SAYES Course Guide. Course Guide

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1 Course Guide 1

2 Introduction to SAYES SAYES offers a 12 month program designed to provide practical business skills for participants and to enable growth of the enterprises they bring to the program. The program is produced by the generous contribution of mentors, specialist experts and workshop facilitators who are skilled and experienced business advisors as well as the peer learning opportunities provided by the group intake. All workshop facilitators, mentors and experts undertake their work pro bono. THREESIXTY (SAYES) staff at Business SA organise applications, intakes and graduation, venues and catering for each of the workshops, match participants with mentors and encourage business links within their current group and the wider SAYES alumni. They also undertake promotion of the program and the outcomes and act to motivate participants to develop their business ideas. WHAT the SAYES program aims for 1. Each of the SAYES businesses participating in the program has developed a growth/sustainability strategy with a well-articulated business model which is being implemented. 2. A business plan developed for each of the participating business owners. 3. Creation and sustainability of new businesses in the state, founded and managed by young South Australians. Outcome for participants 1. A business plan for venture reflecting a viable business model and a clear strategy for growth and understanding of obligations of a business owner 2. A prospering business o Or a decommissioned businesses if the concept proves not to be sustainable 3. A good network of other young business owners and business advisors 4. Another business started as a result of learning new business skills 5. Honest feedback from experienced business advisors 6. Confidence, better judgement, motivation, business resilience 7. Access to specialist advice and business networks. 2

3 Workshops 1. Induction / Information Session 2. Business Direction Strategic Management 3. Powerful Business Models 4. Legal 5. Finances 6. Business Planning 7. Marketing & Sales 8. Digital Strategy & Communications 9. Media & PR 10. HR & Workforce Planning 11. Leadership and Innovation 12. Graduation 3

4 Workshop 1 - Information Session Duration: 2 hours 1. To enable introductions to Business SA, THREESIXTY, each other, mentors and facilitators 2. To establish rules of engagement 3. To gain an outline of the program 4. Outline business plan output 5. Outline expectations of business prosperity and sustainability for participants Launch of the class of the year Sponsors Workshop schedule and topics and events calendar The business planning outcome Success stories and testimonials Working with mentors Business communications and etiquette Networking opportunities and skills, both face-to-face and online Activity around networking 4

5 Workshop 2 - Business Direction - Strategic Management Duration: 2 hours 1. To plan for deliver value to customers 2. To learn how to structure a value business 3. To see the benefit of planning and being on the business, not always in the business 4. To gain an understanding competitive business strategy 5. To explore tools of strategic management Why plan? Different forms of planning - personal, scenario, strategic, business, plan on a page How to undertake strategic planning Turning plans to action Innovation where and how to innovate Tools of analysis in action force field analysis, SWOT, mind mapping etc. Time management 5

6 Workshop 3 - Powerful Business Models Duration: 1.5 hours 1. To model how a business creates, delivers and captures value 2. To learn how to describe your business in under a minute 3. To understand the cash cycle Value propositions Business Model Canvas Designing a business - lean start up Cash cycle Describing your business (elevator pitch) 6

7 Workshop 4 Legal Duration: 2 ½ hours 1. Understanding of the implications of business structures and incorporation 2. Understanding of how contracts work 3. IP, when it is valuable and how to capture value 4. Improved awareness of compliance issues in business management Business structures, including not for profit Incorporation Contracts and documentation IP Employees vs. contractors Property and leasing Insurance 7

8 Workshop 5 - Finances Duration: 3 hours 1. Understanding of financial elements of running a business 2. Develop basic skills in analysing business operations 3. Motivated to get professional financial management advice Meaning of finance terms Ratios Taking control of finances - P&L, balance sheets, break even analysis Practical exercises in managing finances How to do better in business - activity and financial measures Tax Use of accounting software 8

9 Workshop 6 - Business Planning Duration: 2 hours LOs 1. To understand the basic framework and purpose of a business plans 2. How to formulate a business plan 3. Participants motivated to complete the plan for graduation of SAYES Review of VP, Business model and strategy & elevator pitch Purpose and impact of a business plan for a new business Business fundamentals - registrations, structuring Customers Products and services Competitor analysis Marketing, sales, brand image, opportunities People in the business Innovation Risk Goals, milestones and action plans + activities Cash flow 9

10 Workshop 7 - Marketing and Sales Duration: 2.5 hours 1. How to formulate a marketing plan 2. How to determine marketing strategy and marketing tactics 3. How to sell your value to customers Marketing with limited resources Segmentation Defining the customer experience Market profiling Market positioning Building a brand (consistent messaging) Marketing comms and online advertising Sales processes and practices 10

11 Workshop 8 - Digital Strategy and Communications Duration: 2 hours 1. To understand potential/opportunities/risks of doing business online 2. Creating digital advantage 3. Digital strategy and roadmaps Disruption of traditional business models Online business models - innovators and followers Web effectiveness and content management Online customer experience management Social media - communications, research, diagnostics The cloud Analytics and risk management (security) Mobile application solutions Selling online 11

12 Workshop 9 - Media/PR Duration: 2.5 hours 1. To understand about online content management 2. Identify opportunities for a news release and contributions to social media 3. To learn to formulate a valuable and impactful news release 4. Writing promotional documents 5. To stand up and make great presentations Clarifying the main message Website content and optimisation Engaging with social media channels for marketing comms Media/news releases Information packs, technical data sheets, prospectuses, annual reports Digital targeting/influencer marketing Personal presentations and pitches 12

13 Workshop 10 - HR and Workforce Planning Duration: 2 hours 1. To develop a healthy and productive workplace 2. Learn the implications of the employment contract in Australia 3. Employing people 4. How to make teams workable 5. Learn about the National Employment Standards Productive and healthy workplaces Employing people Recruitment & retention of employees People management and flexible work practices Diversity & inclusion in workforce Age friendly workplaces Effective team building Building tribes Outsourcing Responsibilities for Workplace Health & Safety 13

14 Workshop 11 Leadership and Innovation Duration: 2hours 1. To think outside your current parameters 2. How to innovate 3. To improve your business confidence Creative thinking Resilience Leadership Public speaking face to face and online 14

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