contents Morning Afternoon

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1 SCIENCE CAN WORK MIRACLES FOR HAIR TOO

2 contents Morning Subtil Keratin philosophy Science breaks through at the very core of the hair fiber the concept Restructuring complex Directions for application SCIENCE BREAK... AT THE VERY COR FIBER Afternoon practical work

3 PHILOSOPHY

4 [BASIC INNOVATION] More than an inspiration... SUBTIL developed its range of SUBTIL CARE "hair cosmetics" as a genuine analogy to skin cosmetics. SUBTIL KERATIN extends the concept still further! Based on advanced research in the field of cosmetic repair, SUBTIL has created an innovative new care program - SUBTIL KERATIN - for hair in need of intensive reconstruction. a truly amazing result!

5 SCIENCE BREAKS THROUGH... AT THE VERY CORE OF THE HAIR FIBER

6 The progressive deterioration of the hair cuticle Healthy hair Dehydrated hair Dehydrated & sensitive hair Dry hair Smooth, regular cuticle scales Very dry hair lifting of cuticle scales due to harsh external factors Weakened & brittle hair this is what happens to hair that is not moisturized Brittle & splitting hair the cuticle scales are separate dramatically due to harsh chemicals and unsuitable treatment this is what happens to dry hair that is not nourished and is continuously exposed to harsh chemicals The hair cuticle is extremely vulnerable this is what happens to very dry hair that is not nourished, the 6-10 cuticle layers no longer protect the cortex The cortex is divided into small fibers.

7 Keratin is the raw material forming hair, and accounts for 95% of its final structure. It is a material common to all types of hair. It is an essential component of hair, a protein formed of a combination of 18 amino acids including cysteine, which is rich in sulfur and plays a vital role in the cohesion of hair. It is responsible for the strength and resistance of our hair. A cross-section of a hair shows the cells of the cortex. These are long cells joined together by an intercellular cement rich in lipids and proteins, and combined with keratins. We also discover small black granules, the melanin granules, responsible for the colour of the hair.

8 Damaged, weakened & dehydrated hair ANALYSIS Hair no longer reacting to the usual treatment Act from the S U R F A C E of the cuticle, right to the H E A R T of the hair fiber

9 CONCEPT

10 The concept DEEP-PENETRATING REPAIR WITH A 4-STAGE SALON SERVICE: [The BAC protocol] 32 min

11 The technical concept angle A RANGE THAT BEAUTY MAINTAINS FOLLOW-UP IN 3-STAGES: AND PROLONGS THE EFFECTS OF SALON TREATMENT: [Selling the service]: [Selling the range] 3 1 2

12 SUBTIL KERATIN technology Every day, dermo-cosmetic research is revealing the secrets of cell regeneration based on advanced formulations. And now SUBTIL is applying those secrets to its hair care products [ TWO FORMS OF KERATIN ] carefully balanced for outstanding filling action + [ PLANT COLLAGEN ] an extreme rejuvenation molecule

13 Two forms of Keratin 2 ACTIVE INGREDIENTS OF KERATIN SYNCHRONIZED: 1 2 HYDROLIZED KERATIN INTERNAL RECONSTRUCTION HIGH MOLECULAR WEIGHT KERATIN RESURFACING ACTION Low molecular weight Penetration deep into the cortex Internal cement strengthening & restructuring the fiber High molecular weight Surface action Filling in imperfections Protecting the hair fiber

14 Plant collagen PLANT COLLAGEN 1 AN EXTREME REJUVENATION PROTEIN ACACIA EXTRACT Rich in sugars and proteins Protects the hair fiber Forms a protective film that moisturizes and adds body to the hair, and protects against water loss

15 Botanical proteins 1 BOTANICAL PROTEIN COMPLEX: 1 2 PEPTIDES STARCHES HYDROLYZED WHEAT & COTTON HYDROLYZED WHEAT & CORN Proteins of plant origin with low molecular weight Strengthening the internal restructuring action begun by Keratin Improved flexibility and elasticity of hair Regulation of the hair's water balance

16 BAC PROTOCOL

17 Active ingredients in action PURIFYING [neutral ph] Chelating Clarifying Shampoo RECONSTRUCTION [ph 4.5] Deep Penetrating Reconstructive Care [ ] + HYDRATION [ph 3.5] Intense Moisturizing Treatment THERMO-ACTION Luminescent Thermo-Action Milk

18 Shampoo: Step 1 PURIFYING [ph neutral] Chelating Clarifying Shampoo SULFATE- FREE PARABEN- FREE CHELATING AGENT derived from corn and biodegradable GENTLE WASH PLANT COLLAGEN GENTLY CLEANS AND PURIFIES Friendly to hair and the environment DOES NOT CONTAIN COLORING AGENTS CHELATING ACTION Elimination of impurities Protection against mineral and metal deposits PREPARING HAIR for the restructuring and moisturizing treatment Shampoo twice, for 5 min each time

19 Treatment: Step 2.1 RECONSTRUCTION [ph 4.5] Deep Penetrating Reconstructive Care PARABEN- FREE DOES NOT CONTAIN COLORING AGENTS BOTANICAL PROTEIN COMPLEX NATURAL KERATIN COMPLEX PENETRATES AND STRENGTHENS and gives weakened hair back its vitality REBUILDS the fiber's internal structure PLANT COLLAGEN SHEA BUTTER particularly rich in fatty acids for deep-penetrating nourishment of hai REPAIRS the cuticle intensively, filling in any imperfections RESTORES the hair's lipid barrier IMPROVES ELASTICITY of the hair fiber 5 to 20 min according to the degree of sensitivity, using heat (clingfilm and/or heating device)

20 Treatment: Step 2.2 HYDRATION [ph 3.5] Intense Moisturizing Treatment NATURAL KERATIN COMPLEX BOTANICAL PROTEIN COMPLEX PLANT COLLAGEN MOISTURIZES THE HAIR DEEP DOWN giving strength and vitality back to weakened hair SEALS AND SMOOTHES CUTICLES with its acidic ph, preserving the active ingredients and keeping hair moisturized PRO-VITAMIN B5 for intense moisturization of the hair fiber LONG-LASTING MOISTURIZING SYSTEM RESTORES THE HYDRO-LIPID FILM to keep the hair fiber protected INSTANTLY DETANGLES Making hair SOFT, SHINY AND SILKY 5-10 min depending on the degree of sensitivity

21 The finishing touches: Stage 3 THERMO-ACTION Luminescent Thermo-Action Milk NATURAL KERATIN COMPLEX PROTECTS FROM HEAT of hair-dryers and plates MAKES STYLING EASIER and adds volume without weighing hair down SOFTENS AND SHINES REBUILDS AND IMPROVES HAIR STRUCTURE both inside and out RESTORES the hair's natural lipid barrier: prolongs the effect of SUBTIL KERATIN treatments IMPROVES ELASTICITY of the hair fiber BOTANICAL PROTEIN COMPLEX BROWN ALGAE protects and promotes resistance to harmful effects of the environment High concentration of MOISTURIZING AGENTS THERMO-ACTIVE and PROTECTIVE action 7 min including the application and brief use of the plates

22 Processing times It is vital to know the processing time that hair requires so as to guarantee an optimal result An ELASTICITY TEST determines the degree of sensitivity DEGREE OF SENSITIVITY Average High Critical Phase 1 5 min 5 min 5 min Phase 2.1 Phase 2.2 Phase 3 5 min min 5 min 5 min 7 min 7 min min 10 min 7 min 22 min 32 min 42 min *In the case of EXTREMELY SENSITIVE HAIR it is advisable to repeat the treatment a second time, but with a longer processing time (at the next wash).

23 The result Hair has never felt this comfortable: softer, more flexible, better moisturized, it looks shinier and restored to its [NATURAL BEAUTY]

24 BEAUTY FOLLOW-UP

25 The technical concept angle A RANGE THAT BEAUTY MAINTAINS FOLLOW-UP IN 3-STAGES: AND PROLONGS THE EFFECTS OF SALON TREATMENT: [Selling the service]: [Selling the range] 3 1 2

26 Beauty follow-up PURIFYING Purity Bath [neutral ph] SULFAT E-FREE PARAB EN- FREE Washes hair GENTLY (WITHOUT SULFATES) and allows for its type with its CHELATING ACTION a naturally occurring agent derived from corn rids hair of its impurities and prevents the build-up of minerals and metals Prepares hair by PURIFYING it, and starts the restructuring and moisturizing treatment BOTANICAL PROTEIN COMPLEX NATURAL KERATIN COMPLEX PLANT COLLAGEN Makes the fibers SOFTEN AND SHINE

27 Beauty follow-up MOISTURIZATION Hydra Extend treatment PENETRATES DEEPLY TO REHYDRATE weakened hair, giving it strength and vitality through its plant collagen Helps to REBUILD HAIR FIBER with its complex of active ingredients INSTANTLY DETANGLES, making hair easier to style Makes it SOFT, SHINY AND SILKY NATURAL KERATIN COMPLEX BOTANICAL PROTEIN COMPLEX COTTON & WHEAT PEPTIDES that reinforce the internal restructuring begun by the Keratin

28 Beauty follow-up THERMO-ACTION Luminescent Thermo-Action Milk PROTECTS hair from the heat of hair-dryers and plates MAKES STYLING EASIER and adds volume without weighing hair down SOFTENS AND SHINES REBUILDS AND IMPROVES hair structure both inside and out RESTORES the hair's natural lipid barrier: prolongs the effect of SUBTIL KERATIN treatments IMPROVES ELASTICITY of the hair fiber KERATIN COMPLEX BOTANICAL PROTEIN COMPLEX BROWN ALGAE Protects hair, enabling it to resist harmful effects of the environment High concentration of MOISTURIZING AGENTS THERMO-ACTIVE and PROTECTIVE action

29 MAINTENANCE COURSE Beauty follow-up Hair must be regularly maintained using the SUBTIL KERATIN range to guarantee a lasting result. The maintenance course advised will vary in time and number of products, depending on the state of the hair DEGREE OF SENSITIVITY HIGH CRITICAL 2 months 3 months Purity Bath + 1 treatment Purity Bath + 2 treatments (linked)

30 Professional Tips Elodie Cuq-Arnaud, a Scientific Engineer at the Laboratoire DUCASTEL, answers your frequently asked questions. Do you recommend using the Subtil Keratin care programme at a particular time of year? Apart from the summer, when the sun, sea and chlorine can be particularly damaging, there is not really any specific time when hair changes dramatically. In fact, hair is under stress from chemicals, brushing and the environment day after day. The SUBTIL KERATIN care program can be used throughout the year on hair that needs attention. Are sulfates contra-indicated after a Subtil Keratin maintenance course? Keratin-based care treatments and sulfates are not incompatible in the sense that they do not produce a chemical reaction. However, certain sulfates have a slightly drying effect, which can damage hair that has already been weakened and therefore adversely affect Keratin levels. So it is always better to use shampoo that does not contain sulfates when repairing and rebuilding hair! What do sulfates do? There are many different "sulfates", it is a family of chemicals. But those found in Subtil Care shampoos are highly effective foaming and washing agents, gentle and friendly to hair, skin and the environment. They are combined with other raw materials of outstanding quality that compensate for their slightly drying nature. This is the art involved when our research and development engineers formulate our products. Is the SUBTIL KERATIN care programme compatible with Brazilian hair-smoothing treatment? Absolutely. This care program nourishes and moisturizes the hair deep down, so it is compatible with all hair-straightening techniques. SUBTIL KERATIN treatments are also particularly well suited to hair receiving regular chemical treatments (coloring, highlights, color removal, etc.) due to the absence of sulfates in their formulation.

31 Professional Tips Elodie Cuq-Arnaud, a Scientific Engineer at the Laboratoire DUCASTEL, answers your frequently asked questions. For how long must clients follow the maintenance course before moving over to the Subtil Care range, and do they HAVE to use the moisturizing mask and thermo-active spray? That can vary depending on the degree of repair required and the client's budget. Moderately damaged to damaged hair 2 months with the shampoo and 1 treatment of choice Damaged to highly damaged hair 3 months with the shampoo and the 2 products It is important for the client to gradually reintroduce the Subtil Care Color or Subtil Care Repair range after the last fortnight of the course. The choice of SUBTIL CARE programme will depend on the damage to the hair, which determines whether the hair needs nutrition or moisturization.

32 A PROFIT MODEL

33 The salon service THE SALON SERVICE SUCCESSIVE APPLICATION IN 4 STAGES STAGE #1 Clarifying Shampoo 2 washes / 5 min STAGE #2-1 Deep Penetrating Reconstructive Care 5-20 min STAGE #2-2 Intense Moisturizing Treatment 5-10 min STAGE #3 Restructuring Thermo-Active Milk 7 min BRUSHING + HEAT PLATES = 32 min* - PRICE IN FRANCE: incl. VAT ( excl. VAT) *Average time for badly damaged hair

34 SCIENCE CAN WORK MIRACLES FOR HAIR TOO