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1 School of Business FHNW Institute for Competitiveness and Communication Institute for Finance Institute for Human Resource Management Institute for Information Systems Institute of Management Institute for Nonprofit- und Public Management Address and Contact University of Applied Sciences and Arts Northwestern Switzerland FHNW School of Business Customer Care Center Riggenbachstrasse Olten Switzerland T +41 (0) info.business@fhnw.ch B School of Business

2 FHNW School of Business China activities C

3 2 Facts and Figures 4 China activities: business-model 5 Our offer Your benefit 5 Possible cooperation projects 6 Academic partnerships

4 Facts and Figures University of Applied Sciences and Arts Northwestern Switzerland A top brand in the Swiss educational environment The School of Business is part of the University of Applied Sciences and Arts Northwestern Switzerland (10,500 BSc and MSc students, 2,500 employees), which includes 9 schools: School of Applied Psychology School of Architecture, Civil Engineering and Geomatics School of Business School of Education School of Engineering School of Life Sciences School of Social Work School of Art and Design Academy of Music The University of Applied Sciences and Arts Northwestern Switzerland FHNW is one of Switzerland s nine Universities of Applied Sciences, recognized and accredited by the Swiss Confederation. School of Business The FHNW School of Business is a leading establishment in the field of executive education with about 80 programs (Executive Master of Business Administration EMBA, Master of Advanced Studies MAS, courses, seminars and symposia). The school is active in business consulting, applied research and development and hosts more than 1,900 bachelor students. In autumn 2008, two new English-taught Bologna Master s programs (MSc) in Business Information Systems and International Management were launched. We offer PhD cooperation with the University of Camerino, Italy and DBA cooperation with Edinburgh Business School. The School of Business currently has 3,000 students, 250 academic experts (or faculty staff) and $ 55 million budget, with 23 % of this amount provided by FHNW. With 800 external professors, the School of Business provides a vocational education. Every year, more than 500 student projects with Swiss companies and institutions are undertaken. AACSB Reflecting its extensive international portfolio, the School of Business has also pursued international accreditation. Several executive programs are FIBAA-accredited (Foundation for International Business Administration Accreditation) and the school is a member of the prestigious AACSB (Association to Advance Collegiate Schools of Business). Customer proximity The FHNW School of Business pools its strengths at three teaching locations: Basel, Brugg-Windisch and Olten. This ensures proximity of its know-how to its customers High-level international exchange The FHNW School of Business is also a highly professional partner for any company seeking to venture abroad to China, India, the USA or Europe. We offer special international educational programs and, with cooperation treaties in place with over 130 partner universities, we are in a position to secure an intensive exchange of teaching staff and students around the world. The Swiss university with the most extensive China activities For over 20 years, the FHNW School of Business has maintained an active exchange with various universities and provinces in China. We currently work with 14 partners in 8 different provinces. Since 2013 our Swiss SME Research Center China (SSRCC) in Harbin is operating under the guidance of School of Business, FHNW and the government of the province Heilongjiang. The center supports Swiss and Chinese SMEs with market entry in the respective partner country. Over the last 10 years, 400 Swiss students have visited China while 200 Chinese students and 700 Chinese executives have taken part in short-term programs at the FHNW School of Business. More than 400 Swiss companies have been involved in these programs, contributing to the development of an extensive business network. We work in cooperation, for example with the Swiss- Chinese Association, the Swiss-Chinese Chamber of Commerce, the Chinese Embassy. 2 School of Business

5 Short-term participants in Olten, Switzerland, November 2014 Heilongjiang Key Management & Innovation Course for the Pharmaceuticals and Medtech Sector 2 Prof. Dr. Ruedi Nützi, Director School of Business, receiving the Chinese Government Friendship Award Short Term Participants at the «SME Forum China» in Muttenz, April Yunnan Delegation visiting School of Business FHNW 5 Inside China Delegation visiting The Great Wall 3 3

