4A s National TV/Radio Committee: Q & A on Nielsen s Extended Screen and On Demand C3 Measurements

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "4A s National TV/Radio Committee: Q & A on Nielsen s Extended Screen and On Demand C3 Measurements"

Transcription

1 May 23, 2012 # 7409 To media agency executives, media directors and media research directors. 4A s National TV/Radio Committee: Q & A on Nielsen s Extended Screen and On Demand C3 Measurements Background In 2006, the Digital Video Innovation (DVI) Committee of the 4A s issued a set of guidelines designed to help advertisers and their agencies judge the effectiveness of ad messaging in ondemand video environments. Every two years, the committee (now within the 4A s National TV/Radio Committee) meets with vendors to discuss the progress of each platform and reports back on the general compliance with the guidelines. Since the inception of the DVI committee, we have promoted the adoption of measurement capabilities to help advertisers and their agencies judge the effectiveness of ad messaging in ondemand media environments. Current Measurement Status In 2011, media agencies learned about a new service from Nielsen that could break though the industry s biggest hurdle with on-demand a widely accepted measurement process that agencies could access and potentially use to report on-demand usage on various devices. Because there are many questions in the marketplace on this new service, the 4A s has prepared this Q&A document on the current product from Nielsen as we know it; we look forward to hearing back from agencies as to other questions they might have about this service. Q&A on Nielsen s On Demand C3 and Nielsen s Extended Screen Product Set What is Nielsen s On Demand C3 (ODC3) metric? ODC3, On Demand C3 refers to the concept of using active C3 commercials from a recent airing of a program and inserting them into all episodes of the same program. The recent airing would receive C3 credit for any viewing to the commercials from any of the episodes either on TV, VOD or online. This is currently only a concept and not yet implemented in the marketplace. What is Nielsen s Extended Screen (ES) metric? ES, Extended Screen refers to the concept of providing linear telecast credit to C3-qualified programs served online. Nielsen uses its Cross-Platform Panel, a subset of National People Meter homes that are metered for both TV and computer, to credit viewing of TV programs American Association of Advertising Agencies, 1065 Avenue of the Americas, New York, NY 10028

2 Page 2 online. The programs served online must retain the same linear Nielsen encoding and the full national commercial load. Only content providers participating in Extended Screen receive credit from online viewing. How does a program or commercial qualify to be counted in each metric? In order for the programming and commercials to be part of the new metrics, content must have the original national commercial load AND linear Nielsen watermarks and air within the three-day window. Both programming and advertising MUST preserve the original Nielsen encoding. ODC3: In order for a telecast to receive ODC3 credit, the commercials from a recently aired telecast of the program must preserve the original Nielsen encoding and be inserted into alternate episodes of the same program within 3 days, and in the same order as they originally aired. ES: In order for a telecast to receive Extended Screen credit, a participating content provider must serve content online with the original linear Nielsen encoding and linear national commercial load. What about the local breaks in programs? All local breaks are removed from the program. In this time, the programmer can replace the time with a promo or use other un-encoded content that will not be counted in the C3 metric. Who can use these metrics? ODC3: Once available in the marketplace, any broadcast network, cable network or syndicator will have the option of participating in ODC3, but they must use the watermarking to enable counting. ES: Any broadcast network, cable network or syndicator may participate in Extended Screen, but they must use the watermarking to enable counting. How frequently is ODC3 reporting available? Weekly Extended Screen summaries are reported via the National Report Library, a Nielsen service.

3 Page 3 ODC3: Once available in the marketplace, ODC3 will be available as part of the same C3 delivery schedule that exists today. At that time, Nielsen will provide a break out of Recently Telecast VOD viewing separate from DVR playback. Any ODC3 viewing from online VOD will be included in the existing Extended Screen break out for participating clients. ES: Extended Screen data is delivered on the same schedule as C3 15 days after the end of the week. A weekly Extended Screen Summary Report is available in the National Report Library on Answers outlining the telecasts that received Extended Screen credit for a given week. Where does Nielsen pull its Cross-Platform Panel from? The Nielsen Cross-Platform Panel consists of those National People Meter households that agree to computer measurement and have software installed on their home computers. Today computer measurement is optional. For those households that agree, Nielsen is able to meter all eligible desktops and laptops. Computers not owned by the household (e.g., work computers) are not metered at this time. There are over 10,000 cross-platform homes; in February 2012, 927 were Macs. How is Video on Demand pulled? If a content provider elects to make a linear telecast available on VOD with the same linear encoding and national commercial load (Recently Telecast VOD), viewing to that VOD content within seven days will be credited back to the appropriate telecast. At this time, this VOD contribution is not broken out from DVR playback. Nielsen is targeting First Quarter 2013 for VOD break out capability, which would require the content provider to encode a separate timesynched VOD feed. What happens to views that are C4+? ODC3: For content providers that use the Recently Telecast VOD model, Nielsen will credit VOD viewing back to the appropriate telecast within 7 days of air if the linear encoding remains intact and all the national commercials are served. If a content provider elects to remove the C3 linear version of an episode after three days, viewing will no longer credit back to the telecast. However, clients have the option of then using the Library VOD model, which requires a separate encoding from the linear telecast. With this separate encoding, Nielsen can measure and report the VOD content separately for as long as the content is available to consumers. With the Library VOD model, there is no requirement for same commercial loads and full demographic and market break reporting capabilities are available. ES: Nielsen will credit Extended Screen viewing back to the appropriate telecast within seven days of air. If a content provider elects to remove the C3 linear version of an episode after three days, viewing will no longer credit back to the telecast.

