INDUSTRY BRIEFS FOR CREATIVE imedia

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1 INDUSTRY BRIEFS FOR CREATIVE imedia Level 3 Assignment Briefs for Units 311, 312 & 313 Brining the curriculum to life: a partnership between NYBEP Ltd and the Dales Integrated Transport Alliance we are here to help make transport more integrated, more accessible and more popular

2 This set of industry briefs for Level 3 Creative imedia has been produced in partnership between NYBEP Ltd and the Dales Integrated Transport Alliance (DITA). It s simple in each brief, DITA becomes the client in order to present a real and engaging project for learners. In addition, the briefs can be enhanced further by contacting DITA (details below) to find out the latest campaign information and details to create an up to date and real context for learning. The Dales Integrated Transport Alliance is a community-led group of individuals and organisations who want to get better transport in the rural area of the Yorkshire Dales National Park and Nidderdale Area of Outstanding Natural Beauty. They are a charitable company limited by guarantee, guided by an Advisory Council of stakeholders. They have a long list of supporters, comprised of the many parish and town councils, businesses, statutory authorities and community groups. DITA is currently funded principally by Government, having been awarded funding under the Local Sustainable Transport Fund in July Their work is organised around: Research into travel patterns and aspirations of communities they serve Developing transport services and resources through working with statutory authorities and operators, and communities Integrating transport resources where resources currently exist, making them more efficient, principally through developing ICT solutions Innovation introducing and facilitating new initiatives, such as community car clubs, public transport fare schemes and new web-based facilities Education encouraging behaviour change, so that people now and in the future will value, prioritise and make greater use of shared and public transport Contacting DITA: visit or call NYBEP Ltd is a leading education business partnership a company limited by guarantee operating as a not-for-profit social enterprise. Our vision is to nurture talent for successful futures. We bring together schools, colleges, higher education and employers, working regionally and nationally from our base in York. We develop, nurture and grow the talent of young people through our quality assured learning programmes, the support we provide to the delivery of work-related learning and the effective engagement of employers in education. As a holder of the Award for Education Business Excellence, we pride ourselves on tailoring programmes to match employers aims and interests to learning opportunities in the education sector, with real outcomes and benefits for young people and for the wider community. Let us know what you think of this resource: visit or call

3 Creative imedia Unit 311: Developing an Enhanced Website Assignment Brief DITA (Dales Integrated Transport Alliance) requires a website to publicise its current campaign. DITA aims to provide sustainable travel / transport services and information to people living in rural areas in the Dales and North Yorkshire. DITA is hoping to attract a wide range of people to the website to encourage use of public transport and consider how people can reduce their carbon footprint. You have been asked to develop a website to promote DITA and its services. It is hoped that the initial website will consist of seven pages and will rapidly expand. You have been asked to create a uniform appearance for all web pages by using a master format. The key information to include on the pages is as follows: General information Car sharing Carbon Off setting Notice board Partner organisations Transport details Branch details Contact details Additional information should be included with your work that identifies the sources and permissions for the images used. In particular, log any material needing copyright permission for it to be reproduced in the public domain. Your client has asked you to obtain permission from the copyright holders for any assets that were not created by you. You should contact the publisher or the company that released the copyright work in the first instance. Permission should be provided in writing and retained as evidence, for example, copies of s requesting permission and the responses received. Your client will need to know that copyrighted work has been attributed correctly and that copyright laws have been followed. If you are unable to contact the copyright owner but a substantial effort has been made on your part to locate the owner, then you may still be able use the copyright work as intended with a suitable disclaimer. Ao1: Investigate a range of published websites 1.1 Research and describe basic design principles used to create websites 1.2 Investigate a range of published web sites to include:

4 the purpose target audiences accessibility options design principles used rich media format and content You should present a report to show your research and investigations, discussing the use and purpose of enhanced websites. You should understand the industry standard considerations when designing a website and the different considerations depending on the final purpose i.e. client / target audience needs, display sizes, web colours, fonts and sizes, W3C guidelines and accessibility. You should explore the different types of websites. A minimum of 5 websites should be researched covering a range of purposes e.g. news / information; brand / advertising; ecommerce; collaborative/social networking; entertainment. You should look at the intended target audience for the website and comment on suitability and accessibility. You should look at the design principles of the websites including page structure (i.e. head including title, meta tags and css, body) colours, navigation, consistency, display sizes, image attributes, and accessibility, and discuss their suitability. Ao2: Planning an enhanced website to a client brief 2.1 Identify client requirements based on their brief to include the target audience 2.2 Generate a range of original ideas for the website and review with the client, identifying the structure, navigation and design principles 2.3 Create a detailed site map for the selected idea based on investigations 2.4 Create visualisations for the planned pages to include page layout, colour schemes, accessibility features and content 2.5 Consider methods of accessing the site and the impact on accessibility features 2.6 Create and maintain a project plan to include: a) tasks b) timescales c) resources 2.7 Identify key stages, production constraints and contingency planning 2.8 Describe the legal and ethical issues regarding website creation including media assets

