MAKE-UP CALL INTERNATIONAL MAKE-UP STUDIO NEWS STORE OPENINGS NEW SHOP-IN-SHOPS EXHIBITIONS JOINT PROMOTIONS NEW PRODUCTS NEW DISPLAYS

Transcription

1 THIS IS YOUR DECEMBER 2013 MAKE-UP CALL INTERNATIONAL MAKE-UP STUDIO NEWS STORE OPENINGS NEW SHOP-IN-SHOPS EXHIBITIONS JOINT PROMOTIONS NEW PRODUCTS NEW DISPLAYS

2 NEW BRAND STORES / SHOP-IN-SHOPS Nürnberg, Germany The first Make-up Studio Brand Store was opened on 14 September in Nürnberg, Germany, a city well-known for major retailers to open their first flagship stores. A professional team of make-up experts welcomed visitors into 'the world of Make-up Studio'. The Brand Store in Nürnberg is a top A1 location next to the largest Adidas flagship store and chains such as Starbucks, Tommy Hillfiger, Hunkemöller and Marc O'Polo. The new Make-up Studio Brand Store has 2 floors and equiped with new techniques all to offer customers the best and highest level of service and advice. Moreover, the new store will serve as an official training centre for new franchisers in Germany. Make-up Studio Nürnberg Galeria Kaufhof In November 2013 Make-up Studio will open a shop-in-shop in Galeria Kaufhof Düsseldorf, the luxury department store of Germany. Thanks to the A location at the entrance of the department store the Make-up Studio shop-in-shop will benefit from maximum visibility and impact. Just like the Make-up Studio Brand Stores this new shop-in-shop will provide customers with an inspirational shopping experience and the best professional advice given by specialy trained makeup artists. Bratislava, Slovakia Our Make-up Studio distributor in Slovakia has its first new brand store opened on 27 September at one of the best locations in the Eurovea Shopping Centre, in the historical centre of Bratislava, Slovakia. McCabes, Ireland Make-up Studio is proud to call McCabes its new partner as of November. In seven stores of McCabes Ireland Make-up Studio installed a 2m Experience Display including brush caroussels, mirror cases, tools and of course stunning make-up. By the beginning of 2014 the professional products of Make-up Studio should be available in all 20 of McCabes stores. Debenhams Retail Internationals LTD Group has opened the first Make-up Studio shop-in-shop on a prime location at the entrance of luxury department store Debenhams in Tripoli. Our Libyan partner is the largest retailer of the country. In addition to Make-up Studio they have partnerships with Debenhams, Marks & Spencer, Mango, Benetton, Karen Millen, Punt Roma and many more. Make-up Studio Bratislava Make-up Studio McCabes Ireland Make-up Studio Debenhams, Libia

3 NEW BRAND STORES / EXHIBITIONS JOINT PROMOTIONS Jeddah From now on Make-up Studio is also represented at the well-known shopping centre of Jeddah. Our partner in Saoudi Arabia opened a beautiful Makeup Studio store with a full range of our professional products. Northern Ireland Paddy McGurgan, one of Northern Ireland's leading make up artists, who was elected Professional Makeup Artist of the Year, creates as artists the most amazing looks with Make-up Studio products. Now-a-days you can find him also in his own Makeup Pro Store in Belfast, where of course the professional products of Make-up Studio are sold. Fashion brand Expresso and Make-up Studio recently started a partnership. Make-up Studio products are published in the Expresso fashion magazine and both brands are planning to host special events in which make-up and fashion are joined. Leading optical retailer Specsavers and Make-up Studio joined hands. Specsavers recently organised a fashion & beauty event in two of its shops where Make-up Studio offered customers a free beauty touch-up and gift at the purchase of new glasses. Kaslik Our new franchise partner in Libanon will open its first Brand Store in October The store is located in the busy 'Kaslik Street'. A great shopping street in which all major retailers are located. A second store will open end 2013 and more stores are planned for Australia Make-up Studio Australia is on the roll. They will provide TAFE colleges with products from the range for the next two years under a commercial in confidence deal. Caroline Manuel: Obviously it s about getting to our potential target market and building a relationship with them from the start. They were also this years proud sponsor to the Adelaide Fashion Festival, hosted by the City of Norwood Payneh. We believe that our involvement in the AFF gives our brand market awareness and a presence in the all important SA market. Exhibition Ukraine Make-up Studio's partner for the countries Ukraine and Moldavia launched the Make-up Studio brand at the Intercharm Exhibition in Kiev. Make-up Studio was one of the dominant players during this exhibition and received a lot of very positive feedback on the concepts, products and displays. Exhibition Netherlands & Belgium Make-up Studio recently participated in a trade exhibition in the Netherlands and in Belgium. The professional and eye catching booths invited visitors to learn more about the brand and its extensive and colourful product range. Exhibition Australia Exhibition Ukraine Exhibition the Netherlands

