TOPIC PAGE DETAILS Overview 3 Some key facts about the games. Mascots 5-6 Design, Names & Reach. Budget 9-10 Overview of the Budget

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1 ONE YEAR TO GO

2 TABLE OF CONTENTS TOPIC PAGE DETAILS Overview 3 Some key facts about the games Volunteers 4 Facts & Figures Mascots 5-6 Design, Names & Reach Torch 6-7 Relay & Design Education 8-9 Education First partnership & Transforma Budget 9-10 Overview of the Budget Legacy Cost, Transformation of the city & Footprint of the Games Test events 13 Aquece Rio information Ticketing 14 Application & Results so far Map of the city Maps showing the different Olympic zones of the city Contact 17 For more info. & Press Relations Social media 17 Rio 2016 social media links RIO 2016 Media Kit One Year to Go August 2015 Rio de Janeiro 2

3 1 OVERVIEW 10,500 athletes from 206 countries will participate in the Olympic Games (5-21 August) to compete in the equivalent of 42 world championships over 17 days 4,350 athletes from 176 countries will participate in the Paralympics (September 7 to 18) to contest 23 sports The Rio 2016 Games will mark the return of Golf and the introduction of Rugby Sevens as Olympic disciplines. Paracanoe and Paratriathlon will also make their debut in the Paralympics in 2016 Four areas of Rio de Janeiro will host the Olympic venues: Barra, Copacabana, Deodoro and Maracana The Olympic Park and Athletes' Village will be in the Barra region of Rio The football competition will be held in Rio, Brasilia, Belo Horizonte, Salvador, Sao Paulo and Manaus 380,000 Foreign spectators will arrive in Rio during the Games Of the 7.5 million Olympic tickets available over half cost no more than R$70. (This figure is roughly $20 USD) RIO 2016 Media Kit One Year to Go August 2015 Rio de Janeiro 3

4 2 VOLUNTEERS 70,000 volunteers will participate in the Rio 2016 Olympic & Paralympic Games. 45,000 in the Olympics & 25,000 in the Paralympics The number of volunteers is equivalent to the Maracanã stadium at full capacity 2.1 APPLICATIONS When the applications closed 242,757 potential volunteers had applied 40% of applications came from outside Brazil, spanning 191 countries (With USA, China, Russia and Great Britain showing the greatest international interest) The applications demonstrate that the diversity we are seeking is becoming a reality Flavia Fontes Rio 2016 Volunteer Programme Manager Rio 2016 partner Education First is providing an English language course to all those who applied, whilst the selected volunteers will have additional language classes RIO 2016 Media Kit One Year to Go August 2015 Rio de Janeiro 4

5 3 MASCOTS The mascots represent the diversity of our people, our way of life and our natural environment Beth Lula - Rio 2016 Brand Director 3.1 DESIGN Vinicius (Olympic) is a mixture of Brazilian animals, blessed with their many qualities to represent the Brazilian Fauna Tom (Paralympic) is a fusion of the diverse plant life meaning he is in constant motion, always changing and growing to overcome obstacles. Birdo Produções, a Brazilian agency based in Sao Paulo, designed the mascots after winning a national bidding process 3.2 NAMES 44% of the 322,327 that voted chose Vinicius & Tom. The names are an homage to the musicians Vinicius de Moraes and Tom Jobim, creators of the famous song The Girl from Ipanema. Their selection means the mascots are now joined to Brazilian music as well as the Brazilian fauna & flora RIO 2016 Media Kit One Year to Go August 2015 Rio de Janeiro 5

6 3.3 REACH The mascots will star in their own animated TV series on Cartoon Network, the first in the Americas to do so Each mascot has their own social media profile and interactive games on their exclusive website, these are designed with their target audience in mind children to 25 year olds The mascots are planned to account for 25% of the broader merchandise picture which is estimated to be worth around R$1 Billion 4 TORCH 4.1 RELAY The Olympic flame will reach 90% of the Brazilian population in the hands of 12,000 torchbearers The torch route covers all 26 Brazilian states passing through 500 cities and towns RIO 2016 Media Kit One Year to Go August 2015 Rio de Janeiro 6

7 This journey is an opportunity for the warmth of the Brazilian people to meet the tradition of the Olympic flame throughout the country The torch will begin its day trip in Brasilia and finish at the Maracanã Stadium on 5 th August 2016 The Rio 2016 Olympic torch presenting partners will collaborate with the organising committee to select torchbearers (Coca-Cola, Nissan, Bradesco) 4.2 DESIGN Movement, innovation and Brazilian flavour live together in the torch design The Rio 2016 Olympic torch is unique as its segments open vertically towards the Olympic flame This opening reveals a design which represents the characteristics of the Brazilian landscape; the Sky, Mountains, Sea, Ground - all presented in the colours of the Brazilian flag The Olympic spirit is present in the torch s texture with triangles running the length of its body, alluding to the three Olympic Values of excellence, friendship & respect RIO 2016 Media Kit One Year to Go August 2015 Rio de Janeiro 7

