Opening 1st Make-up Studio. Brand Store. in the Netherlands. Brand Store. Exclusive. this is your... MAKE-UP CALL. March 9-12

Transcription

1 this is your... MAKE-UP CALL MAKE-UP STUDIO INTERNATIONAL NEWS Brand Store Exclusive Brand Store Exclusive 2012 Special Cosmetics BV Samsonweg RC Wormerveer the Netherlands t [+31] f [+31] e info@specialcosmetics.nl SPE Brand Store Exclusive Opening 1st Make-up Studio Brand Store in the Netherlands Make-up Studio is well-known by make-up artists all over the world and is sold in more than 50 countries nowadays. On 24 November 2011 Make-up Studio opened its first Brand Store in the Netherlands, located in a shopping centre in Amstelveen, near Amsterdam. A real candy store for women! Make-up Studio translated its experience and know-how from the professional shop Back Stage into a complete new store concept. Make-up Studio has extended the already wide range of products and in addition they renewed a large number of packagings. All with the aim to provide even better service to the customer, both professional and consumer. Key elements of the new store concept are: professional advice, a wide and high-quality product range and a store that has a professional look & feel, but is also warm and accessible with a touch of glamour. a number of looks are presented through visuals. Displays and flyers show the products used and explain how to create the look yourself. In addition to the extensive make-up collection the Make-up Studio Brand Store also offers a complete range of skin care products, a selection of bath & body products, gift sets, travel items and other related items. More information on: The Make-up Studio Brand Store offers a wide range of make-up products; over 200 eyeshadow colours, 132 nail colours, 140 lip products, 40 blush colours and over 100 foundations. In addition, customers can create their personal eyeshadow, lipcolour, blusher and/or concealer box by using the Mix & Match system. Inside the Brand Store Grand opening by Dutch Make-up artists Mart Reker, David Stella and Marc Lubach. Visit us at Cosmoprof Bologna March 9-12

2 key visuals The Make-up Studio Brand Store presents four large visuals created by Dutch make-up artist Marc Lubach. Marc is well-known in the Netherlands for his work at tv series Koffietijd and his column in glossy magazine Talkies. Each of the four looks are based on a certain theme. Colourful Party This look is all about colour! Marc selected a number of bright colours from the Eyeshadow Lumière range, like Magentha Mystique and Blue Emerald. With this colourful look you are ready to party! Evening Glamour For this look Marc was inspired by red carpet creations from Hollywood movie stars. The model is wearing a beautiful dress by Dutch top designer Paul Schulten. The green colour from the feathers matches the green eyeshadow. For the lips Marc has chosen the Durable Lip Fluid. This product is up to 18 hours colour proof which ensures you perfectly coloured lips all night long! Make-up Studio Brand Store Exclusive Daily Elegance Glitter Party Haute Couture Women nowadays are very busy and have little time for their make-up in the morning but they still like to look good. Especially for those women Marc has created this look: a natural make-up that suits every occasion and is easy to create. The eyeshadow colours are neutral with a little highlight in the corner of the eyes, while the lips show some more colour. If you want to make a statement this is your look! Make-up Studio offers a wide range of various glitter products, including the amazing Jewel Effects. This powder contains real silver glitter pigments and really make your make-up stand out. A deep black eyeliner is the base of the eye makeup. By drawing the eyeliner just a little outside the eye, in an upward line, it looks like the eyes are lifted and they really draw the attention. The amazing haute couture creation at the entrance of the Brand Store was created by Dutch make-up artist Pascale Tesser. A beautiful inspirational image and a real eye catcher. This really shows what Make-up Studio stands for. It is a stunning work of art but also very accessible. Scan the QR codes to watch the videos

