Unit 10: Digital imaging and photography (LEVEL 3)

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1 Unit 10: Digital imaging and photography (LEVEL 3) Learning outcomes By completing this unit candidates will develop a thorough knowledge and understanding of the creative and technical aspects of digital photography. Candidates will produce evidence to meet the unit assessment objectives in order to show that they understand: photography using a digital camera file types and data storage formats other image sources of digital images digital image manipulation through the use of image manipulation software complex image manipulation and creation using image manipulation software how to present photographs in a portfolio and evaluate. It is anticipated that a candidate will require 60 guided learning hours to complete this unit. Assessment objectives 1 Investigate photography using a digital camera 2 Investigate file types and data storage formats 3 Investigate other image sources for digital imaging Knowledge, understanding and skills Investigate digital camera settings and take digital images and eg: digital vs. optical zoom automatic image vs. manual resolution, file size controlling exposure controlling shutter speed, aperture size focus fixed lenses, zoom lenses, macro settings File types: eg exchangeable image file format (Exif) :TIFF,JPEG RAW image format Data storage formats secure Digital card (SD) compactflash (CF-I and CF-II) memory Stick MultiMediaCard (MMC) SmartMedia xd-picture Card (xd) minisd Card microsd card USB flash drive scanning images library images images from the internet combining images from different sources OCR Level 3 Nationals in ICT 1

2 Assessment objectives 4 Investigate basic digital image manipulation through the use of image manipulation software 5 Carry out complex image manipulation and creation using image manipulation software 6 Present photographs in a portfolio 7 Evaluate photographic portfolio Knowledge, understanding and skills Basic editing techniques sizing images, cropping and scaling changing resolution adjusting image colour attributes, saturation rotating, straightening brightness, contrast built-in effects eg embossing, pencil/charcoal sketches Advanced editing techniques: eg adding effects, eg morphing, using filters, layers, masks, paths photo enhancements juxtaposition and superimposition of images and text multiple images photo restoration eg noise removal, lasso, feathering, cloning, healing and correcting patches palettes changing colour balance sharpening and softening changing contrast Print showing an understanding of: dpi print size and quality printer settings printer paper Present images to gain feedback: eg to a client, marketing team, user of the product Evaluate product: quality fitness for purpose compare with professional photographs Evaluate working practices: effectiveness of own management of the photographic process Assessment This unit is centre assessed and externally moderated. In order to achieve this unit, candidates must produce a portfolio of evidence showing that they have met all of the assessment objectives. Portfolios of work must be produced independently. They will need to be made available, together with witness statements and any other supporting documentation, to the OCR Visiting Moderator when required. Centres must confirm to OCR that the evidence produced by candidates is authentic. An OCR Centre Authentication Form is provided in the Centre Handbook and includes a declaration for assessors to sign. It is a requirement of the QCA Common Criteria for all Qualifications that proof of authentication is received. 2 OCR Level 3 Nationals in ICT