5 You should develop a range of 3 ideas to show to the client, these may be evidenced as mood boards, spider diagrams as applicable. These will then be reviewed and one option selected by the client. You will then plan a 7-page website based on this review. You should explore and compare the opportunities to developers of different connection methods, e.g. dial-up, broadband, Bluetooth, wireless, mobile, 3G. The storyboard may be created manually and scanned for evidence or may be created digitally. You should understand planning methods and select the most appropriate to the work. You should identify any assets needed for the website. Accessibility features should be identified on the plan to include: Active dialogue boxes Link options Browser targeting Alternative text for images Header values for tables Page layout for speech technologies You should develop and show evidence of using a project plan throughout your work, changing timings, if needs be, as the project progresses. Ao3: Create, test and publish an enhanced website 3.1 Use web design software and create the planned folder structure 3.2 Create and/or obtain assets to include rich media and save in appropriate formats and locations 3.3 Create the web pages using planned design tools and principles 3.4 Add enhanced content and embed rich media assets 3.5 Add search engine optimisation 3.6 Organise and save the web page and asset files using appropriate naming conventions 3.7 Create and use a detailed test plan to fully check for consistency, broken links, and browser compatibility 3.8 Correct any identified faults and retest using the test plan 3.9 Publish the website in an appropriate location for client review

6 You should create a suitable file folder structure including sub-folder(s) for saving the assets and the final web pages. You should create/obtain enhanced content e.g. rollover buttons, hitcounter, downloadable files, video, sound, animation. You should create web pages using appropriate structure and design tools (e.g. css, templates, master pages, layers, tables, DIVs). You should create the required number of web pages and include enhanced features such as rollover buttons, alt text, downloadable files, hitcounter, links, external hyperlinks, video, sound, animation. You should make use of meta tags and meta data e.g. author, keywords, description for search engine optimisation. Web pages should be saved using recognised file naming conventions e.g. index.htm Testing should ideally be carried out with the target audience. The test plan should show testing of: Navigation Hyperlinks Image display/rich media objects Page layout Download speeds Browser compatibility Accessibility You must ensure that your finished product would be suitable for presenting to a client; this includes the spelling, grammar and consistency of any text and fonts used in addition to the identified criteria. The website should be exported in a format that can be read without specialist software. You should re-test the website after it has been uploaded to the selected web server to ensure that all page content is displayed and all links work as expected. A04: Evaluate the product against the original brief 4.1 Identify parameters and constraints that influenced any decisions that were made 4.2 Critically evaluate the quality of the finished product and its fitness for purpose 4.3 Evaluate the product with the client and analyse feedback 4.4 Identify areas for improvement and further development of the product, using your own critical evaluation and the analysis of client feedback

7 4.5 Review the technical and aesthetic qualities of the final outcome Critical personal evaluation, commenting on the quality of finished product and its fitness for purpose. Obtain feedback from the client and/or the target audience. Identify parameters and constraints that influenced decisions made. For example asset manipulation, file formats, compression techniques, permission and subject matter/location, copyright, IPR, trademarks etc. Maintain accurate written records of relevant information about assets obtained, such as source, ownership, any restrictions on use, where they are located, filenames given.

8 Creative imedia Unit 312: Interactive Digital Animation Assignment Brief You work as an animator for School Media, and have been approached by DITA (Dales Integrated Transport Alliance) to produce a web animation. They want an animated story that they can use on their website that promotes the use of local public transport and the web portal where they can find more information on possible options. The animation must include some user interaction in order to engage visitors to the website. This might include: Play, stop, pause and re-play buttons A choice of endings for the story A choice of options that the user may make The main section of the animation should be no longer than 60 seconds. You must save your final work in a suitable file format for upload at the size specified by the client. You must also complete a critical evaluation of the final work in terms of the overall quality and fitness for purpose. Additional information should be included with your work that identifies the sources and permissions for the images used. In particular, log any material needing copyright permission for it to be reproduced in the public domain. Ao1: Investigate Digital Animation Techniques 1.1 Research and explain the current and historical animation techniques to include: Types Purpose Techniques Media usage Target audience 1.2 Compare a range (at least 3) of digital animation techniques and key features for each 1.3 Investigate the use of techniques to digitally animate movement; a minimum of 3 uses should be researched You should present a report or presentation to show your research and investigations, discussing the use and purpose of digital animations.