3 Make-up Studio enables you to get a glimpse of the work of a make-up artist behind the scenes and created a backstage video of each of the 5 looks which play on large screens in the Brand Store. For those who are interested in the looks, Marc created special cards with a brief step-bystep explanation of the looks as well as a link to the videos through QR codes. The haute couture creation at the entrance of the Brand Store was created by Dutch make-up artist Pascale Tesser. A beautiful inspirational image and a real eye catcher! Useful Videos In addition to the exclusive Colour Advice tool Make-up Studio also developed a number of how to videos that give you tips. For example how to make thin lips look bigger and how to apply eyeshadow to make wide standing eyes look smaller. Media Exposure Moreover, the Brand Store offers various product videos in which the Make-up Studio make-up artist shows you how to use for example the Eyeshadow Lumière and Durable Lip Fluid. These videos also include extra tips from the make-up artist! The first Make-up Studio Brand Store in the Netherlands received a lot of exposure in the media. Professional advice The professionally trained sales staff in the Makeup Studio Brand Store are all qualified makeup artists, beauticians and/or hair stylists. They can provide detailed advice in various areas. In addition, the Brand Store provides customers with some special tools such as tips and tricks, how to videos and an exclusive Colour App which gives them a personal colour advice based on their reported skin colour, hair colour and personal preferences. The Brand Store also has a make-up and photo studio which offers visitors the possibility to book a Feel like a model make-over, on your own or with a group of friends. Both the personal advice and the make-over are recorded on video so they can watch it again at home. Visit us at Cosmoprof Bologna and the Beauty Trade Special Visit us at the Hairstyle 4-5 maart Rotterdam March maart Utrecht

4 New products / colours Mascaras Cosmetic Glimmer Effects New colours (PH0676) Make-up Studio has extended its range of Cosmetic Glimmer Effects with 13 stunning Brown Diamond Blue Ocean Baby Pink Bright Silver Bronze Sparkles colours. The Cosmetic Glimmer Effects can be used single or can be applied over eyeshadow. By using the 2-Way Gel the glimmers stay perfectly in Dark Multicolor Emerald Golden Sunshine Lavender Pink Raspberry place day and night. Pearl Star Red Copper Sunset Orange Mascara False Lash Effect 4D extra black (PH10701) Extra volume, lengthening, curl and separation This revolutionary mascara contains everything for your lashes! Thanks to the 4D technology the lashes get more volume, ultimate lengthening, a beautiful curl and perfect separation. Another advantage: the extra black colouring. New Eyeshadow Mascara Ultimate Curl (PH10700) Extra curl & volume colours (PH10940) You should definitely try this mascara! It gives your lashes visible lengthening and volume by just one single layer. Thanks to the special formula your lashes get more volume and the natural curl is enhanced. The mascara is easy to apply and to remove P 434 P P Mascara Ultimate Lengthening (PH10703) Extra lengthening & volume The perfect mascara for short and thin lashes. This mascara ensures lengthening of your lashes and makes them fuller thanks to the small fibres that cling onto the end of the lashes. Mascara Waterproof 3D extra black (PH10702) Extra volume, lengthening and curl Just one layer of this mascara gives your lashes a true wow factor. This mascara gives your lashes extra volume, length and is also water proof. The special technology ensures soft and nourished lashes. P = Pearl Within the wide range of Eyeshadows Make-up Studio decided to introduce a series of natural shades. These 14 new colours are available in a new refill packaging. No more single refill packaging available from 2 April More about this new refill packaging on page 8. All Eyeshadow colours, including the new colours, are now available in a luxury mono packaging as well. This also applies to the Eyeshadow Reflex, the Eyeshadow Superfrost and the Blushers.

5 Nail Colour (PH10760 PH10761) Make-up Studio launches a brand new, very extensive range of nail colours. Pick your colour! The new series include up to 132 shades, divided into matt colours, pearl colours, neon colours, holo colours, glitter colours and three pure colours. The nail colour range will follow trends, meaning that new colours will be added and other colours may be discontinued. In addition to the nail colours the series also contains 6 French Manicure products and nail treatment products such as a Nail Base & Filler, Nail Top Coat, Cuticle Remover and Cuticle Oil M67 M72 M64 M91 N3 N5 M51 M89 M84 M N4 N1 N2 M90 56 M G5 G8 G9 M M G6 G4 G7 79 M88 M21 H2 H1 H3 G3 G1 G2 P 3 P 1 P2 45 M M9 M92 M M11 M50 M30 F4 F2 F M75 M36 M38 29 M12 M14 M13 M58 M94 M52 M F1 F6 F3 M M M M M69 M87 M M10 M59 M4 M M93 M40 M7 P = Purity M = mat N = neon H = hologram G = glitter