4 Page 4 Can I purchase ODC3 inventory? Any inventory will be part of a linear TV buy. ODC3: Once available in the marketplace, ODC3 contribution for participating content providers will be credited to the linear telecast. However, Nielsen will at that time provide the ability to break out VOD contribution from DVR playback. ES: Extended Screen viewing is credited directly to the linear telecast for participating content providers. Nielsen does provide a break out of the Extended Screen contribution What will platforms ODC3 include in the future? Consideration is being made for ipad viewing for content provided by MSOs (cable operators) and Content providers. Viewership could then also credit the TV ratings with proper encoding by a provider. ODC3: Once available to the marketplace, ODC3 credit will be available from TV, VOD and online VOD. Nielsen is also currently working on a metering solution for ipads. Once this solution is in place, ODC3 credit will also be available for participating content providers from VOD content served on an ipad. ES: Nielsen is currently working on a metering solution for ipads. Once this solution is in place, content served on an ipad app with the same linear encoding and national commercials will also be included in Extended Screen for participating clients. And the most important question, who is doing this today? ODC3: ODC3 is not yet available in the marketplace. Nielsen is targeting First Quarter 2013 for ODC3 implementation. ES: Today there are 17 cable networks participating in Extended Screen. Other content providers are currently testing. As of May 11, we show the following: Broadcast Networks: ABC: Starts 3Q 12 Fox [Excludes American Idol and X-Factor ] NBC

5 Page 5 Cable Networks Adult Swim A&E AMC Bravo Cartoon E! Food HGTV History Lifetime Oxygen SyFy TBS TNT TruTV USA WE The 4A s thanks Jen Soch of MEC and Jason Maltby of Mindshare, co-chairs of the 4A s National TV/Radio Committee, for drafting this report. Donna G. Campbell Senior Vice President Media Services Division

NPOWER VIDEO ON DEMAND FREQUENTLY ASKED QUESTIONS SUMMER 2013

NPOWER VIDEO ON DEMAND FREQUENTLY ASKED QUESTIONS SUMMER 2013 NPOWER FREQUENTLY ASKED QUESTIONS SUMMER 2013 NPOWER: FREQUENTLY ASKED QUESTIONS 1 WHAT IS THE DIFFERENCE BETWEEN LINEAR AND NON-LINEAR? Networks now have the ability to post their program and episode

More information

Overview of The 2012-13 Upfront. September 25th, 2012

Overview of The 2012-13 Upfront. September 25th, 2012 Overview of The 2012-13 Upfront September 25th, 2012 Upfront Definition The long range purchase of commercial time for the upcoming broadcast year. (Sometimes more than a year or can be a calendar year).

More information

Universe Estimate / Coverage

Universe Estimate / Coverage Media Math Table of Contents Universe Estimate / Coverage Households Using Television (HUT) / Persons Using Television (PUT) Share Average Audience Ratings Gross Rating Points (GRPs) Reach Frequency Viewers

More information

Contents. What is VOD?... 3 Provider of Choice For Viewing VOD By Demo...5 Reasons for Viewing VOD By Demo...7 Title s Growth...

Contents. What is VOD?... 3 Provider of Choice For Viewing VOD By Demo...5 Reasons for Viewing VOD By Demo...7 Title s Growth... What is VOD?... 3 Provider of Choice For Viewing VOD... 4 By Demo...5 Reasons for Viewing VOD... 6 By Demo...7 Title s Growth... 9 VOD v. SVOD...10 Navigation...11 Contents VOD Penetration... 13 Usage...

More information

VOD s Advantage: Viewers Watch TV Longer & Spend More Time With Commercials

VOD s Advantage: Viewers Watch TV Longer & Spend More Time With Commercials VOD s Advantage: Viewers Watch TV Longer & Spend More Time With Commercials VOD (Video on Demand) allows users to view/catch up on shows or movies through a single platform from cable, telco or satellite

More information

Insights from Consumer. Olympic Research Labs. Horst Stipp SVP, Strategic Insights and Innovation, NBC Universal Research Columbia University May 2010

Insights from Consumer. Olympic Research Labs. Horst Stipp SVP, Strategic Insights and Innovation, NBC Universal Research Columbia University May 2010 Evolution of Cross-Platform Media Use in the United States Insights from Consumer Research and NBC Universal ss Olympic Research Labs Horst Stipp SVP, Strategic Insights and Innovation, NBC Universal Research

More information

Television, Internet and Mobile Usage in the U.S. A2/M2 Three Screen Report. VOLUME 5 2nd Quarter 2009

Television, Internet and Mobile Usage in the U.S. A2/M2 Three Screen Report. VOLUME 5 2nd Quarter 2009 Television, Internet and Mobile Usage in the U.S. A2/M2 Three Screen Report VOLUME 5 2nd Quarter 2009 Viewership on the Rise as More Video Content Spans All Three Screens 57% of Internet Consumers Use

More information

CONSUMER CONNECTIONS IN A CONVERGING WORLD OF SCREENS

CONSUMER CONNECTIONS IN A CONVERGING WORLD OF SCREENS CONSUMER CONNECTIONS IN A CONVERGING WORLD OF SCREENS Highlights of Nielsen Research: Meet the New Media Consumer in Singapore, 2014 Sponsored by Videology TODAY S CONSUMER IS ON A NEW MEDIA JOURNEY Right

More information

Hollywood Diversity Brief: Spotlight on Cable Television

Hollywood Diversity Brief: Spotlight on Cable Television Hollywood Diversity Brief: Spotlight on Cable Television October 2013 Hollywood Diversity Brief: Spotlight on Cable Television Acknowledgements This brief was authored by Dr. Darnell Hunt and edited by

More information

Current State and Outlook of the Advertising Business. Prepared by Commercials Research Department of the Screen Actors Guild May 2006

Current State and Outlook of the Advertising Business. Prepared by Commercials Research Department of the Screen Actors Guild May 2006 Current State and Outlook of the Advertising Business Prepared by Commercials Research Department of the Screen Actors Guild May 2006 1 Traditional Television Advertising in 2005 Death of the 30 Second

