Module 4 Your Opt-in Lead Magnet Promotion
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1 Module 4 Your Opt-in Lead Magnet Promotion My HOT PROMISE Headline Checklist and Worksheet Your hot promise is the end result your customer really wants + a specific time period + address objections or you make it easy. OPT-IN PROMOTION CHECKLIST Hot promise headline is consistent with my landing page, thank you page, and lead magnet Call-to-action is singular, clear, and direct (maybe even bossy) Social proof - I ve included social proof to assure my reader they are in good company Image is consistent with my lead magnet and landing page Website opt-in above the fold or in the header and on every page promotion is all about my reader and what they get from my opt-in Facebook Organic Post tells a story, or is funny, or leads with a bold statement, or surprising statistic Facebook Newsfeed Ad Use the template to create (used to be called Page Post Ad) Tweets (3) versions Linked-In (3) versions Instagram Artistic or stunning image Pinterest Glamorous, fun, hot-linked to my landing page Partner give them great copy to edit and hit send Blog post makes it easy to take action and share with links and click-to-tweets Podcast is an interview tied to the opt-in (case study, related expert) Webinar or Google Hangout offers extra training around your opt-in My HOT PROMISE headline: Your hot promise is the end result of what your customer really wants + a specific time period + make it easy or address objections My singular CALL-TO-ACTION is: Button and link: Free Instant Access. Reserve My Seat. Download Now. Join 43,627 Cyclists. Share. My SOCIAL PROOF is: Joint XXX Users or Subscribers, Marquee Names or logos, Best of Trust logos: BBB, Charity Navigator logo. The IMAGE I m going to use is: Your image, an image of the download, an image of the video screen, or an image of the audience you serve.
2 Website Home Page: Header? Sidebar? Lightbox Pop-up? Write your copy here: Blog Post Your blog is your home-base for content and you re speaking to your highest qualified lead and subscribers. Use your hot promise headlines what the reader will get out of your opt-in. Ask your readers to share and make it easy for them to share.
3 Promotion Copy This might be your blog or a link to your blog, or not. Share with your current subscribers because you want them to get your best resources for free. Then ask for their help in spreading the word. Be sure ask them to share your opt-in url so you capture the address. My Facebook Organic Post Copy We come to be entertained on Facebook, so tell a story (founders story, users case study) with a compelling image of a face to go with the story to have the greatest impact. My Facebook Newsfeed Ad Download this worksheet: 6 Secrets to Facebook Ad Copy That Works to craft your ad copy.
4 3 Tweets Example: Tantalizing question, such as How did Princess Kate lose her baby weight so fast? Find out here. Example: Bold statement: You can lose your baby weight as fast as Princess Kate did. Find out how. Example: WIFM - what s in it for your reader: 7 ways you can lose baby weight even if you lack willpower. 3 LinkedIn Posts (If your audience is on LinkedIn) Telling data point: s ROI is $44 for every $1 according to Experian. Bold statement: You can get $44 return for every dollar invested in marketing. WIFM, (easier, love, acceptance, more money, less stress, less uncertainty) what s in it for your reader? Impress your boss with a $44 return for every dollar invested in . Pinterest You can hot-link from Pinterest, so remember to click edit and add a link to your sign up page. Use Canva or PicMonkey to write overlay text on your image. Instagram Consider Instagram if your target audience is young (teen 35) or heavily into pop culture. The downside to Instagram is that you can t link from Instagram to an outside landing page, so you need to find a creative way to put your opt-in link in your image. Use Canva or PicMonkey to overlay text on a stunning image. Be sure to use popular hashtags to get better exposure. Art reigns supreme on Instagram.
5 Partners The copy you deliver to partners to send out an on your behalf: Every now and again, I come across a resource too good not to share with you. This is one of those times. If you want to lose weight, but lack willpower, this video training is ready made for you. Podcast Interview an expert or a case study that relates to your opt-in. Or, use your blog post content as a quick podcast topic. Webinar Grow your list by hosting a free training webinar or Google Hangout on your topic. Here s your Webinar Top Secrets cheat sheet to knock it out of the park.
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