Digital Trends The Evolution of Digital Consumer Experiences. Rob Pryce Sales & Strategy Director - Europe

Transcription

1 Digital Trends 2015 The Evolution of Digital Consumer Experiences Rob Pryce Sales & Strategy Director - Europe

2 Digital Trends 2015 Methodology QUANTITATIVE 13,200 consumers in Brazil, Canada, China, France, Germany, Italy, the Netherlands, Russia, Spain, Sweden, the United Arab Emirates, the UK and the US.

3 add add add Y X A B Consumers relationship with data evolves with the proliferation of digital devices and services v Deals for you $50 $560 $600

4 Consumers have moved away from anonymity to focusing the conversation around their digital id and right to control their story

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6 Consumers are interested in trading their data but need to learn how to do it 23% are sharing their data for rewards 48% 60% of consumers are interested in selling their data for rewards in the future

7 Spend Consciously: Apps that evaluate whether your purchases reflect your value system Point of sale smartphone app called Eye$pend that increases awareness of your purchasing behavior and allows you to see if your buying, investing and donating matches your value system from beliefs about diversity to environmental impact and social causes Consumers who see tangible benefits from data sharing are much more likely to proactively share with companies

8 Consumers who see tangible benefits from data sharing are much more likely to proactively share with companies

9 For Brands 48% 82% Expect brands to understand them as a person for their communications to be tailored to them Expect brands and advertisers to ask for permission before they use my information 57% More likely to buy a product or service from a brand if it offered a reward for sharing information

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11 Marketers should drive home the value of data for consumers. Show, don t tell, how data is helping drive better experiences and prove it.

12 Creative Culture Creative me Going beyond coding, the evolution of the trend speaks to consumers desire to hack generic experiences for more bespoke ones.

13 Consumers are interested in devices and services that can be more personalized and creative. 53% are interested in making their own digital products and services in the future 20% 41% % of consumers don t currently have the skills but want to learn more about how to adapt their own devices and experiences

14 Minecraft 3D printing

15 For Brands 41% Expect brands to be open and allow them to create new products and services using their original design and features 53% More likely to buy from companies who allow me to shape their products and services just for me

16 How can brands enable consumers to be more creative in the digital world? How can brands provide the tools and inspiration to teach new solutions, and remove existing barriers such as lack of confidence and access

17 Enhancing the real Real Redefined It s just a way to have interactions from far away We were playing hide and seek with my Mom [on Skype] we wouldn t have if we didn t have that technology. Redefined real no longer just refers to offline experiences. Increasingly, consumers digital lives are becoming just as important as their offline lives.. Female Mainstream, 39

18 The more digital experience integrate with the physical world the more consumers will engage with them 9% use technology that blurs the line between the real and online world 42% 45% % of consumers are interested in the future in digital services that allow you to experience and place or object on or offline in the same way

19 HoloLens

20 For Brands 56% 41% More likely to buy a brand that allows me to touch and feel their product whether I an in store or on the internet 47% Expect brands to heighten my experiences by engaging more of my senses 51% More likely to buy products and services that let me use technology to make shopping more seamless from offline to online It is important that technology enables my real world experiences, such as shopping in physical stores to be richer and better

21 How do brands bring in elements of the offline experience to enhance consumers digital lives? How do brands remove friction from online to offline and vice versa to make interactions more seamless?

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