6 Sponges (PH10030) Perfect Blending Sponge The attractive and well-shaped Perfect Blending Sponge is the perfect tool for the application and blending of foundation and concealer. It is best to moist the sponge before use. Use the wide side of the sponge to apply foundation onto forehead, cheeks and neck. The pointed side is ideal for reaching small areas such as the nostrils and in the corner of the eyes. This pointed side is also perfect for the application of concealer under the eyes. In addition, the Perfect Blending Sponge is also easy to cleanse. A true must have! Facial Cleansing Sponge (PH10050) This unique and latex free sponge does not crumble. The Facial Cleansing Sponge needs to be moisted before use to guarantee optimal cleansing of the face. New lipstick colours Durable Lip Fluid New colours One of the best sellers within the Make-up Studio assortiment is the Durable Lip Fluid. Thanks to the special formula the colour is up to 18 hours long lasting. Following the success of the product the range is now extended with 9 new colours, of which 6 colours are available as of now. The other 3 colours (no ) will follow soon. Did you know that colour no. 16 is named Nikkie s Nude after Nikkie from Nikkie s Tutorials (famous in Holland for her make-up tutorials on You Tube)? * 16** It has been proven that in times of recession the number of lipsticks sold increase rapidly (the so-called lipstick indicator ). Therefore, it is good news Make-up Studio added 17 new colours to its lipstick series. All the lipsticks are easy to apply, comfortable in use and last well. As of mid June the new lipstick colours will also be available in refill * * = Available as of March 2012 ** = Nikkie s Nude

7 Foundations New colour indication system for foundations The new foundations mentioned below All colours from the new Face It Light Foundations C stands for cool. are comparable. Soon, more Make-up Studio have been key in developing a new colour and Velvet Foundations equal the existing Face The indication warm or cool is combined with a foundations will have an indication according to indication system. This new system makes It Foundations and Light Velvet Foundations. letter/number in order to easily find a comparable the new colour indication system. it easier to compare colours from different New however is the adding of a colour code. colour within another foundation range. Since foundation series. This code indicates whether a colour has a cool the textures of the foundations vary the colours or warm tone. W stands for warm, whereas can never be exactly the same. However, they Face It Cream Foundation new colours Fluid Foundation Hydromat Protection new colours Fluid Foundation No Transfer new colours The Face It Cream Foundation is well-known for its high covering effect. It is fixed with a powder such as the Translucent Powder. To meet the demand from customers Make-up Studio has added 6 new colours to the range. The Fluid Foundation Hydromat Protection is a The Fluid Foundation No Transfer is one of the best sellers balanced range of very fine water-based liquid foundations with UV Protection. Make-up Studio within the Make-up Studio foundation range. This liquid foundation has a silicone base which makes it smudge CA3 Alabaster CB1 Almond WB1 Pale Yellow WB3 Natural has now added 2 new colours to the range. Available as of now. proof as soon as it blends in with the skin. The wide range of colours is now extended with 7 new colours in natural shades. CB3 Cool WB4 Golden Olive CB2 Amber WA3 Pale CA2 Light CA4 Shell CB2 Amber WA5 Sunset WB2 Honey CB4 Fresco CB3 Cool Velvet Foundation (PH10027) Following the success of the Light Velvet Foundation Make-up Studio now introduces a more covering version called Velvet Foundation. Thanks to the special formula this foundation does not need powdering after use. The packaging is easy in use thanks to the mirror and sponge. On top of all the Velvet Foundation also has a SPF 25. Available in 8 colours. Bronzing Mousse (PH10903) The Bronzing Mousse is a perfect product to give your face a beautiful bronzing touch. The light mousse can be applied directly onto the face or over the foundation. Available in two shades. Face It Light Cream Foundation (PH10025) Make-up Studio introduces a lighter version of the Face It Cream Foundation. The Face It Light Cream Foundation can be applied semi covering and transparent with a moisted sponge. Just like its sister the Face It Light Cream Foundation needs to be powdered after application. The new foundation is ideal for use in photography, film and television, and is also very suitable for daily use. Available in 8 colours. CA2 Velvet CA3 Alabaster WA3 Olive WA4 Oriental CA2 Light CA3 Alabaster WA3 Olive WA4 Warm CB2 Amber CB3 Cool WB3 Natural WB4 Warm 1 2 CB2 No. 1 CB3 Cool WB3 Natural WB4 Golden Olive