9 You should explore the different types of animation techniques. A minimum of 5 animation techniques should be researched and include: types of animation (e.g. hand drawn flipbook, cell animation, time lapse photography, frame by frame, cut out animation, computer animation, modelling, stop motion) the use of digital animation in the media (e.g. entertainment, advertising) techniques (e.g. movement, morphing, fading, masking, onion skinning) When comparing digital animation techniques, you should compare a range of at least 3 digital techniques. A minimum of 3 uses should be researched and include: purpose and use of scenes and frame labels (e.g. create scenes, marking using labels, transitions) key frames on a timeline suitable plug-ins and players animation effects (e.g. shape and motion tweening / guides, fading, masking,) appropriate file formats available software applications Ao2: Plan a Digital Animation to a client brief 2.1 Identify client requirements based on the brief, to include the target audience 2.2 Generate a range of original ideas for the digital animation and review with the client, identifying techniques, assets, movement and user interaction 2.3 Create and maintain a project plan to include; tasks, timescales and resources 2.4 Identify key stages, production constraints and contingency planning 2.5 Create a storyboard identifying storyline, animation techniques, assets, key frames and interactive elements 2.6 Describe the legal and ethical issues regarding all aspects Present a project plan to show that you have identified and considered the client requirements, that you understand the appropriate equipment, resources and formats of an interactive digital animation to meet the brief. You should be able to produce a project plan to create and manage the interactive digital animation. You should create sketches or drawings of ideas. These sketches should be digitised and submitted with a planning document for moderation. The project planning document, showing workflow, tasks, timescales etc must clearly meet all the learning outcomes must be submitted for moderation.

10 You should develop a range of 3 ideas to show to the client, these may be evidenced as mood boards, spider diagrams as applicable. You should understand planning methods and select the most appropriate to the work. You should develop and show evidence of using a project plan throughout their work changing timings, if needs be, as the project progresses. The storyboard should include detailed information to assist in the production process and should follow an industry recognised format. You should identify any assets needed for the digital animation. Ao3: Create, Save and Test the Digital Animations 3.1 Source and optimize the assets identified 3.2 Create the assets identified 3.3 Import assets into the animation software 3.4 Position the assets along the timeline as planned to create the animation 3.5 Use a range of functions within the software to enhance and animate movement 3.6 Create interactivity in the animation 3.7 Apply naming conventions and good file management techniques 3.8 Create and use a detailed test plan to fully check the animation, the movement and interactivity 3.9 Correct any identified faults and retest using the test plan 3.10 Save and export the digital animation in a format that can be read by the client without specialist software 3.11 Organise electronic files using appropriate naming conventions These produced files should be digitised for submission although you are encouraged to create them digitally initially. Evidence should also include a list of file names, types and properties of created files. You should submit the edited files and annotated screen captures in a report will also assist in evidencing your activities. You should source and/or create the different types of assets. A minimum of 3 asset types should be included:

11 images sounds video sourced assets from libraries (e.g. buttons, graphics, video) You must use a range of 3 functions from the following: apply animation effects (e.g. shape and motion tweening / guides, fading, masking) scenes and frame labels (e.g. create scenes, marking using labels) playback control (e.g. looping) synchronise with sound (e.g. event sounds, streaming sounds) Interactivity should be added as planned to give the user control over the animation. Testing should ideally be carried out with the target audience. All aspects of the animation should be tested and considered on the test plan and you should consider the content of your storyboard when developing your test plan. You must ensure that your finished product would be suitable for presenting to a client; this includes the spelling, grammar and consistency of any text and fonts used in addition to the identified criteria. Digital animations should be exported in a format that can be read without specialist software. Ao4: Evaluate the Digital Animation against the original Brief 4.1 Identify parameters and constraints that influenced any decisions that were made 4.2 Critically evaluate the quality of the finished product and its fitness for purpose 4.3 Evaluate the product with the client and analyse feedback 4.4 Identify areas for improvement and further development of the product, using your own critical evaluation and the analysis of client feedback 4.5 Review the technical and aesthetic qualities of the final outcome You should prepare an evaluation file to compare the finished product to the original brief and plan. This should include the identification of any parameters and constraints that influenced decisions that were made e.g. file formats, asset manipulation, software and hardware constraints, copyright permissions, a critical evaluation of the quality of the finished products, their fitness for purpose and justifying the choices made. An evaluation of the interactive digital animation with the client must be recorded, feedback logged and analysed. In this critical evaluation you should also identify areas for improvement and further development of the interactive digital animation.

