Know your International Brand and local market intelligence

Transcription

1 Know your International Brand and local market intelligence

2 ig! starts February 2014 an international employer brand & Summary International research in 35 of the most important labor markets in the world Measuring employer brand equity among focus talent groups in relevant countries Including three exclusive questions to the survey for each participating employer Recruitment intelligence to address, approach and attract local talent effectively Unique insights in global mobility of talent beyond borders Data on attractiveness of countries, regions, cities and employer brands

3 PARTICIPATE IN THIS GLOBAL RESEARCH In February 2014 ig! starts with a global research to collect all relevant recruitment intelligence in at least 35 of the most important labor markets (see appendix for country list). This is an unique opportunity for employers to measure their global attractiveness in their own relevant countries, regions or cities and beyond their borders. Moreover, they will learn where and how to approach their talent worldwide. To start this research, we need founding (and funding) fathers to realize this unique research project. There can be hundreds of good reasons for you to participate in this research.. Figure 1 Global mobility. Willingness to work abroad Define your global EVP This research is a combination between three major topics: Local recruitment marketing; How to attract local talent effectively? Local (and global) employer brand: Are you a known and preferred employer? Measuring the local and global employer brand Global mobility: What drives talent to other work environments? This means that you get insights on the attractiveness of the employer brand on a local market and at the same time you wil get insights on the drivers of your talent and how to use this information to recruit them in an efficient way. In other words, you will receive the information that enables you to define your Employer Value Proposition (EVP). It also informs you on the media channels where you can effectively communicate your EVP with your target audience.

4 To ha standa Challenging o International employer brand & Figure 2 What drives people globally to work for Facebook in comparison to the global average Start up a new life Bad economic situation in own country Learn a new language Better career opportunities 70% 60% 50% 40% 30% 20% 10% 0% Starting an international career Oppo broaden Meet new people/ build a new network This research will answer questions like: To what extent are we known as an employer among talent in Taiwan? Where in the world are we the most attractive employer among a specific talent group? Which (social) communities, jobboards and agencies should I use in Brazil? What drivers do IT-Professionals have in Spain and Engineers in Germany when considering employers? To what extent is Brainport Eindhoven known among engineers in Asia? And much more. Your own global recruitment intelligence This research is a combination of what you want to know (meaning the three questions you can include into the research and ask your talent group(s) in relevant countries) and what you would love to know. The latter concerns drivers and recruitment channels of your talent group(s) in countries that are relevant in order to recruit more effectively. Every talent group can be included in this research. Ranging from starters to experienced hires and from lower to higher educated workforce. You can define your own talent group(s).

5 Independent and complete research Together with Research Now, the leading global online sampling and data collection company, ig! will conduct an independent research in at least 35 countries (see appendix). This research will be executed in the local language of the concerning country and translated into English when reporting the results. In total we will question persons. The sample size within a country depends on the extent of the country. The larger the country, the larger the number of participants, there will be extra attention for the rare talent groups, like engineers, IT and experienced hires. Why join? You will receive detailed recruitment and employer branding data, on relevant local markets You have your own exclusive questions within the survey Your investment is euro (ex. VAT) for recruitment intelligence in 20 countries You can monitor your brand in the research in 2015 and further The research is conducted and executed by an independent research agency: Intelligence Group Figure 3 How to recruit engineers effectively in Saudi Arabia? Interested in becoming a partner? We will listen to your ambitions and desires in order to make it a successful collaboration. Ranging from the questions you wish to include in the survey to the composition of the talent groups you are interested in. This also relates to the research report which will be designed in mutual agreement.

6 To start February 2014 we will need four partners to participate in this unique project. For this investment you receive: Customization of the survey with three exclusive questions in the research Data from your talent group in (at least) 20 countries Recruitment intelligence on EVP s, drivers and channels within factsheet reports If you have any questions or remarks regarding e.g. adding more (or less) countries, more talent groups or results reported in a different format, please do not hesitate to contact us at: Intelligence Group Geert-Jan Waasdorp, CEO and founder T: E: geert-jan@intelligence-group.nl ig!: global recruitment research since 2006 Intelligence Group is a agency and consults employers worldwide about their employer brand, recruitment and marketing strategy. Intelligence Group was founded in Since 2006, Intelligence Group also operates on a global scale. In 2011, ig! collected recruitment data in 66 countries across the world, in 29 different languages. With this recruitment intelligence we have consulted over 2,000 multinationals on where to find talent and how to recruit them most effectively. With regards to the international employer brand researches, Intelligence Group has a well established track record. In the Netherlands we have a market share of 40% of all employer brand and we executed several employer brand researches beyond our Dutch borders for multinationals. In 2012 we published our book The new employer brand. This book is a big success in the Netherlands and mandatory literature for students at several universities. In 2014 the international edition will be published.

7 Research countries APPENDIX - RESEARCH COUNTRIES EMEA Netherlands Finland Ireland Russia Austria France Italy Spain Belgium Greece Norway Sweden Czech Republic Germany Poland Switzerland Denmark Hungary Portugal UK APAC Australia India New Zealand Taiwan China Japan Singapore Hong Kong Malaysia South Korea Americas Argentina Canada Mexico Brazil Chile USA