Vice President Lottery & Gaming Marketing and Communications

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1 Vice President Lottery & Gaming Marketing and Communications Job Title Vice President Lottery & Gaming Marketing and Communications Type of Position Contract Contract Length Up to 3 years Location Sault Ste. Marie Reporting Reports to Executive Lead, Lottery and Gaming Start Date Expected February 2016 Purpose This position will lead the development and implementation of a global marketing and communications plan to drive retention, conversion, growth and creation of lottery and gaming business as part of the Sault Ste. Marie L&G Pursuit project. The VP L&G Marketing and Communications will work as one of four key members of the LG Pursuit Senior Management team, a group of highly professional executives. Roles and Responsibilities Pursuit Project Vision Direction and Leadership Pursuit Project Management and Administration Stakeholder Communications Sets primary framework for communications and marketing strategies, objectives and implements marketing and communications activities. Integrates marketing and communications efforts of both business outreach and talent management needs. Provides foundation for SSM brand and presence in global marketplace. Manages senior relationships and negotiations with key communications suppliers Develops and implements critical paths and timing schedules for Communications deliverables in the project, including ownership of media planning and production execution Develops recommendations to other streams of the pursuit entity (Talent, Innovations, Service Delivery) on synergies and opportunities Fosters good cooperation and dynamic team work Identifies Stakeholder information needs and designs framework for information flows and vehicles. Establishes, owns and drives a strategic internal and external communications strategy that engages stakeholders and external audiences to position Sault Ste. Marie as a hub for lottery and gaming Assists and integrates key talent messaging based cooperatively with Project Team VP Talent Management Coordinates input from relevant Advisory Groups to manage emerging communications priorities Prepares and provides briefs as needed for Executive Lead and

2 Operational Governance reporting Prepares briefing notes and provides presentations for use by designated spokesperson in government relations Leads and organizes communications sessions as needed Facilitation Participates in strategic planning sessions with Senior Management Team members Provides lead contact on stakeholder communication needs and Market Strategy Branding Development issues Leads Senior Management team members in communications strategy decision-making process and positioning analysis Generates core branding and positioning alternatives Directs the development and execution of global marketing communications initiatives including sales collateral, tradeshows, social media, online presence, website, public relations, internal communication, stakeholder communications and corporate events. Ensures articulation of entity's desired image and position, assures consistent communication of image and position throughout communication activities, and delivers communication of image and position to all constituencies, both internal and external. Initiates and designs communications research activities as required to refine branding and track program effectiveness. Supervision Supervises Promotional and Social Marketing Manager contracted resource Manages performance of external supplier contracts for communications activity Market Research Designs and manages essential market research projects related to target audience needs, message management or new media campaign effectiveness Manages selection and performance value of research suppliers for communications projects Pursuit Project Governance Integration Budget and External Supplier Activity Contributes to Senior Management Team communications and positioning activity. Drives continuous process improvements and implements best practices to manage projects efficiently. Tracks budgets as needed to ensure on-budget delivery of contracted services Prepares expenditure Workplan and forecasts as needed Prepares financial summaries and reports as needed Determines and assigns priority for internal and external communication projects Manages relationships with outside vendors as necessary. Public Relations Develops and maintains effective relationships with key reporters/editors from lottery and gaming trade and media.

3 Production and Event Management Senior Management Team Project Issues Response Knowledge and Qualifications Expertise Marketing Strategy Development Negotiation and Problem Solving Establishes guidelines and designated roles for spokesperson opportunities Ensures Sault Ste. Marie captures significant coverage and awareness in relevant industry media Identifies opportunities for speaking engagements at industryrelevant events on topics in support of Pursuit project objectives. Actively leads, builds and manages external teams including graphics designers, corporate communications specialist, media specialists and copywriters to produce high quality publications and materials on time and within budget. Collaborates with Innovations, Services and Talent outreach teams on event planning and support material production Develops new Talent Management supply concepts jointly with VP Talent Management Responds to all critical issues as part of a coordinated Senior Management Team protocol Drives continuous process improvements and implements best practices for efficient project management. Extreme market insight capability matched with an acute awareness of economic development concepts High level of creativity and proven problem-solving capacity within multiple sectors of L&G Ability to manage several project components simultaneously and have the ability to develop critical paths for project component implementation details, set priorities, and establish key performance measures Good management delegation skills to effectively assign work or tasks Good skill in effectively working with a wide range of professionals and experts Strong capability to maintain high quality assurance program throughout the project life cycle. Demonstrated skills, knowledge and experience in the design and execution of marketing, communications and public relations activities. Strong creative, strategic, analytical, organizational and personal sales skills. Strong business analytics, relationship management, strategy development, project management and problem solving skills. Excellent negotiation skills for leading groups and determining optimum solutions and finding common ground, Good problem solving skills in performing critical thinking, problem identification, developing and evaluating solution options and determining best-bet solutions

4 Communications Excellent written communications skills for preparing reports, project plans, funding proposals, report-backs, presentations and briefings Demonstrated successful experience writing press releases, making presentations and negotiating with media. Excellent verbal communications skills in presenting ideas and information in a distinct, timely, and clear manner Ability to manage multiple projects at a time. Team Management Strong Team Leadership skills for maximizing Team participation and promoting good team dialogues Experience developing and managing budgets, and hiring, training, developing, supervising and appraising personnel. Ability to function as a good team member with excellent listening skills for participating in a dynamic team environment Strong ability to take initiative and lead by example Financial Good understanding of financial management techniques for Management preparing financial proposals, managing budget tracking systems and preparing financial forecasts Office Management Sound knowledge and skill in using word-processing software e.g. Word, presentation development software, spreadsheet management software, use of computers, mobile communication devices, projector equipment, etc. Supervisory Excellent ability to create a positive and dynamic work environment and to supervise office administration staff by assigning work, setting targets, and conducting good performance management Judgment Sound judgment skills in dealing with people and managing the technical aspects of the project Excellent communicator with ability to influence and persuade across all levels of the organization. Exercises a high degree of tact and diplomacy. Education and Experience Educational background in Business Management, preferably with a focus on marketing, strategy and communications 15+ years of experience in the management and design of major market initiatives, market planning and product concept development Private sector experience in lottery and gaming projects and keen understanding of the challenges and opportunities facing this sector Experience in communicating both verbally and in writing with senior officials in both the public and private sectors Team leadership experience in working with a diverse group of professional and technical staff Business and financial administration experience Contract management experience Facilitation and negotiation experience or training Experience in the preparation and management of project plans

5 Ideal Candidate Qualifications Lottery and Gaming Expertise Related Job Requirements Demonstrated experience in management of direct reports and external supplier activities Exceptional global lottery and gaming market knowledge across multiple gaming sectors and jurisdictions Excellent knowledge and familiarity with L&G organizations and business outreach target markets Strong capacity for managing complex issues and relationships.

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