CORPORATE AND EXECUTIVE EDUCATION

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1 INNOVATIVE SOLUTIONS THAT WORK From Alfaisal University s College of Business

2 THE COURSES YOU MAY BE LOOKING FOR! Whether you are interested in completing a Professional Development Short Course or Test Preparation Program for a professional certificate or partner with Alfaisal University to design and deliver state-of-the-art learning solutions that are customized for your corporate training needs and help you realize your strategic business objectives or create your competitive advantage, we can help! Register with us today! Simply visit to fill out the registration form or call or Endorsed Providers and Partners:

3 TABLE OF CONTENT Professional Development Short Courses Open Enrollment Programs Integrated Marketing Communication (IMC) 2 Strategic Marketing Planning Tools (SMPT) 3 Foundation in International Financial Reporting Standards (IFRS) 4 Test Preparation Programs Certified Management Accountant (CMA) 5 Chartered Financial Analyst (CFA). 6 Project Management Professional (PMP). 7 Customized Learning Solutions Customized Learning Solutions 8 1

4 Integrated Marketing Communications (IMC): "Building a Strong Brand Equity" Learning Objectives The Saudi marketplace is changing. What was once a single audience has fragmented and companies have to establish and maintain brand relationships with a variety of groups of customers. Organizations now have to communicate with these groups using a wide variety of communication channels. IMC is the coordination of Advertising and other Communication Mix efforts to ensure the maximum informational and persuasive impact on customers. Days 1 What is Integrated Marketing Communications (IMC)? and Why IMC Planning & Strategy Customer Base Brand Equity (CBBE) Building Pyramid Model: From Brand Awareness to Brand Commitment How IMC Can Build a Strong Brand Equity? Days 2 How to Prepare an Effective IMC Mix Plan Case Study (1): Fast Moving Consumer Goods (FMCG) Sector Case Study (2): Service Sector Case Study (3): Industrial Sector Case Study (4): Governmental Public Sector Who should attend this workshop? Marketing managers Advertising managers Brand Managers Strategic Planning managers Client Servicing Directors working with Advertising Agencies Market research managers Owners of Small & Middle Enterprise (SME) Dates: May 9 & 16, 2015 Time: 9:00 AM 4:00 PM Fees: SAR 5,000 (including certificate) Trainer Profile: Mr. Edmond Saadeh Mr. Saadeh is engaged in providing strategic marketing communication consultancy and professional training seminars in the Middle East & North Africa (MENA) region. He has over 20 years of experience in strategic marketing communicationplanning within leading advertising agencies across the MENA marketplaces. Mr. Saadeh is an MBA graduate from University of Quebec in Montreal (UQAM). 2

5 The Strategic Marketing Planning Tools: How to Prepare an Effective Strategic Marketing Plan? Learning Objectives The economy is changing, market dynamics are changing, consumer behavior is changing, retail industry is changing, and marketing mix is changing from 4Ps to 7Ps to 4Cs to 4Es to SIVA model. What does this mean to marketing strategists today. How should marketing strategists cope with these changes tocompete in a highly competitive market. What marketing strategies should be adopted and implemented and Why. What marketing mix element should be the priority for the organization. Day 1 Topic (1): Business Planning s link to Marketing Strategy: Company s Business Strengths vs. Industry Attractiveness. Topic (2): The Strategic Marketing Planning Process and Tools. Topic (3): Market Position s link to Marketing Strategy. Topic (4): Components of a Strategic Marketing Plan. Day 2 Components of a Strategic Marketing Plan Case Studies: How to plan a marketing strategy and mix for a FMCG firm How to plan a marketing strategy and mix for a Service provider How to plan a marketing strategy and mix for a firm in the Industrial Sector Who Should Attend This Workshop? Business Strategists Strategic Planning Directors Marketing Directors Market research managers Brand Managers Owner of Small & Middle Enterprise (SME) Dates: May 23 & 30 Time: 9:00 AM 4:00PM Fees: SAR 5,000 (including certificate) Trainer Profile: Mr. Edmond Saadeh Mr. Saadeh is engaged in providing strategic marketing communication consultancy and professional training seminars in the Middle East & North Africa (MENA) region. He has over 20 years of experience in strategic marketing communication planning within leading advertising agencies across the MENA marketplaces. Mr.Saadeh is an MBA graduate from University of Quebec in Montreal (UQAM). Registration & Payment Policy and Procedure: Click Here For enquiries exec.ed@alfaisal.edu Telephone: Mobile:

6 Foundations to International Financial Reporting Standards (IFRS) Learning Objectives International Financial Reporting Standards (IFRS) is a major issue for most companies and finance professionals. Over 90% of the world s leading economies either require IFRS or are converging to it. In the Kingdom, it is the Saudi Organization of Certified Public Accountants (SOCPA) stated goal to have made the transition to IFRS by The course is designed to provide a foundation to understanding IFRS and where it differs from SOCPA standards. You will also learn how to apply IFRS, as well as the concepts and principles that underpins it. Joint ventures and associates Discontinued operations Days 4 Financial instruments Convergence and standard-setting activities Who should attend this workshop? This program is intended for professionals working in accounting, audit and finance who want to broaden their knowledge of the theoretical and practical aspects of IFRS. Days 1 Introduction First time adoption and financial statement presentation Revenue Recognition Taxes Days 2 Inventory Property Plant & Equipment (PPE) Asset Impairment Provisions Days 3 Share based payments Consolidation Dates: May 9, 16, 23 & 30 Time: 9:00 AM 4:00PM Fees: SAR 9,000 (including certificate) Trainer Profile: Mr. Pieter De Witt Pieter is a South African qualified Chartered Accountant with extensive Financial Services experience, both as a professional services provider and a financial executive. He is currently Head of Financial Review at one of the largest banks in the Kingdom where he is tasked with reviewing its compliance with IFRS. Pieter is a highly experienced presenter in IFRS with over 20 years of industry experience. He has worked with KPMG, PwC, Merrill Lynch, GoldmanSachs, CSFB and ABB where he has gained firsthand experience in the implementation of IFRS. 4

