Geographic Locations: United States 65% United Kingdom 13% India 12% Canada 8% Australia 1%* China 0.5%**

Transcription

1 2014 GLOBAL SOCIAL RECRUITING ACTIVITY REPORT UNDERSTANDING SOCIAL MEDIA USE IN RECRUITING TM AUGUST 2014 COPYRIGHT 2014 BULLHORN, INC. ALL RIGHTS RESERVED.

2 INTRODUCTION Around the world, social media s effectiveness in recruiting is on the rise. With social recruiting presenting the greatest opportunity for recruiting firms in 2014,¹ the potential benefits of expanding one s social media presence have never been greater. The data in this report is based on the social media usage of the 260,000 recruiters around the world using Bullhorn Reach, the most widely-used dedicated social recruiting product available, between 2013 and For the purposes of this report, we are focused on the big three social networks supported by the Bullhorn Reach product Facebook, Twitter, and LinkedIn. Geographic Locations: United States 65% United Kingdom 13% India 12% Canada 8% Australia 1%* China 0.5%** *Although this is a small portion of users compared to giants like the U.S. or the UK, Australia represents a significant growth opportunity in the area of social recruiting. **We thought that Chinese recruiters were worth studying because of the unique political challenges that limit social recruiting growth in the country. Note: In 2014, Bullhorn Reach reduced the amount of information required from potential users for account creation. Information that was no longer required included industry and location. Although many users continued to provide above and beyond what was required, many chose to streamline their account creation process by leaving blank all optional fields. Consequently, the data represented in this report for 2014 reflects the information that was provided voluntarily by users. ¹ 2014 Bullhorn Staffing and Recruiting Trends Report: 2

3 LIST OF FIGURES 4 FIGURE 1.0: Percentage of Recruiters Connected to Each Social Network by Country 5 FIGURE 2.0: Percentage of Power Users by Country 6 FIGURE 3.0: LinkedIn Network Size by Country 7 FIGURE 4.0: Facebook Network Size by Country 8 FIGURE 5.0: Twitter Network Size by Country 9 FIGURE 6.0: Average Job Views per Social Network by Country 11 FIGURE 7.0: Applications per Job Post by Social Network by Country 12 FIGURE 8.0: Top 10 Industries for Job Postings by Country in FIGURE 9.0: Growth in Mobile Job Applications by Social Network 14 FIGURE 10.0: Mobile Job Applications per Operating System by Social Network KEY FINDINGS Mobile job applications through social media sites skyrocketed in Candidates applying for jobs through social media sites on their mobile phones grew 53% in With declining desktop applications, mobile is set to be the next major vehicle for candidate applications. Facebook is the only network in the U.S. experiencing growth in social recruiting popularity. Unlike Twitter and LinkedIn, Facebook adoption amongst U.S. recruiters grew in 2014, rising to 19.3% from 19%. On the job seeker side, with the exception of Canada, Facebook job views by candidates increased in every country we analyzed between 2013 and Furthermore, Facebook was the only network in North America through which job applications increased in Successful social recruiting on an international scale hinges on a recruiter s ability to recognize regional economic and political conditions. In China, low recruiter connectedness on Facebook and Twitter is likely due to a nationwide ban on these sites, except for Hong Kong (which, controversially, is considered part of China for the purposes of this report). A proposed Free Trade Zone in Shanghai may ameliorate this in the future. In the UK, the large percentage of job postings for highly-skilled talent suggests a skilled labor shortage. LinkedIn is entering maturity in the U.S., Australia, and the UK. Between 2013 and 2014, recruiters average LinkedIn network sizes grew only 10% in Australia and the UK and 7% in the United States. However, the average number of connections for recruiters in the U.S., Australia, and the UK were large at 763, 907, and 940 respectively. 3

