Graphic Design. Module Descriptor

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1 The Further Education and Training Awards Council (FETAC) was set up as a statutory body on 11 June 2001 by the Minister for Education and Science. Under the Qualifications (Education & Training) Act, 1999, FETAC now has responsibility for making awards previously made by NCVA. Module Descriptor Graphic Design Level 4 A10210

2 1 Title Graphic Design 2 Code A Level 4 4 Value 1 credit 5 Purpose This module will introduce the learner to graphic design, typography and images as a method of communication. It will also give the learner an appreciation of the design process and knowledge of the pre-production print process. It will enhance the learner s creativity and methods of selfexpression and complement other Level 4 modules in related disciplines. It is an elective module which can be combined with others to lead to a Level 4 Certificate. 6 Preferred Entry Level Level 3 Certificate or equivalent. 7 Special Requirements None. 8 General Aims Candidates who successfully complete this module will: 8.1 understand the applications of graphic design 8.2 acquire a knowledge and understanding of the graphic design process 8.3 become aware of career opportunities in graphic design 8.4 become aware of production methods for print 8.5 develop an appreciation of typography and image, their historical development and contemporary usage. 1

3 9 Units None. 10 Specific Learning Outcomes The learner should be able to: 10.1 identify graphic design applications 10.2 research career opportunities in graphic design locally and nationally 10.3 discuss examples of graphic design with reference to e.g. colour, scale, shape, contrast, pattern, line 10.4 identify positive and negative attributes of selected graphic design examples e.g. logos, signage, packaging design, advertising 10.5 source and select image appropriate to medium, target audience and purpose using primary or secondary sources 10.6 construct and manipulate image and text using relevant conventions, e.g. spacing, guttering, tramlines 10.7 give examples of the evolution of typography 10.8 outline the roles of the graphic designer and the printer 10.9 describe the sequential print production process recognise suitable uses of image and type faces demonstrate safe graphic design workshop practice present a design solution from a given brief. 11 Assessment 11.1 Technique Portfolio of coursework. Mode Locally based with external moderation by FETAC. Weighting 100% 2

4 Components The learner must produce evidence of achievement in a portfolio of work comprising of assignments and one finished graphic design piece not less than A3 size: The evidence should include accumulated support studies, note books and visual diary, preparatory sketches, career opportunity research. 12 Performance Criteria 12.1 Portfolio of Coursework The performance criteria are outlined in the accompanying Individual Candidate Marking Sheet. 13 Grading Pass 50%-64% Merit 65%-79% Distinction 80%-100% 3

5 Individual Candidate Marking Sheet 1 Graphic Design A10210 Portfolio of Coursework Weighting 100% Candidate Name: PPSN.: Centre: Centre No.: Research Performance Criteria Support Studies elements might include sourcing of examples of graphic design critical evaluation of same selection and development of imagery and typography in response to brief experimentation with graphic design elements and conventions notes on design/production process Career Opportunity Research elements might include identification of possible areas of employment within sector identification of one local employer in graphic design or related area identification of possible further education or training opportunities Creativity process range of solutions identified and explored, idea development experimentation with media and conventions problem solving level of personal response critical evaluation Presentation work is appropriately finished, presented and displayed support studies are coherent and clear good workshop practice observed Maximum Mark TOTAL 100 Candidate Mark Assessor s signature: Date: External Authenticator's signature: Date: 4

6 FETAC Module Results Summary Sheet Module: Graphic Design Module Code: A10210 Portfolio of Total Elements of Assessment Coursework Marks Maximum Marks per element of assessment 100% 100% Candidate Name Exam No Grade* Signed: Assessor: Date: This sheet is for teachers/assessors to record the overall marks of individual candidates. It should be retained in the centre. The marks awarded should be transferred to the official FETAC Module Results Sheet issued to centres before the visit of the external Authenticator. Grade* D: % M: 65-79% P: 50-64% U: 0-49% W: candidates entered who did not present for assessment 5

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