Tom Binns for Walt Disney Signature. Tom Binns for Disney Couture. Disney and Swarovski Alice In Wonderland Jewelry

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1 Alice In Wonderland Product Fact Sheet Disney Consumer Products (DCP) has developed a stunning collection of apparel, accessories, décor and collectibles inspired by the upcoming feature Alice In Wonderland, Tim Burton's highly anticipated film, featuring favorite characters from the classic Lewis Carroll tales, releasing on the big screen on March 5, 2010 (U.S. theaters). DCP collaborated with renowned jewelry designer, Tom Binns, leading fashion designers, Stella McCartney and Sue Wong, and Swarovski, the world's largest producer of cut crystals, to create an interpretive line that brings the allure and mystery of the film and characters to life. The merchandise program also includes exclusive product lines at Hot Topic and Avril Lavigne s Abbey Dawn line inspired by Alice In Wonderland available only at Kohl s department stores. Tom Binns for Walt Disney Signature SRP: $1,000 - $2,000 Retailers: Bloomingdales, Macy s The Tom Binns for Walt Disney Signature line will offer a limited edition collection of six jewelry pieces designed in Binns' coveted over-thetop runway style. Tom Binns for Disney Couture SRP: $100 - $500 Retailers: Bloomingdales, Macy s Tom Binns for Disney Couture will offer 35 pieces featuring Binns' unique flair and will incorporate photo inlay with lace accents and Swarovski crystal details. Disney and Swarovski Alice In Wonderland Jewelry SRP: $60 - $300 Retailers: Swarovski Stores and Swarovski.com Available: February 2010 Capturing the spirit of each character in the film, the line features a host of vintage and gothic details inspired by the outlandish personalities found down the rabbit hole. 1

2 Stella McCartney for Disney SRP: Necklace: $425 Bracelet: $395 Retailers: Stella McCartney Stores Available: February 2010 Hand made in Italy, the Alice necklace and bracelet are designed with a brass and aluminum anthracite chain, the same chain used in Stella McCartney s best selling Falabella bag. The chain is adorned with plexi Alice charms such as a rabbit, a mad hatter s hat; a suit of: spade, club, hearts and diamond, all in Stella McCartney s usual color palette of muted pinks, nudes, taupe and brown. Additionally pearl bauble and crystals accents provide a feminine touch. Sue Wong for Walt Disney Signature SRP: $329 - $629 Retailers: Bloomingdale s, Neiman Marcus, Saks Fifth Avenue, Nordstrom s, Lord and Taylor, Macy s and SueWong.com This collection will feature pieces influenced by key story characters and locations, including Alice, the Red Queen, the White Queen, the White Rabbit and the talking flower garden. Abbey Dawn for Disney SRP: $28 - $54 Retailers: Kohl s Avril Lavigne designed this line inspired by Disney s Alice In Wonderland and sold exclusively at Kohl s. 2

3 Hot Topic Alice In Wonderland Line SRP: $8 - $54 Retailers: Hot Topic This Wonderland-influenced line from Hot Topic consists of hair accessories, jewelry, tote bags, tees, and hoodies and will add a little madness to any wardrobe. Urban Decay s Limited Edition Alice In Wonderland Book of Shadows SRP: $52 Retailers: Sephora, ULTA, Macy s, urbandecay.com This limited-edition palette opens to a breathtaking pop-up scene of Alice and her journey through the mushroom forest and contains 16 gorgeous eyeshadow shades inspired by the film. 3

4 OPI Alice In Wonderland Nail Polish SRP: $9 each Retailers: Salons nationwide OPI has created a line of four spectacular limited-edition Nail Lacquer shades inspired by Alice in Wonderland including: Thanks So Muchness!, Absolutely Alice, Mad As A Hatter, and Off With Her Red. Alice In Wonderland Tea Set SRP: $25 - $50 Retailers: Bloomingdales Alice In Wonderland Collectible Action Figures SRP: $25 - $200 Retailers: Specialty stores and online 4

5 Alice In Wonderland-inspired windows & in-store displays at Bloomingdales coming March 1, 2010 DCP and Bloomingdale's have joined forces to create one-of-a-kind window displays at Bloomingdale's flagship 59th Street store in New York City. The windows will feature props from the film and highlight a selection of items from the designer line including Sue Wong for Walt Disney Signature dresses and Tom Binns for Walt Disney Signature jewelry. The windows at 59th street will be complemented by a special exhibit in the contemporary sportswear department on the second floor, which will feature select costumes and props detailed with information from the film. Seven Bloomingdale's stores across the U.S. including the N.Y. flagship store will enhance their Alice In Wonderland merchandise displays with special signage and video screens that will play behind-the-scenes footage and select bonus material. The stores include Beverly Center, CA, Century City, CA, San Francisco, CA, South Coast Plaza, CA, Aventura, FL and Short Hills, NJ. The Bloomingdale's Alice In Wonderland-inspired windows and in-store displays are planned to set in early March. For more information and high resolution images, please visit our online press room (no log-in required) Press Contact: Nidia Tatalovich Disney Consumer Products (818) nidia.tatalovich@disney.com Nina M. Ronstadt Ronstadt & Associates for Disney Consumer Products (619) nina@ronstadtpr.com ### 5