More information

/2012 2011/201 EARLY MORNING UPDATE. Fourth Quarter 2011: 9/19 19/1 /11. Strategic Intelligence National Television Report

/2012 2011/201 EARLY MORNING UPDATE. Fourth Quarter 2011: 9/19 19/1 /11. Strategic Intelligence National Television Report 2011/201 /2012 EARLY MORNING UPDATE Fourth Quarter 2011: 9/19 19/1 /11 12/25/1 /11 Strategic Intelligence National Television Report Broadcast Networks Overall, ratings in broadcast network early morning

More information

A Near-Comprehensive Guide to Every Video Streaming App

A Near-Comprehensive Guide to Every Video Streaming App A Near-Comprehensive Guide to Every Video Streaming App Back in the dark ages of the Internet, if you wanted streaming video you had to deal with too few options and too many janky browser interfaces.

More information

WELCOME TO MEDIAOCEAN TRAINING National Ratings 101 TRAINER: GARET LEONARD

WELCOME TO MEDIAOCEAN TRAINING National Ratings 101 TRAINER: GARET LEONARD WELCOME TO MEDIAOCEAN TRAINING National Ratings 101 TRAINER: GARET LEONARD Learning Objectives Why we use ratings data Key terms and concepts How ratings data is collected How ratings data is reported

More information

Powering the Next-Generation Video Experience

Powering the Next-Generation Video Experience Powering the Next-Generation Video Experience NEULION DIGITAL PLATFORM Powering the Next-Generation Video Experience The NeuLion Digital Platform provides digital video broadcasting, distribution and monetization

More information

AUSTRALIAN MULTI-SCREEN REPORT QUARTER 2 2014

AUSTRALIAN MULTI-SCREEN REPORT QUARTER 2 2014 AUSTRALIAN MULTI-SCREEN REPORT QUARTER 2 TV AND OTHER VIDEO CONTENT ACROSS MULTIPLE SCREENS This edition of the Australian Multi-Screen Report ( ) updates the take-up rates of internet-connected devices

More information

STATE OF THE MEDIA: CONSUMER USAGE REPORT

STATE OF THE MEDIA: CONSUMER USAGE REPORT STATE OF THE MEDIA: CONSUMER USAGE REPORT 2011 The U.S. Media Universe DEVICE OWNERSHIP 1 (millions of people who own) MOBILE & ONLINE CONSUMERS (millions of users) At least one TV 290 Mobile phone (ages

More information

Television, Internet and Mobile Usage in the U.S. Three Screen Report

Television, Internet and Mobile Usage in the U.S. Three Screen Report Television, Internet and Mobile Usage in the U.S. Three Screen Report VOLUME 7 4th Quarter 2009 What Consumers Watch: Americans Spend More Time with Video Than Ever Consumers devote 3.5 hours a month to

More information

PlayStation Vue Review: A Real Rival to Cable TV For a Price...

PlayStation Vue Review: A Real Rival to Cable TV For a Price... This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to your colleagues, clients or customers visit http://www.djreprints.com. http://www.wsj.com/articles/playstation-vue-review-a-real-rival-to-cable-tvfor-a-price-1427224160

More information

Alcatel-Lucent 8920 Service Quality Manager for IPTV Business Intelligence

Alcatel-Lucent 8920 Service Quality Manager for IPTV Business Intelligence Alcatel-Lucent 8920 Service Quality Manager for IPTV Business Intelligence IPTV service intelligence solution for marketing, programming, internal ad sales and external partners The solution is based on

More information

cox tv everywhere quick reference guide JULY 2014

cox tv everywhere quick reference guide JULY 2014 As a Cox TV customer, you can access many off-tv viewing options, including a variety of TV network channels and apps. These options are included for you at no charge as part of your Cox TV subscription.

More information

2013 Nielsen National Cross- Media Engagement Study

2013 Nielsen National Cross- Media Engagement Study 2013 Nielsen National Cross- Media Engagement Study Introduction This report studies the increasingly important question of audience engagement and in so doing moves beyond more traditional metrics of

More information

The charges should provide the channels as indicated within this document.

The charges should provide the channels as indicated within this document. Goal: The Fort Valley State University is seeking a qualified vendor to provide cable TV Service to the entire campus. The designated locations are listed below; however this is subject to change. The

More information

THE CROSS- PLATFORM REPORT

THE CROSS- PLATFORM REPORT STTE OF THE MEDI THE CROSS- PLTFORM REPORT QURTER, 0 UNDERSTNDING THE VIDEO CONSUMER The average merican today has more ways to watch video whenever, however and wherever they choose. While certain segments

More information

Dynamic Ad Insertion: Unlocking the Value of Video On Demand

Dynamic Ad Insertion: Unlocking the Value of Video On Demand Dynamic Ad Insertion: Unlocking the Value of Video On Demand Chad Urice Managing Director Media Storm, LLC Rick Mandler VP, New Media Sales ABC Chris Falkner VP, Advanced Advertising Technology & Operations

More information

Cable TV Satellite Update September 21, 2007

Cable TV Satellite Update September 21, 2007 To: Venture Out Residents From: Doug Gale Vice President Subject: TV Contract with ES (Dish) Cable TV Satellite Update September 21, 2007 On September 18, 2007 during a teleconference call meeting of the

More information

Media Today, 5 th Edition. Chapter Recaps & Study Guide. Chapter 13: The Television Industry

Media Today, 5 th Edition. Chapter Recaps & Study Guide. Chapter 13: The Television Industry 1 Media Today, 5 th Edition Chapter Recaps & Study Guide Chapter 13: The Television Industry Digital technologies have changed the ways in which we "watch television." At the same time, advertisers are