4 PERCENTAGE OF RECRUITERS CONNECTED TO EACH SOCIAL NETWORK BY COUNTRY 100% 97% 97% 99% 99% 95% 98% 80% 60% 40% 20% 0% 19% 21% United States 28% 24% 18% 21% 19% 23% 13% 15% 4% 3% Canada Australia China India United Kingdom LinkedIn Facebook Twitter figure 1.0 Note: The chart above represents recruiters who have connected their Bullhorn Reach accounts to at least one social network. U.S. recruiters who were connected to one or more social networks for recruiting were less reliant on Twitter in 2014 than in Among American recruiters, 21% connected to Twitter for social recruiting in 2014, compared to 26% last year. Facebook was the only network of the three to experience any growth in the U.S., increasing from 19% in 2013 to 19.3% in LinkedIn remained the most widely connected social network, with more than 97% of U.S. recruiters connecting to the site, though that figure was down very slightly from last year. Even with this slight decline in LinkedIn connectedness, 71% of recruiters in the U.S. chose LinkedIn as their sole social recruiting network in 2014 compared to 64% in Twitter was more highly preferred than Facebook for social recruiting by recruiters in the UK in % of UK recruiters connected to Twitter, while only 15% connected to Facebook. On the contrary, recruiters in India and China were more reliant on Facebook than Twitter in Of Indian recruiters who used one or more social networks for recruiting, 24% connected to Facebook, while only 13% connected to Twitter. Although data from China corroborated this finding, it is notable that the report includes data from Hong Kong, which is considered part of China for the purposes of analysis. While the Chinese government has claimed it will eliminate restrictions on Twitter and Facebook availability in a small, 17-square-mile area in Shanghai called the Free Trade Zone,² the ban is still, according to many news sources, in place. If such restrictions were not imposed, social recruiting through these networks would likely be much greater. Currently, LinkedIn submits to Chinese censorship laws and is therefore able to remain in operation; however, these heavy restrictions may potentially hinder the network s effectiveness. ² China lifts ban on Facebook - but only for people living in a 17 square mile area of Shanghai Mail Online, Science, 9/25/2013: 4

5 PERCENTAGE OF POWER USERS BY COUNTRY 14% 12% 10% 12% 9% 10% 11% 13% 9% 9% 9% 8% 6% 7% 7% 4% 2% 1% 2% 0% United States Canada Australia China India United Kingdom figure 2.0 Note: Percentage of recruiters on Bullhorn Reach per country who have connected their accounts to all three social networks. Power users are defined as recruiters who use all three major social networks LinkedIn, Facebook, and Twitter. In 2014, 13% of recruiters in Australia were power users. China also showed growth, doubling the number of power users from 2013 to Because power users tend to be recruiters in specialized industry verticals, this could indicate that the need for candidates for skilled labor positions is on the rise in Australia and possibly China. Solidifying the downward trend identified in the 2013 North American Social Recruiting Activity Report, only 9% of U.S. recruiters connected with all three social networks LinkedIn, Twitter, and Facebook in 2014 versus 12% who did so in In Canada, India, and the UK, the number of power users also declined in In the UK, the percentage of power users fell slightly but remained around 9%, while power users in India and Canada each fell to around 7% in their respective countries. The descending trend in these regions may be attributed to recruiters growing preferences for specific social networks they may, at this point, know which networks work best for them and choose not to leverage the others. 5

6 LINKEDIN NETWORK SIZE BY COUNTRY United States Canada Australia China India United Kingdom figure 3.0 Note: Average number of connections per recruiter who uses LinkedIn. From 2013 to 2014, LinkedIn networks grew among recruiters using one or more social networks in North America, the UK, and Australia. Canadian recruiters experienced an especially prolific period of growth, expanding their average network size by 52%. The increased number of Canadian recruiters LinkedIn connections can potentially be attributed to declining usage of Twitter for social recruiting. Growth in the United States was smaller, with average LinkedIn network size increasing by 7% in Similarly, recruiters LinkedIn network sizes grew only 10% in the UK and Australia. This low level of growth combined with massive average network sizes suggests that LinkedIn is entering the maturity phase of its adoption cycle in these regions. Recruiters in China and India experienced a decline in average LinkedIn network sizes in In China, recruiters LinkedIn network size fell by 19% between 2013 and This drop is likely due to an influx of new LinkedIn users starting off with small network sizes, thus lowering the average. The relative lack of availability of Facebook and Twitter has no doubt been good news for LinkedIn in China. Recruiters in India showed a 7% decline in LinkedIn network size in Conversely, as we ll examine in the next chart, their Facebook networks grew by 26%. This suggests that recruiters in India are embracing Facebook as a worthwhile social recruiting tool. 6

