Masters in. Internal Communication Management

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1 Masters in Internal Communication Management

2 The Masters in Internal Communication Management is run jointly by Capita Learning & Development and Kingston Business School. This new one-year programme builds on the success of the highly respected Postgraduate Diploma in Internal Communication Management and is the only MA in ICM within the UK. A winning combination Capita Learning & Development One of the UK s leading training and development organisations with over 80 years experience in the business of developing people. Kingston Business School Kingston Business School works closely with the business world's principal professional bodies in order to harmonise its education provision with the needs of today's business practitioners. Between them, the programme team offers an unparalleled combination of practical experience and academic knowledge. The MA has been developed in recognition of the increasingly important role that internal communications plays in facilitating change within organisations. If you are associated with or responsible for internal communication within your organisation and would like to develop your knowledge of the subject, this programme provides the perfect solution for you. In a connected and constantly changing world, organisations need communication advice from individuals that combine gravitas with an ability to think like a business leader. The new Masters level qualification provides this and we are excited to add it to our portfolio of programmes that contribute to the success of organisations in the UK and beyond. Dr Sunitha Narendran BA, MA, MSc, PhD, AFCipd, C.Psychol. Head, Department of Leadership, HRM and Organisation. Faculty of Business and Law, Kingston University

3 The Programme This programme is appropriate for internal communication practitioners who are developing a more strategic approach and seek the depth of knowledge and flexibility of thinking that comes from a Masters qualification. Candidates should have significant experience in internal communications and be educated to a degree level. Format An emphasis on workplace based learning means that participants can integrate study into their working lives. The programme combines short workshops with online learning and personal study. This ensures that time away from the office is minimised. A focus on group work helps build strong and lasting relationships with fellow professionals. What you will learn The programme equips students with a depth of knowledge about communication, people and organisations, providing the knowledge and gravitas to operate at a senior level. By the end of the course, participants will be in a position to: Understand the complexities of the workplace environment and the psychology of communication Develop, implement and evaluate communication strategies to meet changing organisational requirements and build engagement Influence, coach and support senior managers to ensure optimum communication that meets the needs of the future Undertake in-depth research projects to add business value to the organisation As an alternative solution to the full Masters, you have the option to complete the first two modules only and gain the Postgraduate Diploma in Internal Communication Management. Course Structure Diploma Module 1: The Workplace Environment of the Internal Communication Practitioner and the Psychology of Communication Module 2: Developing, Implementing and Evaluating Strategies for Engagement and Change Masters Module 3: New Directions for Internal Communication Module 4: Research Methods and Business Report

4 The Team Heading the Internal Communication Management teaching team are: Liz Cochrane, Course Director Liz leads two modules and has overall responsibility for the programme. She is also a module leader for Kingston s full time MA in Corporate Communication. Liz combines this with being a director for Facta Consult, an employee research consultancy. She has extensive experience of managing and advising on internal communication in-house (utility sector and Glaxo Manufacturing Services) and as a consultant. She has contributed to published research on topics including employee engagement, creating high performance workplaces, the impact of change, innovation and creativity, and communication strategies. Teresa Ford, Module Leader In addition to her role on the diploma, Teresa also teaches on Kingston s MA in Corporate Communication as well as at the University of the Arts London (UAL), she also delivers short courses for the Institute of Internal Communication on communication related topics. Teresa has a background of internal communication management in a complex, global environment at BT. This included strategic planning; managing campaigns and change programmes; running internal channels for company-wide audiences; and leading professional development for the internal communication community. Jenny Davenport, Module Leader In addition to internal communication consultancy Jenny specialises in working with senior management, organisation development, mergers and acquisitions and employee research. She speaks internationally at conferences and has published numerous books and articles. Her book, on the internal communication aspects of mergers and acquisitions, was published in November Input from leading professionals: The programme also includes new thinking and case studies from practitioners and leading consultants working in internal communication. Recent contributors to the Diploma include: Case studies from BT, PepsiCo, Nationwide, GSK, Game, ACCA, Financial Services Authority Bill Quirke, author of Making the Connections' Sheila Hirst, Director at Omelia Hirst Steve Doswell, CEO of the Institute of Internal Communication. Russell Grossman, Communication Director for Department of Business Rachel Miller, Social Media Strategist and co-founder of the IC Crowd Susan Walker, author of Employee Engagement and Communication Research Leading edge thinking from CIPD, the Institute of Employment Studies and The Work Foundation Kingston were pioneers in professional development for IC practitioners. With its new emphasis on blended learning, Kingston now offer an enhanced IC programme that retains the previous rigour yet puts postgraduate professional study within reach of many more who are serious about achieving a mastery of their discipline Steve Doswell Chief Executive, Institute of Internal Communication

5 The Benefits This professionally-accredited course provides a challenging programme of study that will develop your interpersonal and leadership skills as well as your understanding of the importance of communication and change in the organisational context. There are many ways that you and your organisation could benefit from the Masters in Internal Communication Management: Make an immediate difference to communication in the organisation Design communication strategies that meet the needs of the organisation and employees Increase your ability to influence and have impact at the highest level Understand and analyse organisational culture Create a lasting network of fellow professionals Have the research and analytical ability to be able to understand and adapt to changing business needs Your organisation can gain a valuable piece of consultancy/research that is specifically tailored to its needs What people say about the Diploma... For internal communicators serious about their professional development, the Diploma has virtually become an automatic choice. It is quite simply unrivalled in our sector at this level and we commend it to practitioners and their organisations alike Steve Doswell Chief Executive, Institute of Internal Communication The diploma has helped me to make more evidence-based decisions at work - and with that has come the credibility and authority to really get things done. Not only that, but it has given my career greater focus - more awareness of my strengths and interests, and a better framework for continuing to learn and develop. The whole experience was invaluable Oliver Howard Head of Stakeholder Engagement, Scope The Diploma helped me to understand what makes organisations and the people in them tick. Working in change communications, this means that not only can I now read the theory, I can put it into practice to help the people I work with not only communicate better but deliver their business objectives too Justine Stevenson FIIC, Change Communications Specialist, Group Finance Communications, Deutsche Bank I d worked in communications for 15 years, and ended up with a mass of experience, and a strong intuition when it came to creating campaigns that made a real difference, but I couldn t explain how - and that s where Capita came in. They exposed me to a wealth of research, books, ideas, and methodologies that truly opened my mind and gave me the answers I needed. So much so that I managed to put pen to paper on change campaigns in the Gower Handbook of Internal Communication because of the course. Nicky Flook FIIC, Director, Mandarin Kite Communications

6 Dates, Venues and How to Apply This programme is appropriate for people who are already in the internal communication field and are looking to develop a more strategic approach. Duration The Masters (modules 1-4) comprises of eight days of workshops over one year period, combined with online group work and workplace based learning (significant amount of personal study is required). The programme starts with an induction in September. The Diploma (modules 1-2) comprises of four days of workshops over a six month period, combined with online group work and workplace based learning (significant amount of personal study is required). The programme starts with an induction in September. Venues Venue will be confirmed closer to date. Induction day takes place at Kingston Business School. Fees The Masters in Internal Communication Management is 5,495 + VAT. The Diploma in Internal Communication Management is 4,299 + VAT. The cost of the course can be divided into instalments: contact us on for further details. The fees include: Materials and handouts for the course Meals and refreshments during the workshops Free first class academic writing course Support from course tutors, all highly experienced communication professionals Accredited by: The programme is endorsed by IoIC To apply please call Deadline for applications is 31st July 2013 for the September cohort though late applications will be considered if places are available. If you need further information please call MICM201302

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