More information

Verizon FiOS TV Channel Lineup

Verizon FiOS TV Channel Lineup FiOS TV Local package included. Additional subscriptions are available. 1 MAKE THE MOST OF FiOS TV. Get answers your way: CLICK verizon.com/usingfios for features, tips and more. TUNE to channel 131 on

More information

Verizon FiOS TV Channel Lineup

Verizon FiOS TV Channel Lineup FiOS TV Local package included. Additional subscriptions are available. 1 MAKE THE MOST OF FiOS TV. Get answers your way: MENU CLICK verizon.com/usingfios for features, tips and more. TUNE to channel 131

More information

The Arbitron Cable Television Study

The Arbitron Cable Television Study Arbitron Cable Viewing Report The Arbitron Cable Television Study Exploring the Consumer's Relationship with Cable TV Presented by: Carol Edwards Vice President Cable Sales 9705 Patuxent Woods Drive Columbia,

More information

Metrics and Reporting VOD Terminology Glossary

Metrics and Reporting VOD Terminology Glossary Metrics and Reporting VOD Terminology Glossary This information was produced for the Industry by supporters of the CTAM Advanced Cable Solutions Consortium Metrics & Reporting Committee, December, 2009.

More information

National Highway Traffic Safety Administration Click It or Ticket May 2014 Mobilization Strategic Media Work Plan

National Highway Traffic Safety Administration Click It or Ticket May 2014 Mobilization Strategic Media Work Plan PAGE 1 OF 13 National Highway Traffic Safety Administration Click It or Ticket May 14 Mobilization Strategic Media Work Plan Executive Summary The plan will continue to reach the young male audience by

More information

NEW ZEAL AND MULTI-SCREEN REPORT 2015 TV AND VIDEO CONTENT ACROSS MULTIPLE SCREENS Copyright 2015 The Nielsen Company 1

NEW ZEAL AND MULTI-SCREEN REPORT 2015 TV AND VIDEO CONTENT ACROSS MULTIPLE SCREENS Copyright 2015 The Nielsen Company 1 NEW ZEALAND M U LT I-S C R E E N REPORT 2015 Copyright 2015 The Nielsen Company 1 TV AND VIDEO CONTENT ACROSS MULTIPLE SCREENS EXECUTIVE SUMMARY Consumers want the best of each world that each viewing

More information

FiOS Mobile Channel Lineup as of 6/24/2015

FiOS Mobile Channel Lineup as of 6/24/2015 Inside Channel must be included in your TV package subscription to view A&E HD ABC Family HD AccuWeather HD Adult Swim Al Jazeera America HD AMC HD American Heroes Network SD Animal Planet HD Awe HD AXS.tv

More information

CONSUMER CONNECTIONS IN A CONVERGING WORLD OF SCREENS

CONSUMER CONNECTIONS IN A CONVERGING WORLD OF SCREENS CONSUMER CONNECTIONS IN A CONVERGING WORLD OF SCREENS Highlights of Nielsen & Videology Research: Meet the New Media Consumer in Indonesia, 2014 Sponsored by Videology TODAY S CONSUMER IS ON A NEW MEDIA

More information

Bill Pink. Elissa Lee. Social Media and TV, An Integrated Story. Partner, Client Solutions. VP, Research and ARM Product Management TiVo, Inc.

Bill Pink. Elissa Lee. Social Media and TV, An Integrated Story. Partner, Client Solutions. VP, Research and ARM Product Management TiVo, Inc. Bill Pink Partner, Client Solutions Millward Brown Elissa Lee VP, Research and ARM Product Management TiVo, Inc. Social Media and TV, An Integrated Story Presentation Agenda Background and Objectives:

More information

Media and Technology Habits of Canadian Youth

Media and Technology Habits of Canadian Youth Media and Technology Habits of Canadian Youth National survey of Canadian Youth: 9 18 years In support of Broadcasting Notice of Consultation, CRTC 2014-190, Let s Talk TV Contents of Report Study Overview

More information

Ratings, Audiences, & Failed Shows

Ratings, Audiences, & Failed Shows Ratings, Audiences, & Failed Shows TELEVISION RATINGS Before the Show Airs A New Season TV networks test programs Subjects view pilots or season finales for current shows in theaters. Meters record their

More information

VIEWING ON DEMAND THE CROSS-PLATFORM REPORT SEPTEMBER 2013

VIEWING ON DEMAND THE CROSS-PLATFORM REPORT SEPTEMBER 2013 VIEWING ON DEMND THE CROSS-PLTFORM REPORT SEPTEMBER THE CROSS-PLTFORM SERIES WELCOME DOUNI TURRILL SVP INSIGHTS, NIELSEN Less than 10 years ago, watching TV shows on a television set was as easy as being

More information

Enhancing a Podcast using GarageBand 09

Enhancing a Podcast using GarageBand 09 Instructional Technology Support Services Bravo! Summer Employee Institute 2010 Enhancing a Podcast using GarageBand 09 A Podcast is simply an audio recording that is broadcasted over the internet. There

More information

cox tv everywhere quick reference guide

cox tv everywhere quick reference guide TM MLB cox tv everywhere As a Cox TV customer, you can access many off-tv viewing options, including a variety of TV network channels and apps. These options are included for you at no charge as part of

More information

THE EVOLUTION OF TV. Addressable Advertising: Creating a Better, More Personal TV & Video Experience. g.co/evolutionoftv

THE EVOLUTION OF TV. Addressable Advertising: Creating a Better, More Personal TV & Video Experience. g.co/evolutionoftv 6 THE EVOLUTION OF TV Addressable Advertising: Creating a Better, More Personal TV & Video Experience 1 The TV that many of us grew up with was a box in our parent s living room around which we gathered

More information

WHO WE ARE BLUE WATER ADS M E D I A K I T

WHO WE ARE BLUE WATER ADS M E D I A K I T MEDIA KIT WHO WE ARE We are a premium digital media company, specializing in display and video advertising. We strategically partner with hundreds of top-rated websites worldwide building and strengthening