7 PERCENTAGE FACEBOOK NETWORK OF RECRUITERS SIZE BY CONNECTED COUNTRY TO EACH SOCIAL NETWORK BY COUNTRY United States Canada India United Kingdom figure 4.0 Note: Average number of connections per recruiter who uses Facebook. Countries represented in the chart above were limited due to data availability. In contrast to recruiters in other regions, recruiters using one or more social networks in the UK experienced minimal growth in their Facebook network sizes between 2013 and With 85% of UK recruiters having networks of less than 300 friends in 2014, Facebook was the least popular network among this demographic. The quantity of UK recruiters with fewer than 300 friends rose 24% since 2013, which is characteristic of an early adoption phase. In other words, more UK recruiters have joined Facebook, but their friend bases are new and small. In 2014, Indian recruiters Facebook network sizes increased by 26%. Similarly, U.S. recruiters Facebook network sizes also grew considerably, rising 31% between 2013 and Canadian recruiters Facebook network growth was even more impressive, increasing by nearly 50% during the same period. This high level of growth suggests that recruiters in these regions are beginning to recognize Facebook as a truly viable social recruiting tool. By embracing Facebook for sourcing, recruiters expand their candidate pools significantly. Facebook s user base grew to 1.28 billion active monthly users in 2014.³ ³ Number of monthly active Facebook users worldwide from 3rd quarter 2008 to 1st quarter 2014 (in millions), Statista, April 2014: 7

8 TWITTER NETWORK SIZE BY COUNTRY United States Canada United Kingdom figure 5.0 Note: Average number of connections per recruiter who uses Twitter. Countries represented in the chart above were limited due to data availability. North American recruiters average Twitter network sizes decreased in 2014, apparently in favor of their Facebook networks. Twitter network sizes among recruiters in the U.S. using one or more social networks declined by 30%, while their Facebook network sizes increased 32%. The correlation between these events is apparent due to the closeness of the values. This trend is markedly different from the findings of the 2013 North American Social Recruiting Activity Report, which saw exponential growth in North American recruiters Twitter network sizes. With 64% of U.S. recruiters having a Twitter network size of less than 50 followers, Twitter network size distribution is more concentrated at the low end than that of Facebook or LinkedIn. Twitter network size concentration intensified since the 2013 North American Social Recruiting Activity Report, which found that only 50% of recruiters had fewer than 50 followers. This indicates that Twitter is in an early stage of the adoption cycle, gaining a large volume of recruiter customers who are just beginning to amass followers. Recruiters in the UK were much more enthusiastic about utilizing Twitter for social recruiting in Although network sizes rose across all three social networks, UK recruiters average Twitter network sizes jumped by a whopping 46%. With the active Twitter user base in the UK growing from 10 million users in 2013 to nearly 15 million users in 2014,⁴ it seems that recruiters network growth has mirrored this burgeoning regional movement. ⁴ UK Social Media Statistics 2014, Social Media Today, 1/6/2014: 8