3 Guidance on assessment and evidence requirements Candidates may provide portfolio evidence for this unit using a range of suitable and appropriate techniques. These may include written data, the use of video, audio presentation and PowerPoint within the body of the portfolio and display evidence. Where presentations or displays have taken place for which evidence cannot be easily included within the portfolio evidence assessor testimony/witness statements must be included, signed by the assessor(s), and supported by appropriate evidence (handouts, slides etc). Centres may wish to organise a link with a local business and write an assignment accordingly. This may be useful in the early stages of the course. To complete this unit, candidates need to provide evidence in the form of completed assignments and amass a portfolio of written and pictorial work which covers all the assessment objectives. For Assessment Objective 1, candidates must explore digital photography through the use and experimentation with digital camera settings. This will consist of a portfolio of images, taken by the candidate, demonstrating the ability to alter settings. Candidates can provide evidence for this assessment objective by identifying the settings used for each photograph and explaining how the settings affected the final images. For Assessment Objective 2, candidates should investigate the availability of different file types. They will compare the different file types and identify when each type is most suitable to use. Candidates can provide evidence for this assessment objective by also identifying that different data storage formats will have different maximum capacities or varying costs, for example. For Assessment Objective 3, candidates will investigate other sources for digital images, source images from a selection of these sources and save them in appropriate file formats. In Assessment Objectives 4 and 5, they will combine these sourced images with their own images to create new images. For Assessment Objective 4, candidates will use image manipulation software to perform the range of basic editing listed in the knowledge, understanding and skills on a selection of the images they have taken. Candidates should evidence the image manipulation by producing either annotated screenshots or printing before and after images. Candidates should identify the image manipulation techniques that they have used. For Assessment Objective 5, candidates should demonstrate their ability to carry out a wide range of complex image manipulation skills on a range of photographs. Candidates should also be made aware of the rapid market changes in this field and of any new software and digital tools that may affect their creative toolbox. Candidates should produce before and after images as well as annotated screenshots showing a range of tools and techniques used on a range of photographs. They must also explain why they have used those particular tools and techniques. For Assessment Objective 6, candidates should present the photographs in a portfolio to a client. This could be the tutor using role play. Candidates will need to demonstrate that they have understood the range of printing options and settings. Evidence for their understanding may be in the form of a written report or a verbal report supported by taped evidence or a tutor witness statement. For Assessment Objective 7, candidates should evaluate their portfolio as well as their strengths and weaknesses in completing the portfolio. The evaluation could take the form of a written report or a verbal report supported by taped evidence or a tutor witness statement. OCR Level 3 Nationals in ICT 3

4 Signposting to Key Skills The unit contains opportunities for developing the Key Skill, and possibly for generating portfolio evidence, if teaching and learning is focused on that aim. Assessing staff will need to check each candidate s evidence against the specifications to ensure all evidence requirements have been met. Additional evidence may also be required. Key Skill reference Key Skill reference Key Skill reference C3.1a N3.1 ICT3.1 C3.1b N3.2 ICT3.2 C3.2 N3.3 ICT3.3 C3.3 Mapping to National Occupational Standards Occupational Standards (e-skills UK) IT User (for export to other sectors) IT User (for export to other sectors) IT User (for export to other sectors) IT User (for export to other sectors) Title Artwork and imaging software Information Management Make selective use of IT Operate a computer Specialist or bespoke software General uses of IT Purposes for using IT Use IT software Use IT systems Resources This section provides suggestions of suitable resources. The list is neither prescriptive nor exhaustive, and candidates should be encouraged to gather information from a variety of sources. Some suggested resources are intended for Tutor use. The resources in this section were correct at the time of production. Books Busselle, M (2002) Hedgecoe, J (2003) Langford, M (1997) Rowse, A (2004) Youngjin.com (2003) Creative Digital Photography David & Charles The New Manual of Photography DK Publishing Inc 101 Essential Tips on Photography DK Publishing Inc Digital SLR Masterclass Guild of Master Craftsmen 40 digital photography techniques for beginners Sybex International 4 OCR Level 3 Nationals in ICT

5 Journals/magazines Incisive Media. British Journal of Photography IDG Communications. Digit B&W Magazine. B&W Photography Websites Ernst Haas (Photographer). URL: Pixiport. URL: Photolinks. URL: Women in photograph. URL: OCR Level 3 Nationals in ICT 5

