Welcome to Orientation Marketing

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Erick Price
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1 ORIENTATION MARKETING A Forward Thinking Science & Technical Marketing Agency.

2 Welcome to Orientation Marketing Welcome to Orientation Marketing Ltd. Orientation Marketing is a new marketing agency specialising in science & technical sectors such as the pharmaceutical & medical industries. We have over 25 years combined publishing experience with some of the world s leading media owners and event organisers. Our in-depth knowledge of the B2B media landscape and event calendar means we can offer our clients unrivalled assistance in planning and implementing multi channel media campaigns. Our services range from media planning and buying, event support and content creation through to executing inbound marketing and lead nurturing campaigns to provide our clients with support in turning strangers into customers and promoters of your business. We look forward to working with you Chris and Gareth, Orientation Marketing Ltd.

3 Media Strategies Inbound Marketing Event Support Our service offering is split into our three service & support pillars ; Media Strategies, Inbound Marketing & Event Support. More can be found out about each individual serve pillar in the following pages Find Out More

4 Media Strategies We have a broad experience of implementing multi-channel marketing campaigns for our client base and can offer support to your media planning, buying and review requirements. Whether you need research into new or niche publications to support targeted marketing campaigns, or you need help evaluating the best value solutions available, we can help. The media landscape has changed dramatically over the last decade and it is increasingly difficult for today s marketing teams to keep track of current trends and new initiatives. Let our expertise and insight into specialist media ensure you receive the best ROI on your marketing budget. Our publishing background gives us the edge over other media agencies. We understand the publications and we are well connected with a global network of publishers, marketing services suppliers and event organisers across the variety of medtec, pharma and life science magazines (many of them we have work on!) Orientation specialise in: Media Strategies Media Planning Media Buying Content Creation Ad Copy formatting/resizing Inbound Marketing Event Support

5 Inbound Marketing Not all leads are created equal. Our bespoke lead nurturing and inbound marketing services are designed to attract and engage users, and move them along the buyers journey to a sales ready status. The beauty of inbound marketing is that you don t pursue customers, they come to you. Orientation Marketing are an official Hub Spot partner, and we will work with you to disseminate your content through the most suitable media channels. We can work with you to create content, and devise a bespoke inbound marketing strategy to turn strangers into visitors and promoters of your business. Orientation specialise in: Inbound marketing and Automated marketing Lead nurturing Digital strategy Development Search engine optimisation (SEO) Micro sites & landing pages creation Behavioural targeting marketing campaigns Google Analytics and Reporting Social media tracking Digital Media Marketing Strategies Inbound Marketing Event Support Event Support

6 Event Support Trade event organization can be a significant strain on time and resource, especially for new or unfamiliar events. Orientation Marketing have experience in managing B2B events in Europe and the USA, and have attended hundreds of exhibitions across the world. We understand the process and pitfalls of getting you in front of the visitors. We can save you time on liaising with the organisers and leave you to get on with running your business. We can create content for show guides, website entries, manage the logistics and most importantly market you to support your days at the show. Using all our experience in print and digital marketing we can develop and implement a cohesive show marketing campaign getting the you the highest level of awareness and driving footfall to your stand. Orientation specialise in: Media Strategies Stand negotiation and booking Press preview creation Event logistical support Full event marketing Inbound Marketing Event Support

7 About Us Chris Lawson Gareth has 17 years of publishing experience working in sales and management for some of the biggest publishers on the globe, including Reed Elsevier, UBM and Advanstar. Gareth Pickering During his time at Rapid News, he set up and launched the influential Medical Plastics News magazine. Gareth has worked on a variety of medtec and life science magazines and has written extensively on the sector. Chris has over 10 years sales and marketing management experience with some of the Worlds largest publishers and event organisers, including Reed Elsevier, UBM, Haymarket and Ten Alps publishing. Chris has worked on titles such as Flight International, Media Week & PR Week, Pharmaceutical Technology and Biopharm International and organised trade events in both the UK and USA. Chris most recently spent a successful period as Associate Publisher of Pharmaceutical Technology magazine. Orientation Marketing is our agency and we are focussed on putting innovation, originality and a results driven philosophy at the centre everything we do. We would dearly like to hear from you and discuss how we can help increase the eﬀectiveness of your future marketing campaigns. Why not keep an eye on what we are dong through the following channels: Facebook facebook.com/orientationmarketing LinkedIn Orientation Marketing

8 Contact Us Herons Way Business Park Chester CH4 9QR, Great Britain E -MAIL: [email protected] T: +44 (0) F: +44 (0)

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Social Media, Website Marketing & Sales Training Clever internet marketing that grows Social Media, Website Marketing & Sales Training First published 2013 Edited by Rebecca Harrison Designed by Nikki