More information

Long Form Video Overview. Released September 2009

Long Form Video Overview. Released September 2009 Long Form Video Overview Released September 2009 This document as been developed by the IAB Digital Video Committee. About the IAB s Digital Video Committee: The Digital Video Committee of the IAB is comprised

More information

Broadband Directions and Innovations. The consumer driven broadband world

Broadband Directions and Innovations. The consumer driven broadband world Broadband Directions and Innovations The consumer driven broadband world Discussion Points Consumer Broadband Dynamics Driving Media Mobility Broadband Innovations Consumer Broadband Dynamics NBC Direct

More information

Comcast Spotlight. Fast Facts. Comcast Spotlight

Comcast Spotlight. Fast Facts. Comcast Spotlight Comcast Spotlight offers insightful market research and integrated promotional opportunities that leverage network brands to enhance your campaign. Advertisers can work directly with Comcast Spotlight,

More information

U-verse Channel Line-up

U-verse Channel Line-up U-verse Line-up Close Window Print This Page 166 A&E 1166 A&E 178 1178 ABC Family ABC Family 243 ABC Now 795 AMC Movies 252 Animal Planet Educational 1252 Animal Planet Educational 1000 1300 300 100 84

More information

INTRODUCTION. The Challenges

INTRODUCTION. The Challenges Meeting the Challenges of Video Advertising in an IP ABR Environment Consumers are demanding to watch TV when they want and on the device of their choice. To meet that challenge most pay TV operators globally

More information

CONSUMER CONNECTIONS IN A CONVERGING WORLD OF SCREENS

CONSUMER CONNECTIONS IN A CONVERGING WORLD OF SCREENS CONSUMER CONNECTIONS IN A CONVERGING WORLD OF SCREENS Highlights of Nielsen & Videology Research: Meet the New Media Consumer in Malaysia, 2014 Sponsored by Videology TODAY S CONSUMER IS ON A NEW MEDIA

More information

TV + Online Video: The Best of Both Worlds

TV + Online Video: The Best of Both Worlds WHITE PAPER: Share-shift Analysis TV + Online Video: The Best of Both Worlds FEBRUARY, 2011 EXECUTIVE SUMMARY Online video ad spending increased by 40% 1 in 2010 as an increasing number of advertisers

More information

Verizon FiOS TV Channel Lineup

Verizon FiOS TV Channel Lineup FiOS TV Local package included. Additional subscriptions are available. 1 MAKE THE MOST OF FiOS TV. Get answers your way: MENU CLICK verizon.com/usingfios for features, tips and more. TUNE to channel 131

More information

PACIFIC SURFLINER Winter Marketing Campaign Update

PACIFIC SURFLINER Winter Marketing Campaign Update = PACIFIC SURFLINER Winter Marketing Campaign Update = Santa Barbara Car Free January 13, 2016 1 RESEARCH Market research that guided the marketing campaign. STRATEGY Digital and traditional marketing

More information

SMART TV INSIGHTS 2015 A STUDY ABOUT THE SMART TV MARKET AND THE CHANGING TV CONSUMPTION UK RESULTS

SMART TV INSIGHTS 2015 A STUDY ABOUT THE SMART TV MARKET AND THE CHANGING TV CONSUMPTION UK RESULTS SMART TV INSIGHTS 2015 A STUDY ABOUT THE SMART TV MARKET AND THE CHANGING TV CONSUMPTION UK RESULTS 12.11.15 KEY FINDINGS UK #1 Smart #2 29% of all TVs are Smart TVs, and 93% of Smart TV owners connect

More information

TIVO S STOP WATCH RATINGS SERVICE IDENTIFIES SIGNIFICANT TIMESHIFTING AMONG NETWORK PREMIERES IN JANUARY

TIVO S STOP WATCH RATINGS SERVICE IDENTIFIES SIGNIFICANT TIMESHIFTING AMONG NETWORK PREMIERES IN JANUARY FOR IMMEDIATE RELEASE Contact: Mike Boccio For TiVo Inc. (212) 446-1867 mboccio@sloanepr.com TIVO S STOP WATCH RATINGS SERVICE IDENTIFIES SIGNIFICANT TIMESHIFTING AMONG NETWORK PREMIERES IN JANUARY - At

More information

VOD INDUSTRY TEST TVB-CMDC NUMERIS RESEARCH

VOD INDUSTRY TEST TVB-CMDC NUMERIS RESEARCH VOD INDUSTRY TEST TVB-CMDC NUMERIS RESEARCH Non-Currency Data TABLE OF CONTENTS EXECUTIVE SUMMARY... 3 INTRODUCTION... 4 METHOD... 4 RESULTS BY GENRE... 5 Sitcom... 5 Drama... 6 Daily Talk Show / Dramatic

More information

ADVERTISING REVENUE RECOGNITION ISSUES FOR CABLE NETWORKS

ADVERTISING REVENUE RECOGNITION ISSUES FOR CABLE NETWORKS ADVERTISING REVENUE RECOGNITION ISSUES FOR CABLE NETWORKS 0 General Principles Revenue is measured by an exchange of consideration and is not recognized as part of earnings until the revenue is realized

More information

The Australian ONLINE CONSUMER LANDSCAPE

The Australian ONLINE CONSUMER LANDSCAPE The Australian ONLINE CONSUMER LANDSCAPE March 2012 THE AUSTRALIAN ONLINE MARKET & GLOBAL POPULATION Internet usage in Australia is widespread and approaching saturation point with only minimal increases

More information

Cisco Digital Media System: Comprehensive. Scalable. Network-Centric.

