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6 Presented by Simon Hillier AFTA Webinar SEO for small travel businesses
7 Search Engine Optimisation (SEO) is pimping out your website and online activities to get the best possible natural search results Paid Google Ads don t count in SEO AFTA Webinar SEO for small travel businesses
8 AFTA Webinar SEO for small travel businesses
9 AFTA Webinar SEO for small travel businesses
10 The best place to hide your dirty little secrets is on page two of Google search results. AFTA Webinar SEO for small travel businesses
11 AFTA Webinar SEO for small travel businesses
12 AFTA Webinar SEO for small travel businesses
13 AFTA Webinar SEO for small travel businesses
14 Keywords/phrases on your pages Relevant, fresh content (a number of pages, new pages) Links within your site, navigation/structure Links from popular/relevant sites Social (esp. Google+) Some techie stuff e.g. page load time, time on page, bounce rate (a.k.a. I m outta here!) AFTA Webinar SEO for small travel businesses
15 Panda low quality content, pages with little content, lots of ads Penguin dodgy/too many links, keyword stuffing, content spinning/duplicate content Hummingbird But what do you really mean? natural language AFTA Webinar SEO for small travel businesses
16 AFTA Webinar SEO for small travel businesses
17 AFTA Webinar SEO for small travel businesses
18 Understand what they care about/want/problems Consider where they are in the sales journey Research the words and phrases they use AFTA Webinar SEO for small travel businesses
19 AFTA Webinar SEO for small travel businesses
20 AFTA Webinar SEO for small travel businesses
21 Tell search engines what your page/site is about Help your audience know if they are in the right place Don t just focus on general keywords Use long-tail phrases (3 or more words), questions, etc Keyword tools + s, calls, face-to-face, social media AFTA Webinar SEO for small travel businesses
22 AFTA Webinar SEO for small travel businesses
23 AFTA Webinar SEO for small travel businesses
24 AFTA Webinar SEO for small travel businesses
25 AFTA Webinar SEO for small travel businesses
26 AFTA Webinar SEO for small travel businesses
27 Ubersuggest.org AFTA Webinar SEO for small travel businesses
28 AFTA Webinar SEO for small travel businesses
29 Your URL Title and meta description (what they see on Google results) Headline of your page <h1> Subheads (use related terms too) Body text (first paragraph if possible) Hyperlinks (navigation and within content) Images (alt tags, image file name) AFTA Webinar SEO for small travel businesses
30 AFTA Webinar SEO for small travel businesses
31 Typing family friendly holiday resorts Fiji into Google gives us: 1. The title <title>fiji Family Holidays & Family Holiday Packages for 2015</title> 2. The meta description <meta name="description" content="travelonline The top family friendly resorts in Fiji and the best value family holiday packages. Instant Quotes backed by Personalised Service. Fiji specialist."> AFTA Webinar SEO for small travel businesses
32 Keywords in URL H1 Headline keywords Social share buttons Keywords in body copy Keyword links to other pages AFTA Webinar SEO for small travel businesses
33 Keywords in subheads More links to resort information AFTA Webinar SEO for small travel businesses
34 AFTA Webinar SEO for small travel businesses
35 AFTA Webinar SEO for small travel businesses
36 AFTA Webinar SEO for small travel businesses
37 <title>why passion is a dirty word</title> <meta description> n/a AFTA Webinar SEO for small travel businesses
38 building stronger relationships with customers (SEO) reaching a wider audience, attracting new business/visitors (SEO) boosting your reputation as an expert (SEO) using keywords in ways you can t on regular pages (SEO) adding fresh content to your site (SEO) gaining links, shares, etc to/from social networks (SEO) AFTA Webinar SEO for small travel businesses
39 AFTA Webinar SEO for small travel businesses
40 AFTA Webinar SEO for small travel businesses
41 AFTA Webinar SEO for small travel businesses
42 AFTA Webinar SEO for small travel businesses
43 Second largest social network Will play a more important role in SEO rankings Offers more than any other social network long posts, images, video, communities, circles and more +1, share, comment, hashtag, hangouts, tag people Local pages/google Places are now Google+ AFTA Webinar SEO for small travel businesses
44 AFTA Webinar SEO for small travel businesses
45 AFTA Webinar SEO for small travel businesses
46 AFTA Webinar SEO for small travel businesses
47 AFTA Webinar SEO for small travel businesses
