JOB PROFILE MTN Guinea Republic

Transcription

1 JOB PROFILE MTN Guinea Republic Title of position: Location of the job : Marketing Position Code:MKT-BI-01 Manager : Business Intelligence Number of subordinates: Level: 3 Reports To: Marketing Head 4 Mission/ Core purpose of the Job: (Short description) Conception and feeding of marketing information system via both internal and external (customers, competition, macro environment) sources in order to ensure MTNG have a good understanding of its business. Context: (Global influences, environmental / industry demands, organizational mission, etc.) Brand value Continuous improvement of policies; procedures and processes Department mission; policies and procedures Diversified technical and behavioral competencies needed Dynamic economic; regulatory and political environment High public expectation and often hostile media coverage which results in hostile public perception Highly dynamic and competitive telecommunications industry MTN corporate policies and procedures MTN group expectations of best practice MTN GUINEA business plan Positioning of MTN as an communications organization Rapid growth and expansion of the MTN operations

2 Key Performance Areas: Core, essential responsibilities / outputs of the position (KPA's) Task Complexity: Indicates those KPA s that are essential to the position itself. These are normally specific to the incumbent, the job, and the function. Excludes role and leadership / management. Implement the marketing business plan in line with global best practice guidelines set by management in order to ensure that the organization complies with the set standards Provide the necessary guidelines for the marketing team and function in order to ensure that the marketing objectives are delivered in accordance with the set standards Manage and coordinate all marketing, advertising and promotional staff and activities Conduct market research to determine market requirements for existing and future products Analysis of customer research, current market conditions and competitor information Develop and implement marketing plans and projects for new and existing products Manage the productivity of the marketing plans and projects Monitor, review and report on all marketing activity and results Determine and manage the marketing budget Deliver marketing activity within agreed budget Liaise with media and advertising agencies Elaborate and supervise marketing information system Ensure periodical reporting of sales and analysis of performances Ensure daily feeding of Marketing & Distribution dashboard Implement market research program Ensure interface between Marketing/Distribution and Finance/Technical in terms of information Furnish assistance in marketing planning Ensure competitive and environment tracking and benchmarking

3 Supervisory / Leadership / Managerial Complexity: Coach and mentor direct reports to ensure staff motivation is high Direct and monitor work of subordinates Ensure the team is led; motivated and rewarded to achieve key performance areas Guide and direct vendors and third parties in achieving MTN GUINEA objectives Identify staff training and development needs and implements necessary actions Manage the performance and deliverables of direct and indirect reports to ensure that the objectives department is achieved Monitor reports for accuracy and adherence to service level agreements Provide clear direction and manage performance of the team Recruit staff for appointments Set goals and objectives for direct reports, monitor progress and maintain motivation Set up appropriate structure to meet departmental management objectives Role Dependencies: Alignment with MTN Group activities Calibre of direct reports Knowledge of MTN business functions; key factors and key individuals Management information systems efficiency MTN GUINEA business strategy and MTN Group strategy Negative or reduced media coverage on MTN GUINEA Relationship with the management team and other stakeholders Relations with research agencies Co-operation with providers of internal data

4 Lateral dimensions of the position Creativities (improvement/innovation inherent) Analyze and consider various options available and choosing the best option Coordinate resources in the most effective manner in order to achieve the overall organizational goals Create a cohesive working environment which encourages openness between employees and management Determine best means of reading the organizational goals / missions within the parameters provided by management Contribute towards continuous improvement through the implementation of best practice Interpret the departmental / functional business plan into required best practice; systems; rules; regulations and budgets to ensure business success Lateral thinking Manage the full range of practice work Responsible for practice innovation Vulnerabilities (control span) Business plans that are not clearly defined and structured Continual change in the strategic direction Inadequate documentation of policies; procedures and other process documentation in MTN GUINEA Inefficient management information systems Lack of cooperation or support from team and departments Poor project prioritization models

5 Collaboration Responsibility towards: Direct reports, Matrix reports, Marketing Senior Manager, Distribution Senior Manager, Regional Managers, Segments Managers, Channel Manager; Key customers, Marketing, Sales Key suppliers, Regions Other relations, Interconnect, Carrier Relations, Roaming Discretionary Space Independent thought and Judgment: Apply personal initiative Assign tasks and work schedules to direct reports Develop models; structures and systems Provide alternative solutions to business related problems Seek guidance on non-standard situations Authorities: Approval of headcount and budgets As per delegation of authority Minimum Requirements Education: Bachelor s degree business degree in marketing or finance or equivalent Post graduate degree (MBA preferable) Experience: 8 years marketing experience within a multinational environment 5 years at a management level with the telecommunications environment

6 Training: Brand management Communication planning Consumer and business marketing Corporate governance Financial management GSM Product and services development Competencies Knowledge: Brand management Business planning Business risk management Complaint management Knowledge of issue management strategies and crisis communication Marketing knowledge Marketing research Media relations management Performance appraisal Performance improvement Policy design and implementation Public relations management Quality assurance Reporting Sales tracking and reporting Stakeholder relations management Telecommunications business savvy

7 Skills / physical competencies: Excellent written and verbal communication skills Organization and planning Problem analysis and problem-solving Team-leadership Formal presentation skills Persuasiveness Adaptability Innovation Judgment Decision-making Stress tolerance Collaboration Behavioral qualities: Analytical Attention to detail Communication Conceptual thinking Conflict management Continuous improvement philosophy Decision making People interaction Planning and organizing Problem solving Quality assurance Research orientated Results orientated Solution providing Strategic thinking General working conditions (e.g. shift work, drivers license, specific tools, special clothing, environmental requirements, etc.) N/A

8 Quality Standards N/A Sign-off / Approval Line Manager: Head of Division: ODL Manager: HR Head: Date: Date: Date: Date: