Uncompromised technology and business insight and advice Tekes Oppimisratkaisut Tulosseminaari

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1 Uncompromised technology and business insight and advice Tekes Oppimisratkaisut Tulosseminaari

2 Common Problems in the Search for Venture Capital Gartner regularly takes inquiries from technology providers that are seeking advice about raising capital to fund growth. Inquiries taken during 1Q12 show some common trends.

3 Trustworthy information is the key for success Biaest, undefined Resources are plentiful but are fragmented, inconsistent and often biased. Making confident decisions requires quality insight you can trust. Free information on the Internet White Papers Books and Magazines Market outlooks Marketvisio Gartner Unbiaest, independent, specific

4 Marketvisio Independent ICT business and management advisor. Exclusive provider of Gartner services in Finland, Russia, Ukraine and the Baltic States. Founded in 1987 Offices in Espoo, Moscow and Kiev

5 Flow First some thoughts about technology trends that matter ICT Then few remarks about how we in Marketvisio and Gartner help our customers

6 Macro Trends Set the Stage 7+ Billion People Living Longer Constrained Resources Technology Ubiquity Human Mobility Relocation of Capital Social Interaction

7 And Disruptive Forces Shape IT Landscape Extreme Behavior Pervasive Access CONSUMERIZATION Global Class Delivery "Big" Context

8 Big Disruptive Vendors Align With Disruptive Forces

9

10 What Are The Technology Priorities? What will have the biggest potential for significant impact over the next three years? Which technologies or trends will drive significant change or disruption? Are there changes or tipping points occurring now or over the next one to two years that make the technology newly strategic or applicable to a wider market? CIO Technology Priorities Analytics and BI 2. Mobile technologies 3. Cloud computing 4. Collaboration Gartner Global CIO Survey 2012 (2,336 CIOs)

11 IT Dept. Experience Gartner View of Top 10 Strategic Technology Trends For Mobile Phone Battles 2. Mobile Applications & HTML5 3. Personal Cloud 4. Internet of Things 5. Hybrid IT & Cloud Computing 6. Strategic Big Data 7. Actionable Analytics 8. Mainstream In-Memory Computing 9. Integrated Ecosystems 10. Enterprise App Stores Trend Impact Assessment Human Experience Business Experience

12 4 Top Technology Trends Society and Economics Technology Business and Management 1. The Connected World Embedded Sensors Image Recognition Near Field Communication 2. Real-Time Predictive Analytics Big Data Audio and Video Analytics In-Memory Computing 3. Natural User Interaction Touch and Gesture Augmented Reality Natural Language Question Answering 4. New Digital Frontiers 3D Printing Mobile Robotics and Mobile Telepresence

13 Technology Trend 1 The Connected World Not a single technology, but a concept enabled by multiple technology advances Driving the Trend: Embedded sensors in devices and objects, image recognition, augmented reality, Near Field Communication. Social Impact: Situational decision support and learning, (even) more transparency. Business Opportunities: Real-time decision support for customers and employees Remote sensing, services on top of connected products. Source: Violet

14 Technology Trend 2 Real-Time Predictive Analytics quality status social network relevance availability location presence identity intent health value tastes history mood Driving the Trend Passive data capture through sensors, cameras, social media. Real-time processing; e.g., in-memory databases. Social Impact Expectation of precise targeting. Business Opportunities Customer service. Online and physical retailing. Context-based services. Smart cities.

15 Driving the Trend Technology Trend 3 Natural User Interaction Consumer-grade touch and gesture recognition: media tablets, Kinect. Large-scale commercialization of screen technologies: OLED, e-paper, 3D. Machine learning for natural language and image analysis. Social Impact Natural language: virtual advisors and friends. Source: IBM Screens and gesture: interactive and contextual ambiance. Business Opportunities Natural language: medicine, legal, government, e-commerce, business intelligence. Screens and gesture: retail, hospitality, control centers.

16 Technology Trend 4 New Digital Frontiers Source: Z Corporation Your very own 3D printer Drivers: Price, range of materials. Social Impact: Small business growth in custom designs, decentralization of manufacturing and spare parts. Business Opportunities: Focus on IP, not products, logistics process transformation; medical and dental. Or your very own avatar Drivers: Price, laser navigation for flexible movement. Social Impact: Low-cost remote visits with mobility. Business Opportunities: Remote consultations, warehousing, security, high-cost infrastructure. Source: VGo

17 Hype Cycles

18 Example of Gartner's Predictions for IT Organizations and Users, 2013 and Beyond: By 2015, 40% of Global 1000 organizations will use gamification as the primary mechanism to transform business operations.

19 How we can help?

20 Marketvisio Offerings Consulting Ongoing advice services SOLUTIONS AND OPPORTUNITIES What we should do? Is our plan doable? Are we going to the right direction? INSIGHT AND DECISIONS What will trends mean to us? Market research TRENDS What happens at the market right now?

21 Corner Stones New commers Channels strategies Client & partner strategies Operational models Competitors Customers Buying trends Client satisfaction and brand image (channel and buyers) Adoption trends How mobility should be taken into account? What are opportunities for cloud technologies? How communication technologies evolve? Company X Technologies Markets ICT spending, vendor revenues Service utilization Finnish markets for technologies Opportunities and threats

22 Examples of Gartner Research Cool Vendors in Education, 2012 Address the Risks of BYOD Within Higher Education A Quick Look at Big Data in Education, 2012 Five Behaviors That Ed Tech Leadership in K-12 Education Should Avoid Blackboard Bolsters Status as Education Software and Service Provider" Social Media Strategies in Education Visualizing the E-Textbook Technology Ecosystem in a Strategic Technology Map

23 January 2012 Apple's Next Target: Reimagining the Educational Ecosystem Gartner: Educators should view this event as a tipping point that introduces new thinking on the broader development, use and delivery of e-textbooks.

24 Thank You! Hanna Kärki

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