6 China activities: business-model FHNW School of Business has a 20 year history of activities in China. Among other programs, FHNW runs short-term management courses for government senior officials and CEOs of SMEs in four provinces (Gansu, Heilongjiang, Jiangxi and Yunnan) in China. Through these programs, about 100 managers have visited FHNW in Olten every year since These programs are initiated by the provincial government and individual departments, e.g. HR department. Founded on the cooperation between the School of Business and Heilongjiang Province and supported by the network established through short-term courses for the CEOs of SMEs based in the province, a Swiss SME Research Center China (SSRCC) has been set up in Harbin. The center was officially opened in August 2013 and now has five staff members (3 Chinese and 2 Swiss). One employee is based in Olten. The Director of the center, Prof. Dr. Rolf Meyer, is a lecturer at the School of Business Institute of Management. The SS- RCC s mission is to provide Swiss SMEs with a viable opportunity to gain a market presence in China while offering their Chinese counterparts the same possibility in Switzerland. We are currently working on opening a «Swiss Shop» in Harbin and in autumn 2015 we will again participate in the HTF international fair (Harbin Trade Fair). In 2014 our school rented a stand and invited 10 Swiss exhibitors to be present or to be represented by our SSRCC staff. Our institution initiated the network between the government in China and Switzerland and played an active role in signing the Friendship Agreements between the Provinces of Gansu, in 2010, and Heilongjiang, in 2014, and the Canton of Solothurn. In April 2014 an MOU between the vocational schools in Olten (Switzerland) and Harbin (China) was signed, inaugurated by our school on a journey to Harbin. We are the only Swiss Institution with two holders of the Chinese Friendship Award: In 2014, the first «China» SME Forum was held in cooperation with the Chamber of Commerce of the Canton of Baselland. With over 100 participants and various talks (for example from Ambassador Etter who played a leading role in signing the Free Trade Agreement between Switzerland and China) the event was a great success. The next «China» SME Forum is scheduled for March 2015 in cooperation with the Chamber of Commerce of the Canton of Solothurn and the Solothurn Trade Association Prof. Dr. Ruedi Nützi 2006 Prof. Dr. Peter Abplanalp 4 School of Business

7 Our offer Your benefit Possible cooperation projects Visit of Chinese CEO s and thus 1:1 practice dialogues here in Switzerland Market research and market entry via our SME Center SSRCC in Harbin Student project work on your China issues by Swiss and Chinese students Official visits to China and access to decision makers on the spot Use of our alumni network of hundreds of CEO s and High Officials in China Use of our network of successful Swiss companies in China Participation at events on China at the School of Business FHNW Consultations with our China experts (also including Chinese native experts) Tailor-made management programs for CEOs of SME s or directors vocational schools in the fields of innovation, HR management, branding, leadership, education and executive education Cooperation with universities and Universities of Applied Sciences (UAS) for lecturer/student exchange projects, research projects and 3+1 programs Expert panels to build new activities CEO round tables for Chinese executives with Swiss companies Contacts University of Applied Sciences and Arts Northwestern Switzerland FHNW School of Business Customer Care Center Riggenbachstrasse Olten Switzerland T +41 (0) Swiss SME Research Center China Room 1426 No. 600 Chuang Xin San Road Song Bei District Harbin PR China Postcode T +86 (0)

8 Academic partnerships Beijing Foreign Studies University (BFSU) Lanzhou Jiaotong University The Beijing Foreign Studies University, or BFSU, is a prestigious university in China under the direct management of the State Ministry of Education. As the leading foreign language university which offers the most language programs in the country, it excels in teaching and foreign languages, foreign literature and overseas sinology while also serving as an important center producing quality professionals with language skills and global vision. In 2010, a faculty exchange program was launched with the School of International Business at BFSU within the framework of the Sino-Swiss Science and Technology Cooperation Program (SSSTC). There have been several guest lecturers and workshops including the lecture on «Business Models and Business in China» during the preparatory seminar of the «Insight China» project in China and lectures on «China and the WTO» in Olten, Switzerland. Professors from both schools have the opportunity to visit each other and gain experience through teaching at the host school. Visits are also organized for delegations between FHNW and BFSU to discuss and explore the paths for setting up a joint bachelor program. Student exchanges between both Schools of Business continue to flourish, with the number of visiting Chinese students totaling 41 from Autumn 2009 /10 to Autumn 2014 /15 while the number of Swiss students travelling to China is now 35. Furthermore, four professors from BFSU have visited the School of Business in Olten and given lectures to different audiences while more than 10 professors and staff members from the School of Business have travelled to BFSU. Lanzhou Jiaotong University was established in 1958 by combining departments and sections of two highly reputable Chinese railway institutes. After 50 years of construction and development, Lanzhou Jiaotong University has been transformed into a comprehensive technical institution. In April 2010, a memorandum of understanding between FHNW and Lanzhou Jiaotong University was signed and in July of the same year, six members of the University visited FHNW. In April 2013, a delegation from FHNW visited Lanzhou to discuss further cooperation between the two parties. Foster long-term cooperation and develop common education programs Lecturer exchange Continue the exchange program at both the student and faculty level Develop common education programs en.bfsu.edu.cn/index.html 6 School of Business