4 NEW PRODUCTS Durable Eyeshadow Mousse Waterproof Long lasting Satiny Feeling Shiny Effects A colourful range of shiny eyeshadows for seductive eyes. The new Durable Eyeshadow Mousse resists water, humidity and is therefore ideal for a day at the spa, beach or for a party night! Let the soft satiny feeling, the ultra shiny finish and long lasting power seduce you! Available in 9 vivid and powerful colours. Metallic Mauve Seductive Silver Gold Glam Edgy Emerald Pearl Perfect Turquoise Treasure Be Bronze Violet Vanity Fuchsia Fantasy Eye Primer Vitamin E: Anti-aging action This slightly coloured primer allows to prepare the eyes for the eye make-up. The Eye Primer promises to make colour smoother and last longer. In addition, it makes the skin of the eyes soft, elastic and homogeneous. The soft and pleasant formulation feels velvety and makes the primer easy to apply, for timeless comfort. PH10706 Limited Edition Collections Nail Colour Midnight in Paris This Limited Edition collection nail colour perfectly suits this winter's fashion collection. The cool grey and blue shades combined with shiny pink and violet give each outfit an amazing finishing touch! Milano Milano The fashion from the internations catwalks show a lot of colour this fall. Complete your look with one of the new colours from this Limited Edition collection nail colour. Whatever colour you choose, it will definitely result in nails that stand out! Nail Shell PH10705 Nail hardener + Base Matt Finish Nail finish This ultra modern top coat gives each nail colour a beautiful matt finish. TIP: This top coat is also ideal for the nail colours from the beautiful 'Extreme Matt Collection' since it keeps the matt finish last longer. PH10757 Strong, healthy and revolutionary nail therapy. Provides a protective coat that helps brittle, thin and split nails to regain strength. Apply Nail Shell on your nails for several weeks and your nails will be strong as they have never been before. The treatment can be repeated several times a year and may also be used as a base under nail polish. PH London Calling This Limited Edition collection nail colour by Makeup Studio has all the ingredients for a colourful season. Combine orange or pink with matt brown and you will truly make a fashion statement! M

5 NEW DISPLAYS Trend Displays The basic trend display contains all five trend products of the new look 'Metallic Chic'. The extensive Exclusive Display contains all the necessary products to create this glamour look 'Metallic Chic' from the winter Trend collection 2013 by Make-up Studio. Mix & Match Display Available now: unique Mix & Match Displays in two sizes (Small & Medium). Customers can easily compose their personal colour palets of eyeshadow, blusher and/or lip colour. Customers can choose from a rainbow of colours! Including brochures, dvd, testers and stock. Mix & Match Display Small Mix & Match Display Medium Exclusive Trend Display - Metallic Chic Basic Trend Display - Metallic Chic Rotatable Brush Carousel A rotating carousel containing the complete range of professional make up brushes, including testers and stock. Available for the series Nero and Select. Category Displays The new Category Displays are the ultimate solution in case of limited floor space which makes them perfect for shop-in-shops and midstore presentations. This carousel display can be positioned perfectly at counters nearby cash desks. Ideal to encourage impulse buying. Compact, catching and stimulates purchases! The displays are compact and ideal to stimulate impulse buying. The colourful Category Displays are real eyecatchers! Categorie Display Lipgloss & Durable Lip Fluid