERVIEW... 4 Who are these guidelines for?... 4 What is a visual identity guideline?... 4 SECTION TWO: VISUAL IDENTITY GUIDLINES... 5 Corporate identity
General Rules for Usage of NMEA logo
General Rules for Usage of NMEA logo 1. The NMEA logo is to be reproduced from approved artwork. To protect the integrity of the logo, no alterations shall be made to the artwork (including colors) or
BRAND GUIDELINES NOVEMBER 2015
BRAND GUIDELINES NOVEMBER 2015 2 TABLE OF CONTENTS The WatchGuard Brand 3 Logo Color Use 4 Logo Clearances 5 Logo Correct & incorrect Uses 6 Tagline ADVANCED NETWORK SECURITY 7 WatchGuardONE Logo Usage
UNDER REVISION. Appendix I. NCES Graphic Standards for Publication and Other Product Covers, Title Page, and Back of Title Page
UNDER REVISION Appendix I. NCES Graphic Standards for Publication and Other Product Covers, Title Page, and Back of Title Page National Center for Education Statistics Policy and Procedures Directive No:
Microsoft Partner Program Certified Partner Logo Usage Guidelines
This document provides guidelines on the use of logos and visual brand elements on all Microsoft partner marketing and collateral materials. Regardless of whether they originate from Microsoft or the partner,
2015 Marketing Guidelines. 2015 Parallels IP Holdings GmbH. All rights reserved. Terms of Use Privacy Policy
2015 Marketing Guidelines 2015 Parallels IP Holdings GmbH. All rights reserved. Terms of Use Privacy Policy Master Brand Components The Parallels logo is the cornerstone of the Parallels brand. Please
visual identity guidelines
visual identity guidelines Georgetown University Alumni Association s visual identity looks to the past for inspiration but must remain relevant for the 21st century and be responsive to the varied needs
LOGO & SIGNAGE STANDARDS USAGE MANUAL
LOGO & SIGNAGE STANDARDS USAGE MANUAL Standards, Guidelines and rules for using the Fiesta Auto Insurance and Fiesta Tax Services logo, signage and related materials. Second edition - March 2010 To Fiesta
1UNIVERSITY, The Logo STANDARD 2.1
Basic Standards 2.1 The Logo 2.2 Logo Versions 2.3 Adding Color 2.4 Reverse 2.5 Unacceptable Logo Versions 2.6 University Seal 2.7 University Typography 2.8 Brand Consistency The Logo The elements of the
Graphic Design Promotion (63) Scoring Rubric/Rating Sheet
CONTESTANT NUMBER _ RANKING SHEET COMPLETE ONE PER CONTESTANT PRESENTATION SCORE Judge 1 (100 points) Judge 2 (100 points) Judge 3 (100 points) Total Judges Points Divided by # of judges AVERAGE OF JUDGES
Table of Contents Logo Implementation Typography Corporate Stationery Divisional Stationery Collateral Materials Web Site
Standards Manual Table of Contents Letter from the President II Introduction III Logo Implementation Logo Usage A.1 Colour Usage A.2 Proportion Grid A.3 Clearance Area A.4 Minimum Size A.4 Reverse Treatment
Graphic identity Manual třinecké ŽeleZÁrny, a. s.