8 5 EDUCATION 5.1 TRANSFORMA Transforma is the Rio 2016 Education Programme, bringing Olympic and Paralympic values to life through outreach in over 2,000 schools, reaching 1 million students Almost one third of the Brazilian population is under 19. Transforma aims to use the Games to benefit this demographic by; Providing high-quality educational material Encouraging young people to try out new sports Bringing the Olympic & Paralympic values to life Using the games to promote new learning experiences One part of the programme is the Transforma festival, the third (June 15) of which was held in the Rio community with over 2,000 people attending To increase its reach Transforma will also be launching an online learning platform in late August RIO 2016 Media Kit One Year to Go August 2015 Rio de Janeiro 8

9 5.2 EDUCATION FIRST In partnership with Education First (EF), Rio 2016 aims to provide language training to over 1 million people in Brazil This makes the programme the world s largest in progress and will aid the warm welcome received by athletes and visitors alike EF, a world leader in international education, will deliver language training to 110,000 Rio 2016 staff and over 900,000 candidates from the Olympic volunteer programme, contractors, and school children in Brazil EF and Rio 2016 share a common goal of creating a lasting legacy for language learning in Brazil Carlos Nuzman Rio 2016 President Their online English School has also been chosen as the Official English School of the Brazilian Football Confederation 6 BUDGET The Rio 2016 Olympic Committee budget of R$7bn is entirely privately funded This budget comes from a wide range of sources. The three largest contributors are local sponsors (51%), IOC contribution (21%) and ticket sales (13%) RIO 2016 Media Kit One Year to Go August 2015 Rio de Janeiro 9

10 The R$7bn is for the services and operations involved in hosting the Olympic and Paralympic games. The R$6.6bn infrastructure costs required to stage the Games are funded through the government, using a mixture of public and private sources See the infographic below for illustration. For more details; RIO 2016 Media Kit One Year to Go August 2015 Rio de Janeiro 10

11 7 LEGACY 7.1 COST The legacy projects are part of a wider picture of transformation of the city costing R$24bn This public policy legacy is funded through a mixture of private and public sources Most of the projects were already planned, but the Games means they have been accelerated. This will bring long lasting benefits to the daily lives of Rio residents and visitors alike RIO 2016 Media Kit One Year to Go August 2015 Rio de Janeiro 11

12 7.2 TRANSFORMATION OF THE CITY The transformation of Rio in the run up to, and after, the games includes; New BRT bus services Improved and expanded metro service Renovated port area Utilising a nomadic approach to architecture the Future Arena (used for Handball) will be deconstructed after the games and used to build four schools (Three in Barra da Tijuca and one in Maracanã) *For more information on the above visit: 7.3 FOOTPRINT OF THE GAMES The total footprint of the games is estimated to be 3.6 million tonnes of carbon, all of which will be offset. 2m tonnes of this footprint will be offset by the Rio 2016 official carbon partner Dow. The state of Rio will offset the other 1.6m tonnes by planting trees and a restoration project in the Atlantic forest A commitment to sustainability is part of the Rio 2016 legacy and a goal to set an example of good practice for society as a whole Carlos Nuzman Rio 2016 President RIO 2016 Media Kit One Year to Go August 2015 Rio de Janeiro 12

13 8 TEST EVENTS By Games time 7,800 athletes and 12,000 volunteers will have taken part in test events The Volleyball World League Finals & The Triathlon Olympic Qualifying Event are just two examples of the high stake events involved in the schedule, both of which have taken place successfully The Aquece Rio Test schedule consists of 45 events in total 35 Olympic events, 6 Paralympic & 4 which feature both Aquece Rio provides an important opportunity for the organising committee to fine tune the Olympic and Paralympic preparations Athletes have an opportunity to compete at Games venues whilst the people of Rio have a chance to show their support at the events which are ticketed and also learn about new sports RIO 2016 Media Kit One Year to Go August 2015 Rio de Janeiro 13

14 9 TICKETING Of the 7.5 million Olympic tickets available over half cost no more than R$70 (This figure is roughly $20 USD) - the affordability of tickets is part of Rio s commitment to host a games for all To encourage inclusion there are discounts for students, senior citizens and those with impairments 65% of applicants were successful in the first draw with 1.6 million tickets assigned and 114 of the 694 available sessions selling out* Brazilian residents are assigned 70% of the total number and 30% is for the international audience Tickets for Brazilians are split into; two lottery draws (July & August 15) Online tickets (October 15) and physical box office tickets (May 16) For non-brazilian residents there is a separate process. Each country has an authorised re-seller of tickets, a full list of which are available here: *The results of the second ticket draw will be announced at the end of August RIO 2016 Media Kit One Year to Go August 2015 Rio de Janeiro 14

15 10 ZONES OF THE CITY RIO 2016 Media Kit One Year to Go August 2015 Rio de Janeiro 15

16 RIO 2016 Media Kit One Year to Go August 2015 Rio de Janeiro 16

17 11 CONTACT For more information on the Rio 2016 Organising Committee for the Olympic & Paralympic Games visit: For press relations & inquires 12 SOCIAL MEDIA To keep up to date with all things Rio 2016 follow our social media pages: Facebook: https://www.facebook.com/rio2016 Twitter: https://twitter.com/rio2016_en Youtube: RIO 2016 Media Kit One Year to Go August 2015 Rio de Janeiro 17

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