Winter Internship Program (WIP) PGDM Batch

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1 Winter Internship Program (WIP) PGDM Batch Objectives of Internship: 1. Provide students the opportunity to test their interest in a particular career before permanent commitments are made. 2. Students will develop skills in the application of theory to practical work situations. 3. Students will develop skills and techniques directly applicable to their careers. 4. Aid students in adjusting from Institute to full-time employment. 5. Provide students the opportunity to develop attitudes conducive to effective interpersonal relationships. 6. Increase a student's sense of responsibility. 7. Students will be prepared to enter into full-time employment in their area of specialization upon graduation. 8. Students will acquire good work habits. 9. Students will develop employment records/references that will enhance employment opportunities. 10. Provide students with an in-depth knowledge of the formal functional activities of a participating organization. 11. Provide students the opportunity to understand informal organizational interrelationships. 12. It will enhance advancement possibilities of management students. 13. Students will have higher levels of academic performance. 14. It will increase student earning potential upon graduation. 15. Motivate students to continue their education by providing practical exposure. 1

2 Methodology: Our Specialized Faculty members have designed various project titles for all streams of students (i.e. Marketing, Finance, HR) from these project titles, student can select topic of their interest and we will give geographical area, with in this area they can choose any company and do their project.they can go to their home town also for any good company. The duration of internship would be 180 hrs (9 hrs per day) = 20 days. GENERAL GUIDELINES FOR PROJECT WORK - 1) Students should generally undertake the project work in their intended area of specialization only. 2) The project topic should be finalized in consultation with the internal project guide allocated to you 3) No two students should do their project on the same topic in the same organization, in the same city/branch. 4) The students should inform the confirmation of their project work and submit a copy of the confirmation letter to the placement cell. 5) The students should submit the progress report of their project work every fortnight to the internal guide so as to enrich the quality of their work. 6) As per the syllabus the viva will be held for this project. Comments: The students are advised to contact their internal Mentors for further assistance/ information and for taking personal guidance. The list of Mentors is displayed on the notice board. 2

3 Below is the list of project titles for your convenience, choose any one title that is familiar to you and related to your specialization stream and you can take it ahead as you winter internship project title. WINTER INTERNSHIP PROJECT TITLES for PGDM Batch Human Resource Management 1. Mapping training need of employees 2. Succession planning in senior management 3. Retention strategy in a manufacturing set up Degree Appraisal system 5. Recruitment process 6. Employee satisfaction 7. Employee welfare measures 8. Quality of work life 9. Stress Management 10. Workers participation in management 11. A study of impact of social quotient on success of employees and productivity of organization, there by measuring its variance with age factor. 12. A study of impact of demographic and biographic characteristics of employees on its organizational citizenship behaviour. 13. A study of cognitive, affective and behavioural component of attitude of HR professionals towards the workplace ethics 14. A study on the influence of cinematic learning in an organization: An innovative way in HRD process. 15. A study of impact of reservation on working culture in government sector. 16. A study of employment status of people with disabilities through a comparative analysis of private and public sector organizations in pune region, thereby seeking perception of various employment agencies and prospective employers towards the people with disabilities. 17. A study on change in role of managers with special reference to Mintzberg s managerial roles. 18. A study of impact of training and development activities with reference to IT companies in Pune region. 19. A study on designing a comprehensive stress management module among top level managers. 3

4 20. A study of impact of psychological contract breach on organizational outcomes thereby studying the effect of social quotient and emotional quotient on it. 21. A study on resource based and social exchange perspectives of team performance with reference to IT companies in Pune region. Marketing Management Study on creation of luxury brand. 2 Strategies used to build successful Internet based customer services 3 An analysis of possible strategies for successful internet based customer services" 4 Changing trends in FMCG industry in India 5 Promotion strategies followed in retail sector 6 Study on changing consumer preference towards organized retailing forum-organized retailing. 7 Study on "impact of advertising in B2B marketing" 8 Distribution network & general insurance industry 9 Study on strategies for promoting retailers' brands 10 The impact of tax on electronic goods & products (industrial marketing) 11 Merchandising key account management in apparel exports 12 Marketing in FMCG sector 13 E-marketing of financial services: Relationship approach 14 Impact of promotional activities at mall on consumer s behavior at shopping malls 15 Managing of luxury brands 16 Role of emotional satisfaction in service encounters - retail sector 17 Study on factors influencing adaptability & usability of consumer electronics 18 Future of consumer durables pertaining to standard brands & own brands of retailer like (next, big bazaar) 19 Study of consumer behavior related to different soap brands in a location 20 Analysis of sales promotions ability to prompt brand. 21. Marketing Strategies used by MF Companies in lieu of reduction of commission to distributors. 4

5 22. Low cost Branding of Small Scale Industries in Chakan, Pune. 23. Analysis of Pricing of the FMCG product in Urban and Rural Area of Pune Districts. 24. Effectiveness of PR in Life Insurance Industry. 25. The Importance of Aesthetic Appeal in the Service Encounter in Retail Industry.(Importance of Store Atmosphere in Retail Industry) 26. Combo Offers: Is This The Only Effective Tool to Increase Sales? 27. Customer Loyalty Programmes and Their Effectiveness in Apparel Store, Grocery Store, Jewelry Store: A Comparative Study 28. Franchising as the Business Model in Indian Retail Sector 29. Rural Vs. Urban Retail Markets: An Indian Perspective 30. Online Vs. Offline Retailers in Indian Scenario 31. Facebook understanding role in social marketing 32. Agriculture marketing bringing prosperity through tactics 33. Brand Bachhan: Has he overdone it? 34. Hero Motocorp: Will They Conquer the Path Alone? Winter Project Titles for Finance Students 1. Capital Structure and Dividend Policy: An analysis of XYZ company 2. Investment attractiveness of the company: Evaluation of the investment attractiveness of ABC 3. Viable options of financing a new venture on entrepreneur s point of view 4. The Impact of Working Capital Management on Cash Holdings 5. A study of investors perception towards green mutual funds 6. A study showing potential of Islamic banking in India 7. Mutual Funds of public and private companies: Performance and Fees Analysis 8. Gender difference in financial decision making: A quantitative study of risk aversion between the genders 9. Sustainability Reporting and the Global Reporting Initiative: 10. A Study of performance of Co-operative Banks in XYZ district 11. Financial Performance Using Ratio Analysis. 12. A Study of Inventory Management Practices in... Industry. 13. A Study of Role & functioning of Stock- broking agencies. 5

6 14. New trends in Merchant Banking in India. 15. Postal Deposit Scheme-- A SWOT Analysis. 16. Kisan Credit Card----- Role, application & utility. 17. Consumer perception regarding plastic money----changing dimension & its impact. 18. A Comparative study of education loan schemes of HDFC & Central Bank of India. 19. A Study of Non-performing Assets with special reference to Bank of Maharashtra. 20. A Study of micro insurance plans of LIC. 21. A Study of Home loan schemes of SBI. 22. Auto Financing--- A Comparative Study of ICICI & HDFC Banks. 23. Return on Investments -- A Comparative Study of Real Estate v/s Gold. 24. Investors' decision Making Pattern for Life Insurance Product. 25. Core Banking Services;- A Comparative study of public v/s private Banks. 26. Financial Statement Anaysis of Company. 6

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