Graphic identity Manual třinecké ŽeleZÁrny, a. s. CONTENTS GRAPHIC ELEMENTS LOGOTYPE / 3 TRADE MARK / 4 SHORTENED VERSION OF LOGOTYPE / 5 ALTERNATIVES LOGOTYPE ALTERNATIVES / 6 TRADE MARK ALTERNATIVES
Guidelines for using The Heritage Council logo March 2008
Guidelines for using The Heritage Council logo March 2008 These guidelines introduce our new identity and are designed to help you implement our identity consistently. These guidelines introduce The Heritage
Graphic Standards Guideline. Concrete Reinforcing Steel Institute
Graphic Standards Guideline CRSI Graphic Standards Guideline DEFINING OUR IDENTITY The CRSI Graphic Standards Design Guideline was developed to help you communicate our CRSI Brand Identity in a way that
Visual Identity Style Guide
Visual Identity Style Guide April 2015 Table of Contents 1.0 Introduction Purpose... 4 The Grass Valley Brand...5 Grass Valley Values...6 Marketing Communications Resources... 7 2.0 Core Elements Grass
BRAND LOGO USAGE GUIDELINES SEPTEMBER 2002
SEPTEMBER 2002 BRAND LOGO USAGE GUIDELINES This document is subject to periodic revision. Please check with the NKU marketing department to make sure you have the most recent copy. BRAND LOGO INTRODUCTION
An International Inner Wheel Campaign. Happier Futures. Branding Guidelines. An International Inner Wheel Campaign
Inner Wheel Campaign Contents Brand Mark Brand Mark Usage Primary colours Secondary colours Brand Mark Exclusion Zone Brand Mark Size Brand Mark Misuse Backgrounds Primary Typeface Recommended paper stocks
A GUIDE TO BRANDING & PARTNERSHIP IDENTITY: IDENTITY STANDARDS MANUAL
A GUIDE TO BRANDING & PARTNERSHIP IDENTITY: IDENTITY STANDARDS MANUAL Greater Burlington Partnership 610 N. 4th St., Ste. 200, Burlington, IA 52601 www.greaterburlington.com Greater Burlington Partnership
Mekong River Cruises. Indochina Sails BRAND GUIDELINES. (*) This brand guidelines is temporary and can be changed by request
Mekong River Cruises Indochina Sails BRAND GUIDELINES (*) This brand guidelines is temporary and can be changed by request Contents 1 THE MEKONG RIVER CRUISES - INDOCHINA SAILS BRAND In t ro d u c t io
STYLE GUIDE From the Office of Marketing and Public Relations
SAN JUAN COLLEGE STYLE GUIDE From the Office of Marketing and Public Relations San Juan College requires consistent use of SJC s logo. This will help the College speak to its various constituencies in
Promoting the Local Public Health Identity. A Guide for Local Health Departments
Promoting the Local Public Health Identity A Guide for Local Health Departments Introduction This Guide offers background information, introduces the national identity for local public health, and provides
K ING S COLLEGE W I L K E S - B A R R E, P E N N S Y L V A N I A
K ING S COLLEGE W I L K E S - B A R R E, P E N N S Y L V A N I A Graphic Standard Guidelines 2011-2012 King s PMS colors King s College Red Process Formula C- 0 M-100 Y- 79 K -20 King s College Gold Our
Graphic Standards Manual
A guide to branding & corporate identity: Graphic Standards Manual The Bristol Chamber of Commerce 20 Volunteer Parkway, Bristol, TN 37620 423.989.4850 bristolchamber.org Bristol Chamber of Commerce Graphic
BRAND IDENTITY GUIDELINES. May 2016
BRAND IDENTITY GUIDELINES May 2016 TABLE OF CONTENTS Page 3 Maintaining Our Brand s Integrity Page 4 The Peace Corps Logo Page 5 Logo Options Page 6 Clearance & Sizing Page 7 Color Formats Page 8 What
Contents. Digital use..18 Presentations..20 Stakeholder Hub..22 Trademarks & Copyright..24 A summary..26
The Brand. Contents. The AGP Brand..03 Delivering a consistent message..04 Promoting the Brand..06 Development of the Logo..08 The Logo..10 Colours & Backgrounds.11 Typography..12 Logo use on Marketing
Harvey Mudd College Identity Standards
Harvey Mudd College Identity Standards May 2015 Table of Contents 1 Introduction 2 Contacts for Advice, Approvals and Graphics 3 Visual Identity Policy 4 College Logo The Official Harvey Mudd College Logo
I. Purpose. To publish the Navy Medicine organizational logo for Bureau of Medicine and Surgery (BUMED) Headquarters and throughout Navy Medicine.
