SERVSAFE TEXT AND LOGO USAGE STYLE GUIDE TEXT AND LOGO USAGE SPECIFICATIONS
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1 SERVSAFE TEXT AND LOGO USAGE STYLE GUIDE TEXT AND LOGO USAGE SPECIFICATIONS Text Usage Specifications The brand name is a registered trademark of the National Restaurant Association Educational Foundation (NRAEF). Therefore, the brand name must be followed by a registered trademark symbol ( ) the first time it appears in both headline and body text. Furthermore, the following statement should appear either on the page of first use or in another conspicuous section reserved for trademark attributions: is a registered trademark of the National Restaurant Association Educational Foundation, and used under license by National Restaurant Association Solutions, LLC, a wholly owned subsidiary of the National Restaurant Association. The brand name must always be used as a proper adjective modifying a common descriptive noun (e.g., food safety training, the Program, the Certificate, etc.). Individuals who have successfully completed the Food Protection Manager Certification Examination are permitted to use the following language to promote their credential:, Food Protection Manager Certification Examination, National Restaurant Association, Date National Restaurant Association Educational Foundation All rights reserved. v.0803
2 Logo Usage Specifications The logo is the keystone of the program s identity and must be used properly in order to help build and maintain recognition for the program in the restaurant and foodservice industry. The logo should only be used for marketing, advertising and public relations initiatives that promote training classes or products. The logo should not be used in conjunction with any other product, service or training materials that are marketed or sold, or imply endorsement of any kind. Only s are permitted to use the logo. The logo is a registered trademark of the National Restaurant Association Educational Foundation. Therefore, the following statement should appear either on the page of first use or in another conspicuous section reserved for trademark attributions: The logo is a registered trademark of the National Restaurant Association Educational Foundation, and used under license by National Restaurant Association Solutions, LLC, a wholly owned subsidiary of the National Restaurant Association. There are a variety of approved logo options as shown on pages 4-5 of this Style Guide. Please note: these logos are representations only and should not be used for reproduction. Color: Approved colors for the logo are dark blue and light blue, or black. Industry-standard, solid-color, ink-match values for the logo are Pantone 2738 (dark blue) and Pantone 299 (light blue). If producing in 4-color process, use the conversion C=100, M=87, Y=0, K=2 for (dark blue) and C=85, M=19, Y=0, K=0 for (light blue). Typography: The fonts used in the logo and are fixed elements of the logo and should not be altered in any way. Placement: The logo must always stand alone and may not be combined with any other graphic elements. It may not be less prominent than the most prominent third-party trademark appearing in the same area. On Color/Non-white backgrounds: Use the reverse logo. Shown on page 4. 2
3 Logo Misuse: The following are considered misuse of the logo and should be avoided: resetting, redrawing or altering any element of the logo, including its registered trademark symbol; adding other elements to the logo; producing the logo any smaller than indicated on page 4-5 of this Style Guide. placing within a visually busy portion of a document; printing in unapproved font or color combinations; or placing the logo on anything that resembles a certificate or implies certification. Logo Files The following table below describes the logo files being made available by the NRAEF and the appropriate use for each. The table is divided according to display requirements into the following categories: Printed Materials: (For use only in CMYK or black & white printed materials and reverse.) On-Screen Displays and Web Sites 3
4 Logo Usage for Printed Materials CMYK EPS logo (picas) (pixels) EPS logo (picas) (pixels) For use in any black & white printed materials. reversed EPS logo (picas) (pixels) On color/non-white backgrounds. 4
5 Logo Usage for Printed Materials CMYK EPS logo with (picas) (pixels) For s use only. advertisements, business cards. logo with (picas) (pixels) For s use only. advertisements, business cards. For use in any black & white printed materials. For On-Screen Displays and Web site GIF or JPG logo (pixels) Web site or other on-screen application. GIF or JPG logo with (pixels) Web site or other on-screen application. 5
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