Tesla Motors Investor Presentation Spring Copyright 2012 Tesla Motors, Inc.

Transcription

1 Tesla Motors Investor Presentation Spring 2012

2 Forward-Looking Statements Certain statements in this presentation, including statements relating to the development, testing, performance, pricing, attributes, schedule of development, launch, and volume expectations of Model S, Model X and Gen III; the ability to achieve revenue, gross margin, spending and profitability targets; the ability of Tesla to produce vehicles at its factory; the products and schedules related to, and the financial results expected from, Tesla s development programs with Daimler and Toyota; the sufficiency of current available funds to develop Model S and Model X; and the ability of Tesla to execute on its new interactive retail strategy and future store opening plans are forward-looking statements that are subject to risks and uncertainties. These forward-looking statements are based on management s current expectations, and as a result of certain risks and uncertainties, actual results may differ materially from those projected. The following important factors, without limitation, could cause actual results to differ materially from those in the forward-looking statements: market acceptance of electric vehicles in general and new Tesla vehicle models, specifically Model S and Model X; delays in the design, manufacture, launch and financing of Model S, including the build-out of its manufacturing facility; the risk associated with a decline in revenues prior to the launch of Model S; achieving expected results from powertrain systems; competition in the automotive market; Tesla s ability to establish, maintain and strengthen the Tesla brand; the unavailability, reduction or elimination of governmental and economic incentives for electric vehicles; Tesla s ability to execute on its plans for its new interactive retail strategy and for new store openings as well as the risks and uncertainties identified under the sections captioned Risk Factors and MD&A in its Form 10-K filed on February 27, Tesla disclaims any obligation to update information contained in these forwardlooking statements.

3 Progress Timeline Foundation for Success Focused Value Creation Lead the Way Forward Past Success Enables our Future

4 Past Success Enables our Future Electric Vehicle Intellectual Property Roadster Success Partnerships Platform For Growth Range Leader (single charge) Cost Leader (battery pack) Proven battery pack safety, reliability and life Branded Tesla as EV leader Safety & reliability validated Proved EV driving could be exciting & preferable Investments from Daimler, Toyota & Panasonic (10% combined) Sales to Daimler & Toyota validates our technology Tesla-owned stores & service centers Tesla Factory World Class Tech & Auto Management Team

5 Progress Timeline Foundation for Success Focused Value Creation Lead the Way Forward Past Success Enables our Future Deliver an Exceptional Model S by July 2012

6 Model S Better By Design Battery Pack Powertrain

7 Model S Redefines the Premium Sedan Designed to be a better vehicle from the ground up Harnessing ALL the benefits of an EV approach

8 Model S Redefines the Premium Sedan Stunning Interior Seats 5 Adults + 2 Children Storage Front & Back 17 Touchscreen Console

9 Model S Redefines the Premium Sedan Leading Performance & Handling 0 60mph in 4.4 seconds (Performance Model) Low Cg + High Torsional Rigidity Smooth & Quiet

10 Model S Redefines the Premium Sedan Goal: 5 Star Safety Rating Superior Frontal Crumple Zones Minimal Side Impact Intrusion Alum. Body = Strong & Lightweight

11 Model S Redefines the Premium Sedan Improved Reliability Fewer Moving Parts & Modular Design = Service That Comes to You No Oil Changes Longer Brake Life

12 Model S Redefines the Premium Sedan Lower Operating Cost Saves $2,000*/yr in Fuel Cost No Oil Changes * - Operating Cost Assumptions 300 mi. range Model S operating cost is 3.3 cents/mi. (based on DoE Natl. avg. elec. cost of 11.8 cents/kwh ) Sports sedan operating cost is $0.20 (based on $4/gal gasoline / 20mpg = 20 cents/mi.) ($ $0.033) x 12,000 miles/yr = $2,000 /yr.

13 Model S Redefines the Premium Sedan More Efficient = Eco-friendly Significantly More Efficient than Gasoline Power Zero Tailpipe Emissions Recyclable Battery Pack

14 Model X A New Vehicle Category Functionality, Style & Performance World s First 2-Motor All Wheel Drive Over 500 Reservations in 24 Hours Tesla Motors Model X Falcon Wing Doors Deployed

15 Progress Timeline Foundation for Success Focused Value Creation Lead the Way Forward Past Success Enables our Future Deliver an Exceptional Model S by July Demonstrate Economic Potential

16 Demonstrate Economic Potential Long Term Growth Targets Year Vehicles Vehicle Units Global Segment Mkt. Share* 2012 Roadster & S 5,300+ < 1% 2013 Model S 20,000 1% 2014 S and X 30,000+ 2% Future Lower Priced Third Generation Platform Long Term Operating Margins Targets Gross Margin 25% Operating Margin Low Mid teens % Historical Plant Capacity Exceeded 400,000 Vehicles per Year! * - similar vehicles including Mercedes E-Class, BMW 5 Series, Audi A6, Porsche Cayenne, Land Rover, Audi Q7