DEPARTMENT OF THE NAVY BUREAU OF MEDICINE AND SURGERY 7700 ARLINGTON BOULEVARD FALLS CHURCH, VA 22042 IN REPLY REFER TO BUMEDINST 5030.3 BUMED-MOOP BUMED INSTRUCTION 5030.3 From: Chief, Bureau of Medicine
THIRD-PARTY BRAND. Version 1.1
COMCAST Business Class THIRD-PARTY BRAND Guidelines Version 1.1 July 2, 2012 Contents 1 Using the third-party brand guidelines 2 Third-party logos 3 Clearspace and minimum size 4 Third-party logo color
Brand Guidelines Visual Identity
Brand Guidelines Visual Identity June 2014 1.2 The Signature Colour version Black Colour reverse Shield alone Reverse Colour reverse on red Our signature system is comprised of two elements; the MUHC wordmark
Brand-identity Guidelines
Brand-identity Guidelines Client: Contents: Date: USA Climbing 1.0 Introduction (page 1) 2.0 The Logo Design (page 3) 2.1 The Logo Usage (page 6) 3.0 Colour Scheme (page 13) 4.0 Typography (page 16) 5.0
Contents. Introduction 3 Background & Application 4
Style & Usage Guide 2 Contents Introduction 3 Background & Application 4 Graphic elements Font standards 5 CUNYfirst Primary Logo 6 CUNYfirst Primary Black & White Logo 7 CUNYfirst Secondary Logo 8 Logo
Graphic Design Basics. Shannon B. Neely. Pacific Northwest National Laboratory Graphics and Multimedia Design Group
Graphic Design Basics Shannon B. Neely Pacific Northwest National Laboratory Graphics and Multimedia Design Group The Design Grid What is a Design Grid? A series of horizontal and vertical lines that evenly
Interactive Brand Guidelines Brand Standards 2012
Brand Guidelines for 2012 Production Specifications Web Page Samples Interactive Brand Guidelines Brand Standards 2012 One of the most valuable advantages an organization has is it s brand - an image based
Get to know us. Canada Council for the Arts Brand Guidelines
Get to know us. Canada Council for the Arts Brand Guidelines Canada Council Brand Guidelines This document describes our visual identity guidelines. Following the guidelines is essential in maintaining
Office of Creative Services. Tuck Visual Identity. A reference guide to Tuck s logos and visual identification standards
Office of Creative Services Tuck Visual Identity A reference guide to Tuck s logos and visual identification standards Tuck Visual Identity Guide Table of Contents Introduction.....................................................1
REVISED JUNE 2011. PLEASE DISCARD ANY PREVIOUS VERSIONS OF THIS GUIDE. Graphic Style Guide
REVISED JUNE 2011. PLEASE DISCARD ANY PREVIOUS VERSIONS OF THIS GUIDE. Graphic Style Guide 1 Introduction 2 Logo Fonts 4 Logo Color 6 Logo Size & Clear Space 8 Logo Composition 10 Logo Application 16 Corporate
Branding & Design Standards
5.16.2011 TM Branding & Design Standards Standards Are Strictly Enforced FIRST Logo Our logo consists of uniquely configured components, a composite graphic element, the triangle, circle and square, and
Fleet Operator Recognition Scheme design standards. Issue 1
Fleet Operator Recognition Scheme design standards Issue 1 Foreword 1 Basic elements 1.1 FORS logo colour 1.2 FORS logo black and white 1.3 FORS logo variants 1.4 Who can use which logo? 1.5 Unacceptable
Protecting the power of a pure identity.
Protecting the power of a pure identity. Online Trading Academy is more than a name. It s our corporate identity. That brand identity represents us to all audiences through many channels, from a single
web identity standards
section ten 86 contents introduction...87 official vs. non-official sites...88 banner... 89-90 tagline and the web...91 tagline and the web: improper use...92 typography for the web: live text...93 typography
GUIDE TO USE OF THE CFP CERTIFICATION MARKS
GUIDE TO USE OF THE CFP CERTIFICATION MARKS 1 DEAR CFP CERTIFICANT, Individuals who have met CFP Board s rigorous certification standards are authorized to use the following three certification marks in
The Point Cloud Library Logo
Identity Guidelines Point Cloud Library Identity Guidelines 1 The Point Cloud Library Logo The Logo The Point Cloud Library logo is a combination of the pointcloudlibrary or pcl wordmark and the cloud
NDSU s official colors are yellow and green. Color codes for printed and digital needs are listed below.
