Baobab Tein NPNF ANTI-AGING HAIR CARE THROUGH THE LEGENDARY POWER OF THE BAOBAB

Transcription

1 Baobab Tein NPNF ANTI-AGING HAIR CARE THROUGH THE LEGENDARY POWER OF THE BAOBAB

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3 AT A GLANCE Anti-aging for hair is quickly becoming a large and formidable category in hair care. The description for anti-aging of hair is a concept that provides multi-functional benefits including damage recovery, protection, nourishment, strength and conditioning effects. Hair becomes damaged through UV-expsure, heat, pollution and stress, which accelerates the aging of hair. To counteract this damage, a product is needed to prevent and repair all different types of hair. Introducing, Baobab Tein NPNF - anti-aging hair care through the legendary power of the baobab. Baobab is an iconic tree in Africa called the tree of life that often lives more than 2, years; this tree withstands harsh climates and is known for affording protection and nourishment. Ancient folklore suggests water infused with baobab seeds gives strength, good health and good fortune. Baobab Tein NPNF is a comprehensive -in-1 anti-aging solution that helps to repair damage, increase hair strength, protect from UV-damage, moisturize dry hair and nourish strands from root to tip. TRI-K is the first to develop a baobab protein with specific benefits directly correlated to the amino acid composition. Studies were performed on African, Brazilian and Caucasian hair all showing strong results. Repair and nurture your hair with this natural and sustainable product, that helps give more life to your hair. RESEARCH METHODS: Amino Acid Distribution Damage Recovery Studies Strengthening Studies Elasticity Studies Frizz Control Studies Wet & Dry Combing Studies Consumer Sensory Evaluation INCI: Hydrolyzed Adansonia Digitata Seed Extract RECOMMENDED USAGE LEVEL: 2-% PRODUCT FEATURES -in-1 multi-functional protein Natural Natural alternative to dimethicone Plant derived Paraben-free Formaldehyde-free ECOCERT Approved KEY BENEFITS Anti-aging solution for hair care Superior damage recovery Intense protection from UV-stress & heat Deeply nourishes for greater manageability Instantly conditions for a softer, smoother feel Reinforces strands for improved health SUGGESTED APPLICATIONS Shampoos Conditioners Leave-on hair treatments Styling products Post-treatment hair products

4 AMINO ACID COMPOSITION 14% ALANINE GLYCINE HISTIDINE LYSINE RECOVERY DAMAGE 11% STRENGTHENING PHENYLALANINE ARGININE CYSTEINE HISTIDINE METHIONINE PHENYLALANINE ARGININE ASPARTIC ACID GLUTAMIC ACID GLYCINE PROLINE CONDITIONING 37% 27% CYSTEINE GLUTAMIC ACID METHIONINE PHENYLALANINE PROLINE PROTECTING LEUCINE METHIONINE SERINE NOURISHING 11% Amino Acid Distribution By Performance Amino Acid DR P N S C Alanine Arginine Aspartic Acid Cysteine Glutamic Acid Glycine Histidine Leucine Lysine Methionine Phenylalanine Proline Serine

5 Methionine, an essential amino acid, is a critical element in hair protection & overall health.

6 DAMAGE RECOVERY STUDY 1 - Intense REPAIR African hair was relaxed using a lye relaxer, and then treated with cycles of clarifying shampoo & conditioner. Baobab Tein NPNF showed % improvement in elasticity and 29% improvement in strength compared to the placebo, thereby showing an increased resistance to damage. Percent (%) Improvement Compared to Placebo DAMAGE RECOVERY AFRICAN HAIR USING LYE RELAXER Intense Repair After Applications % ELASTICITY 29% STRENGTH TENSILE PROPERTIES p<.1 STUDY 2 - DAMAGE RECOVERY FOR HEALTHIER HAIR Brazilian hair was relaxed using a no-lye relaxer, and then treated with 1 or cycles of clarifying shampoo & conditioner. Baobab Tein NPNF showed superior damage recovery and increased strength after 1 & applications by 8% and 16%, respectively. Benefits of hair strength increased with repeated usage of Baobab Tein NPNF. Percent (%) Change Compared to Untreated DAMAGE RECOVERY BRAZILIAN HAIR USING NO-LYE RELAXER Damage Recovery for Healthier Hair -4% 8% 4% 16% 1 APPLICATION Placebo APPLICATIONS 2% Baobab Tein NPNF STUDY 3 - IMPROVEMENT IN TENSILE STRENGTH AFTER HEAT INDUCED DAMAGE DAMAGE RECOVERY CAUCASIAN HAIR After Bleaching, Dyeing & Heating Caucasian hair was bleached and colored, then treated with cycles of clarifying shampoo and conditioner. Afterwards, hair was blow dried for 8 minutes after each cycle. Using Baobab Tein NPNF in the conditioner showed superior damage recovery to counteract chemical effects and offered protection from heat induced damage. Hair became stronger, more flexible and resilient. Baobab Tein NPNF aided in damage recovery overall with 1% improvement in elasticity and 14% in strength. Percent (%) Change Compared to Pre-Coloring % -11% ELASTICITY 14% -1% STRENGTH TENSILE PROPERTIES Placebo 2% Baobab Tein NPNF p<. p<.1 Rinse-off conditioner (with or without) 2% Baobab Tein NPNF

