Marquette Athletics. Identity Standards
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1 Marquette Athletics Identity Standards
2 Athletics Monogram Guidelines The Marquette athletics monogram was designed for the express use of the departments of Intercollegiate Athletics and Recreational Sports. Only varsity and recognized club athletics teams, communication pertaining directly to athletics teams, and approved merchandise may use the athletics monogram. The athletics monogram must be used in its entirety. The monogram may not be used by intramural sports teams or divisions of the university not directly related to intercollegiate athletics. The athletics monogram must never replace the university logo as the official university signature in non-athletics visual materials, including publications, stationery, advertising merchandise or electronic media. The monogram may be reproduced only from an original digital file (.ai, Adobe Illustrator,.eps or JPEG formats). The monogram and/or its elements must not be photocopied, scanned, recreated, reproportioned or altered in any way. Reproduction of the athletics monogram must adhere to color, size and spacing specifications. The athletics monogram used on merchandise for resale may be color matched to the garment per the discretion of the merchandise buyer. Any other use of the monogram must be approved by the department of intercollegiate athletics. For questions or concerns regarding the correct usage of the Marquette athletics monogram contacttim Raasch at (414) Safe Area A safe area should always exist around the logo to allow for maximum legibility. No elements such as typography, other logos, or graphics should intrude over the safe area. The safe area is equal to the space below the area where the M and the U intersect. (Photos and colors can appear beneath the logo so long as the logo remains easily visible and recognizable.)
3 Primary Athletics Monogram with Banner Primary Logo Alternate Colors with White Outline One Color Black & White/Reverse
4 Secondary Athletics Monogram Primary Logo Alternate Colors with White Outline One Color Black & White/Reverse
5 Athletics Wordmark Primary Logo Alternate Colors with White Outline One Color Black & White/Reverse
6 Secondary Athletics Wordmark Primary Logo Alternate Colors with White Outline One Color Black & White/Reverse
7 Golden Eagle Mascot Logos Primary Eagle Monogram Primary Eagle Wordmark * Important The Golden Eagle Mascot logos were designed for the express use of the department of Intercollegiate Athletics and are reserved for use on approved merchandising applications only. Logos featuring the Golden Eagle image may not be used in any other applications, including, but not limited to: competition uniforms, practice apparel, athletic equipment, athletic gear, travel gear, and may not be used on promotional materials printed or online. Secondary Eagle Monogram Secondary Eagle Wordmark
8 Golden Eagle Mascot Logos Wordmark Eagle Logo One Color Black & White Mascot Eagle Head Logo + One Color Black & White + When the mascot "eagle head" logo appears on merchandise, "Marquette", written in the approved Bank Gothic or Marquette fonts, must appear elsewhere on the piece. * Important The Golden Eagle Mascot logos were designed for the express use of the department of Intercollegiate Athletics and are reserved for use on approved merchandising applications only. Logos featuring the Golden Eagle image may not be used in any other applications, including, but not limited to: competition uniforms, practice apparel, athletic equipment, athletic gear, travel gear, and may not be used on promotional materials printed or online.
9 Sport Specific Wordmarks * Important The Sport Specific wordmarks were designed for the use of varsity athletics teams only and may not be used or modified for use by any club teams or recreational sports teams. Primary Logos
10 Sport Specific Monograms * Important The Sport Specific monograms were designed for the use of varsity athletics teams and recognized university club teams but may not be used or modified for use by recreational sports teams. Secondary Logos SOCCER
11 Incorrect Usage of Logos and Monograms Do Not stretch or compress the logos in any way, always scale proportionately. Do Not crop, angle or skew the logos, always use logos in their entirety. Do Not change color of the logos or add screens, always use approved colors.
12 Incorrect Usage of Logos and Monograms Do Not replace banner text basketball camp Do Not combine with other artwork, create new logos, or place over visually distracting backgrounds
13 Retired Athletics Signatures Do Not use the retired Golden Eagle marks MARQUETTE * Important The Flying Golden Eagle logos are retired marks of Marquette University, and may only be used by the athletics department. The Flying Golden Eagle logos may not be used by any other academic or administrative units of the University, nor by individuals employed in any capacity by the University, and should be removed from websites, publication reprints as well as any other applications it may appear on.
14 Athletics Uniform Standards * Important All athletics uniforms must include the official & Gold colors, Marquette must be featured either within the official athletics marks or in plain text. The secondary monogram may only be used if Marquette is also present on the uniform. The BIG EAST Conference requires that all home and away basketball uniforms Incorporate the conference logo. The conference logo use on all olympic sport uniforms is not mandated but strongly encouraged. For complete instructions on the placement of the BIG EAST conference logo on team uniforms visit BIGEAST.org
15 Athletics Typographic Standards * Important Marquette has a limited number of licenses to use the Universe and Bank Gothic fonts. However, these fonts may be downloaded from Adobe.com for a nominal charge. Typography The font families of Univers and Bank Gothic are standard fonts of the Marquette University Athletics Department. Consistent use of these typographic standards by the Marquette community will help strengthen our athletics branding through visual continuity. Universe 53 Extended Headlines Bank Gothic Medium Headlines Universe 65 Bold Headlines and Subheads Universe 55 Body Copy Bank Gothic Light Headlines and Subheads (not for use as body copy) MARQUETTE SOLID Display Font (for use in all caps, as specialty font only) WE ARE MARQUETTE. WE ARE MARQUETTE. WE ARE MARQUETTE. Universe 45 Light Alternate Body Copy (not for use in reverse or online applications) Pantone 124 C7, M34,Y100, K0 Hex #ECAC00 When creating text in gold over a white background or when reversing text out of gold, Pantone 124 Gold must be used to achieve the appropriate contrast.
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