BRANDING GUIDELINES OFFICIAL COLORS NDSU s official colors are yellow and green. Color codes for printed and digital needs are listed below. PANTONE CMYK RGB HEIDECIMAL 343 90 0 #006633 (web safe) 34 102
Print Style Guide. Building Our Future Print Style Guide BUILDING OUR FUTURE. Department of Infrastructure and Regional Development
Print Style Guide Department of Infrastructure and Regional Development i Background This document sets out the requirements for the display of the Commonwealth Coat of Arms and the Building Our Future
Nomenclature... 4.2 For the University and its various schools... 4.2
The University of Northern Colorado Signature Standards Table of Contents Introduction................................................. 1.1 Letter from the president........................................
BRAND + STYLE GUIDELINES
BRAND + STYLE GUIDELINES the thawte brand Thawte is a globally recognized certificate authority that has been delivering comprehensive trusted services for more than a decade. We enable businesses and
americas europe africa asia australasia BNIBRANDING.COM BNI Branding Standards 2011 BNI Changing the Way the World Does Business
americas europe africa asia australasia 2011 BNI Contents Principal Elements 3 Brand Values 4 Language Style 7 Tone of Voice 8 Core Values 10 Document Formats 11 Corporate Identity 12 Correct Logo Usage
VIRGINIA WESLEYAN COLLEGE QUICK GUIDE TO GRAPHIC STANDARDS
VIRGINIA WESLEYAN COLLEGE QUICK GUIDE TO GRAPHIC STANDARDS All design projects relating to the College such as brochures, posters, photographs, web content, and advertisements, intended T for an external
PMS 342 PMS 425 Black White
Section Eleven College Design Elements All college trademarks, including the college name, are federally registered trademarks. In order to protect the college s licensing agreements and graphic identity
BRAND GUIDELINES Version 1.0 10.27.15
BRAND GUIDELINES Version 1.0 10.27.15 CONTENTS 03 Introduction 04 Brand Positioning 05 Logo 17 Tagline 19 Color 22 Typography 25 Photography 27 Applications BRAND GUIDELINES Version 1.0 10.27.15 3 INTRODUCTION
Logo and Print Guidelines San Diego City College
Page Topics Logo and Print Guidelines San Diego City College 2 Introduction and Overview 3 City College Logo 4 District Logo 5 Display of City College Logo A. Size B. Placement/Font 6 C. Color D. Do s
Own it? Respect it. Secure it. Initiative
Own it? Respect it. Secure it. Initiative Supporter and Co-Branded Logo Usage Guidelines A program of the National Shooting Sports Foundation OWN IT? RESPECT IT. SECURE IT. INITIATIVE: PROGRAM COLORS (ALL
Graphic Standards Manual
Graphic Standards Manual 1 About This Manual This graphic standards manual was developed to provide general guidelines regarding Golden West College s visual identity. It introduces a new college logo,
Brand identity guidelines
Brand identity guidelines Version 1.1 March 2015 01 Contents 01 Contents 02 Introducing the 03 Who are these guidelines for? 04 The logo 05 Explaining the logo 06 Logo exclusion zone 07 Logo minimum reproduction
Franklin & Marshall College Athletics Identity Guide
Franklin & Marshall College Athletics Identity Guide Table of Contents The Face of F&M Athletics... 3 Color Reproduction... 4 Embroidery and Screen Printing... 5 The Athletics Logos... 6 Other College
Graphic Standards Manual
Graphic Standards Manual Table of Contents Importance and Purpose of Graphic Standards 2 Official Organization Name 2 Official Website 2 Logo Usage 3 Design Elements 3 Logo Configurations 3 Clear Space
How To Communicate The Cyber Security Summit Brand To A Large Audience
STYLE GUIDE Version 2.0b - FOR PUBLIC RELEASE Table of Contents 1.0 Introduction 1.1 Terms + Conditions... 4 1.2 Name Usage... 5 2.0 The Cyber Security Summit Brand 2.1 What Is a Brand?... 7 2.2 Brand