8 Brushes Professional make-up artists need good tools. That is why a true professional prefers high-quality brushes. Make-up Studio introduces two new brush sets within the Select series: the 8 pocket brush set and 16 pocket brush set. (3510) Hand bag size In addition, Make-up Studio offers a useful brush set in hand bag size. The 5 pocket brush set contains a Powder Brush, Blusher Brush, Foundation Brush, Eyeshadow Brush and Lip Brush. These Multi-Purpose Light Weight Nylon Bag brushes are available both in a set and single. The perfect bag for professional make-up artists! Also new within the range of brushes is the Retractable Powder Brush. The Multi-Purpose Light Weight Nylon Bag is ideal for outdoor and indoor use. It contains lots of space for storage. Thanks to the firm All available as of now. (3507) (S2036 S2037) design the products are steadily stored. (PH0592) Make-up Artist Collection A collection useful and beautiful organizers for professionals. The collection Make-up Artist Organizers consists of 6 different organizers: Small (PH12000), Medium (PH12001), Large (PH12002), Plus (PH12003), Pencil & Brush (PH12004) en All Together (PH12005). PH12005 All available as of now. PH12002 PH12001 PH12003 PH12000 PH12004

9 Renewed All colour charts mentioned in this Special are an indication; true colours may vary. Within the Make-up Studio range various existing products have been renewed. Cream Eyeliner (PH10715) The existing Make-up Studio eyeliner now also comes in a new eye catching edition. The new packaging has a slim lid which contains a small retractable brush to apply the eyeliner. It will be added to the existing cream eyeliner range. black brown green purple blue Box Medium A large number of Make-up Studio boxes are or will be renewed in a more luxury edition. The Box Medium* is available as of now. in this new edition with mirror and beautiful soft touch lid. As of March 2012 the Box Small will also be presented in this new packaging. * The new Box Medium is available in two types: PH10806 Box Medium 8 x Type A and PH Box Medium 5 x Type B. Liquid Concealer Pen (PH10020) The well-known liquid concealer from Make-up Studio now comes in a new and useful packaging. The silky Liquid Concealer Pen contains active, nourishing and protective ingredients including Vitamine E and sun filters. 1 2 Concealer in Box (PH10944) Compact Neutralizer (PH10055) As of now the existing Make-up Studio Concealer is also available in a mono luxury packaging. The Compact Neutralizer is now available in a new packaging. L1 L red 1 red 2 blue 1 blue 2 4 green orange Comming Soon Refi lls As of mid June 2012 all refills from the Make-up Studio assortment will have a new and useful packaging. This applies to Eyeshadow, Blusher, Concealer and Lip Colour. Thanks to the new and compact packaging the refills can be easily stored in drawers. Boxes A large number of Make-up Studio boxes will be renewed in a more luxury edition. The Box Medium* is already available in this new edition with mirror and beautiful soft touch lid. As of March 2012 the Box Small will also be presented in this new packaging (PH10805 Box Small 2x Type B en PH Box Small 3x Type A). As of April the mono refill box will no longer be available. Single Eyeshadows are already supplied in the beautufull new luxury single box.