Cisco Digital Media System: Comprehensive. Scalable. Network-Centric. Cisco Digital Media System: Comprehensive. Scalable. Network-Centric. Executive Summary The Cisco Digital Media System (DMS) is a comprehensive suite of digital signage, Enterprise TV, and desktop video

More information

AUSSIES WATCH MORE TV YEAR-ON-YEAR, TAKE-UP OF NEW SCREENS RISES: Q1 2014 MULTI-SCREEN REPORT

AUSSIES WATCH MORE TV YEAR-ON-YEAR, TAKE-UP OF NEW SCREENS RISES: Q1 2014 MULTI-SCREEN REPORT AUSSIES WATCH MORE TV YEAR-ON-YEAR, TAKE-UP OF NEW SCREENS RISES: Q1 2014 MULTI-SCREEN REPORT Contact: Margaret Fearn Jackie Helliker Fearnace Media Nielsen T: + 1 508 369 7189 T: + 61 (0) 403 074 864

More information

AUSTRALIAN MULTI-SCREEN REPORT

AUSTRALIAN MULTI-SCREEN REPORT AUSTRALIAN MULTI-SCREEN REPORT TRENDS IN VIDEO VIEWERSHIP BEYOND CONVENTIONAL TELEVISION SETS QUARTER 1 VIDEO CONTENT ACROSS MULTIPLE SCREENS The latest edition of the Australian Multi-Screen Report (

More information

AUSTRALIAN MULTI-SCREEN REPORT QUARTER 3 2014

AUSTRALIAN MULTI-SCREEN REPORT QUARTER 3 2014 AUSTRALIAN MULTI-SCREEN REPORT QUARTER 3 TV AND OTHER VIDEO CONTENT ACROSS MULTIPLE SCREENS The edition of The Australian Multi-Screen Report provides the latest estimates of screen technology penetration

More information

'LA Clippers vs Los Angeles Lakers' ( Basketball Live Stream Free) [ESPN] TV

'LA Clippers vs Los Angeles Lakers' ( Basketball Live Stream Free) [ESPN] TV 'LA Clippers vs Los Angeles Lakers' ( Basketball Live Stream Free) [ESPN] TV What time, channel is LA Clippers vs Los Angeles Lakers (25 Dec 16); live stream, how to watch ESPN online. What time, channel

More information

Trends in TV Technology. Ross Video Ltd.

Trends in TV Technology. Ross Video Ltd. Trends in TV Technology b B d Pl t by Brad Plant Ross Video Ltd. Audience Measurement Audience Measurement Why is it important? Is it a global concept? The early days What was used? Surveys / Diaries Quarterly

More information

Using the Apple TV. The Apple TV

Using the Apple TV. The Apple TV Using the Apple TV The Apple TV The Apple TV connects to your home (Wifi, or wired) network, and plugs into your TV/home theatre via HDMI / optical audio cable. Make sure you have a TV that has an available

More information

2016 PROMAXBDA EUROPE AWARDS

2016 PROMAXBDA EUROPE AWARDS 2016 PROMAXBDA EUROPE AWARDS COMPETITION OVERVIEW DEADLINE: The final deadline for the competition is 7 January, 2016 (Thursday) ELIGIBILITY PERIOD 1 January 2015 and 31 December 2015 The following guidelines

More information

RCN2GO FAQS. On Your ios/apple or Android Device Tablet or Phone:

RCN2GO FAQS. On Your ios/apple or Android Device Tablet or Phone: RCN2GO FAQS 1. What is RCN2GO? RCN2Go presents a unique opportunity to watch hundreds of shows anywhere you have internet access on your laptop/pc, ios/apple and Android devices. Some of these programs

More information

IT S CHOICE! US Consumer Appetite for Video Continues to Grow VIDEO BY THE NUMBERS

IT S CHOICE! US Consumer Appetite for Video Continues to Grow VIDEO BY THE NUMBERS QURTER 1, 2012 US IT S CHOICE! US Consumer ppetite for Video Continues to Grow There is no doubt that consumer choice in how they watch video continues to grow. The shifts in the distribution of time spent

More information

THE DIGITAL CONSUMER FEBRUARY 2014. 1 Copyright 2014 The Nielsen Company

THE DIGITAL CONSUMER FEBRUARY 2014. 1 Copyright 2014 The Nielsen Company THE DIGITAL CONSUMER FEBRUARY 2014 1 Copyright 2014 The Nielsen Company MEET TODAY S DIGITAL CONSUMER For most American consumers, their everyday lives and their digital lives are now wholly intertwined.

More information

ScholarWorks@BGSU. Bowling Green State University. Louisa Ha Bowling Green State University - Main Campus, louisah@bgsu.

ScholarWorks@BGSU. Bowling Green State University. Louisa Ha Bowling Green State University - Main Campus, louisah@bgsu. Bowling Green State University ScholarWorks@BGSU Media and Communications Faculty Publications Media and Communication, School of 4-4-2002 Making Viewers Happy While Making Money for the Networks: A Comparison

More information

The Economic Future of Online Video

The Economic Future of Online Video The Economic Future of Online Video David Waterman with Ryland Sherman Sixth Annual Conference on Internet Search and Innovation June 4, 2015 Video and the Internet Offline vs. Online video viewing Avg.