Forest Stewardship Council
PART IV: GRAPHIC RULES 10 FSC LABELS FSC FSC Mix FSC Recycled From responsible sources Made from recycled material Color and font 10.1 Positive green is the standard preferred color. Negative green and
Brand Style Guide 2010 v.1
Brand Style Guide 2010 v.1 Brand Elements The Logo The Expedia logo consists of two main elements: the Expedia symbol and the wordmark. These elements must only be used in the approved relationships and
Design and Style Guide
Brian Farnan, VP Internal Affairs Ryan Hughes, Communications and IT Director Date: 2013-09-03 Contents Introduction... 3 Authority... 3 Typography... 3 Graphic Design Standards... 4 Logos... 4 The SSMU
Visa Brand Mark. Protect the Cornerstone of the Visa Brand
Protect the Cornerstone of the Visa Brand Full of energy and life, the Visa Brand Mark represents the cornerstone of the Visa brand. It should be represented in full colour Visa Blue and Visa Gold whenever
How to Use the PTA Logo and Tagline
How to Use the PTA Logo and Tagline Consistency and Brand Identity -- An Introduction The key to building a recognized name brand and identity is consistency. While the name PTA is recognized widely, many
The Logo 3. Fiksu Logo
Brand Guidelines 2 Contents 3 Fiksu Logo 8 miq Logo 10 Brand Architecture 14 Color Palette 15 Image Treatment 16 Data Pattern 17 Typography 18 Applications 20 Email Signature The Logo 3 Fiksu Logo The
OFFICIAL GRAPHIC STANDARDS MANUAL
OFFICIAL GRAPHIC STANDARDS MANUAL Published July 2011 by USA Synchro 132 E. Washington Street, Suite 820 Indianapolis, IN 46204. The USA Synchro logo is a trademark of United States Synchronized Swimming,
Branding Guidelines. April 2015. www.tabletennisengland.co.uk
Branding Guidelines April 2015 HOW WE CO-ORDINATE OUR MES SAGE Contents SECTION 1 Introducing the Table Tennis England brand 1.1 Welcome to our brand 1.2 Our vision, values and strategy 1.3 Tone of voice
Brand Identity Guidelines
Brand Identity Guidelines For Organisations offering BPAY services and Member Financial Institutions BPAY Brand Identity Guidelines Introduction 2 This guide should be used in conjunction with the BPAY
Graphic Standards Manual
Graphic Standards Manual June 2011 TABLE OF CONTENTS LOGO DESIGN AND CORPORATE COLORS FOUR COLOR AND PANTONE: PREFERRED & SECONDARY VERSIONS.......... 3 BLACK & WHITE: PREFERRED & SECONDARY VERSIONS........................4
Brand Standard Guide
Brand Standard Guide Contents 03 Strategic Brand Strategy 04 itravel2000 identity - The logo 05 Clear Spacing 06 Correct Usage of Logo 07 Corporate Colours 08 Typeface Online & Print 09 Imagery & Visual
BRANDING GUIDELINES DESIGNED & DEVELOPED BY FRUITION CONTACT ICON EYECARE BRANDING GUIDELINES. Online. Address. Phone
ICON EYECARE BRANDING GUIDELINES BRANDING GUIDELINES DESIGNED & DEVELOPED BY FRUITION CONTACT Address FRUITION 201 Filmore St. Suite 200 Denver, CO 80206 United States Phone Phone: (303) 395-1880 Online
This is the Point University identity
This is the Point University identity GRAPHIC STANDARDS GUIDE v.1 Point.edu We are Point University After 74 years located in East Point, Georgia, Atlanta Christian College s leadership voted to move outside
AirWatch by VMware. Partner Brand Guide
AirWatch by VMware Partner Brand Guide AirWatch by VMware Partner Brand Guide Introduction 3 Corporate Logo 4 Logo Specifications 4 Colors and File Formats 4 Print 4 Digital 4 Logo Options 4 Sizing 5 Backgrounds
SOMERS POINT BRAND IDENTITY STYLE GUIDE
SOMERS POINT BRAND IDENTITY STYLE GUIDE WHAT IT IS The new Somers Point logo will be the single most recognizable icon used to represent our City. WHY IT MATTERS Our logo immediately identifies our brand.