9 PERCENTAGE AVERAGE JOB OF VIEWS RECRUITERS PER SOCIAL CONNECTED NETWORK TO EACH BY COUNTRY SOCIAL NETWORK BY COUNTRY x 11.7x x x x 5.0x x 1.3x 1.7x 1.0x 1.0x 2.0x 1.0x 1.2x 1.0x 1.7x 1.0x 2.5x 0.0 United States Canada Australia China India United Kingdom LinkedIn Facebook Twitter figure 6.0 Note: Recruiters average number of job views by social network relative to Facebook data not shown in above graph. A job view is defined as a candidate clicking on a job post to get more information about it. These job posts are found on social media sites which route candidates to the actual job description. However, job views do not equate to job applications as candidates do not apply to every job that they view. With the exception of Canada, Facebook job views increased in every country we analyzed between 2013 and Securing 2.9 times more views on Facebook in 2014 than in 2013, jobs posted by recruiters in China had the highest growth in Jobs posted on Facebook by recruiters in India and Australia experienced a much lower propagation of views, with only around 17% growth in each country. In the U.S., job views from Facebook increased by a small but significant margin of 10% in The growing number of average job views suggests that candidates in these regions are increasingly interested in exploring Facebook as more than a personal networking site. When exploring Facebook, it is important for recruiters to keep in mind the social network s content strategy. Facebook employs a content-ranking algorithm called EdgeRank for newsfeed optimization and spam prevention. In 2014, Facebook made updates to this algorithm, which rendered the network a more effective social recruiting environment than in the past. Prior to the recent EdgeRank changes, the lifespan of a post was about 3 hours.⁵ Thanks to a new process called story bumping, posts that receive a high number of likes or comments are recycled to the top of the newsfeed thus reducing the rate of decay. Additionally, the launch of boosted posts allows users to pay a fee to have their content recycled even if it is not receiving the necessary likes or comments to be recycled organically. By increasing the lifespan of a Facebook post, recruiters can make their job posts more visible to potential candidates, increasing the probability of a higher job application rate. In 2014, Twitter s effectiveness in driving job views varied widely by region. With only 1.2 times as many job views as Facebook, China had the lowest number of relative Twitter views. Jobs posted on Twitter in ⁵ The Impact of Facebook s Edgerank Changes, Our Social Times, 8/7/2013: 9

10 India and Canada each received about 1.7 times more job views than those posted on Facebook in In the U.S., Twitter job posts received only 1.3 times as many average views in 2014 as Facebook posts, whereas in 2013 they received 1.5 times as many. In the 2013 North American Social Recruiting Activity Report, we observed a positive correlation between network size and number of job views. This correlation may explain the drop in Twitter job views as American recruiters Twitter network sizes declined in While a Facebook post s lifespan is about 3 hours, 80% of tweets are read in the first hour. For recruiters, this means that posting jobs during peak viewing hours can boost the effectiveness of Twitter as a social recruiting tool. Jobs posted on Twitter in the UK and Australia obtained the highest proportion of job views relative to Facebook in Australian job posts on Twitter had twice as many job views as those posted on Facebook. In the UK, jobs posted on Twitter had 2.5 times as many views as Facebook job posts. Why such a high number of relative views for Twitter job posts in the UK? A Twitter user s network reach equates to the number of potential views a user s tweets will receive. The greater the user s Twitter network size becomes, the greater his or her reach. With recruiters Twitter network sizes doubling in the UK to over 550 followers in 2014, it is no wonder that their job views on this network were proportionally as high. Around the world, job posts on LinkedIn received more views than those on Facebook and Twitter combined in In Australia and the UK specifically, LinkedIn job posts received 12 times more job views from potential candidates than Facebook. However, in China, LinkedIn job posts received only 7 times as many views as Facebook or Twitter. This is surprising due to the limited availability of Twitter and Facebook in China. With only 5 times the number of job views as Facebook and 2.9 times as many job views as Twitter, LinkedIn job posts in India had the lowest average number of relative views. Also below average were jobs posted on LinkedIn in the U.S., which obtained only 5 times as many views as jobs posted on Twitter and 5.8 times as many views as jobs posted on Facebook. 10