More information

TV s Migration to the Cloud

TV s Migration to the Cloud 4 THE EVOLUTION OF TV TV s Migration to the Cloud g.co/evolutionoftv 1 2 In our Evolution of TV series, 7 Dynamics Transforming TV, introduced the shift of TV over the internet. Here, in Part 4, we explore

More information

CABLE BOX MOVIE BOX WEB BOX MUSIC BOX ONE BOX

CABLE BOX MOVIE BOX WEB BOX MUSIC BOX ONE BOX CABLE BOX MOVIE BOX WEB BOX MUSIC BOX ONE BOX Behold the TiVo Premiere All your entertainment brought together on one stunning new HD interface. From the only people who could actually pull it off. New

More information

Further Time from Broadcast and Updated Panel Types

Further Time from Broadcast and Updated Panel Types Arianna Further Time from Broadcast and Updated Panel Types Arianna 8.9 has been rolled out to all users. This upgrade includes further time from broadcast activities and updated panel types. Updated lifestyle

More information

MEMO ON BULK CABLE AGREEMENT

MEMO ON BULK CABLE AGREEMENT Dear Timbercreek Neighbor: TIMBERCREEK HOMEOWNERS ASSOCIATION, Inc. c/o Haag Management 2295 NW Corporate Blvd., Suite #138 Boca Raton, Florida 33431 Phone (561) 241-0285 Fax (561) 241-0389 MEMO ON BULK

More information

REQUEST FOR INFORMATION: RFI# UPGRADING UH TELEVISION INFRASTRUCTURE

REQUEST FOR INFORMATION: RFI# UPGRADING UH TELEVISION INFRASTRUCTURE REQUEST FOR INFORMATION: RFI# 730-14048 UPGRADING UH TELEVISION INFRASTRUCTURE Deliver Bid Response to: University of Houston Energy Research Park Purchasing Department, Attn: Samuel Arevalo 5000 Gulf

More information

Company Profile Mature Market Advertising in Southern California

Company Profile Mature Market Advertising in Southern California MediaServices55.com Company Profile Mature Market Advertising in Southern California For over 45 years, Media Services 55 has managed the exclusive cable television system and local TV station ( 6) of

More information

STATE OF THE MEDIA Spring 2012

STATE OF THE MEDIA Spring 2012 STATE OF THE MEDIA Spring 2012 Advertising & Audiences Part 1: PRIMETIME By Genre 1 AN IN-DEPTH LOOK AT AUDIENCES AND ADVERTISING PRIMETIME BY GENRE Consumers have more TV choices than ever before, both

More information

Cutting the Cable Cord. Crystal Lake Public Library Adult Services Department 126 Paddock Street Crystal Lake, IL 60014 815 459 1687 ext.

Cutting the Cable Cord. Crystal Lake Public Library Adult Services Department 126 Paddock Street Crystal Lake, IL 60014 815 459 1687 ext. Cutting the Cable Cord Crystal Lake Public Library Adult Services Department 126 Paddock Street Crystal Lake, IL 60014 815 459 1687 ext. 7 Disclaimers Cutting the cord may not be for you! This presentation

More information

CABLE NATION: Young Adult TV Usage Myth vs Reality

CABLE NATION: Young Adult TV Usage Myth vs Reality CABLE NATION: Young Adult TV Usage Myth vs Reality OVERVIEW There Has Been Much Written In the Press About Young Adults Deserting TV for Alternate Devices. Young Adults Are Consuming More Media Than Ever

More information

Network and Technology. John Schanz Executive Vice President National Engineering and Technology Operations Comcast Cable

Network and Technology. John Schanz Executive Vice President National Engineering and Technology Operations Comcast Cable Network and Technology John Schanz Executive Vice President National Engineering and Technology Operations Comcast Cable 1 Agenda Network overview What we ve built Our improving economics: scale and open

More information

TELEVISION ENTERS THE DIGITAL ERA, THE ERA OF THE FRANCHISE PROGRAM

TELEVISION ENTERS THE DIGITAL ERA, THE ERA OF THE FRANCHISE PROGRAM TELEVISION ENTERS THE DIGITAL ERA, THE ERA OF THE FRANCHISE PROGRAM David F. Poltrack Chief Research Officer, CBS Corporation President, CBS VISION Welcome to the Era of Digital Television FROM LINEAR

More information

Streaming Media Services. An Industry Insight Paper

Streaming Media Services. An Industry Insight Paper An Industry Insight Paper Streaming Media: What it is, what it isn t, and why it all matters We hear everywhere that streaming media is big, and getting bigger. That s true. Streaming is an increasingly

More information

Cox Advanced TV Plus With Cox Advanced TV Plus, you ll experience 100% digital picture and sound, hundreds of channels and the ability to watch shows

Cox Advanced TV Plus With Cox Advanced TV Plus, you ll experience 100% digital picture and sound, hundreds of channels and the ability to watch shows Cox Advanced TV Plus With Cox Advanced TV Plus, you ll experience 100% digital picture and sound, hundreds of channels and the ability to watch shows On DEMAND SM and on the go. 13 Turn on the entertainment

More information

The State of the Video Gamer. PC Game and Video Game Console Usage Fourth Quarter 2008

The State of the Video Gamer. PC Game and Video Game Console Usage Fourth Quarter 2008 The State of the Video Gamer PC Game and Video Game Console Usage Fourth Quarter 2008 The State of the Video Gamer Key Takeaways More sophisticated consoles such as the PlayStation 3 and Xbox 360 attract

More information

Verizon FiOS TV Channel Lineup

Verizon FiOS TV Channel Lineup FiOS TV Local package included. Additional subscriptions are available. 1 MAKE THE MOST OF FiOS TV. Get answers your way: CLICK verizon.com/usingfios for features, tips and more. TUNE to channel 131 on

More information

Report of the V-Chip Task Force of the Federal Communications Commission on the Encoding of Television Ratings Information for Use With the V-Chip

Report of the V-Chip Task Force of the Federal Communications Commission on the Encoding of Television Ratings Information for Use With the V-Chip Report of the V-Chip Task Force of the Federal Communications Commission on the Encoding of Television Ratings Information for Use With the V-Chip July 20, 1999 In May 1999, Federal Communications Commission

More information

ADDENDUM VIDEO CONFERENCING AND STREAMING RFP #06-2012 LAMAR CONSOLIDATED ISD

ADDENDUM VIDEO CONFERENCING AND STREAMING RFP #06-2012 LAMAR CONSOLIDATED ISD ADDENDUM VIDEO CONFERENCING AND STREAMING RFP #06-2012 LAMAR CONSOLIDATED ISD TO: All Vendors FROM: Lamar Consolidated ISD, Purchasing Dept. DATE: January 12, 2012 RE: Addendum #1, RFP #06-2012 RFP #06-2012

