Avaya Branding Guidelines

Transcription

1 Guidelines December 2014

2 Avaya Corporate Logo This is our corporate logo - the most recognizable expression of the Avaya brand. This logo is used in corporate communications such as financial reports, press releases, Investor Relations, etc. It is not used in most marketing material in those cases we use the Avaya Logo Lock-up as described on page three and four of this document. Avaya Logo Guidelines Maintain clear space around the logo ensures its readability: Avoid crowding the logo with other graphic elements. Do not overlay the logo on photos or complex graphical backgrounds Protect the space between the logo and the following: a color field, the edge of a page, a text block, or an image. As shown below, the full height of the letter A is the standard measurement for calculating the clear space around the stand-alone logo. The full height of the letter A also applies when using the Corporate Logo with the Engage Tagline See color specifications on page seven. Do not place the logo more than once on a page. Minimum Size Specifications: The Avaya logo should be legible. Do not reproduce it at a size smaller than the one shown below. Minimum logo width is 5/8" for print, 100 px for screen. 5/8" 100 px

3 Avaya Logo Color Color options for the Avaya corporate logo are Avaya Red, black, and white: Avaya Red: Use the Avaya Red logo when possible on a black, white, or light background. You may reproduce it in CMYK, RGB, or PANTONE color. Black: Use the Avaya black logo, preferably on a white or light background, when printing in black-and-white or gray scale. White: Use the Avaya white logo on red or dark backgrounds (red, black, light gray or Liquid Light are the preferred background colors). Red: : Use the Avaya Red logo when possible on a black, white, or light background. Do not place the Avaya logo on colors other than white, red, light gray, black or Avaya Liquid Light photo image Logo in Avaya Red, on white Background Logo in Black white Background Logo in White on Liquid Light Logo in Avaya White on Red Background Logo in Avaya Red on Black Background Logo in Avaya White on Black Background Avaya Corporate Logo Staging in Co-Branding Environments COMPANY XXX LOGO COMPANY XXX LOGO

4 Avaya Logo and Tagline Lock-Up This lock-up should be used in marketing materials, including co-marketing. It is the combination of the Avaya master brand and our corporate tagline. This lock-up is current as of 12/14 and replaces Avaya The Power of We lock-up. Stacked Horizontal Approved variations include stacked lock-ups Approved variations include horizontal lock-ups IMPORTANT - the treatments above are the only approved use of the word Engage in logo treatments. The basic Avaya corporate logo (without Engage the Power of We) remains as is. The same rules detailed for Avaya corporate logo for and application of logos against background colors and image apply to this lock-up. Graphic files in both stacked and horizontal formats and a new intro/outro treatment for videos are available at Brand Center -

5 Common Logo Mistakes Wrong size and font for tagline Outlining the font in logo Using a color other than approved red Logo overlayed on on wrong color Changing the aspect ration of AVAYA logo Logo on photo Lorem ipsum dolor sit amet,consectetur adipiscing elit. Sed volutpat volutpat felis, id consequat ante tincidunt nec. Fusce tempor massa in augue sodales at blandit quam scele risque. Donec elementum suscipit imper diet. Mauris egestas massa in sem dignissim Shadow behind logo Logo appearing in body copy SOLUTIONS Using Avaya logo to brand a generic term Logo appearing in white box over dark background

6 Corporate Palette Match the Avaya PMS colors in the latest PANTONE guides for coated and uncoated stocks. When converting the PMS colors, use the Avaya conversion chart shown below. Do not refer to the current PANTONE values. Avaya Corporate Red Avaya Corporate Dark Gray Avaya Corporate Light Gray White PMS 485 PMS 425 PMS 422 White CMYK: 0, 100, 91, 0 RGB: 204, 0, 0 HEX: CC0000 CMYK: 0, 0, 0, 77 RGB: 86, 90, 92 HEX: 565A5C CMYK: 0, 0, 0, 30 RGB: 188, 190, 192 HEX: BCBEC0 CMYK: 0, 0, 0, 0 RGB: 255, 255, 255 HEX: FFFFFF PANTONE and PANTONE MATCHING SYSTEM (PMS) are registered trademarks of Pantone, Inc. The colors shown on this page and throughout this guide have not been evaluated by Pantone, Inc., for accuracy and may not match the PANTONE Color Standards. For accurate standards, refer to current PANTONE publications.

7 Corporate Boilerplate About Avaya Avaya is a leading, global provider of customer and team engagement solutions and services available in a variety of flexible on premise and cloud deployment options. Avaya s fabric based networking solutions help simplify and accelerate the deployment of business critical applications and services. For more information, please visit Expanded Guidelines Available Avaya Style Guide - Guidelines for photography, typography, icons, copy Collateral Templates Avaya-branded and co-branded whitepapers, factsheets, etc Video Guidelines Use of the Avaya brand and style treatments in videos Digital Guidelines Use of the Avaya Mark and style treatments on Avaya websites Ava style Guide Use of the Avaya promotional character Ava For logo source files, fonts and general advice Avaya Brand Management Brian Haumersen bhaumersen@avaya.com