11 PERCENTAGE APPLICATIONS OF PER RECRUITERS JOB POST BY CONNECTED SOCIAL TO EACH NETWORK SOCIAL BY COUNTRY NETWORK BY COUNTRY United States Canada Australia China India United Kingdom LinkedIn Facebook Twitter figure 7.0 Note: Recruiters average number of applications per job post by social network. A job application is defined as an event in Bullhorn Reach in which a job seeker contacts a recruiter in response to a specific job post. Although LinkedIn job posts garnered twice as many applications as Facebook or Twitter, Facebook was the only network in North America through which job applications increased in Facebook applications for jobs posted in the United States grew to 1.3 average applications per job post. Canadian job posts received an even higher number of average applications, with 2 average applications for each job post. Applicants for jobs posted in India reacted similarly to those in the United States, favoring Facebook over Twitter in Jobs posted on Facebook in India received 13% more applications than those on Twitter. Indian job posts also had the highest number of average applications globally, receiving 3.9 applications per job post. In China, LinkedIn job posts had more than twice as many applications as Twitter or Facebook job posts in Between 2013 and 2014, job applications through Facebook rose by 25%, while applications through Twitter plummeted by 20%. The shift in preference from Twitter to Facebook sets the pace for these networks if China follows through on lifting its ban on Facebook and Twitter in its Free Trade Zone. In the UK and Australia, Twitter bested Facebook as the more popular social network for job applicants. In Australia, job applications rose on average from 1.2 applications in 2013 to 1.4 applications in The uptick in applications in these regions is proportionate with the rise in job views shown in a previous chart. Although the average number of applicants for jobs through Twitter in the UK declined from 1.6 applications in 2013 to 1.4 applications in 2014, the UK data nonetheless reflected the positive correlation between number of job views and number of applications, with above-average numbers in both categories. 11

12 TOP 10 INDUSTRIES FOR JOB POSTINGS BY COUNTRY IN 2014 United States Canada United Kingdom 1. Information Technology 2. Healthcare 3. Manufacturing 4. Sales 5. Engineering 6. Computer Technology 7. Technology 8. Finance & Banking 9. Staffing & Recruiting 10. Retail 1. Information Technology 2. Staffing & Recruiting 3. Finance & Banking 4. Fashion & Apparel 5. Manufacturing 6. Oil & Gas 7. Other 8. Retail 9. Sales 10. Financial Services 1. Oil & Gas 2. Information Technology 3. Engineering 4. Construction 5. Sales 6. Accounting 7. Computer Software 8. Manufacturing 9. Financial Services 10. Finance & Banking figure 8.0 Note: Top ten most heavily represented industries for job postings on social media. Countries represented in the chart above were limited due to data availability. In the 2013 North American Social Recruiting Activity Report, we examined the number of power users (recruiters using all three major social networks) sourcing candidates for specific industries. To give us a better understanding of the types of jobs available to candidates seeking jobs via social networks, in this year s report we looked at the industries where jobs posted to social networks originated. The top ten industry verticals represented two distinct candidate demographics: a low volume of highly skilled candidates or a high volume of less skilled candidates. In the United States, the majority of jobs posted on social networks were for information technology positions. With IT professionals being in very high demand in North America in 2014, and therefore more likely to be already-employed passive candidates, it s not surprising that this industry dominated social recruiting efforts. The 2013 Staffing and Recruiting Trends Report identified access to passive candidates as the greatest benefit of social recruiting, so targeting historically passive candidate groups on social networks is totally expected. IT, along with healthcare, engineering, computer technology, and finance and banking require a high skill level usually obtained from advanced education and/or experience. Manufacturing, an industry with generally lower barriers to entry and higher churn, was the third highest ranked industry vertical, with 6% of jobs posted to social networks coming from this industry. The fact that both candidate categories are represented in the top ten industry verticals suggests that social recruiting offers a diverse set of candidates to recruiters. Canada s industry rankings differed drastically from those of the United States in Although information technology positions still made up the majority of jobs posted to social networks, healthcare was not included in the top ten industry verticals. A possible reason for this may be the difference in healthcare systems between the two countries. Whereas in the U.S. healthcare remains a capitalist-driven industry, the Canadian universal healthcare system perhaps reduces competition among industry professionals. Another stark difference is the appearance of the oil and gas industry in Canada s top ten industry verticals given the industry s absence in the top ten for the U.S. Given the size and maturity of the oil and gas industry in the U.S., perhaps a greater number of niche recruiting sites devoted exclusively to OGC jobs, such as RigZone, reduce the need for energy professionals in the U.S. to source using social networks. Regardless, industry dynamics in North America indicate that successful social recruiting hinges on a recruiter s ability to recognize and respect country-specific economic and political preferences. 12