9 Qingdao Technological University (Q-tech) Qingdao Technological University (Q-Tech; also Qingdao Polytechnic University) is a university in Qingdao, Shandong. It offers programs in civil, mechanical and environmental engineering. Q-Tech offers bachelor and master degrees in a variety of studies in the fields of engineering science, business management, economics, arts and law. Doctoral programs are available in mechanical design and theory, structural engineering, soil engineering, environmental engineering, heating, gas supply ventilation and air-conditioning engineering. The first letter of intent concerning a joint Bachelor of International Management between Qingdao Technological University (Q-tech) and FHNW School of Business in Olten was signed in February The official contract was signed in October of the same year. The two parties agreed to design and run a joint Bachelor of International Management Program in China and Switzerland. Q-tech is responsible for student recruitment and tuition for the first three years while FHNW provides the students with their 4 th year of education and bachelor thesis supervision before awarding the bachelor degree from Switzerland. Every year, FHNW sends one professor to teach a course at Q-Tech. open to the world who will play responsible roles in China s modernizations process. For FHNW, the intercultural environment enjoyed by Swiss students and the links between the two countries starts in the classrooms through direct contact between the students. For FHNW professors, it is also a valuable experience to teach in China. The joint educational program has been expanded in scale as well as scope. Since 2012, the existing joint program has grown with the addition of dual degrees. The Chinese Ministry of Education has approved the dual Bachelor Degree program in International Management. This means FHNW will have more qualified students who will be able to obtain a Chinese bachelor degree in parallel to the Swiss degree. The scope of cooperation between the two universities has also increased through a joint Masters in Information Systems. FHNW regularly sends one to two professors to Q-Tech to hold interviews for the intake students for every academic semester or year Under this agreement, the first group of students arrived at FHNW in By 2014, six cohorts of Chinese students had come to Switzerland to complete their final year of study. The number of incoming students who have studied at FHNW now totals 24. Generally speaking, the cooperation between the two parties has run smoothly and many positive experiences have been gained on both sides with regard to program management and cross-cultural education. From Q-Tech s perspective, the joint program has contributed to China s higher education in terms of an up-to-date curriculum, international connectivity and young talents 7

10 CEIBS Shanghai Economic Management College (SEMC) CEIBS is the most prestigious Business School in China, offering MBA programs in conjunction with the Harvard Business School. The School of Business has no institutionalized cooperation with CEIBS; but there are personal contacts with Mr. Dongshen Zhou, President of CEIBS alumni and Professor of Marketing and Felix Oberholzer, a professor at the Harvard Business School and a lecturer in the MBA program at CEIBS with Harvard. Mr. Zhou and Mr. Oberholzer have accompanied delegations from the School of Business to China three times to promote the Swiss UAS model in China. The FHNW School of Business has visited CEIBS several times and Felix Oberholzer also gave a speech at the School of Business. To publicize the activities of the SSRCC in China with the help of Mr. Zhou s and Mr. Oberholzer s network. In 2011, as part of the city partnership between Basel and Shanghai, SEMC and FHNW School of Business began to work together to organize the Junior Manager Exchange Program between the two cities. Chinese managers from state-owned enterprises in Shanghai in the fields of architecture, finance, water treatment, energy, pharmaceuticals and exhibition affairs spent two months following internship programs. Swiss managers from similar fields have visited Shanghai for the same purpose. Since 2009, some 30 Chinese managers have taken part in the exchange program. They visit Basel every second year. Through internships in Swiss companies, they have gained an insight into Swiss corporate culture and established business relationships. Students of CAS International Management China have been able to participate in this program since 2012 and spend several weeks in Shanghai learning how to do business in and with China. In 2015, the next group of junior managers from Shanghai will travel to Basel to take part in the internship exchange program. Meanwhile the CAS International Management China will be continued. 8 School of Business