48 AFTA Webinar SEO for small travel businesses
49 AFTA Webinar SEO for small travel businesses
50 AFTA Webinar SEO for small travel businesses
51 AFTA Webinar SEO for small travel businesses
52 It s crucial to be on the first page of search results Keywords in the right places are important - but readers first Understand your audience research phrases, needs Blogs great for adding new pages, keywords, links, social Set up a Google+ page, add your address, encourage reviews Put a plan in place AFTA Webinar SEO for small travel businesses
53 AFTA Webinar SEO for small travel businesses
54 businesses Presented by Simon Hillier
55 Search Engine Optimisation (SEO) is pimping out your website and online activities to get the best possible natural search results Paid Google Ads don t count in SEO
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58 The best place to hide your dirty little secrets is on page two of Google search results.
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62 So, what do search engines care about? Keywords/phrases on your pages Relevant, fresh content (a number of pages, new pages) Links within your site, navigation/structure Links from popular/relevant sites Social (esp. Google+) Some techie stuff e.g. page load time, time on page, bounce rate (a.k.a. I m outta here!)
63 Panda low quality content, pages with little content, lots of ads Penguin dodgy/too many links, keyword stuffing, content spinning/duplicate content Hummingbird But what do you really mean? natural language
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65 Context - where, when, why you search
66 Before anything - know your online audience Understand what they care about/want/problems Consider where they are in the sales journey Research the words and phrases they use
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69 Keywords/keyword phrases Tell search engines what your page/site is about Help your audience know if they are in the right place Don t just focus on general keywords Use long-tail phrases (3 or more words), questions, etc Keyword tools + s, calls, face-to-face, social media
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75 Ubersuggest.org
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77 Your URL Where to put your keywords/phrases Title and meta description (what they see on Google results) Headline of your page <h1> Subheads (use related terms too) Body text (first paragraph if possible) Hyperlinks (navigation and within content) Images (alt tags, image file name)
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79 Typing family friendly holiday resorts Fiji into Google gives us: 1. The title <title>fiji Family Holidays & Family Holiday Packages for 2015</title> 2. The meta description <meta name="description" content="travelonline The top family friendly resorts in Fiji and the best value family holiday packages. Instant Quotes backed by Personalised Service. Fiji specialist.">
80 URL Keywords in H1 Headline keywords Social share buttons Keywords in body copy Keyword links to other pages
81 Keywords in subheads More links to resort information
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85 <title>why passion is a dirty word</title> <meta description> n/a
86 Seriously, think about blogging. It s great for: building stronger relationships with customers (SEO) reaching a wider audience, attracting new business/visitors (SEO) boosting your reputation as an expert (SEO) using keywords in ways you can t on regular pages (SEO) adding fresh content to your site (SEO) gaining links, shares, etc to/from social networks (SEO)
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91 Second largest social network Will play a more important role in SEO rankings Offers more than any other social network long posts, images, video, communities, circles and more +1, share, comment, hashtag, hangouts, tag people
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100 Put a plan in place Let s refresh It s crucial to be on the first page of search results Keywords in the right places are important - but readers first Understand your audience research phrases, needs Blogs great for adding new pages, keywords, links, social Set up a Google+ page, add your address, encourage reviews
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Search Engine Optimization & Targeted Traffic
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Bret Phillips Web Consultant bretwp@webdevils.biz @bretwp http://webdevils.biz http://bretphillips.com Web Devils offers the following services: Web Development Social Media Management Search Engine Optimization
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