13 PERCENTAGE OF RECRUITERS CONNECTED TO EACH SOCIAL NETWORK BY COUNTRY In the UK, the oil and gas industry had the greatest number of job postings in With the UK s investment in offshore oil and gas projects increasing rapidly, it is no wonder that this industry topped the list. Unlike the U.S. and Canada, which had a fairly even ratio of high skill jobs to high volume jobs, the majority of the UK s top ten industry verticals called for highly skilled candidates. This uneven distribution of jobs between the two categories suggests a skilled labor shortage in the UK. GROWTH IN MOBILE JOB APPLICATIONS BY SOCIAL NETWORK 20% 20.0% 19.7% 10% 13.9% 11.1% 5% 7.2% 4.5% 0% LinkedIn Facebook Twitter figure 9.0 Note: Number of mobile job applications divided by total applications and multiplied by 100, by social network. Although desktop Internet remains the top source of social recruiting-generated job applications, mobile applications skyrocketed between 2013 and 2014, making up around a fifth of all applications referred by a social network. Job applications through mobile on Facebook quadrupled between 2013 and With Facebook mobile usage growing rapidly over the past year to encompass 945 million active users on mobile per month,⁶ it is no wonder that applications through this source climbed so dramatically. Twitter also experienced a surge in mobile applications, with nearly twice as many applications through mobile in 2014 than in A top priority for Twitter has been monetization of its features. Tailored audiences is one such feature that will debut on mobile in the near future. Through cookies in a browser or via ad exchanges, Twitter allows users to promote their tweets to a specific audience. For recruiters, this means setting their promotion parameter to include Twitter users who have recently visited job boards or otherwise expressed interest in seeking jobs. If tailored audiences is adopted by recruiters, mobile job applications through Twitter should see another large spike in With nearly one third of all Web traffic originating from a mobile device, the opportunity for social recruiting on mobile through Twitter is undeniable. While mobile applications through LinkedIn grew significantly in 2014, the network still lagged behind Twitter and Facebook in terms of overall volume. LinkedIn s mobile growth may have been affected by ⁶ Facebook has more than a billion mobile users every month, The Verge, 4/23/2014: 13

