EVERY DOOR DIRECT MAIL Training Presentation

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1 Training Presentation

2 EDDM Retail Getting Started Key points that should be considered: Build your brand (use pictures, colors, limit words) Consider your marketing budget Use our postal EDDM program to determine your target market area & to determine your postage cost Consider how discount offerings/coupons can be incorporated onto your mail piece Test different customer offerings to see which one works to obtain new business Create urgency for customer to act (expire date) Consider the timing of your mailing Example: Offer flood insurance PRIOR to hurricane season Create a simple easy to read impactful mail piece

3 Why you should use EDDM Benefits and Features EVERY DOOR DIRECT MAIL Benefit (must be important to customer) Ability to reach your customers in a specific and/or local geographical area Value of mail vs. radio, , TV or newspaper advertising Feature No mailing list required with simplified addressing No permit required with simple indicia Access to every address Deposit mail at your local retail post office counter Tool to assist in identifying target area

4 Two Options of Every Door Direct Mail: 1. Every Door Direct Mail Retail - mail is entered at the local Post Office that serves the neighborhoods you want to reach. 2. Every Door Direct Mail BMEU - mail is submitted at a Business Mail Entry Unit (BMEU) where the mailing permit is held.

5 EDDM Retail Requirements ONLY 14.5 cents per piece No permit needed No names or addresses required 5,000 maximum pieces per office per day Have to mail to at least ONE mail route Maximum weight is up to 3.3 ounces per piece Approved Retail Indicia PRSRT STD ECRWSS U.S.POSTAGE PAID EDDM Retail

6 EDDM Retail Requirements Simplified Addressing for your mail piece (one example of what you will print directly on your mail piece for the address)

7 EDDM Mail piece Dimensions EDDM Retail must meet one of the minimum or maximum measurements Must be at least.007 thick (3 pieces of copy paper or 70 lb. paper stock) Length is always the longest dimension (use the EDDM calculator) Minimum: >10.5 long OR >6.125 high Or >.25 thick

8 EVERY DOOR DIRECT MAIL

9 EDDM Retail Getting Started Step 1 Create a free business account on the Business Customer Gateway Create user ID & password You will obtain your unique Customer Registration ID (CRID) after account is created online

10 EDDM Retail Getting Started Step 1 (cont.) Note CRID # (you will need it for mailings) You WILL NOT have to wait for confirmation to start mailing xxxxxxx CRID is located on the Profile page. This is automatically assigned once you register for a Business Account. You will need your CRID # to complete your mailing statement. Please write it down.

11 EDDM Retail Getting Started Step 2 Defining geographical target Accessing the Mapping Tool You can access the EDDM mapping tool after you have created an account or you can try the new DEMO tool.

12 EDDM Retail Getting Started Step 2 Defining geographical target Determine target zip code Utilize the EDDM Mapping Tool Access to the number of deliveries per route Ability to determine specific routes in specific neighborhoods or locations (PO Boxes are 6 days) Ability to choose a select radius around a specific address Option to select Business and Residential OR Residential only. (option to select business only is NOT available yet) Option to select city routes, rural/highway contract routes and/or PO Boxes Table or Map view for by location only

13 Every Door Direct Mail Tool screen selection of mailing options

14 Every Door Direct Mail Tool mapping tool for select radius

15 EDDM Retail Mail Prep Mailings have to be in 100 piece bundles (<6 inches high) Keep your facing Slip with the Carrier Route Information on top (example-500 piece mailing will bundles 1 of 5, 2 of 5, etc.) EVERY DOOR DIRECT MAIL

16 EDDM Retail Documentation EVERY DOOR DIRECT MAIL You will present the following EDDM documentation at the time of deposit: Completed PS Form 3587 postage statement with Carrier Route documentation on back

17 EDDM Retail Payment Methods Remember, it is ONLY 14.5 cents per piece of mail Payment is due in full at the time of depositing EDDM mail at your local post office Payment methods include: Cash, Check, Debit/Credit Card

18 EDDM Retail Acceptance EVERY DOOR DIRECT MAIL You can drop your EDDM mailing off at your local post office of mailing (refer to your postage forms from the EDDM website) If your mailing is for a zip code out of town, you can drive to that post office OR put your mailing in a box with payment and ship it to the Postmaster of that delivering zip code Post Offices cannot accept EDDM mail for delivery units outside of their responsible 5 digit ZIP Code

19 TIPS TO REMEMBER FOR EDDM Bring in a sample before you print Days to drop off your mailing (Thurs-Sat) Drop off early if you need to Call us for specific areas/routes Excess EDDM pieces (seasonal) EDDM website is updated every 30 days EDDM mail is not forwarded (3 rd class) EDDM mail has no name to forward

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