WELCOME TO THE FUTURE OF DIGITAL SIGNAGE

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1 WELCOME TO THE FUTURE OF DIGITAL SIGNAGE

2 Welcome to the future of digital signage Retail outlets, entertainment venues, travel hubs, bars, restaurants, hotels, company offices Digital Signage (DS) is firmly established as a highly effective communication medium across a range of environments. Combining still images, high-definition video and computer-generated content, DS enables you to inform, entertain and influence your audience with an immediacy and dynamism far beyond the reach of traditional communications. AMD is an established player in the DS market, delivering high-performance graphics technology with AMD FirePro professional graphics cards. Built for demanding applications and offering the level of reliability, cost-effectiveness and scalability needed in DS applications, AMD FirePro graphics features AMD Eyefinity, a unique multi-display technology enabling up to 6 displays to be driven from a single graphics card. Using only one machine with multiple AMD FirePro cards, it is possible to create large video-walls with 12 screens and more. AMD and our partners offer you a maximum in display density and scalability with proven technology capable of meeting all your Digital Out Of Home (DOOH) needs. The HP Z800 Workstation with AMD FirePro TM graphics can now accommodate up to 12 independent HD Channels from a single computer, and we are working to get it to 16 and more. Jean Louis Ligneau, HP Why HP and AMD? HP & AMD are both internationally renowned industry leaders in IT who have collaborated to enable businesses to reach their intended audiences through effective impactful DS solutions. HP & AMD solutions are built to last and are designed for 24/7 use. HP & AMD solutions give exceptional performance and video scalability, supporting 12 monitor video-walls from a single graphics system. HP & AMD solutions are fully tested for out of the box functionality and compatability. The result? Greater message impact, faster time to market, better targeted campaigns and improved marketing adaptability.

3 AMD FirePro Professional Graphics With a broad range of price points and capabilities, AMD FirePro professional graphics can deliver the result you need at a price you can afford. AMD FirePro for small form factor systems AMD FirePro optimised for performance 1-2 Outputs 3-4 Outputs 6 Outputs AMD FirePro V2270 AMD FirePro V4900 AMD FirePro V9800 AMD FirePro V2460 AMD FirePro V5900 AMD FirePro V7900 AMD Eyefinity Multi-Display Technology AMD Eyefinity is designed to support multiple high-resolution monitor configurations and video wall resolutions of 7680 x 3200 from single graphics card (using six 2560 x 1600 displays). AMD FirePro professional graphics make it possible to combine multiple GPUs into your DS system giving you the freedom to create very large scale video walls. AMD FirePro SDI-Link Technology AMD FirePro SDI-Link provides ultra-low latency system performance, powerful GPU computing and robust SDI (Serial Digital Interface) video signal compatibility. It enables 2D and 3D graphics to be combined with live video broadcast. AMD FirePro S400 The new ATI FirePro S400 synchronization module allows AMD FirePro professional graphics cards to be used in demanding applications that require synchronization to external sources (Genlock) or synchronisation of 3D rendering of multiple GPUs in different systems (Framelock)

4 Windows. Life without Walls TM. HP recommends Windows 7. HP LD4200/4210 LCD Digital Signage Display Experience more with HP s Digital Signage Solution 1920 x 1080 native resolution,1000:1 contrast ratio (3000:1 DCR), to deliver stunning video, graphics and text. Built to fit in indoor environments, the sleek black exterior is desirable in locations such as retail, hospitality, airports, bus terminals, educational settings, restaurants, conference rooms, stock exchanges, and more. Mount vertically or horizontally on a wall with the VESA mounting pattern on the back of the display, or place on a stand (sold separately). Just add speakers (sold separately) for compelling stereo audio. This is only one of HP s unlimited solutions for Digital Signage, find out more by visiting HP Z800 Workstation Ultimate performance with extreme expandability The latest range of HP Z800 Workstation series that utilise up to 3 AMD FirePro graphics cards, creating scalable video-walls. Massive, whole-systems computational power from a workstation that optimises the way the processor, memory, graphics, and software technology work together. ENERGY STAR qualified configurations featuring 85% or 89% efficient power supplies and HP WattSavor which, when activated, lowers energy consumption to less than 1 Watt in off mode. Product engineering, quality assurance and rigorous testing, means you can rely on HP Z series Workstations.

5 Find out more about AMD and our ISV success stories. Ventuz Industry: Large-scale Interactive Presentations, Digital Signage, Broadcast Business opportunity: Enable the easy creation of dynamic, interactive content Deliver output to large screens and curved surfaces Work with extremely high resolutions Solution: AMD FirePro professional graphics cards and AMD Eyefinity technology HP Z-Series workstations Ventuz Real-time Graphics & Authoring software Business impact: Up to six displays driven by one professional graphics card, fewer workstations required Easy set-up and industry-leading display scalability Use one AMD FirePro professional graphics card with six display outputs for the same price as multiple consumer cards Sophisticated levels of support and responsiveness for Ventuz and its customers To view the full Ventuz case study, just scan the QR code below. To view the full VizRT case study, just scan the QR code below. Vizrt Industry: Large-scale Interactive Presentations, Broadcast, Digital Signage Business opportunity: Simultaneously drive up to 40 displays in one video wall from just a few computers Operate within one desktop space Enable synchronization to external sources Achieve extreme resolutions Solution: AMD FireProTM professional graphics, AMD Eyefinity technology and the AMD ATI FireProTM synchronization module HP Z-Series workstations driving multiple displays Vizrt graphics software Business impact: Fewer workstations needed to drive a video wall Reduced equipment cost Shorter set-up time for Vizrt and for the customer Much less rack space required Faster project delivery through customised technical cooperation and priority support from AMD

6 AMD Eyefinity technology can support multiple displays using a single enabled AMD FirePro TM professional graphics card; the number of supported displays varies by card model. Microsoft Windows 7, Windows Vista, or Linux is required in order to support more than 2 displays. Depending on the card model, native DisplayPort TM connectors and/or certified DisplayPort TM active or passive adapters to convert your monitor s native input to your card s DisplayPort TM or Mini-DisplayPort TM connector(s) may be required. AMD Eyefinity technology is supported by the AMD FirePro TM V8800, AMD FirePro TM V5800 and the AMD FirePro TM V4800 professional graphics cards. SLS ( Single Large Surface ) functionality requires an identical display resolution on all configured displays. See for details Advanced Micro Devices, Inc. AMD, the AMD arrow logo, the AMD FirePro logo, and combinations thereof are trademarks of Advanced Micro Devices, Inc. All other names used in this paper are for reference purposes only and may be trademarks of their respective owners. Copyright 2011 Hewlett-Packard Development Company L.P. The information contained herein is subject to change without notice.