It all started... with BROADWAY...
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1 7th AVENUE, NEW YORK
2 It all started... with BROADWAY...
3 The BROADWAY: 7th Avenue, New York. It is here that stars are born both on-stage and in the backstage-areas, where the best professionals in the world work in the service of beauty. Already in the 70s STAGECOLOR was originally exclusively developed for highly renowned New York makeup artists. It didn t take long for the exceptionally innovative products to advance to an insider s tip among those in the know also outside of the theatre scene: more and more STAGECOLOR was requested by private New York beauty institutes, which succeeded in exciting their fastidious customers with optimal performance.
4 Ultimately, the consistent development and reflection of the modern 7th Avenue lifestyle made STAGECOLOR famous beyond the borders of the trendsetter metropolis. Today, the professional brand with the New York pulse provides inspiration, high-performance and cosmopolitan chic in numerous international beauty institutes.
5 STAGECOLOR COSMETICS 7th Avenue, NY: The System of Beauty
6 STAGECOLOR is more than decorative cosmetics it is a holistic system for discerning beauticians who are in touch with the latest trends. An exclusive beauty concept that places optimal working and perfect results at the centre of focus for professionals only. The STAGECOLOR system consistently unites the following areas: Professional Style Care It comprehensively supports make-up artists by means of highly professional make-up products and regular trend impetuses right up to beauty seminars, in which experienced trainers convey insider knowledge and craftsmanship. New sources of inspiration are permanently provided by the close proximity to the international fashion and lifestyle scene:
7 Every year STAGECOLOR presents numerous limited trend collections and creative looks. Ultimately, ensuring the perfect implementation is the top-class quality of the products; radiance, durability, an excellent sensorial quality as well as skin compatibility. These are the advantages that make the difference both for the beauticians and for their customers, who are able to experience this unique STAGECOLOR feeling and radiate it individually. In STAGECOLOR, make-up and care competence are united, as well as modern spirit of the time and passion to create an inimitable system of beauty.
8 THE BRAND CONCEPT
9 THE BRAND CONCEPT A concept based on three pillars. Professional products & equipment Trainings & Looks Marketing support & home products
10 Professional Performance to the very last detail THE PRODUCT CATEGORIES
11 The perfect make-up for every complexion and skin-type. Individually shaded nuances, textures and applications provide an evenly-spread care and bring forth radiant beauty in a unique manner - in every light.
12 The professional collection for the highest precision in playing with colors and shapes. Ranging from soft nudes right up to dramatic Smokey Eyes. From the perfect foundation to the individually preferred application.
13 Multi-faceted colors, effects and innovativ care combine to create professional formulations for the perfect lip make-up: long-lasting and entirely changeable. From subtle to accentuated.
14 Well-cared for nails, perfectly polished. High degree of color-intensity, a modern range of colors, optimal textures and scratch-resistance result in this collection becoming an additionally must-have for make-up professionals.
15 Perfect equipment reflects the passion of the professionals and optimizes every make-up. Extremely high-quality brushes and sponges ensure perfect results; high-class presentation displays for a cosmetic atmosphere.
16 PRESENTATION of the brand STAGECOLOR
17 NewYork PRINCESS NewYork QUEEN 4 level / 192 products 3 level / 123 products
18 WORKING with the brand STAGECOLOR
19 3 color pallets to work with.
20 NewYork DARLING! A small display as a work station.
21 7th AVENUE, NEW YORK
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