14 the fact that the mobile apply button was only available on job posts where the company collected applications with LinkedIn Recruiter, as of this report.⁷ For many candidates, this may have meant passing over a job in favor of one with a simpler application process. MOBILE JOB APPLICATIONS PER OPERATING SYSTEM BY SOCIAL NETWORK LinkedIn Facebook Twitter 50% 49% 67% 33% 38% 23% 39% 1% Android Blackberry ios SymbianOS & Windows Phone figure 10.0 Note: Percentage of applications per operating system by social network. Android and BlackBerry climbed in popularity with candidates who mobile-applied for jobs posted on Twitter. Android job applications through Twitter grew by 44% between 2013 and This shift can perhaps be explained by Android s market share increasing from 27.79% in 2013 to 43.75% in 2014 as well as Apple ios s 11.4% market share decline during this time.⁸ Although BlackBerry s popularity has nose-dived compared to its competitors, Android and ios, Twitter applicants have embraced BlackBerry when applying for jobs through mobile devices. Making up 39% of mobile Twitter applications, BlackBerry leads the pack. Among candidates applying for jobs on mobile devices, Apple ios was the top choice when averaged across all social networks. ios represented 50% of the applications on LinkedIn and 67% of the applications through Facebook. With the typical ios user being between the ages of 25 and 34, with a college degree, and a high annual income,⁹ it s no wonder that this younger, educated demographic would be more willing to experiment with nascent trends such as mobile job applications. It s worth noting that between 2013 and 2014, Apple ios experienced an 18% decline in Bullhorn Reach users' applications on LinkedIn. This deterioration was surprising given that LinkedIn released an improved networking app called LinkedIn Connected exclusively for ios users in By linking users LinkedIn accounts with not only their address book but also their calendar, the app s anticipatory computing detects when users have a meeting and pulls profile information about meeting participants. For recruiters, this type of unprompted networking allows them to keep up-to-date with the latest information about candidates without having to actively seek it out. Because this technology is so new, 2015 may reflect a user base that is much more connected to LinkedIn on mobile. ⁷ LinkedIn Mobile Gets Job Application Functionality, Web Pro News, 8/5/2013: ⁸ Mobile/Tablet Operating System Market Share, NetMarketShare, (accessed June 2014): ⁹ How iphone and Android Ownership Varies by Demographic, MarketingProfs, 6/13/2013: 14

15 CONCLUSION LinkedIn continues to live up to its slogan as the World s Largest Professional Network, remaining the most highly preferred social network by recruiters and candidates alike in Across the globe, over 95% of recruiters using one or more social networks employed LinkedIn in their social recruiting efforts. Jobs posted on LinkedIn received more job views and applications than Twitter or Facebook, making LinkedIn the most popular network for social recruiting. Geographic network preferences of candidates and recruiters dictated Twitter s regional success in In the UK and Australia candidates embraced Twitter during their job searches, while in North America, China, and India candidates relied more heavily on Facebook. Despite Twitter s addition of monetized features, declining popularity among North American recruiters substantiates the negative trend projected in last year s report. Similarly, data suggests that the positive trend recognized by the 2012 Social Recruiting Activity in the United Kingdom report was also accurate. Closing the gap in regional success will depend on recruiters ability to recognize that the effectiveness of Twitter in social recruiting is dependent on message timing, as well as candidates acknowledgment of Twitter as a viable tool for finding employment opportunities. While Facebook continues to be the most underused social network among recruiters around the world, data suggests that it is generating a growing number of applications per job view. With a distribution shift toward greater network sizes among recruiters in North America and Asia, early adopters of Facebook in these regions seem to have recognized its effectiveness. Facebook s success in mobile job applications through social media referrals exemplifies the site s potential for greatness in social recruiting. Facebook s reputation as a personal networking site rather than a professional one may be the reason why recruiters and candidates have approached it tentatively. As Facebook continues to add new features such as those that extend the lifespan of users posts, its value for recruiters as a social recruiting tool, and for candidates as a job search vehicle, will continue to rise. ABOUT BULLHORN REACH Bullhorn Reach is a software-as-a-service (SaaS) social recruiting product designed to help recruiters leverage social media to source candidates and identify potential movers effectively. Launched in February 2011, the Bullhorn Reach social recruiting suite offers robust solutions that empower recruiters to engage with their social connections, enhance their personal brands, and increase their visibility online. With more than 260,000 registered users worldwide, Bullhorn Reach delivers advanced technology that brings recruiters and job seekers together more efficiently than ever before. Bullhorn Reach is a division of Bullhorn, Inc., the global leader in recruiting software. Headquartered in Boston, with offices in St. Louis, Richmond, Vancouver, London, and Sydney, Bullhorn s recruiting CRM and social recruiting products serve more than 10,000 clients representing nearly 350,000 users across 150 countries. 15

16 TM FARNSWORTH STREET 5TH FLOOR BOSTON, MA TM TM