6 Grading Assessment Objective AO1 Investigate photography using a digital camera AO2 Investigate file types and data storage formats Pass Merit Distinction Candidates demonstrate some knowledge of the functions of a digital camera and how to control them. They choose and set file size, resolution and selectively set focus and exposure. They produce a range of images that demonstrate a sound knowledge of digital photography, taking account of the characteristics of a digital camera. Candidates demonstrate a good knowledge of file types for digital photographs and data storage formats. Candidates demonstrate a good understanding of the digital format and its strengths and limitations. They use the characteristics of the digital camera to enhance a chosen photographic situation. They show a competent understanding of adjusting camera settings to achieve desired file size, resolution, focus and exposure. They capture creative visual images that take advantage of the digital camera format. Candidates demonstrate a detailed knowledge of file types for digital photographs and data storage formats. They explain and compare the different file types. Candidates demonstrate a thorough understanding of digital image creation and production. They use the characteristics of the digital camera to enhance a chosen photographic situation. They show an advanced understanding of adjusting camera settings to achieve desired, resolution, focus and exposure. Candidates capture creative visual images that take advantage of the digital camera format. The candidate s digital photographs will show a thorough understanding of the digital format and its strengths and limitations. Candidates demonstrate a thorough understanding of file types for digital photographs and data storage formats. They explain clearly and compare the different file types and identify the situations when each type is most suitable for use. AO3 Investigate other image sources for digital imaging Candidates identify and collect new images from other sources and save them in appropriate file formats. They should use these images in conjunction with their own images to produce new images for Assessment Objectives 4 and 5. Candidates identify and collect new images from a range of other sources and save them in appropriate file formats. They will use these images in conjunction with their own images to produce a range of new images for Assessment Objectives 4 and 5. Candidates identify and collect new images from a wide range of other sources and save them in appropriate file formats. They will use them in conjunction with their own images both digital and traditional to produce new, creatively rich images for Assessment Objectives 4 and 5. 6 OCR Level 3 Nationals in ICT

7 Assessment Objective AO4 Investigate basic digital image manipulation through the use of image manipulation software AO5 Experiment with complex image manipulation and creation using image manipulation software Pass Merit Distinction Candidates demonstrate a good understanding of manipulating digital images and modify them suitably using digital software. They will use each editing technique listed in the knowledge, understanding and skills at least once. Candidates carry out complex image manipulation and creation using image manipulation software using a variety of advanced editing techniques. They will use each of the techniques listed in the knowledge, understanding and skills. Candidates competently manipulate digital images and creatively enhance them using digital software. They will use each editing technique listed in the knowledge, understanding and skills appropriately at least once. Candidates carry out complex image manipulation and creation using image manipulation software using a variety of advanced editing techniques. They will use each of the techniques and examples listed in the knowledge, understanding and skills. Candidates demonstrate mastery of digital image creation and enhancement, using industry standard software tools to a professional level. This will include effective use of all the editing techniques listed in the knowledge, understanding and skills. Candidates will annotate their printouts to explain the choice of editing technique. Candidates carry out complex image manipulation and creation using image manipulation software using a variety of advanced editing techniques. They will use each of the techniques listed in the knowledge, understanding and skills as well as additional techniques. They will independently source professional standard images and combine these with their own creative images to produce new, original pieces of work. AO6 Present photographs in a portfolio Candidates present the edited and unedited photographs in a portfolio and produce limited or no evidence of feedback. The photographs are not presented to give the best effect and are accompanied by short annotations identifying the techniques used in creating, editing and printing the images. Candidates present the edited and unedited photographs in a portfolio and produce some evidence of feedback. The photographs are clearly presented and accompanied by annotations describing the techniques used in creating, editing and printing the images. Candidates present the edited and unedited photographs in a portfolio and produce detailed evidence of feedback. The photographs are presented in an interesting and creative way and accompanied by annotations describing and justifying the techniques used in creating, editing and printing the images. OCR Level 3 Nationals in ICT 7

8 Assessment Objective AO7 Evaluate photographic portfolio Pass Merit Distinction Candidates provide a review of their work covering quality rather than fitness for purpose. They make few comparisons between their own work and that of professional photographers. Their evaluations show a basic grasp of the photographic process and how it is used professionally. Candidates provide a review of their work covering quality and fitness for purpose. They make some comparisons between their own work and that of professional photographers. Their evaluations show a sound understanding of the photographic process and how it is used professionally. Candidates provide a detailed analysis of their work in terms of quality and fitness for purpose. They make critical comparisons between their own work and that of professional photographers. Their evaluations show a complete understanding of the photographic process and how it is used professionally. 8 OCR Level 3 Nationals in ICT