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12 Polytechnic University of Hong Kong The story of The Hong Kong Polytechnic University can be traced back to the founding of the Government Trade School in The Hong Kong Polytechnic was formally established on August 1, 1972, taking over the campus and staff of the Hong Kong Technical College. Its mandate was to provide application-oriented education to meet the community s need for professional manpower resources. With approval from the University and Polytechnic Grants Committee for self-accreditation of degree programs, the institution assumed full university status on November 25, 1994, changing its name to «The Hong Kong Polytechnic University». PolyU has been ranked: 8 th in the QS «50 Under 50» list of the world s top young universities 2013/14 27 th in the QS Asian University Rankings th in the 100 Under 50 World University Rankings 2014 issued by Times Higher Education (THE) 35 th in the Asia University Rankings 2014 issued by Times Higher Education (THE) 161 st in the QS World University Rankings 2013/14 Country University IN OUT Lanzhou University 11 0 Beijing Foreign Studies University Shanghai Finance University 0 2 China Hong Kong Polytechnic University Qingdao Technological University 24 0 Hong Kong Baptist University School of Business 8 11 Total From Autumn 2009 / 2010 to Autumn 2014 / 2015, the number of Chinese students visiting Switzerland totaled 21 while 24 Swiss students have travelled to China. From Autumn 2009 / 2010 to Autumn 2014 /15, student exchange 10 School of Business

13 Harbin Institute of Technology (HIT) Gansu Training Center for Senior Management Officials Harbin Institute of Technology (HIT) was founded in From the very outset, HIT received preferential support from the central government. In 1954, the Ministry of Higher Education designated six key national universities for the first time. HIT was the only one of the six located outside of Beijing. In 1984, HIT again found its way onto the list of 15 key national universities, receiving special support. In 1996, HIT was among the first group of universities to be included in Project 211. This project targeted 100 higher education institutions in China designated to receive preferential support for development in order to become world-class universities in the 21 st century. In 1999, HIT was listed as one of the top nine key universities in China. This distinction provided HIT with the opportunity to develop into a highly competitive first-class university with the assistance of the Ministry of Education and the Heilongjiang Provincial Government. The first exchange students from HIT arrive at FHNW in Olten in the spring semester of FHNW intends to organize a joint international conference with the School of Management (SOM) at HIT in en.hit.edu.cn/about.asp GTCSMO is the Gansu province training center. FHNW School of Business has developed flourishing business activities with GTCSMO and Gansu province for some 20 years. Since 1995, more than 600 managers from state institutions and executives from companies in Gansu Province have completed leadership programs at the School of Business in Switzerland. These include the current Foreign Minister of Gansu Province and the Party Secretary of Heilongjiang Province. Since 1995, management programs (lasting between 3 weeks and 4 months) in Switzerland on topics such as HR management, leadership, innovation, competitiveness and SME management. About 600 participants. Friendship Agreement between Gansu Province and the Canton of Solothurn signed in Cooperation with several universities in Gansu, including Lanzhou University and Lanzhou Jiaotong University. Participation in the provincial government Fellowship Program Partnerships between primary schools in Lanzhou and Swiss primary schools Negotiation of upcoming management programs 5-year anniversary of the Friendship Agreement between Gansu Province and the Canton of Solothurn 11

14 Department of Human Resources and Social Security of Heilongjiang Swiss SME Research Center China (SSRCC) In May 2012 an agreement was signed with School of Business to host management courses over a period of 5 years intended for the CEOs of SMEs in Heilongjiang Province. Each year, four courses will be organized for a total of 100 CEOs. In November 2014, a group of senior government officials from the border region of Heilongjiang Province took part in a leadership management course. More courses could follow. Since November 2012 around 220 CEOs of SMEs in Heilongjiang, divided into eight groups, have taken part in the management courses with each course focusing on a key topic such as techno parks, dairy products, green food, tourism etc. In April 2014 a MOU was signed between Heilongjiang and the Canton of Solothurn to establish a friendly partnership. Further MOUs were signed to establish cooperation between the School of Business and Harbin Institute of Technology (HIT) as well as between vocational schools in both countries Over the next three years, another 300 CEOs of SMEs in Heilongjiang Province will take part in management courses in Switzerland. An extensive network will be created with these participants with a view to strengthening cooperation between the business worlds of the two countries. The School of Business will also contribute to and support the establishment of a solid vocational education system and a system of application-oriented universities (UAS) in China. FHNW School of Business will also be present at the Harbin Trade Fair while also organizing SME forums. Founded on the cooperation between FHNW School of Business and Heilongjiang Province and supported by the network established through the short-term courses for CEOs of SMEs in the province a Swiss SME Research Center China has been established in Harbin. The center was officially opened in August The center now has 3 staff members in Harbin and 1 in Olten. The Director of the center, Prof. Dr. Rolf Meyer, is a lecturer at the School of Business Institute of Management Activities Since the center opened, numerous mandates have been developed with both Chinese and Swiss companies. One example is the opening of a local chocolatier from the Canton of Solothurn in Harbin. The center has also hosted interns from both the School of Business and HIT. The center will support projects in the field of vocational education and fostered participation in the Harbin Trade Fair in June 2014, while participation in 2015 is currently being planned. To process approximately 20 to 30 mandates every year from Chinese and Swiss companies. Furthermore, the center supports a range of projects organized by the School of Business in the fields of short term pre-courses, vocational education, the realization of applicationoriented tertiary education and the participation of Swiss companies in the Harbin Trade Fair. web.fhnw.ch/plattformen/harbin/?set_language=en 12 School of Business

