CityMeo. Josselyn Hermitte Press Contact PRESS KIT FEBRUARY
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1 Josselyn Hermitte Press Contact PRESS KIT FEBRUARY
2 Make your communication easier
3 SUMMARY Digital signage: the innovation in communication 4 s Digital Signage 6 Team s ambition 8 History 9 A few key figures 10 They trust us 11
4 DIGITAL SIGNAGE: THE INNOVATION IN COMMUNICATION Digital signage is a communication tool that allows to broadcast rich multimedia content via a digital medium in public spaces. Information can thus be presented using videos, images or texts with or without sound on a screen, video-wall or projector. As it is much more attractive and interactive than printed signage, this tool enhances the memorisation of the message and diminishes the feeling of waiting. It allows you to communicate faster and larger. ANATOMY OF A SIGNAGE SYSTEM A digital signage system has the following parts: a digital medium that will display the multimedia content. This could be a screen, video-wall or projector. a player that will store and broadcast the content, USB keys, DVD players and micro-computers are popular options. They can be integrated in the digital medium. a software that controls the broadcast. It can be installed on a company computer or be available online (Saas model.) 4
5 WHY USE DIGITAL SIGNAGE? It enables precise audience measurement and instantaneous adjustments. The medium (screen, projector) can be reused. Expressiveness is increased tenfold. Remotely updating content in real-time and instantly acting according to news items becomes possible. Animated content captivates audiences more easily. The interaction with the audience is more spontaneous and efficient. Automatic publishing can be achieved through third-party services. (social networks, RSS, calendars, news feeds). Target your audience with tailored content. CONSTANTLY INNOVATING Since the early days of VHS tapes and DVDs used with CRT displays in expensive boutiques during the last century, digital signage has come a long way and is now widely used. First in airports, trading rooms, banks and major companies. When costs of LCD screens started decreasing, others such as malls, hospitals and smaller businesses, followed suit. Today, the market is thriving with digital signage software but the offers are not all the same. Some use a SaaS platform, others traditional software, and some use both. 5
6 CITYMEO S DIGITAL SIGNAGE CONNECT THE WORLD S SCREENS turn-key solution is meant for businesses, shops or institutions whose goal is quickly spreading their message. This digital signage package is built around two things. A video player that displays multimedia content on the screen it is connected to and a web platform for managing content, screens and users. Getting started has never been this easy: only a few clicks are needed to broadcast images, videos, PDF documents and PowerPoint presentations. All you have to do is choose the screens and decide when your communication campaign should start. No complicated broadcast planning is required. Dynamic feeds based on internet content showed in real time are available and help refresh the broadcast (weather, calendars, social media, newsfeed.) It is also possible to quickly create your own high-quality multimedia content and send it to your screens with the push of a button. EASE OF USE, MAIN AMBITION AT CITYMEO A plug & play button-less device that starts broadcasting on it s own once it s plugged. A user interface with a non-existing learning curve. That is what s product looks like. Two years of R&D where required to build the compact and efficient player that comes with an easyto-use and intuitive management interface. Intelligent algorithms take care of scheduling broadcasts. Updates are transparent and the system is quiet. The content synchronization takes the limited available bandwidth into account. All the data is encrypted and all the connections are secure. The player works with a dedicated system developed in-house. This makes it less vulnerable to computer viruses targeting more widely used systems. 6
7 POWERFUL COLLABORATIVE TOOLS The platform allows for intuitive yet precise configuration of access rights and user permissions for each screen. A few clicks make it possible to set up a structure mirroring the communication management of your company. Having per-user time-slots on specific screens is also possible to facilitate collaboration. PRECISE REAL-TIME SUPERVISION Many tools are available from the management interface to make it easier to control your communication. You can track the state of your screen network and react immediately. History of the last broadcasts, mail alerts in case of disconnections, ongoing campaigns on each screen: there are many statistics to analyze the impact of your communication. INTERACTIVITY The product s flexibility allows for the creation of interactive campaigns. By adding QR codes or Bleams to their content, campaigns can allow a dialog users with the audience. By including sensors, connected buttons or simply by giving remote control via smartphones, the viewers are more engaged with the brand and the experience becomes more profound. 7
8 TEAM S AMBITION Antoine David James Josselyn was created in 2012 in Toulouse, France by David, Josselyn, Antoine and James. All of them INP-ENSEEIHT graduates, a renowned french engineering school. The team quickly recognized the passions that brought them together: audio-visual, innovation but most of all their desire to undertake and create. Appalled by the number of black screens, turned off or underutilized we created the company a few months after graduation with the belief that we could design an innovative digital signage software. After almost two years of R&D and the product s commercial release, many deals were made with clients from different sectors such as internal communication, point of sale and advertising agencies. As of the start of 2016 the majority of the ten people team has a technical background. Our mission: connect screens all over the world and make digital signage accessible and simple. 8
9 HISTORY 2012 is founded th edition of the Startup Weekend Toulouse Season 2 of Camping Toulouse (startup accelerator) Testing of the first version of the product Rewarded in the Startup category at the 12th Digital Economy Trophies 2014 Early commercialization First major clients Entrepreneurship reward at the Open Data Toulouse contest First place at the Start In Paris # Fundraising of 125,000 Support by the Microsoft Ventures accelerator First international clients Finalist at the BlendWebContest during the BlendWebMix 2016 Exhibition a the Integrated Systems Europe 9
10 A FEW KEY FIGURES 80 screens at the end of 2014, 600 screens at the end of K turnover in employees by the end of 2014, 10 by the end of 2015 Presence in 7 countries (France, Spain, Switzerland, Lebanon, Denmark, USA, South Africa) Goal of 3000 screens by the end of 2016 including a 1/3 abroad. 1st fundraising: 125K at the start of founders : David Keribin, Josselyn Hermitte, Antoine Lubineau and James Packer, all computer science engineers 10
11 THEY TRUST US 11
12 Too many screens are currently turned off or broadcasting outdated content because the setup and use of first-generation management software remains too complicated. s answer to this problem is innovation in the form of a comprehensive tool that is extremely simple to use. Josselyn Hermitte Press Contact josselyn@citymeo.io David KERIBIN CEO david@citymeo.io Felix BOUDIER Account Manager felix.boudier@citymeo.io TIC Valley 425 rue Jean Rostand Labège FRANCE fb.com/
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