Frequency s Television Syndication FAQ s
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- Abner May
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1 We provide our content catalog to broadcast TV, cable TV, digital TV, and a select group of mass media and entertainment companies. We do the heavy lifting when it comes to licensing, reporting, and formatting which enables our partners to focus on selling and marketing to their fan base.
2 Television Syndication: The Basics What is Syndication? Syndication is a method of delivery of programming to local television stations nationwide. Like network programming, it can be first-run. Or it can be programming that has had a previous successful run on a network or elsewhere, airing at various dates and times on stations locally. Is Syndication smaller than network TV? Just the opposite is true. In fact, Syndication is a huge national TV programming enterprise, bigger than any TV network. With more than 136 weekly shows, more hours, more original programming and greater reach than any single TV network. Syndicators broadcasts more hours of programming every week than the six major broadcast networks combined.
3 Is Syndication competitive to network TV in reach and ratings? Yes! Syndication s potential reach is comparable to ABC, CBS and NBC combined. For example, Two and a Half Men in Syndication gets an average 3.2 C3 rating vs. the 5-network primetime average rating of 2.4. (Source: Nielsen March 2009 A18-49 Live +3 Commercial AA/GAA Ratings) Syndicated programming airs on top stations, including network affiliates and independents. What type of programming does Syndication offer? Syndicated TV means variety of programming: contact us for a list of programs available. Syndication offers off-network series beloved sitcoms like Frasier, Friends, Everybody Loves Raymond, and dramas like The Unit, and House. But Syndication also offers a broad variety of original programming, from top-rated daytime talk shows like Oprah, LIVE! with Regis & Kelly, Rachael Ray, Ellen and Maury, to prime access entertainment news shows like Entertainment Tonight, Extra, Inside Edition and Access Hollywood, to reality programs like Judge Judy, People s Court and popular game shows like Jeopardy! and Wheel of Fortune. Syndication offers far more programming aimed at target groups than the networks.
4 Does Syndication offer Original Programming? Yes! There are over 155 hours of original programming in Syndication. Original shows produced specifically for the syndication market are also called First-Run Programming. Syndication offers a broad variety of original programming, from top-rated daytime talk shows like The Oprah Winfrey Show, LIVE! with Regis & Kelly, and Ellen, to prime access entertainment news shows like Entertainment Tonight, Extra, Inside Edition and Access Hollywood and popular game shows like Jeopardy!, and Wheel of Fortune. Can I buy targeted audiences with Syndication? Yes. In fact, in many cases Syndication offers larger, more targeted audiences than both network TV and so-called niche cable channels. What does Syndication offer during the daytime? Just about everything! The vast majority of programming on network and non-affiliated stations from 9 a.m. to 5 p.m. is Syndicated. Starting with LIVE! with Regis & Kelly in the morning to Judge Judy and Oprah in late afternoon, most daytime programming is Syndicated.
5 Does Syndication offer Movies and Specials? Of course. There are several movie packages being offered on Syndication in the current season. Titles include such blockbusters as X-Men and Legally Blonde. Syndicated feature films skew younger than films on network. The percentage of adults among the total adult audience is 27 for Syndication vs. 17 for the top 5 networks. Contact us today! For more information.
6 Contact Information: Syndication Sales FREQUENCY COMMUNICATIONS, INC. Office (713) Fax (832)
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