IMPLEMENTATION OF DIGITAL MAP ENHANCED ECO-DRIVING, ECO-ROUTING AND POWERTRAIN CONTROL. Bob Denaro Vice President, ADAS

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1 IMPLEMENTATION OF DIGITAL MAP ENHANCED ECO-DRIVING, ECO-ROUTING AND POWERTRAIN CONTROL Bob Denaro Vice President, ADAS

2 It starts with a map

3 That s a map

4 but we need something more like this 4

5 and this!

6 High precision slope is the key to energy efficiency

7 NAVTEQ True TM High precision lidar + GPS +IMU + video Positioning sensors Panoramic Cameras High-Resolution Multi-View Cameras 360 Degree LIDAR Best-in-class technology, unique configuration and innovative processing capabilities have set a new standard for map data collection 7

8 And the benefits are impressive

9 Studies and field tests yield significant fuel savings 8-15% potential savings with everyday navigation NAVTEQ Fuel Study % potential savings with eco-routing Magneti Marelli/NAVTEQ joint testing, % potential savings with green driving US Dept of Energy, % potential savings with predictive cruise control VA Tech NAVTEQ study, % potential savings with Hybrid Powertrain Control Ricardo Sentience Study 2009

10 Every Day Navigation: 8-15% potential savings NAVTEQ Navigation Study finds economy from everyday navigation by reducing distance and time spent driving Drivers using navigation consumed less fuel, drove fewer kilometers and spent less time behind the wheel Applying this to the US, average driver would drive nearly 1,600 fewer miles each year Fuel efficiency increase 12%, saving over $200 in annual fuel costs 12% 13% 9% Sources: NAVTEQ road test (2008) 10

11 Eco-Routing: 5-10% potential savings Magneti Marelli/NAVTEQ tests identify routing savings University studies confirm performance over wide area For each segment of the road, the system defines a fuel consumption index based on map attributes and engine characteristics This index is used in combination with distance and estimated travel time to calculate the path of minimum fuel consumption Example High Fuel Consumption Factors: NAVTEQ maps and NAVTEQ Traffic 11 Slopes Start & Stop sequences Speed changes Slope and Height Traffic, Traffic Lights, city center Curvature, Cross roads, Railway Crossing Sources: Joint NAVTEQ/Magneti Marelli tests (2009), University of California Riverside (2010)

12 Green Driving: 5-16% potential savings U.S. DOE measured the impact of aggressive driving Scania, Renault and others confirming benefits Sierra Research found that most drivers spend about two percent of total driving time in aggressive mode, which contributes about 40 percent of total emissions * Rapid acceleration Emissions Spike FTP UC Avg Speed Max Speed Avg. Acc Max Acc Max Dec Source: US Department of Energy, 2009 ; * Automotive test drive cycles for emission measurement and real-world emissions levels a review. S. Samuel, Oxford-Brooks University,

13 Predictive Cruise Control: 2-5% potential savings Several Truck tests show reliable benefits Virginia Tech/NAVTEQ study predicts savings 13 Truck OEM on-road trials show 3-5% less fuel in hilly terrain University studies confirm benefits in varied terrain Recent simulation of passenger car case reveals very large potential in ideal terrain: Target Speed Conventional Cruise (2% speed range) Reactive Cruise (Gravity and Momentum) Predictive Cruise (Intelligent Speed Profile) Fuel (L) MPG Fuel (L) MPG Fuel (L) MPG 88 km/h (55 mph) km/h (60 mph) km/h (65 mph) km/h (70 mph) Annualized benefit based on realistic cruise use and varied terrain is 7% across the US passenger car fleet Sources: Truck manufacturer (2007), Linköpings Universitet (2007), VTTI study (2011)

14 Maps Present a Viable Energy Efficiency Investment $400 CAFE* Report March 2009 by NHTSA: Investments to Meet 2016 Requirements *CAFE Corporate Average Fuel Economy Average Product Cost 14 $350 $300 $250 $200 $150 $100 $50 $0 Engine Friction Reduction Multi-Valve and Variable Valve Timing Direct Injection Variable Valve Lift Electric Steering Low Resistance Tires Cylinder Deactivation N-Speed Transmission Continuously Variable Transmission Electronic Horizon 0% 1% 2% 3% 4% 5% 6% 7% Relative Efficiency Improvement

15 Additional Benefits of Map-Enhanced Powertrain CO 2 emissions fuel savings Reduced battery size Reduced transmission wear 15 Extended range for EV/HEV

16 Hybrid Powertrain Control : 5-24% potential savings Ricardo study measured savings to hybrid vehicles knowing slope optimizing regeneration Six test tracks for Ford Escape Hybrid Average across terrain of the U.K.: 14% Additional benefits from battery management Source: Sentience / Ricardo U.K. study, 2009 Peak hybrid battery regeneration rate occurs at 4 kph/sec % SOC rise Regenerative Braking Deceleration rate 16

17 Electric Vehicles are Compelling Cases for Maps Range anxiety is based on the reality of running the battery down en-route - EV cruising range is very limited and highly dependent on conditions topography, weather, traffic, speed and more Quick-charge stations are limited and dispersed Two legs of a round trip are never energy symmetrical Digital map data, the Electronic Horizon and connected services directly enhance EV operation and charge management by- Planning the most energy efficient Eco-Route Providing Eco-Driving cues to the driver Avoiding traffic jams and other hazards Enabling predictive power utilization functions Identifying charge point locations and wait times Instilling range confidence 17

18 Map-Enabled Fuel Economy and CO2 Reduction Today BMW Freightliner Audi Infiniti Hyundai 18 NAVTEQ Confidential and Proprietary

19 Technical Paper, TS-122

20 Implementation may not need a complete navigation system

21 The Electronic Horizon at ADASIS Forum Electronic Horizon with Most-Probable Path Electronic Horizon Reconstructor Link-based ADAS Attributes

22 MPE brings maps and GPS to the vehicle Independent of Navigation GPS Electronic Horizon Dead-Reckoning Frequent Map Update ADAS Map & Positioning Engine Map Matching Entire Continent Digital Map CAN Interface NAVTEQ Confidential and Proprietary

23 The NAVTEQ MPE TM Map Map with ADAS attributes only Compact, less than 4GB continent Owned by the OEM, not the consumer NDS format tile structure for updates Parametric curvature and slope = small size = medium size = large size 23

24 Closing thought Green routing, green driving, predictive cruise control, and Hybrid powertrain management are proving to be highly effective environmental solutions for transportation Currently, compliance testing methods in Europe and the US do not measure driver behavior contributions to fuel economy and CO2 reduction While it is true that maximum benefits will not be achieved over the entire population, hybrid and EV owners have proven that there is a desire to be green Without credit for companies implementing these features, we will only delay the substantial benefits that will be realized by their eventual implementation We must find a compromise that works for all

25 Thank You! Bob Denaro