7 PROTECT Percent (%) Improvement Compared to Placebo PROTECT AFRICAN HAIR USING LYE RELAXER Protect & Repair from UV Damage 17% 1% 6% 4% AFTER 8 HOURS AFTER 16 HOURS TENSILE PROPERTIES STUDY 4 - PROTECT & REPAIR FROM UV DAMAGE African hair was relaxed with a lye relaxer, and then treated with cycles of clarifying shampoo & conditioner. After final treatments, hair was placed in a UV chamber and tested after 8 and 16 hours after exposure. Baobab Tein NPNF counteracted damage from the relaxing process and protected hair from UV degradation compared to the placebo. After 8 hours, hair treated with Baobab Tein NPNF showed 6% increased elasticity and 1% increased strength. After an additional 8 hours in the UV chamber (a total of 16 hours), hair treated with Baobab Tein NPNF showed 4% increased elasticity and 17% increased strength. Hair treated with Baobab Tein NPNF showed increased strength and repair to damaged strands. Elasticity Strength p<. p<.1 Percent (%) Improvement Compared to Placebo PROTECT BRAZILIAN HAIR Improved Manageability in Wet & Dry Hair -% -22% -.1% -28% STUDY - IMPROVED MANAGEABILITY IN WET & DRY COMBING Brazilian hair was treated with cycles of shampoo & conditioner. Baobab Tein NPNF instantly reduced the wet & dry combing forces by 22% & 28% after applications. In addition, Baobab Tein NPNF can help protect wet hair from breaking and dry hair from splitting. WET COMBING DRY COMBING 1 Application Applications Rinse-off conditioner (with or without) 2% Baobab Tein NPNF

8 NOURISH STUDY 6 - BETTER FRIZZ CONTROL BEFORE AFTER TREATMENT BEFORE HUMIDITY AFTER HUMIDITY % DIFFERENCE Placebo Serum % Baobab Tein NPNF % After 4 hours in the humidity chamber, Baobab Tein NPNF reduced frizz & curl volume by 1% Relative humidity 7% ± 2 Baobab Tein NPNF Prevented frizz and reduced volume Left hair softer and more manageable Addresses aging signs for healthier, younger looking hair Average results for both mannequin heads Placebo Baobab Tein NPNF Placebo Baobab Tein NPNF NOURISH STUDY 7 - INCREASED MANAGEABILITY & REDUCED FRIZZ 8 Brazilian curly hair swatches were clarified with 1% active SLES solution, dried and treated with hair serum. After 4 hours in the humidity chamber, it was observed that hair treated with Baobab Tein NPNF felt softer and looked healthier. BRAZILIAN HAIR IN HIGH HUMIDITY Increased Manageability & Reduced Frizz Before Humidity After 4 Hours Y TL R A NT H E T INS OO SM Serum (placebo) Serum (placebo) 2% Baobab Tein NPNF + placebo NOURISH STUDY 8 - A SOFTER, SMOOTHER HOLD 8 Brazilian curly hair swatches were clarified with 1% active SLES solution, dried and treated with hair spray. After 2 hours in the humidity chamber, swatches treated with Baobab Tein NPNF felt silkier, exhibited less frizz and had a better overall hold than the placebo. 2% Baobab Tein NPNF + placebo SS LE IZZY FR BRAZILIAN HAIR IN HIGH HUMIDITY Silkier Hair & Enhanced Body Before Humidity After 2 Hours ER TT BE OLD H Hair Spray (placebo) 2% Baobab Tein NPNF + placebo R KIE SIL EEL F Hair Spray (placebo) 2% Baobab Tein NPNF + placebo