17 Reservations Show Strong Demand 9,000 8,000 Cumulative Model S Reservations U.S. Signature Series Sold Out in Q4 11 7,000 6,000 5,000 4,000 3,000 2,000 1,000 - Q1 09 Q2 09 Q3 09 Q4 09 Q1 10 Q2 10 Q3 10 Q4 10 Q1 11 Q2 11 Q3 11 Q4 11 Minimum $5,000 refundable reservation price Limited marketing effort

18 Sufficient Liquidity to Reach Our Goals $493M of Total Liquidity As of 12/31/11 Remaining DoE Facility $189M Cash & Restricted Cash $304M Sufficient liquidity to reach profitability

19 Progress Timeline Foundation for Success Focused Value Creation Lead the Way Forward Past Success Enables our Future Deliver an Exceptional Model S by July Demonstrate Economic Potential Tesla: Built to Win

20 Electric Powertrain - Leadership on Range & Cost Tesla Leads on Range (maximum miles per single charge) Tesla Model S *+ 300 * - Estimated + - EPA 2-cycle city/highway test - EPA derived 5-cycle test Tesla Roadster Ford Focus Nissan Leaf Chevy Volt 35 Tesla Leads on Cost (battery pack cost $/kwh) $700 $650+ [1] Cost Survey: Roland Berger Study LiB Value Chain and Cost Model (March 2011) [2] Tesla Model S Projected cost not disclosed. Includes all cells, electronics, packaging and labor costs $600 $500 $400 $300 $200 $100 $- $ [1] 2020 [1] Tesla Model S [2]

21 Tesla Powertrain Proprietary from End-to-End Integration = A System that is Greater than Sum-of-the-Parts Cells Battery Pack Power Electronics Motor Gear Box Intellectual Property and Patent Protection Throughout Unique Chemistry Proprietary Cathode Geometry Automotive-Grade Construction Passive Safety Features Modified Cell Case High Energy Density Active Cooling Mfg Trade Secrets Charge Balancing Active Safety Features Power Mgmt Software 2 Way Inverter Charge Mgmt Software On Board Charger Flux Phasing & Mgmt Compact Design Thermal Mgmt Software Instant Peak Torque A/C Induction Motor No Rare Earth Metals 87% Avg Efficiency In House Mfg Proprietary Design Up to 18,000 RPM No Shifting In House Mfg Over 50 Patents Awarded Over 230 Patent Applications Pending

22 EV Powertrain Business World Leader World s Largest Vendor of EV Powertrains Toyota RAV4 EV Available 2012 Providing full powertrain under multi-year agreement Expanding Relationship with Mercedes-Benz Successful Smart fortwo and A-Class programs Starting development program for a new M-B vehicle with a full Tesla powertrain

23 EV Platform = Rapid, Low-Cost Development Model S Model X Common Powertrain Fewer Parts Revolutionary Packaging Adaptable Chassis Platform Leveraging the unique benefits of the electric powertrain No Transmission No Emissions Control Systems

24 High Product Refresh Rate Tesla Roadster Shipping since 2008 Over 2,100 sold in over 30 countries Over 20 million miles driven Modified Lotus Elise Platform Tesla Model S Tesla Model X Available by July 2012* - Release Candidate phase in progress 20,000 units per year, pricing starting at $49,900* World s first, production intent all-ev vehicle Production begins late 2013/Deliveries early 2014* 10,000 15,000 units per year* Based on Model S platform Tesla s S Platform Tesla Gen III Smaller vehicle platform; pricing starting at $30,000* Positioned for mass-premium market appeal and volume Availability TBD Tesla s Gen III Platform * - Estimated dates, volumes & pricing (net of US tax credit of $7,500 for purchase of alt. fuel vehicles; credit may expire)

25 Fremont Facility Room for Significant Growth Offices Paint Shop 5 million ft 2 / 200+ acres Final Assembly Body In White 400,000+ unit historical capacity $42MM purchase price Equipment purchased at attractive prices Plastics Press Shop Material Handling Tesla Factory Fremont, CA Planned Model S Facilities Future Programs

26 Agile Manufacturing Latest Technology Body Assembly Center Press Center Model S & Paint Center Indoor Test Track Model S on Automated Guided Vehicle Plastics Injection Molding

27 Tesla-Owned Distribution & Service Manage the entire customer experience; Accelerate time to market Sales at retail price; Lower costs of facilities, inventory & service 2011: 20 Stores 2012: 30 stores 2013: 50 stores (store totals exclude additional service centers) Existing Planned

28 Better Customer Experience Storefront Interior Stores designed to: Engage Excite Inform Test Drive Cars Transparent and inviting Affluent, high-traffic locations Technology that informs customers Product Specialists to answer questions Display vehicles open for customers to sit in Conveniently located parking area for test-drives and Tesla vehicle charging

29 Summary Foundation for Success Focused Value Creation Lead the Way Forward Past Success Enables our Future Deliver an Exceptional Model S by July Demonstrate Economic Potential Tesla: Built to Win