Branding Guidelines. use and understanding of our identity
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1 Branding Guidelines use and understanding of our identity
2 3 AdvoCare Logo Usage 4 Color Options 5 Background Color 6 Sizing & Spacing 7 Application Errors 8 Color Palette 9 Typography ADVOCARE INTERNATIONAL BRAND GUIDELINES REVISION
3 LOGO USAGE LOGO/WORDMARK The brand identity is made up of a dynamic swoosh and the AdvoCare brand wordmark. No version of the AdvoCare logo may be altered in any way. Depending on usage the AdvoCare logo can be used with the tag line or without. Vertical, color logo : Horizontal, color logo : The use of the wordmark AdvoCare when used in type. AdvoCare is one word and should have a capital A and a capital C. ADVOCARE INTERNATIONAL BRAND GUIDELINES REVISION
4 LOGO USAGE COLOR OPTIONS Colors to be used solid blue (PMS 2748), black or white. The logo may also be printed using four-color process. AdvoCare Blue PMS 2748C C100 M88 Y0 K14 AdvoCare Gray PMS Cool Gray 6C C0 M0 Y0 K31 100% Black AdvoCare logo blue on a white field. ADVOCARE INTERNATIONAL BRAND GUIDELINES REVISION
5 LOGO USAGE BACKGROUND COLOR The AdvoCare guidelines below show the standards for placing the logo on a background color. ONE-COLOR ADVOCARE INTERNATIONAL BRAND GUIDELINES REVISION
6 SIZING & SPACING MINIMUM SIZE The AdvoCare logo needs to be always legibly and accurately reproduced, below are minimum size guidelines. Area of Encroachment : In order to maintain consistency and legibility of the logo across all applications a specified area around the logo is to be kept clear of all other graphics and type elements. This area is determined by using the height of AdvoCare from the logo as a guide. Height of A in Word Mark Height of A in Word Mark Height of A in Word Mark Height of A in Word Mark Minimum Space : Use good judgement when sizing the AdvoCare logo. The AdvoCare logo needs to legible at all times. Never reproduce the logo at sizes less than those above. ADVOCARE INTERNATIONAL BRAND GUIDELINES REVISION
7 LOGO APPLICATION ERRORS PROPER ARTWORK The AdvoCare logo is one of AdvoCare s most valuable assets. Following these guidelines will help you ensure proper use of the AdvoCare logo. Do not alter the color of the logo. Do not use the logo in copy. New from Do not place drop shadows behind the logo. Do not stretch, condense or distort the logo in any way. ADVOCARE INTERNATIONAL BRAND GUIDELINES REVISION
8 COLORS CORPORATE COLOR PALETTE AdvoCare uses (3) colors in it s corporate palette. Blue, gray and black for it s print, electronic and evironmental applications. Correct color for the medium : Whenever possible use PANTONE colors for print materials. CMYK is a secondary option, primarily to be used in digital printing. For all electronic applications please use RGB. Or Web safe HEX colors. PMS 2748C PMS Cool Gray 6C Black CMYK C : 100 C : 0 C : 0 M : 88 M : 0 M : 0 Y : 0 Y : 0 Y : 0 K : 14 K : 31 K : 100 RGB R : 25 R : 186 R : 35 G : 57 G : 188 G : 31 B : 138 B : 190 B : 32 HEX #19398a #babcbe #231f20 ADVOCARE INTERNATIONAL BRAND GUIDELINES REVISION
9 COLORS PRODUCT LINES COLOR PALETTE AdvoCare uses (3) colors in it s product line palettes. For it s print, electronic and evironmental applications. Correct color for the medium : Whenever possible use PANTONE colors for print materials. CMYK is a secondary option, primarily to be used in digital printing. For all electronic applications please use RGB. Or Web safe HEX colors. WELL LINE PANTONE PMS 348C PMS 872C CMYK C100 M0 Y85 K24 C20 M30 Y70 K15 RGB R0 G135 B82 R180 G151 B90 HEX # # TRIM LINE PANTONE PMS 2582C PMS 876C CMYK C46 M72 Y0 K0 C30 M50 Y85 K0 RGB R149 G97 B168 R186 G135 B72 HEX #9561a8 #ba8748 ACTIVE LINE PANTONE PMS 200C PMS 877C CMYK C0 M100 Y63 K12 C0 M0 Y0 K40 RGB R211 G18 B69 R167 G169 B172 HEX #46166b #a7a9ac PERFOMANCE ELITE LINE PANTONE PMS BLACK 6C PMS 130C PMS 8183C CMYK C100 M35 Y0 K100 C0 M30 Y100 K0 C85 M65 Y10 K1 RGB R0 G0 B4 R253 G185 B19 R58 G98 B160 HEX #00011f #fdb913 #3a62a0 ADVOCARE INTERNATIONAL BRAND GUIDELINES REVISION
10 TYPOGRAPHY TYPOGRAPHY The AdvoCare core fonts consist of the following : Helvetica Neue LT STD, ITC Garamond STD, and Swiss 721BT. Three examples of each typeface shown below. ITC GARAMOND STD ITC Garamond STD Light ITC Garamond STD Book ITC Garamond STD Bold HELVETICA NEUE LT STD Helvetica Neue LT Std Light Helvetica Neue LT Std Roman Helvetica Neue LT Std Bold SWISS 721BT Swiss 721BT Light Swiss 721BT Book Swiss 721BT Bold ADVOCARE INTERNATIONAL BRAND GUIDELINES REVISION
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