9 LYSINE, an essential amino acid, provides hair substantivity, film formation and promotion of healthy hair growth.

10 STRENGTHEN STUDY 9 - RESTORES DAMAGED HAIR TO BE STRONGER THAN VIRGIN HAIR Brazilian curly hair was relaxed using a no-lye relaxer, and then treated with 1 or cycles of clarifying shampoo & conditioner. Hair showed an amazing improvement in strength compared to virgin curly hair after treatments. This shows the power Baobab Tein NPNF has in providing exceptional anti-aging benefits. Percent (%) Change Compared to Virgin Hair STRENGTHEN BRAZILIAN HAIR USING NO-LYE RELAXER Restores Damaged Hair to be Stronger than Virgin Hair -4% -4% 3% -1% 11% UNTREATED 1 APPLICATION APPLICATIONS Relaxed untreated Placebo 2% Baobab Tein NPNF p<.1 STUDY 1 - INCREASED RESISTANCE TO STRETCHING African hair was relaxed with a no-lye relaxer, and then treated with cycles of clarifying shampoo & conditioner. Hair showed increased resistance to stretching and breaking, for improved overall hair health. Percent (%) Increase Compared to Placebo STRENGTHEN AFRICAN HAIR USING NO-LYE RELAXER Increased Resistance to Stretching 14% FORCE FOR 1% STRETCH 16% FORCE FOR 2% STRETCH 13% FORCE TO BREAK HAIR TENSILE PROPERTIES p. Force measured as work 1%, work 2% & total work. p<. Rinse-off conditioner (with or without) 2% Baobab Tein NPNF

11 CONDITION STUDY 11 - NATURAL ALTERNATIVE TO DIMETHICONE (WET & DRY HAIR) CONDITION CONDITION CONDITION AFRICAN HAIR HAIR (DRY) (DRY) AFRICAN Percent (%) Improvement Compared to Baseline Natural Alternative to Dimethicone 3 28% % 23% 21% 19% CO MP AR 21% 1 1 OVERALL MANAGEABILITY SMOOTHNESS DETANGLING CHARACTERISTICS 2% Pure Dimethicone 2% Baobab Tein NPNF AB LE Percent Percent(%) (%)Improvement ImprovementCompared ComparedtotoBaseline Baseline AFRICAN HAIR (WET) Natural Alternative Alternative to to Dimethicone Dimethicone Natural % 34% % 27% 42% 41% 41% 42% 31% 31% 1% 1% CC O OM M PPA A RR A A BB L L EE 26% 26% 21% 21% 4% 4% SOFTNESS SOFTNESS SMOOTHNESS SMOOTHNESS SHINE SHINE DETANGLING DETANGLING CHARACTERISTICS CHARACTERISTICS 2% Pure Pure Dimethicone Dimethicone 2% 2% Baobab Baobab Tein Tein NPNF NPNF 2% In this half head sensory study, 7 mannequin heads with African hair were treated with cycles of shampoo and conditioner. The conditioner contained either 2% pure dimethicone or 2% Baobab Tein NPNF. Afterwards, 7 evaluators assessed the overall condition of wet & dry hair. Baobab Tein NPNF performed similarly, and in some cases, better than dimethicone to improve styling and prevent damage. Baobab Tein NPNF is a natural alternative to silicone for the sensorial properties on both wet & dry hair.

12 Baobab Tein NPNF ANTI-AGING HAIR CARE THROUGH THE LEGENDARY POWER OF THE BAOBAB KEY BENEFITS Anti-aging solution for hair care Superior damage recovery Intense protection from UV-stress & heat Deeply nourishes for greater manageability Instantly conditions for a softer, smoother feel Reinforces strands for improved health SUGGESTED APPLICATIONS Shampoos Conditioners Leave-on hair treatments Styling products Post-treatment hair products TRI-K Industries, Inc. +1 (8) info@tri-k.com The information contained in this publication is provided in good faith and is based on our current knowledge as of the date hereof. No legally binding promise or warranty regarding the suitability of our products for any specific use is made. Claim ideas are offered solely for your consideration, investigation and verification. TRI-K Industries, Inc. will not assume any expressed or implied liability in connection with any use of this information. 1.14