Brookfield Incorporações
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1 Description Brookfield Incorporações Brookfield is one of the largest real estate developers in Brazil with operations in 8 of major Brazilian Metropolitan areas among which are São Paulo, Rio de Janeiro and Brasília, the Federal Capital Portfolio diversification: 80% of launched Potential Sales Value (PSV) is residential and 20% commercial focusing consumers from all income segments The affordable houses segment accounts for up to 20% of total portfolio (PSV) and over 60% of 2011 launched units Drivers Housing deficit in Brazil: estimated 7 million units in 2010 Federal Government Program Minha Casa, Minha Vida - PMCMV aims to build 3 million new homes between 2009 and 2014 BoP customers are able to afford a home through the Government subsidy MCMV Results to Date Brookfield has delivered 9,343 affordable housing units to low-income customers by the end of 2011 Average annual revenue growth of 75% in affordable housing projects Up running projects PSV USD$ 600 million ; Average Net Margin = 17% ; Average IRR = 117% 1
2 Brookfield s Inclusive Business Model New developments always come with complete infrastructure Projected to include the new community into the city s life, avoiding community isolation: public transport, school, health care and all basic public equipment available from the beginning of the new community Considering the low margins, projects must be executed quickly and using MCMV resources to improve the Internal Rate of Return Example real estate development Jardins do Cerrado customers profile: Monthly Family Income (USD$) % up to % from to % Employment % Registered worker 30% Self / Unemployed 70% Schooling % Elementary School 41% Higher Education 3% 2
3 Brookfield s Inclusive Business and the BoP Marketing Strategy: My Sweet Home movement, where Brookfield provides information and educates the population on how they can benefit from the government subsidy program Social Works for the local community: integration, education and income generation initiatives, targeting not only the families that will live in the new homes but also the surrounding communities Community Center, built from the structure used to support the construction site, offers professional training courses, sports classes and playgrounds, in a partnership with Municipality and other stakeholders Brookfield Institute, a non-profit organization created to consolidate our investment in social and environmental programs and contribute to sustainable development in the regions in which we are present 3
4 Brookfield s approach to affordable housing Inclusive business will continue to be part of our portfolio while the federal government provide funding to meet its goal of building 3 million new homes by 2014 Households that earn up to USD$800 /month can pay up to 10% of their income for up to 10 years Households with income ranging from USD$800 - $3200 /month can apply for Government subsidy and funding at low interest rates The developments occur in partnership with the government that provides: school, health care and public transport Product Development Developing residential units to low-income segment requires: Pre-developed architecture plants that complies with all the accessibility requirements Specific construction technology Careful analysis of projects to avoid condominium fees beyond the residents capacity Finding proper location for the residences 4
5 Looking ahead: goals, challenges and opportunities Goals Brookfield plans to deliver units / year Federal Government targeted to build 3 million new homes by 2014 (1,76 million units already contracted) Total government investment = USD$ 55 billion Challenges Training to qualify professionals to deal with the demands of the real estate market and other sectors of the construction industry considering the investments for the World Cup (2014) and the Olympic Games (2016) Guarantee the necessary resources to fund the projects in the annual governmental budget Adequate management in different regions of many projects with a huge number of units Opportunities The Brazilian housing deficit Number of units still to deliver in Minha Casa, Minha Vida housing program 5
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