More information

2014 Cable Service Price Survey Questionnaire FCC Form 333

2014 Cable Service Price Survey Questionnaire FCC Form 333 2014 Cable Price Survey Questionnaire FCC Form 333 A. Community Community The information in entries A1 through A3 and A7 through A9 below has been imported from the Cable Operations & Antenna (COALS)

More information

Nielsen Ad Intel Methodology by Medium

Nielsen Ad Intel Methodology by Medium Methodology by Medium Table of Contents Multimedia Coverage... 4 Network Television Methodology... 6 Network Clearance Television Methodology... 8 Cable Television Methodology... 9 Local Regional/Cable

More information

TV Ecosystem 2010+ Strategies for Innovation and Growth in German Television. Niko Steinkrauß Principal, Media Europe Booz & Company

TV Ecosystem 2010+ Strategies for Innovation and Growth in German Television. Niko Steinkrauß Principal, Media Europe Booz & Company München, 28. Oktober 2009 TV Ecosystem 2010+ Strategies for Innovation and Growth in German Television Niko Steinkrauß Principal, Media Europe Starting Point: No Growth In Sight In German Television? Slump

More information

Request for Information

Request for Information Centre d Information sur les Médias A.S.B.L. Centrum voor Informatie over de Media V.Z.W. Request for Information CIM TV measurement 2016 2018 New Screens CIM Television Technical Committee June 2014 Avenue

More information

Ken Nippes VP/Media Director, Cramer-Krasselt, New York. Jonathan Lichter Chief Strategy Officer, Kelly, Scott & Madison, Chicago

Ken Nippes VP/Media Director, Cramer-Krasselt, New York. Jonathan Lichter Chief Strategy Officer, Kelly, Scott & Madison, Chicago Achieving Reach in a Fragmented Media World Ken Nippes VP/Media Director, Cramer-Krasselt, New York Jonathan Lichter Chief Strategy Officer, Kelly, Scott & Madison, Chicago Charlie Holmes VP/GM Satellite

More information

Consumer Trend Research: Quality, Connection, and Context in TV Viewing

Consumer Trend Research: Quality, Connection, and Context in TV Viewing Consumer Trend Research: Quality, Connection, and Context in TV Viewing Five key insights for media professionals into viewing behavior and monetization in a world of digitization and consumer control

More information

VAB REPORT: FEEL THE BURN: HOT SUMMER TV VIEWING

VAB REPORT: FEEL THE BURN: HOT SUMMER TV VIEWING VAB REPORT: FEEL THE BURN: HOT SUMMER TV VIEWING TV S REACH Television s Powerful Reach Extends Into the Summer Months 97% 97% 96% 96% 97% 97% Source: Nielsen R&F report 5/25/15-9/6/15 v. 1/1-3/31/15;

More information

LGI. casestudy. overview

LGI. casestudy. overview LGI Casestudy LGI casestudy SITUATION overview Liberty Global, Inc. ( Liberty Global, LGI ) is a leading international cable company with operations in 13 countries. Its marketleading television, broadband

More information

Total Households (in millions) Broadcast Penetration. Cable Penetration. HDTV Penetration. Year

Total Households (in millions) Broadcast Penetration. Cable Penetration. HDTV Penetration. Year Forget baseball! TV should be declared America s national pastime. Broadcast TV maintained a whopping 98.2% household penetration for over fi ve years. (According to the Nielsen Company, 2009 s dip to

More information

B - Overview of UK television market. PSB Report 2010 Information pack 7 th July 2010

B - Overview of UK television market. PSB Report 2010 Information pack 7 th July 2010 B - Overview of UK television market PSB Report 2010 Information pack 7 th July 2010 1 Contents Page Background 2 Digital television and switchover 3 High Definition Television (HDTV) 6 Non-linear television

More information

Turn On the Entertainment

Turn On the Entertainment Cox Advanced TV Experience 100% digital picture and sound, and hundreds of channels including the best in HD. Now you have access to all local channels and popular networks like ESPN, Discovery, History,

More information

MARKETMIX FOR MEDIA. Taking your business over-the-top to deliver personalized and engaging direct-to-consumer experiences.

MARKETMIX FOR MEDIA. Taking your business over-the-top to deliver personalized and engaging direct-to-consumer experiences. MARKETMIX FOR MEDIA Taking your business over-the-top to deliver personalized and engaging direct-to-consumer experiences for Media Solution Benefits Fast Cost Effective Scalable MARKETMIX FOR MEDIA MarketMix

More information

Courtroom Technology Guide

Courtroom Technology Guide Courtroom Technology Guide May 2014 Mark H. Reed Clerk of the Court Courtroom Video Record The Ohio Court of Claims utilizes a courtroom video recording system which can be used as the official courtroom

More information

Table of Contents TV IS NOT JUST A BOX IN YOUR HOUSE TV AD MARKET: OVERVIEW NATIONAL MEASUREMENT CHALLENGES LOCAL MEASUREMENT CHALLENGES

Table of Contents TV IS NOT JUST A BOX IN YOUR HOUSE TV AD MARKET: OVERVIEW NATIONAL MEASUREMENT CHALLENGES LOCAL MEASUREMENT CHALLENGES WHITE PAPER AN ADVERTISER S GUIDE TO PROGRAMMATIC TV Table of Contents INTRODUCTION TV IS NOT JUST A BOX IN YOUR HOUSE TV AD MARKET: OVERVIEW NATIONAL TV MARKET LOCAL TV MARKET NATIONAL MEASUREMENT CHALLENGES

More information