15 Jiangxi Administration Institute China Executive Leadership Academy Jinggangshan (CELAJ) The JAI belongs to the Organization Department of the CPC Provincial Committee of Jiangxi. Following a visit by School of Business Director Ruedi Nützi in 2010 to Nanchang, capital city of the province, both sides agreed to organize leadership training programs for senior officials from the provincial and local governments. In December 2011 and August 2012 two leadership training courses for altogether around 50 senior officials were successfully organized. During these short-term programs, the participants received classroom inputs about the Swiss public management system, the Swiss economy, corporate culture, innovations and regional promotions along with on-site visits to organizations, institutions and companies. Further leadership courses are planned for topics such as urban planning. The dates for the courses will be updated. CELAJ is one of the state-level executive training institutions for high-ranking senior officials in China three others are located in Pudong, Shanghai and in Yan an, where party and government officials, company managers, professionals and army officials can refresh their motivation and working spirit. The cooperation with the School of Business began after a visit by Director Prof. Ruedi Nützi and Vice-Director Prof. Rolf Schaeren to the academy in In June 2011, a successful training course was organized by FHNW School of Business for 25 members of the CELAJ teaching staff. During the visit of a CELAJ delegation headed by Vice- President Zhang Yunnan in June 2013, details were discussed for organizing further «train the trainer» courses and lecturer exchange programs. 13

16 Yunnan Province Insight China, International Student Project of FHNW School of Business In October 2014, a high-level Chinese delegation from Yunnan Province visited FHNW School of Business in Olten. The focus of their visit was the success of the Swiss dual education model. The dual education model and the practically-oriented Universities of Applied Sciences are repeatedly highlighted as successful models in achieving this and the Swiss economy s strong competitiveness. This prompted the Vice-Governor of Yunnan Province, Mr. Gao Feng, and representatives of various educational establishments to visit FHNW School of Business in Olten. Activities In October 2014 an MOU was signed with a view to strengthening the relationship. A Swiss Delegation from the School of Business will visit Kunming in 2015 to deepen the relationship. Insight China is a highly successful project running at FHNW School of Business on an annual basis and is managed by final year International Management and Business Administration students. The main purpose is to prepare final-year students for doing business in China. The project consists of a preparatory seminar in Switzerland and on-site trips to China. Students have the unique opportunity to make contact with company executives and government officials while gaining an insight into the fascinating culture of China. Activities For the past 13 years, Insight China has been implemented with a specific focus each year recently including topics such as «China Goes Green?», «Healthcare in China» and «Sustainability and Environment Issues». Sponsorship must first be organized. For the preparatory seminar, speakers and company visits are arranged while business relationships and in-depth knowledge will be established during the on-site trips. Many project team alumni have found excellent job opportunities. Insight China 2015 is the fourteenth edition of the project. The theme for 2015 is «Private or Non-State Owned Enterprises in China» while the main focus will be on the rapid development of e-commerce in China. For the on-site trip, the delegation is planning a 17-day journey to Beijing, Lanzhou and Shanghai, with day trips to Suzhou and Hangzhou from Shanghai School of Business

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18 February 2015 Edition: School of Business FHNW The information in this brochure is subject to change 16 School of Business

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