12 Critical personal evaluation, commenting on the quality of finished product and its fitness for purpose. Obtain feedback from the client and/or the target audience. Identify parameters and constraints that influenced decisions made. For example asset manipulation, file formats, compression techniques, permission and subject matter/location, copyright, IPR, trademarks etc. Maintain accurate written records of relevant information about assets obtained, such as source, ownership, any restrictions on use, where they are located, and filenames given.

13 Creative imedia Unit 313: Digital Graphics Assignment Brief The Dales Integrated Transport Alliance (DITA) is promoting its work in the local community. DITA, provides transport solutions for local areas and links communities together. They are aiming to raise the profile of sustainable transport. You have been asked to produce an eye-catching digital poster linked to their most recent campaign. The intention is to advertise their services in a creative way, by combining several photographs into one new image. The poster will be in the form of a montage that uses at least three different images and text. DITA has asked for it to be in two file formats suitable for print and web use. You are required to take at least 5 photographs that could be used in the final graphic and combine these with both scanned and sourced images. You must save your final graphic in suitable file sizes, resolutions and formats for: Printing (A3; 420mm x 297mm at 300 dpi) Web use (800 pixels x 600 pixels at 72 dpi) You must complete a critical evaluation of the final work in terms of the overall quality and fitness for purpose. Additional information should be included with your work that identifies the sources and permissions for the images used. In particular, log any material needing copyright permission for it to be reproduced in the public domain. Task 1: Investigate digital graphics technologies You will need to investigate different types of digital graphics editing and discuss the concepts, principles and techniques and where they are used. Prepare a presentation on the following; be prepared to share your research with the rest of the class. a) Research and describe concepts of graphics design to include; composition & layout, influential styles, design principles. b) Explore how, where and when digital graphics are used and their purpose. c) Identify colour management procedures to be used when creating digital graphics. Task 2: Plan the editing of a digital graphic montage It is important that you plan the images thoroughly. Identify the sources as well as showing how you will carry out all these tasks on your plan.

14 a) Identify client requirements based on the brief, to include the target audience. b) Generate a range of ideas for the montage and review with the client, identifying different techniques, layout and visual styles. c) Create and maintain a project plan to include; tasks, timescales and resources. d) Identify appropriate file types and formats for the digital graphic montage. e) Produce a visualisation diagram or sketch, to include; multiple photographic images, scanned images. f) Identify legal and ethical restrictions on all images and graphics to be used, whether sourced or created. Task 3: Create a digital graphic montage For this task you should use a separate document labelled Obtaining Images. a) Use a camera to take photographs of the sixth form centre and senior staff. Frame the pictures in the viewfinder for good composition using basic rules of photography. Describe what composition you have chosen and why. Identify the features and camera settings used and explain their application. A total of 6 photographs will be required, so make sure you take this number as a minimum. b) At least two other images must be obtained and used in the finished work. One of these must be scanned. Explain how you used a scanner to obtain a Digital Image. This should include file type, resolution and a description of the settings used. One must be from Clip Art or from other Stock Photos. You will need to describe how you collected the Images and what sources you used. Copyright must be kept to, either use Copyright Free images or seek permission. If we can t clarify the source of an image your work will be failed. c) Edit the images that will be used in the final graphic. Adjust the brightness/contrast and colour balance to ensure best image quality. Create a document explaining step-bystep how you edited the images; It is expected that you will use at least seven editing techniques to alter and combine the sourced images. d) Use a range of appropriate selection tools to insert the smaller images into the main image. Explain how you have done this and the tools used, and why they were chosen. e) Modify and/or crop the image size of the final graphic to the required pixel dimensions and resolutions and save it in an appropriate format. f) Explain how you have saved the final graphic in the TWO versions required, and as a low resolution file for proofing purposes.

15 g) Create an asset management table to list file names, description and properties of graphic files. Task 4: Evaluate the digital graphic montage a) Carry out a critical evaluation of the finished graphics against the initial brief. Comment on how well it meets the brief. Justify the selection of images used. Ensure you have clearly documented your activities. b) Identify parameters and constraints that influenced the decisions you made. For example, asset manipulation, file formats, compression techniques, permission and subject matter/location, copyright, intellectual property rights, trademarks, etc. c) Obtain and analyse feedback from your client. Discuss areas for future development needs for the graphics.

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