7 Certified Management Accountant (CMA) What is CMA? The CMA qualification is recognized worldwide as being a professional certification that delivers tangible value. It certifies your command of critical accounting and financial management skills required in today s dynamic business environment. CMA Advantage: Globally Recognized Qualification Employer Recognition Convenience and Flexibility High Return on Investement (Average CMAs earn nearly US$25,000 higher than general accountants) Dates: Sunday and Wednesday, starting on August 30, 2015 Classroom Hours: 90 hours Time: 6:00 PM 9:00PM Fees: SAR 8,500 (including books) Trainer Profile: Mr. Tim Douglas Tim is Senior Lecturer Finance and Accounting at the Saudi Industrial Development Fund (SIDF). Prior to joining SIDF in 2000, he gained significant experience and expertise in corporate financial distress and turnaround situations in both senior executive and consulting capacities with a variety of manufacturing and service entities in Canada. Tim has held his CMA designation since 1974, and later earned his MBA at St. Mary s University in Halifax, Nova Scotia, Canada. 5

8 Chartered Financial Analyst (CFA) What is CFA? The Chartered Financial Analyst (CFA) is a professional qualification offered by the Institute to investment and financial professionals. A candidate who successfully completes the program and meets certain professional requirements is awarded the CFA charter and becomes a CFA charter holder. CFA Advantage: It has become the most respected and recognized investment designation in the world. The CFA Program has been benchmarked as being comparable to master s degree levels in finance in the United Kingdom. Regulatory bodies in many countries recognize the CFA designation as a proxy for meeting certain licensing requirements. Dates: Sundays, Tuesdays and Thursdays, starting on August 30, 2015 Classroom Hours: 120 hours Time: 6:00 PM 9:00PM Fees: SAR 15,000 (including books) Trainer Profile: Group of qualified trainers and professionals 6

9 Project Management Professional (PMP) What is PMP? The Project Management Institute s Project Management Professional (PMP) qualification is the most important industry recognized certification for project managers. Globally recognized and demanded, PMP demonstrates that you have the experience, education and competency to lead and direct projects. PMP Advantage: Earn an average of 10% more: firms and organizations are aware of the value that someone with the PMP Certificate has, so much so that they are willing to immediately increase the salary of anyone who can call themselves a project management professional Increased Employability: this certification is not easy to obtain. There are quite a few PMP certified professionals Dates: Sunday, Tuesday and Thursday, starting on May 10, 2015 Classroom Hours: 35 hours Time: 6:00 PM 9:30PM Fees: SAR 5,000 (including books and certificate) Trainer Profile: Mr. Len Gambla, PMP, CPA, CGFM, MA Mr. Len is a consultant and Enterprise Program Management Director at Deloitte Consulting. He has 20 years of experience in both industry and training. 7

10 Customized Learning Solutions Needs Assessment and Analysis Services At Alfaisal College of Business s Executive Education, we provide solutions that are based on A consultative approach. We try to learn about your development and performance needs and accordingly deliver the best solutions that fit your organization s mission and objectives. - Design and deliver structured programs that create a competitive advantage for your business that uniquely fits your business model - Engage our experts with your corporate s executives to create collaborative and measurable objectives - Work with you to evaluate your current competency framework and make the necessary recommenda tion for solutions that fit you needs - Using different sources of training materials to enhance the training experience - Continuously evaluate the learning effectiveness for your organizatione quite Program Areas Leadership Project Management General Management Marketing/Sales Supply Chain Branding Accounting Human Resources Management Negotiation Business Communication Organizational Development Analytics Our experts will attentively listen to you to understand your learning needs and objectives and collaborate with you to design customized programs that enhance your organization s performance 8

11 Customized Learning Solutions Alfaisal Advantage: - Custom Program Development: the program topics, experts, trainers and program structure are selected specifically to enrich the learning experience and maximize the effectiveness of your organization s employees. - Real-World Professional Business Education: applied learning approaches and examples that are relevant to the work place. - World-Class Expertise: our experts and trainers come from a variety of diverse industrial and academic backgrounds, each one is on the cutting edge of current knowledge, skills, and qualifications in her/his field. Their professional experience and research expertise enable them to equip trainees with practical business knowledge. - Collaborative Approach with International Professional Bodies: we collaborate with the best providers of executive education and professional qualifications to add value to our programs - Committed Support Services: we highly value our relationship with our clients. We want our clients to be confident that we will always deliver exceptional service. - Future Partnerships: partnership with our clients starts with a deep commitment to their success and how our solutions can make a difference to their organizations. We focus on your individual business case for success, exploring areas of knowledge, using relevant activities and exercises, and focusing on applied practices 9

12 To find out more, contact: Executive Education Center College of Business, Alfaisal University Phone: / P.O.Box 50927, Riyadh Fax: Kingdom of Saudi Arabia exec.ed@alfaisal.edu