Travel and Tourism with E- commerce

Transcription

1 Curriculum Travel and Tourism with E- commerce Programme in Travel and Tourism Management with Norwegian history and culture, visitor attraction development, and E-commerce. 30 ECTS credits Harstad University College

2 Introduction The target group of this study program is international students with good command of English. Lectures will start in the beginning of January, and the last exam will be in June. Harstad University College is situated in the coastal area of Northern Norway, and the main attractions in our region will be used as goals for excursions and examples in the lectures. The Lofoten islands represent one of the prime attractions in Norway, and with its characteristic nature and interesting history is frequently used as a laboratory for scientists in travel and tourism. An important element of the program is how history, culture and nature are used as attractions in the tourism industry. The travel and tourism industry is one of the leading sectors when it comes to using new technology for sale and marketing of its products. E-commerce is therefore a very relevant and interesting theme for our students. Aim The aim of this program is to offer foreign students a semester at Harstad University College to study Travel and Tourism Management lectured in English. The purpose is to provide students with an understanding of how natural resources and history in the Northern Scandinavia is used in the travel and tourism industry. The stay up north will in itself be a valuable experience for foreign students. Target groups The programme targets students studying, or those who would like to travel and tourism, as well as people already working within this field. The programme is also suitable for foreign students who want to spend one semester at Harstad University College. Admission requirements A minimum of 60 ECTS credits is recommended prior to admission. Knowledge in marketing from marketing introductory is useful. All lectures are in English, and good command in English is necessary. Organisation of the programme The programme may form part of a bachelor degree in combination with other university programmes. It is a six-month programme and it consists of 3 different disciplines, each yielding the following credits: Courses (January June) E-Commerce - 15 ECTS credits * Norwegian Culture and History - 10 ECTS credits Visitor attraction development - 5 ECTS credits * * Courses lectured together with other classes at the Harstad University College. 2

3 Course descriptions E-commerce (ADV ECO) 15 ECTS credits Aims The Internet has many qualities that can be utilized in a commercial context and it has led to substantial changes in the way established enterprises operate. The challenge of an enterprise is therefore to evaluate how the Internet can be applied to better meet the needs of clients at the same time as earning money. Successful enterprises are primarily those that are market-oriented and have a clear strategy and additionally are operated in accordance with traditional business principles where income, costs and profitability characterise the enterprise. This course in e-commerce provides an overall view on how communication and trade of goods and services on the Internet can be performed vis-à-vis the market and profitability. The course particularly aims at illustrating how an enterprise through strategic and operative adjustments can reach its overall marketing objectives. Upon completion of the course students will have an overview of the fields e-commerce, e-marketing and an understanding of the context between e-trade and logistics. The course focuses on the application of e- commerce in the development of business processes within the fields of retailing, industry and the public service production. In order to create an understanding of this complex field, the course is based on theory where practical examples and exercises are incorporated. The development within this field is rapidly growing and every year the course should be adjusted to the status of solutions and market application. Contents PART 1 The concept of market orientation The market orientation construct The market orientation-performance relationship research findings Innovation and entrepreneurial orientation in relation to the market orientation-performance relationship, research findings Reactive versus proactive market orientation PART 2 About the internet and the Use of Internet Consumer behaviour on the Internet Basic knowledge on the Internet technology Internet in a marketing perspective B2B e-commerce Internet as a media channel Internet, traditional marketing channels and new electronic market places PART 3 Strategy Internet and strategy Business models on the internet The ideas and the basis of a well-working website E-commerce applications and infrastructure PART 4 Operative matters How to solve communication tasks on the internet 3

4 Branding on the internet Relationshipmarketing on the internet Measurement of the efficiency of the net place and the campaign Teaching: Lectures, group work, group presentations, and company visits. Work requirements Students must submit one paper to be approved by their tutor. The paper must be approved before the students qualify for the exam. Assessment A 4-hour individual written exam. Literature: Chaffey, D., Mayer R., Johnston K. and Ellis-Chadwick F.: Internet Marketing (last edition), Harlow: Prentice Hall Article compendium Norwegian Culture and History 10 ECTS Objective The purpose of the course is to give the students an insight into the Norwegian history, culture and society with emphasis on politics and economics from 1814 until to-day. There will also be excursions to local attractions. Prerequisites No particular prerequisites are required. Course outline The course consists of the following topics: 1. Norwegian history: an overview from the Viking ages to The Early modern times : The constitution 3. Political development 4. Economic development 5. Norway and the international society 6. Sami history and culture Course structure The course is based on 20 hours of lectures. The teaching will be a combination of lectures, group work, excursions and student presentations. 4

5 Assessment Students hand in a paper at the end of the course. It is to be written during two weeks and can be done individually or in groups of up to three students. Literature Danielsen, Rolf, et al Norway: A History from the Vikings to our own times. Oslo: Scandinavian University Press. Libæk, Ivar and Øyvind Stenersen A history of Norway: From iceage to the age of petroleum. 3rd, rev.ed. Oslo:Grøndahl Dreyer Nilsen, D.V. and K.H. Johnsen, eds Facts about Norway. 25th ed. Oslo: Schibsted. Visitor attraction development 5 ECTS Prerequisites Introductory course in travel and tourism (RE INF) or equivalent courses. Aims and course outline The course aims at giving an understanding of important topics within the development and management of visitor attractions. Focus will be put on the role of visitor attractions in tourism the visitor attraction market the development process and feasability studies the success of visitor attractions designing and financing visitor attractions project management operations management, ethical challenges and planning for the future Local, national, and international attraction will be used as case studies Course structure The course is based on 20 hours of lectures. The teaching will be a combination of lectures, group work, excursions and student presentations. Work requirements Students must present one paper during the course, individually or in groups of up to three, to be approved by their tutor. The paper must be approved before the students qualify for the exam. Assessment There will be an individual oral examination. 5

6 Literature Swarbrooke, J. (last edition) The Development and Management of Visitor Attractions. Butterworth Heinemann. Selected chapters. Selected papers. Assessment methods The assessment methods are developed on basis on this laws and regulations: - Act relating to Universities and University College (Lov om universiteter og høgskoler). - Exam regulations at Harstad University College (Avsluttende vurdering/eksamen ved Høgskolen i Harstad). Examinations The exams consist of written papers. The grading scale is A B C D E F. A is the highest pass grade, grade E the lowest, and F is fail. 6